On this episode of Higher Logic Thrive’s The Member Engagement Show, our guests are Andrea Wieters, Director of Strategic and Future Focused Research for the ASAE Research Foundation, and Jennifer McNelly, CEO of the American Society of Safety Professionals. Both work on ASAE ForesightWorks, a program focused on major trend analysis and forecasting to equip associations and their volunteer leaders for effective environmental scanning and planning for change. Andrea, Jennifer, and Kelly discuss ForesightWorks' continuous strategic intelligence on drivers of change in the association industry and practical applications for the insights provided by this program. Topics covered include:
- What the ASAE Research Foundation and ForesightWorks does - including their list of "Drivers of Change".
- The newest Drivers of Change: AI, emerging Gen Z, and the talent drought.
- The ways the world of work is changing and why every association leader needs to understand it.
- The importance of a systems-based approach.
- Six key thematic areas of change explored in the ForesightWorks list of Drivers of Change.
- Advice for association leaders on how to apply drivers of change to strategy.
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