Our guest this episode of the award-winning Member Engagement Show is Romeo Talento, Customer Success Advisor at Higher Logic and a career expert in SEO strategies, who talks about some of the ways associations and non-profits are approaching and should approach those SEO strategies. Prior to his role at HL, Romeo managed membership and marketing for associations like the American Bar Association and the Merchant Risk Council. Topics covered include:
- A primer on what SEO is (and isn’t).
- How search engines work.
- The importance of keyword research and wording things correctly.
- The steps to incorporate into your day-to-day work to optimize content for search engines.
- Recommendations for one-person marketing teams juggling multiple hats.
- The three types of SEO you need to know.
- The importance of alt text in images, page titles, and working links.
- Tips for page design and backlinks.
- The power of data and numbers in your web content.
- Suggestions for long-term SEO wins.
- How AI and voice searches are changing SEO
Helpful Links
On-Demand webinar with Alec Cole, Founder of Salt Rock SEO, on AI’s Impact on SEO
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