March 13, 2024 • 23 mins
On this episode of the Phenomenal Business Growth Podcast, the host, Jim Klauck delves into the intriguing narrative of Jeff Buck: from a utility industry veteran to an insulation entrepreneur. Listen to our special guest share his inspiring transition story that started with a chance opportunity, and how nine months later he was leading the company as the number one presenter.
Witness the unmatched enthusiasm and energy as Jeff narrates his journey of creating his own company specializing in insulation—a field he knew little about when he started, but now playfully refers to himself as an insulation genius. Learn about his company's mission of aiding people live healthier, more comfortable lives while saving energy, encapsulated perfectly in their tagline, "We help you make your home safe and comfy."
Discover the major issues related to poor insulation—a critical yet commonly overlooked concern—from the escalation of indoor air pollution to quicker shingle deterioration. Get a glimpse of Jeff's vision of educating people about insulation’s impact on health and environment, demonstrating that the insulation business isn’t merely about reducing heating bills or enhancing home comfort.
Experience the significant transformation and stress alleviation in Jeff’s entrepreneurial journey since his participation in the Phenomenal Business Growth inner circle. Get insights into the challenges of running your own business and how with the correct support and guidance, one can effectively manage and navigate the entrepreneurial path.
Beyond Jeff’s insulation success story, the podcast will also shed light on sustainable growth strategies, the impact of mentoring, the power of influential communities, and the role they play in entrepreneurial success. Tune in to our Phenomenal Business Growth Podcast and be a part of this enlightening entrepreneurial journey, unfolding the secrets to maximize your business’s potential.
Stop Being A SLAVE To Your Business! Transform it into a Predictable, Profitable, Turnkey operation so you can have more Freedom in your life!
Get Your FREE Training Session Here -
https://phenomenalbusinesscoaching.com
To reach Howard Partridge: howard@howardpartridge.com
To reach the host, Jim Klauck: jim@theradiopitchman.com
Are You Interested In Getting Your Own Podcast? Jim Can Get You On The "AIR"!
Get Jim Klauck's Book - "The Radio Pitchman's Podcast Playbook" on Audible
Contact The Host Jim Klauck - Jim@TheRadioPitchman.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
Jim Klauck on the Phenomenal Business Growth Podcast with Jeff Buck.
Hello, Jeff. How are you? Good, Jim. How are you doing today?
I'm phenomenal, of course, or better than phenomenal. Better than phenomenal.
That's right. Yeah, better than phenomenal.
So it's great to have you here on the podcast. You had told me before we started
(00:22):
that you've never done one before.
Is that true? No, this is my first time. Yeah. I mean, I've watched and listened
to so many, but I'm excited to be doing it, to be honest with you.
It's one of those things where it's the new medium, right?
So we can get so much great information out there, and I hope I can provide
a little bit for somebody. Well, absolutely.
So you've been in the insulation business now for about nine years, right? Nine years.
(00:49):
I love that business. I have a lot of experience in that business from the sales
and marketing side of it.
Why did you decide to get into that business? business?
Well, that's a great question. It kind of found me, to be honest.
I was in the utility industry for 17 years with the same company.
And we had a mutual parting of ways.
(01:13):
And I had a nice severance. So I was just kind of decompressing from a pretty stressful career.
And a friend friend of mine contacted me and he was doing presentations for
a company, a specific company.
And he said, Hey, I think you'd be good at this. And I'm like, I don't want to do sales.
(01:33):
I don't want to do sales. I don't want to do sales, you know,
because I didn't understand sales.
I thought it was honestly thought sales was, uh, you know, some creepy used car guy.
Right. I didn't understand the world really revolves on people educating others.
And that's what sales was really all about. out.
So he challenged me. He said, well, is it going to hurt you to go sit through
(01:54):
a free steak dinner and watch somebody do this and then kind of make a decision from that?
I went and I was blown away by the product, blown away by the presentation, just how simple it was.
And I'm like, I can do that. And that's really how I got started.
So I started with a company and I was was their presenter.
In my first year, I think I did, I was working there nine months.
(02:19):
And in that nine months, I was the number one presenter in the company and we
had the number one team in the company.
So I kind of was a fish in water and I'd found my calling. And believe it or
not, I knew very little about insulation that I was talking about.
I knew about what I was talking about, but I wasn't in houses. I wasn't in attics.
I was just doing literally a presentation presentation, um, to educate folks
(02:41):
and it was a great presentation. So it was accurate.
Uh, but, uh, um, that's how I got started. And, uh, the following year I started my own company.
