Launching a B2B product and want to nail your go-to-market strategy? 🎯Â
This week on The Marketing Blender Show, Dacia Coffey and the incredibly experienced Mellora Moore (with 30+ years in product development!) break down the critical elements you need for success. Learn why deep MarketResearch and thorough DiscoveryPhases are non-negotiable, and how to build a BusinessStrategy that truly resonates. Mellora shares invaluable insights on understanding your ideal customer's needs and ensuring your product isn't just good, but a real solution to their problems. Plus, we cover the art of presenting your GTM strategy to leadership and fostering crucial Cross Departmental Collaboration. Ready to accelerate revenue and ensure your B2B product hits the ground running?
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#GoToMarketStrategy #B2BMarketing #ProductLaunch #MarketResearch #BusinessStrategy #TheMarketingBlenderShow
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