The Massad Method
Welcome to the Massad Method Show! I’m Mary-Ann Massad, CEO of Knowsys Group, a global IT Management Consulting and Solutions firm. I’ve lead and managed a multi-million dollar company and advise Fortune 500 companies on how to solve their most challenging technology and business problems. I’m also the author of Move from Employee to CEO of Your Own Destiny, a how to book on starting, building, and selling your business. The Massad Method deconstructs world-class skills to create, manage, and lead multi-million dollar businesses. I cover the tools, tactics, and tricks required to launch a new business or become a sales superstar. The Massad Method is everything you need to know about entrepreneurship and managing complex teams and organizations, that you can’t learn in a university. https://knowsysinc.com
Episodes
Coffee chat with Alasidar Graham, a serial CIO who has worked with some very colorful CEO's and clients who are CEO's. Today I pick AG's brain to understand what some of the key challenges are in dealing with CEO's especially difficult personalities and how to ensure success.
President Trump will invoke tariffs on Canada in March 2025. I discuss how Canada can respond productively to these tariffs and what we should do to diversify our trade risk.
Writing a winning business plan to help you navigate your business through many stages of growth means knowing what your goals are. This video describes all the necessary elements of a winning business plan factoring in whether you are going to bootstrap your company or search for private equity or bank financing . Please support this content by subscribing to my channel. If you are interested in reading my book, please click here:...
Today we are discussing Managed Services in the area of Data Virtualization using the Denodo Solution. Why should organizations have to build more data warehouses and data lakes when they can leverage off of their existing investments? Why should business leaders have to wait weeks or even months to access their data in a way that allows them to answer key questions that are time-critical to their organizations today?
We explain Da...
Today, Sherrie Farnum and I are chatting about Managed Services and why they are so valuable to companies that spend a lot of money on software. Managed Services can save companies about 10% of their spend on the low end and up to 30% on the high end. Delivering value really quickly and demonstrating cost savings or risk reduction is critically important on how Knowsys differentiates itself from other management consulting firms.
In this show I'll discuss how and where to get inspiration to determine what kind of business you should initiate based on my own experience as well as best practices.
Many people want to start a business but may not know where to start or what kind of business they should focus on. This episode will give you inspiration and practical ideas about how to make your business a reality......
I'm covering Chapter 1 from Move from Employee to CEO of Your Own Destiny. This show covers understanding yourself and your circumstances to determine if it's the right time to start your business.
This is an overview of the free course I'll be covering on this show, based on my book, "Move from Empolyee to CEO of Your Own Destiny". I'm reviewing all the topics I'll be covering over the next few weeks including: The Preparation Cycle, The Execution Cycle, Reaping the Benefits Cycle. I cover all the topics any entrepreneur will need to tackle in the cradle to grave lifecycle of a business.
I also provide an overview of the som...
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