Uh, literally I loved it so much. I'm like, I got to start my own, my own business.
That's because you're an installation genius, right? I am now. Yeah.
Everybody here is an installation genius. We've got our junior geniuses,
(03:02):
our installation geniuses, along with,
which gets a little confusing with insulation geniuses when they say installation
geniuses, but it helps keep the theme, you know, consistent.
Yeah. That's a great brand name. How'd you come up with it?
It was a client. So we used to be Smart Home Ecotech. That was the name of our company.
(03:24):
And when you say smart home, you don't think insulation. You think about everything
from Alexa's and things like that. Right.
So, um, the thing that I, uh, you know, uh, was in a house with somebody and
they said, you know, I was going through everything with them after evaluating their home.
And they're like, you guys are like insulation geniuses. I've learned so much.
(03:46):
And I was like, that's a really great, I love that name.
And I guess we kind of are, you know, you have to be the expert expert in the
industry, or at least in that person's home, you have to be the expert.
So that's where it came from, but they don't get any royalties.
Yeah. Well, I guess you could throw them a Starbucks gift card or something.
We did take care of her, but yeah, that's it. It's a one and done.
(04:10):
In a moment, we're going to talk a little bit about phenomenal business coaching
and your relationship with Howard Partridge,
but I want to follow up on what you had just talked about, being a genius in
your field, honestly, educating the customer.
On what you do to solve their problem is the best way to sell,
(04:33):
isn't it? Absolutely. A hundred percent.
Um, I think that, I think what blew me away about insulation and the industry
that I'm in is what I thought it was versus what it actually is.
And insulation is not simply just trying to keep your heating bills down or
(04:53):
your house more comfortable.
It's not about that. It, it, it is about that. It has something to do with that.
Um, but at the end of the day, I didn't realize that poor insulation causes
everything from, you know, uh, uh, your shingles to deteriorate faster than
they could, um, that you'd have to replace your roof deck.
So you go from a $10,000 roof, uh, shingle replacement to suddenly a $25,000 roof replacement.
(05:18):
And it happens like that. that um I didn't
realize that the number one problem in homes these days is uh
is it the uh what's called indoor
air pollution according to the EPA it's like the deadliest
thing in our they call it the deadliest global risk those
are kind of big words right without going on in our world and the EPA says that
(05:39):
and what are they talking about and they're talking about just all of the the
we're in our houses all the time and the air pollution in our homes is anywhere
from 200 to to 500% worse than what it is outside in a city.
And people don't even know they're
breathing that. And 30% of the air we breathe comes from the attic.
(05:59):
You know, I always tease people. How often do you like to go up into your attic
to get a breath of fresh air?
Never, you know, nobody wants to go up to their attic and breathe,
let alone, you know, take a nice deep breath.
So when I realized all the things that it affects,
I realized that this was an industry that could really impact people's bills
(06:21):
and their energy usage and carbon footprint, if that's something that's important
to them and lower the amount of energy their home uses,
which lowers their bills, but that the end result ends up making people healthier
and happier because their house is comfortable. comfortable.
And those are the, you know, our, our tagline is, you know, we,
we help you make your home safe and comfy.
That's it because that's what our job is to do. And, uh, it's a easy motto for us.
(06:46):
Yeah. I've been working with insulation companies for years,
um, and ventilation, depending upon where you are in the country, uh, ventilation, um.
You know, especially active ventilation may be more important than others,
but what's really, really great about what you do is you're solving,
as far as I'm concerned, you touched upon it, two key things.
(07:08):
And it depends on the individual, which one's more important.
And that is saving money and being more comfortable in your home.
And you can achieve both. Some people may say, I don't care about spending an
extra 30, 40, $50 a month on utility bills, but I want to be comfortable.
Well, if we come in And we put more insulation in and we make sure the ventilation
(07:32):
is good. You're going to be more comfortable and save money.
And you're going to save also, like you said, the roof decking, the shingles.
In certain parts of the country, there are utilities in the attic, like down south.
There's water heaters and there's air conditioning systems and so forth,
which is not necessarily the case up where you live.
(07:53):
But I know a lot of people in other parts of the country have things in the
attic that they need to take care of.
And that can be a real hot box in the summertime.
Yeah, 100%. And, you know, if you go up and look like we deal with people's
air handlers all the time and being in attics.
