In "Eggs, Espresso, and Exposure," Coach MarkcNolan examines how youth sports quietly grew into a $40 billion industry — from rising gear and showcase fees to NCAA changes like the transfer portal and NIL that turned recruiting into a pay-to-play marketplace.
He calls out quick-fix "D1" promises, highlights the real cost to families, and urges parents to consider true ROI — character, health, and long-term opportunity — rather than chasing hype and scams.
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