This week's guest, Jim Catts, explores how technology has presented both challenges and opportunities for association marketers. Jim is a career technologist who's currently co-funder and CTO of Rhythm Software. He's been working with associations to smartly apply technology to the work they do for around 20 years.
In the episode, we cover:
- How we’ve moved beyond running member experiences manually and physically
- The costs and lost opportunities of doing so
- The paradigm shifts of email and dynamic web
- How tech allows for personalized, on demand member content
- How associations are like Netflix (hint: is your association a content or technology company?)
- How associations are NOT like Amazon (hint: are your member driven by search?)
- How the pandemic changed member experience expectations
- How soon VR and AR will or won't become part of the member experience
- What’s the right way for associations to start using machine learning and AI?
- How newer generations are changing the member experience
- The tactical steps to take with your technology right now
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