Ducts and if you look at their insulation that
is around those ducts because it used to be when
(08:15):
I was growing up I'm a guy in my 50s they always had
these guys coming out with tin and you know they were shaping everything
and it was a you know it wasn't going anywhere nowadays that's
not what they use they use these flex pipes you know and these flex
vents and if you look at the insulation around those there are
anywhere from r6 to r8 which is
nothing you know literally you know like
(08:38):
a coffee mug is higher at r13 you know
so um the heat that gets in there affects
that and so it's heating up the air inside the duct so
as soon as you turn your air on you're actually blowing hot air in your house you have
to correct for that so you know we have some high
level products that we just go ahead and wrap those um so
that their r value suddenly jumps up to you know our
(08:58):
mid-30s higher you know or higher depending on what's going on in the attic
so yeah i mean it's it's you know you get me started on addicts jim i'm gonna
keep talking i um i i could talk all actually i have spoken all day about this
because i i have actually myself sold a lot of insulation,
and ventilation i i know this space very well i spent a lot of time with home service.
(09:23):
Professionals from the hvac world the plumbing world insulation foundation roofing
you name it But the one that I enjoy the most and have spent the most time with,
are addict, specifically addict insulation and ventilation.
And I could write a book on it. As a matter of fact, I wrote a forward to a book about it.
(09:44):
So I love it. All right. Let's talk about phenomenal business coaching and your
relationship with Howard Partridge.
I understand it's been about 14 months or so since you joined the inner circle.
It's almost exactly. Yeah. I mean, I think, yeah, we started in January of 2023.
I have my, In fact, I have my simple dimple business plan right here because
(10:06):
I needed to update it for 2024.
So, yeah, it's been 14 months, really great 14 months.
How has phenomenal business coaching changed your business life and possibly
your personal life so far?
I think so two things. It's definitely changed.
(10:26):
On a personal level, I cannot tell you how much less stress I have than I used
to have because being in business for yourself is a very difficult job most
days because you're always worried about everybody working for you.
You're also worried about your clients, but then you want to make sure,
(10:48):
as you know from your sales and marketing, you got to get people in the door
to talk to people and be able to do homes to stay in business. this.
And so I didn't have a lot of instruction the first seven years of my business.
So I was following a plan that had worked for others and in other areas of the country.
And it did work for us, but it wasn't really a sustainable method and we need
(11:14):
to create something sustainable. Um, so, uh, that's, uh, that's kind of what led us to, uh, Howard.
Yeah. A lot of people go it alone, whatever that is. Let's talk about sports.
The best athletes.
At the top of their game, all have coaches, whether it's basketball,
(11:39):
football, baseball, or even golf.
People say Tiger Woods has been so good for decades.
He's blessed. He started young.
We've all seen the video. I think he was like three years old or so.
And he's worked really hard, but he has a lot of people that are really behind
the scenes that we don't see on Saturday or Sunday when we watch them on TV, right?
(12:02):
So to be the best at what you do, you have to kind of put your pride aside and
say, look, I'm really good at selling.
I'm really good at attic insulation and ventilation.
I'm great with people, but am I really that good?
And even Even though the coach doesn't know exactly what I do every day in that
(12:26):
attic space, that doesn't matter because they know the generalities and they
can see me at a distance. Do you agree with that?
Yeah, I do. A hundred percent. And, you know, it's one of the things that,
you know, a coach is there to, you know, we all have blind spots. Everybody does.
(12:49):
And if you're blind to it that means
you can't see it you literally don't see it you know
you may know you have a little bit of a weakness somewhere but I'm
talking about actual areas that you have no idea what's
going on and you don't realize it and to
get that perspective from not only somebody that
can see it but has helped people
(13:11):
to create a process or a
system to eliminate those from a business where they've seen all the blind spots
so they know within five minutes of a conversation what your blind spots probably
are that saves you years of frustration it's it's gonna give you a.
(13:35):
Tens or hundreds of thousands of dollars you are missing by not seeing it.
And, and it gives you the, the reliability to know, Hey, this is somebody that
knows what they're talking about.
This is somebody that is, uh, has not only seen it, but overcome it or has the
(13:55):
best people in the world at correcting it, you know, uh, like how this is Ellen Rohr.
And I mean, if you, in John John Maxwell for leadership.
You know, I think they just finished something. It, these are the best people
at what they do in the entire world.
And you have suddenly have access to them all through, you know,
(14:15):
the, the phenomenal products coaching.
I mean, this, this is just really an amazing blessing to have.
So that athlete, you know, they, they don't know where they can get better or
they don't maybe they have a system they're using.
I think I remember you brought up Tiger Woods. I remember he had to completely change his golf swing.
Imagine after everything he did, all the, everything he won,
(14:39):
he had to literally tear it all down and build back up so that he would be able
to play for, you know, into his years on the senior tour.
