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March 11, 2025 48 mins

Our guest on this episode of The Member Engagement Show is Peggy Hoffman, Founder of Mariner Management. Mariner Management is an association management company providing full management services to small associations and counsel to global associations seeking to improve member communities and volunteer development. Peggy also works as a member community strategist, volunteer management consultant, national speaker and trainer for volunteers and staff.

In this episode, we discuss the current state of association volunteer systems, with topics covered including:

  • What research tells us about the current landscape of association volunteer programs.
  • What are the reoccurring challenges?
  • What adjustments to volunteer systems make a difference?
  • The demand for shorter-term volunteering.
  • What keeps volunteers engaged?
  • What kind of information do volunteers really want when it comes to a program’s goals and achievements?
  • What draws in and engages the next generation of volunteers?
  • Why you should ask volunteers to “get milk on their way home, not go out of their way.”
  • Determining when to sunset a volunteer program that's not performing.
  • The critical role of the staff liaison.
  • Just how important is it to have a volunteer program?

Peggy will be presenting a session at Higher Logic's Super Forum Conference, March 26-28 in Nashville, TN, on "Igniting Engagement: Empowering Members to Lead." Join this interactive session to learn how to shift your perspective and your strategy around volunteering to ignite engagement.

 

Helpful Links & Resources Mentioned in the Episode:

Article: Why Volunteering Needs a Transformation

Article: Create Better Volunteer Experiences Through Feedback

Report: A Holistic Approach to Association Volunteer Management

Executive Summary: A Holistic Approach to Association Volunteer Management

Report: Mutually Beneficial Volunteerism

Guide: The Decision to Volunteer - Why People Give Their Time and How You Can Engage Them

Simplified Engagement Loop from MCI's Engagement Index

Report: Chapter Performance and Benchmarking Report

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