145 | Want More Clients? Try These 3 Instagram-Free Strategies with Ria Zervos

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Think you need to be glued to social media 24/7 to build a successful coaching business? Think again. Today, I’m showing you a completely different and way simpler path to building a thriving fitness‑coaching business without living on Instagram.

On this episode, I talk with Ria Zervos, a longtime fitness pro turned business coach for health and fitness coaches. After 22 years in the gym industry (from the towel desk to managing large corporate group‑exercise programs, running trade shows, coordinating presenters - she’s done it all), Ria now lives in Costa Rica and helps fitness professionals build legit online businesses without depending on social media algorithms or daily posting.

We dig into why so many fitness pros struggle to get paid what they deserve, how they often overlook the goldmine sitting right under their noses (their existing network), and Ria walks us step‑by‑step through how she helps her clients build real businesses by talking to real people. No cold DMs. No burnout. Just real conversations, clear programs, and smart positioning.

We cover:

• Why social‑media fame doesn’t equal financial success.

• How to use your everyday network, from your hairdresser and doctor to the barista at your favorite cafe, to build a client base.

• The three critical things every fitness coach’s profile (on any platform) needs: who you are, who you serve, and what you offer.

• How to craft and test a simple, logical coaching program before trying to sell it online.

• Why collaborating with other coaches (even those you view as “competition”) can help you both grow.

• Small offline/low-tech marketing tactics that actually work (think coffee‑shop chats, spa tables, even flyers in a chiropractor’s office).

Whether you’re a fitness pro ready to quit the treadmill of social media or just a coach who wants to simplify how you get clients, this episode is for you.

What You’ll Learn

• Why relying on social media alone won’t pay the bills, and what will.
• How to turn everyday people you already know (or bump into) into clients by simply talking about what you do.
• The three messaging questions every coach’s profile needs to answer (even if you don’t use social media).
• How to build a coaching program with clear steps and tangible outcomes that sell (without confusing or overwhelming people).
• How to collaborate strategically with other coaches, even those who seem like competitors, to expand your reach.
• Simple, low‑tech ways to get your first clients (flyers in waiting rooms, spa or yoga‑studio events, bringing snacks, yes, snacks!).