Um, and that's sometimes you have to do that.
We're kind of in the middle of that with our company and you have that guidance,
that coach going, okay, we're going to tear it down, but we're going to build it back up the right way.
(15:01):
I just can't i don't even know how much
that's worth but i know what my health and mental state are worth and it's millions
and uh to have howard and his team work with us every single week every day
if we need to i can't it's just a really amazing system i totally agree i met howard 15 15 years ago.
(15:24):
And to your point, not only does Howard coach and have great coaches on his
team, but when you go to the conferences, you can meet great people like my friend, Ellen Rohr.
And, uh, Michael Gerber, um, something that I mentioned on this podcast.
(15:45):
And so if you've seen the podcast before you, you might hear me say this,
or you may have heard me say this before, about 15 years ago or so,
Howard introduced me to a guy by the name of Zig Ziglar.
And that was a big treat for me because he really was a mentor of mine.
He didn't know it, but Zig used to talk to me through the cassette deck in my
(16:10):
car for years before I quit my corporate job to become an entrepreneur.
And that meant a lot to me. His son now, Tom Ziglar, on stage helps out.
You're very familiar with the Ziegler company.
And so it's a great team of coaches and professionals on and off stage.
(16:35):
And, and it gives you access. Um, I think it's Tony Robbins.
Uh, when I first heard this, um, I was at, uh, one of his conferences and he
said, he called about the power of proximity.
That's what he calls our proximity.
Um, and that is having access to people being around people that,
(16:58):
um, that are of influence and that, that will affect you. you know,
that you can't help, but learn from those folks.
Um, and you know, I've met Donald Miller now I've met, you know,
obviously Ellen a few times and, uh,
you know, just all of the folks, uh, that I've been able to access through Howard
(17:18):
and Howard is like, uh, he calls himself the chief reminding officer,
but I'm going to tell you what, he's really the chief connection officer.
The guy connects you with these folks. Um, but I, I want to just circle back
real quick, quick, Jim, you said something that I didn't want to let slide because
it has been the thing that has been the best part of the phenomenal product coaching.
(17:41):
Okay. The phenomenal coaching system. And that is the people that are also in this system.
I've been able to connect with people around the entire United States and all
kinds of industries, everything from real estate to people that are in the home
service industry, like myself, they are amazing people.
And they, They, uh, there are people that I can call, literally get on the phone
(18:02):
and call right now and they'll answer the phone.
Cause they know, we know each other from that.
And we know, Hey, if someone is going to be reaching out from phenomenal products,
um, to us, then they need help or they just need to ask a question.
And that has been, um, that, that is, it, it just, it just feels good to know
(18:24):
people that are like you.
And are going through what you go through every day.
And so the community part of it is my absolutely all the thing,
all the people I've met, everything I've learned, the community is still my favorite thing.
That's the biggest part of phenomenal business coaching used to be phenomenal products.
(18:50):
So it's, it's, it's kind of hard for me to keep remembering phenomenal business
coaching. Howard made that change not long ago.
And it is a community.
And Howard is the head honcho. He's the leader and the chief reminding officer.
He loves everybody.
(19:12):
It's a family-oriented group. It's very different.
If you go to a conference, it's a very different conference experience because
you may see entire families there. There could be three generations.
There could be a 65-year-old entrepreneur father with his daughter and her son. Yeah.
(20:02):
Live this life, whether it's personal or business, in solitude,
and it's not as enriching.
Now, not everyone you meet and experience are going to be enriching.
But you might say, well, it was nice to meet that person, but I don't think
they're for me for whatever reason.
But you're bound to grow personally and within your business as well.
(20:27):
And that's one thing I really love about the inner circle with Howard Partridge.
Yeah. Yeah. I mean, and the, you know, it gets back to that blind spots.
Um, you know, when you, if, if, uh, you're in that bubble you were just talking about, right.
And you're, you're just existing day to day, you're limited by your own mindset.
You're limited by your own self-image. You're limited by those things that are,
(20:49):
that make you who you are.
Um, but maybe they aren't necessarily the better angels of your nature. Right.
Um, and to be able to be around folks that that are, uh, thinking big,
um, not, not just in like just general terms, literally, they've got a plan to get there.
Um, and you know, to realize that you ha you're surrounded by that.
(21:15):
Now, all of a sudden you can go, wait a minute, I can start to think differently about my potential.
You know, why can't, if, if so, I'm sitting at a table with somebody that,
you know, they've taken their business from 150, $200,000 a year to $20 million
a year. And they did it in a five-year period.
They're, they're just a person like I am. There's gotta be a,
(21:37):
you know, there's gotta be a way that happened.
And if you're not around that person, you don't know there's another way.
And all of a sudden you have a $20 million a year business.
Think of the influence and change you can create to help the world,
you know, to help people, um, to be able to not only do that,
but, secure your financial future for your family.
(21:57):
And there's a lot to that. And you don't have that unless you're around people that think like that.
Yeah. It's truly a unique experience.
And I would recommend to anybody who has a small business to come and experience
at least once a conference or part of the conference and get to meet the people.
(22:21):
And of course, Howard, toward the other coaches and the great speakers.
I mean, it's such a great value. There's no other place you can go for the cost.
So the value is huge to meet these people who are on stage, who have done things.
These are people you've seen before at a distance, and you get to actually talk
(22:43):
to them before and after, and sometimes during their talk.
And it is truly a phenomenal phenomenal experience.
On that note, Jeff Buck, thank you so much for joining me today on the Phenomenal
Business Growth Podcast.
I really appreciate it. Thanks, Jim. It was a great first podcast experience. Thank you, my friend.
Jim Klauck on the Phenomenal Business Growth Podcast with Jeff Buck.
Hello, Jeff. How are you? Good, Jim. How are you doing today?
I'm phenomenal, of course, or better than phenomenal. Better than phenomenal.
That's right. Yeah, better than phenomenal.
So it's great to have you here on the podcast. You had told me before we started
(00:22):
that you've never done one before.
Is that true? No, this is my first time. Yeah. I mean, I've watched and listened
to so many, but I'm excited to be doing it, to be honest with you.
It's one of those things where it's the new medium, right?
So we can get so much great information out there, and I hope I can provide
a little bit for somebody. Well, absolutely.
So you've been in the insulation business now for about nine years, right? Nine years.
(00:49):
I love that business. I have a lot of experience in that business from the sales
and marketing side of it.
Why did you decide to get into that business? business?
Well, that's a great question. It kind of found me, to be honest.
I was in the utility industry for 17 years with the same company.
And we had a mutual parting of ways.
(01:13):
And I had a nice severance. So I was just kind of decompressing from a pretty stressful career.
And a friend friend of mine contacted me and he was doing presentations for
a company, a specific company.
And he said, Hey, I think you'd be good at this. And I'm like, I don't want to do sales.
(01:33):
I don't want to do sales. I don't want to do sales, you know,
because I didn't understand sales.
I thought it was honestly thought sales was, uh, you know, some creepy used car guy.
Right. I didn't understand the world really revolves on people educating others.
And that's what sales was really all about. out.
So he challenged me. He said, well, is it going to hurt you to go sit through
(01:54):
a free steak dinner and watch somebody do this and then kind of make a decision from that?
I went and I was blown away by the product, blown away by the presentation, just how simple it was.
And I'm like, I can do that. And that's really how I got started.
So I started with a company and I was was their presenter.
In my first year, I think I did, I was working there nine months.
(02:19):
And in that nine months, I was the number one presenter in the company and we
had the number one team in the company.
So I kind of was a fish in water and I'd found my calling. And believe it or
not, I knew very little about insulation that I was talking about.
I knew about what I was talking about, but I wasn't in houses. I wasn't in attics.
I was just doing literally a presentation presentation, um, to educate folks
(02:41):
and it was a great presentation. So it was accurate.
Uh, but, uh, um, that's how I got started. And, uh, the following year I started my own company.
Uh, literally I loved it so much. I'm like, I got to start my own, my own business.
That's because you're an installation genius, right? I am now. Yeah.
Everybody here is an installation genius. We've got our junior geniuses,
(03:02):
our installation geniuses, along with,
which gets a little confusing with insulation geniuses when they say installation
geniuses, but it helps keep the theme, you know, consistent.
Yeah. That's a great brand name. How'd you come up with it?
It was a client. So we used to be Smart Home Ecotech. That was the name of our company.
(03:24):
And when you say smart home, you don't think insulation. You think about everything
from Alexa's and things like that. Right.
So, um, the thing that I, uh, you know, uh, was in a house with somebody and
they said, you know, I was going through everything with them after evaluating their home.
And they're like, you guys are like insulation geniuses. I've learned so much.
(03:46):
And I was like, that's a really great, I love that name.
And I guess we kind of are, you know, you have to be the expert expert in the
industry, or at least in that person's home, you have to be the expert.
So that's where it came from, but they don't get any royalties.
Yeah. Well, I guess you could throw them a Starbucks gift card or something.
We did take care of her, but yeah, that's it. It's a one and done.
(04:10):
In a moment, we're going to talk a little bit about phenomenal business coaching
and your relationship with Howard Partridge,
but I want to follow up on what you had just talked about, being a genius in
your field, honestly, educating the customer.
On what you do to solve their problem is the best way to sell,
(04:33):
isn't it? Absolutely. A hundred percent.
Um, I think that, I think what blew me away about insulation and the industry
that I'm in is what I thought it was versus what it actually is.
And insulation is not simply just trying to keep your heating bills down or
(04:53):
your house more comfortable.
It's not about that. It, it, it is about that. It has something to do with that.
Um, but at the end of the day, I didn't realize that poor insulation causes
everything from, you know, uh, uh, your shingles to deteriorate faster than
they could, um, that you'd have to replace your roof deck.
So you go from a $10,000 roof, uh, shingle replacement to suddenly a $25,000 roof replacement.
(05:18):
And it happens like that. that um I didn't
realize that the number one problem in homes these days is uh
is it the uh what's called indoor
air pollution according to the EPA it's like the deadliest
thing in our they call it the deadliest global risk those
are kind of big words right without going on in our world and the EPA says that
(05:39):
and what are they talking about and they're talking about just all of the the
we're in our houses all the time and the air pollution in our homes is anywhere
from 200 to to 500% worse than what it is outside in a city.
And people don't even know they're
breathing that. And 30% of the air we breathe comes from the attic.
(05:59):
You know, I always tease people. How often do you like to go up into your attic
to get a breath of fresh air?
Never, you know, nobody wants to go up to their attic and breathe,
let alone, you know, take a nice deep breath.
So when I realized all the things that it affects,
I realized that this was an industry that could really impact people's bills
(06:21):
and their energy usage and carbon footprint, if that's something that's important
to them and lower the amount of energy their home uses,
which lowers their bills, but that the end result ends up making people healthier
and happier because their house is comfortable. comfortable.
And those are the, you know, our, our tagline is, you know, we,
we help you make your home safe and comfy.
That's it because that's what our job is to do. And, uh, it's a easy motto for us.
(06:46):
Yeah. I've been working with insulation companies for years,
um, and ventilation, depending upon where you are in the country, uh, ventilation, um.
You know, especially active ventilation may be more important than others,
but what's really, really great about what you do is you're solving,
as far as I'm concerned, you touched upon it, two key things.
(07:08):
And it depends on the individual, which one's more important.
And that is saving money and being more comfortable in your home.
And you can achieve both. Some people may say, I don't care about spending an
extra 30, 40, $50 a month on utility bills, but I want to be comfortable.
Well, if we come in And we put more insulation in and we make sure the ventilation
(07:32):
is good. You're going to be more comfortable and save money.
And you're going to save also, like you said, the roof decking, the shingles.
In certain parts of the country, there are utilities in the attic, like down south.
There's water heaters and there's air conditioning systems and so forth,
which is not necessarily the case up where you live.
(07:53):
But I know a lot of people in other parts of the country have things in the
attic that they need to take care of.
And that can be a real hot box in the summertime.
Yeah, 100%. And, you know, if you go up and look like we deal with people's
air handlers all the time and being in attics.
Ducts and if you look at their insulation that
is around those ducts because it used to be when
(08:15):
I was growing up I'm a guy in my 50s they always had
these guys coming out with tin and you know they were shaping everything
and it was a you know it wasn't going anywhere nowadays that's
not what they use they use these flex pipes you know and these flex
vents and if you look at the insulation around those there are
anywhere from r6 to r8 which is
nothing you know literally you know like
(08:38):
a coffee mug is higher at r13 you know
so um the heat that gets in there affects
that and so it's heating up the air inside the duct so
as soon as you turn your air on you're actually blowing hot air in your house you have
to correct for that so you know we have some high
level products that we just go ahead and wrap those um so
that their r value suddenly jumps up to you know our
(08:58):
mid-30s higher you know or higher depending on what's going on in the attic
so yeah i mean it's it's you know you get me started on addicts jim i'm gonna
keep talking i um i i could talk all actually i have spoken all day about this
because i i have actually myself sold a lot of insulation,
and ventilation i i know this space very well i spent a lot of time with home service.
(09:23):
Professionals from the hvac world the plumbing world insulation foundation roofing
you name it But the one that I enjoy the most and have spent the most time with,
are addict, specifically addict insulation and ventilation.
And I could write a book on it. As a matter of fact, I wrote a forward to a book about it.
(09:44):
So I love it. All right. Let's talk about phenomenal business coaching and your
relationship with Howard Partridge.
I understand it's been about 14 months or so since you joined the inner circle.
It's almost exactly. Yeah. I mean, I think, yeah, we started in January of 2023.
I have my, In fact, I have my simple dimple business plan right here because
(10:06):
I needed to update it for 2024.
So, yeah, it's been 14 months, really great 14 months.
How has phenomenal business coaching changed your business life and possibly
your personal life so far?
I think so two things. It's definitely changed.
(10:26):
On a personal level, I cannot tell you how much less stress I have than I used
to have because being in business for yourself is a very difficult job most
days because you're always worried about everybody working for you.
You're also worried about your clients, but then you want to make sure,
(10:48):
as you know from your sales and marketing, you got to get people in the door
to talk to people and be able to do homes to stay in business. this.
And so I didn't have a lot of instruction the first seven years of my business.
So I was following a plan that had worked for others and in other areas of the country.
And it did work for us, but it wasn't really a sustainable method and we need
(11:14):
to create something sustainable. Um, so, uh, that's, uh, that's kind of what led us to, uh, Howard.
Yeah. A lot of people go it alone, whatever that is. Let's talk about sports.
The best athletes.
At the top of their game, all have coaches, whether it's basketball,
(11:39):
football, baseball, or even golf.
People say Tiger Woods has been so good for decades.
He's blessed. He started young.
We've all seen the video. I think he was like three years old or so.
And he's worked really hard, but he has a lot of people that are really behind
the scenes that we don't see on Saturday or Sunday when we watch them on TV, right?
(12:02):
So to be the best at what you do, you have to kind of put your pride aside and
say, look, I'm really good at selling.
I'm really good at attic insulation and ventilation.
I'm great with people, but am I really that good?
And even Even though the coach doesn't know exactly what I do every day in that
(12:26):
attic space, that doesn't matter because they know the generalities and they
can see me at a distance. Do you agree with that?
Yeah, I do. A hundred percent. And, you know, it's one of the things that,
you know, a coach is there to, you know, we all have blind spots. Everybody does.
(12:49):
And if you're blind to it that means
you can't see it you literally don't see it you know
you may know you have a little bit of a weakness somewhere but I'm
talking about actual areas that you have no idea what's
going on and you don't realize it and to
get that perspective from not only somebody that
can see it but has helped people
(13:11):
to create a process or a
system to eliminate those from a business where they've seen all the blind spots
so they know within five minutes of a conversation what your blind spots probably
are that saves you years of frustration it's it's gonna give you a.
(13:35):
Tens or hundreds of thousands of dollars you are missing by not seeing it.
And, and it gives you the, the reliability to know, Hey, this is somebody that
knows what they're talking about.
This is somebody that is, uh, has not only seen it, but overcome it or has the
(13:55):
best people in the world at correcting it, you know, uh, like how this is Ellen Rohr.
And I mean, if you, in John John Maxwell for leadership.
You know, I think they just finished something. It, these are the best people
at what they do in the entire world.
And you have suddenly have access to them all through, you know,
(14:15):
the, the phenomenal products coaching.
I mean, this, this is just really an amazing blessing to have.
So that athlete, you know, they, they don't know where they can get better or
they don't maybe they have a system they're using.
I think I remember you brought up Tiger Woods. I remember he had to completely change his golf swing.
Imagine after everything he did, all the, everything he won,
(14:39):
he had to literally tear it all down and build back up so that he would be able
to play for, you know, into his years on the senior tour.
Um, and that's sometimes you have to do that.
We're kind of in the middle of that with our company and you have that guidance,
that coach going, okay, we're going to tear it down, but we're going to build it back up the right way.
(15:01):
I just can't i don't even know how much
that's worth but i know what my health and mental state are worth and it's millions
and uh to have howard and his team work with us every single week every day
if we need to i can't it's just a really amazing system i totally agree i met howard 15 15 years ago.
(15:24):
And to your point, not only does Howard coach and have great coaches on his
team, but when you go to the conferences, you can meet great people like my friend, Ellen Rohr.
And, uh, Michael Gerber, um, something that I mentioned on this podcast.
(15:45):
And so if you've seen the podcast before you, you might hear me say this,
or you may have heard me say this before, about 15 years ago or so,
Howard introduced me to a guy by the name of Zig Ziglar.
And that was a big treat for me because he really was a mentor of mine.
He didn't know it, but Zig used to talk to me through the cassette deck in my
(16:10):
car for years before I quit my corporate job to become an entrepreneur.
And that meant a lot to me. His son now, Tom Ziglar, on stage helps out.
You're very familiar with the Ziegler company.
And so it's a great team of coaches and professionals on and off stage.
(16:35):
And, and it gives you access. Um, I think it's Tony Robbins.
Uh, when I first heard this, um, I was at, uh, one of his conferences and he
said, he called about the power of proximity.
That's what he calls our proximity.
Um, and that is having access to people being around people that,
(16:58):
um, that are of influence and that, that will affect you. you know,
that you can't help, but learn from those folks.
Um, and you know, I've met Donald Miller now I've met, you know,
obviously Ellen a few times and, uh,
you know, just all of the folks, uh, that I've been able to access through Howard
(17:18):
and Howard is like, uh, he calls himself the chief reminding officer,
but I'm going to tell you what, he's really the chief connection officer.
The guy connects you with these folks. Um, but I, I want to just circle back
real quick, quick, Jim, you said something that I didn't want to let slide because
it has been the thing that has been the best part of the phenomenal product coaching.
(17:41):
Okay. The phenomenal coaching system. And that is the people that are also in this system.
I've been able to connect with people around the entire United States and all
kinds of industries, everything from real estate to people that are in the home
service industry, like myself, they are amazing people.
And they, They, uh, there are people that I can call, literally get on the phone
(18:02):
and call right now and they'll answer the phone.
Cause they know, we know each other from that.
And we know, Hey, if someone is going to be reaching out from phenomenal products,
um, to us, then they need help or they just need to ask a question.
And that has been, um, that, that is, it, it just, it just feels good to know
(18:24):
people that are like you.
And are going through what you go through every day.
And so the community part of it is my absolutely all the thing,
all the people I've met, everything I've learned, the community is still my favorite thing.
That's the biggest part of phenomenal business coaching used to be phenomenal products.
(18:50):
So it's, it's, it's kind of hard for me to keep remembering phenomenal business
coaching. Howard made that change not long ago.
And it is a community.
And Howard is the head honcho. He's the leader and the chief reminding officer.
He loves everybody.
(19:12):
It's a family-oriented group. It's very different.
If you go to a conference, it's a very different conference experience because
you may see entire families there. There could be three generations.
There could be a 65-year-old entrepreneur father with his daughter and her son. Yeah.
(20:02):
Live this life, whether it's personal or business, in solitude,
and it's not as enriching.
Now, not everyone you meet and experience are going to be enriching.
But you might say, well, it was nice to meet that person, but I don't think
they're for me for whatever reason.
But you're bound to grow personally and within your business as well.
(20:27):
And that's one thing I really love about the inner circle with Howard Partridge.
Yeah. Yeah. I mean, and the, you know, it gets back to that blind spots.
Um, you know, when you, if, if, uh, you're in that bubble you were just talking about, right.
And you're, you're just existing day to day, you're limited by your own mindset.
You're limited by your own self-image. You're limited by those things that are,
(20:49):
that make you who you are.
Um, but maybe they aren't necessarily the better angels of your nature. Right.
Um, and to be able to be around folks that that are, uh, thinking big,
um, not, not just in like just general terms, literally, they've got a plan to get there.
Um, and you know, to realize that you ha you're surrounded by that.
(21:15):
Now, all of a sudden you can go, wait a minute, I can start to think differently about my potential.
You know, why can't, if, if so, I'm sitting at a table with somebody that,
you know, they've taken their business from 150, $200,000 a year to $20 million
a year. And they did it in a five-year period.
They're, they're just a person like I am. There's gotta be a,
(21:37):
you know, there's gotta be a way that happened.
And if you're not around that person, you don't know there's another way.
And all of a sudden you have a $20 million a year business.
Think of the influence and change you can create to help the world,
you know, to help people, um, to be able to not only do that,
but, secure your financial future for your family.
(21:57):
And there's a lot to that. And you don't have that unless you're around people that think like that.
Yeah. It's truly a unique experience.
And I would recommend to anybody who has a small business to come and experience
at least once a conference or part of the conference and get to meet the people.
(22:21):
And of course, Howard, toward the other coaches and the great speakers.
I mean, it's such a great value. There's no other place you can go for the cost.
So the value is huge to meet these people who are on stage, who have done things.
These are people you've seen before at a distance, and you get to actually talk
(22:43):
to them before and after, and sometimes during their talk.
And it is truly a phenomenal phenomenal experience.
On that note, Jeff Buck, thank you so much for joining me today on the Phenomenal
Business Growth Podcast.
I really appreciate it. Thanks, Jim. It was a great first podcast experience. Thank you, my friend.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!