June 22, 2024 • 13 mins
Welcome to the Phenomenal Business Coaching Podcast! In this episode, host Jim sits down with Edwin Leid of Leid Construction to explore the unique approach they bring to the residential roofing industry. Edwin shares insights into their innovative techniques, such as hidden fastener metal roofing and custom in-house trims, which set them apart from the competition.
Edwin also discusses the importance of maintaining Christian values and community focus within his company, highlighting how these principles guide their operations and customer interactions. The conversation delves into the significance of quality workmanship, attention to detail, and the lasting impact of a well-installed roof on a homeowner's life.
Additionally, the episode touches on the profound influence of Howard Partridge and the Phenomenal Business Coaching community. Edwin explains how the guidance and support from this group have not only improved his business operations but also enriched his personal life, emphasizing the value of leadership, self-development, and work-life balance.
Tune in to discover how Leid Construction is reshaping the roofing industry with a commitment to excellence and customer care, and learn how the right business coaching can transform both professional and personal success.
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To reach Howard Partridge: howard@howardpartridge.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
Edwin, my friend, welcome to the Phenomenal Business Coaching Podcast.
It's great to have you here.
It's great to be here. It's been a long time.
We talked about getting you on, and I'm glad you finally decided to come onto the podcast,
talk about you, talk about your business, how you love to take care of your
(00:25):
customers, and what you do, which is different than what most people in the roofing industry do.
And of course, I want to talk about our friend Howard Partridge from Phenomenal
Business Coaching. Can we get all that in?
Absolutely. I think so. Edwin Leid is his name and Leid Construction is his game.
(00:45):
You guys do a lot in the residential roofing business. Is that correct? That's correct.
That's our primary focus is the residential.
We do a lot of re-roofing, a lot of new roofs for contractors and homeowners.
(01:05):
Shingles, anymore people have the concept shingles aren't so great.
You can buy some pretty good shingles these days.
And also hidden fastener metal roofing.
What we do with the hidden fastener metal roofing, what
we found is with it being
hidden and fastener seamless in-housing our
(01:26):
own trims so we bend our trims in-house custom fit for each project and that
has been a time saver and it certainly has improved our quality um and matching
the needs for custom fit roofing that has certainly set us apart a lot yeah.
I've always liked the metal roof.
(01:49):
I'm guessing it's more expensive, but I also know it lasts longer and it looks real good.
And also, isn't it good for like snow and ice as well? Or am I wrong on that?
That's right. It can be. And that comes into insulation and ventilation problems.
If it's not properly insulated or ventilated, you have ice damming problems,
(02:11):
which metal, Metal, like any other roofing, but especially metal,
I should say, is not made to hold water, but shed water.
So it's not all in the roof. And yet it makes a very great roof that can last
a very long time if installed properly on the proper application.
Yeah, like I said, really good looking roof. It goes on totally different.
(02:32):
It's going to last pretty much a lifetime.
It's there like night and day. But I imagine most of the roofs you do are probably
traditional asphalt shingle, or am I wrong?
Well, it's probably very close to like a 50-50%. And I think that makes a difference
in the part of the country you're in.
We have a lot of metal roofing in our area. So it's a very, very large demand
(02:57):
for that type of roofing.
And like you said, there's a lot of options. A metal roof is a very clean roof.
Um very a lot of
color options to choose from as well so you know
if you can choose from 18 or 25 colors and different textures that certainly
you can get that curb appeal on your home with that perfect color match and
(03:21):
texture absolutely and that's really a baked on at factory paint right Right.
So that's going to last a very long time.
Absolutely. And that's what you really want because you really don't want to paint that roof.
I would imagine if push comes to shove at some point, the roof could be painted if properly prepped.
(03:46):
Yes, I do think it can be painted. There might be people that do painting.
However, on a house, it's not recommended and I don't think it's done very often.
By the time your paint fades to the point you would possibly consider putting a new layer of paint on,
it might be a better option just to put a new roof on because you have other
(04:09):
parts in there that are possibly deteriorating or seeing its better days.
Yeah. You know what I love about you guys is you guys are not a company that
just wants to go in, get the job done, get out fast, leave things like fasteners
on the ground and leave it a mess.
(04:32):
You are a family type organization.
I know you. So I know the company that you're running is a good company,
a community company. You guys have Christian values. Can you talk about that?
Absolutely. And that's one of the main reasons that we do what we do and what sets us apart.
(04:54):
And those values, it's all of what we do.
It's the way we take care of our team. It's the way we take care of our customers.
Um, the equipment that we use makes our workload much easier,
much faster and safer for our team and also, um,
(05:15):
taking care of the landscape around the homes, they have shrubs,
many other lawn ornaments and working around those things are,
it's their pride. It's their, it's their life.
It's what they identify with. So taking care of what they have and what they
value is a big thing for us.
(05:39):
No, it's very important. Important. You got to take care of people,
take care of their property, their dreams, their life.
The home is so important to people. It's generally their largest investment.
And it should be where their heart is. They say home is where the heart is, right?
So it's really important. That's where the family gathers. There's Howard Partridge, Inner Circle.
(06:04):
Let's talk about Howard and his team and the community at Phenomenal.
How long have you been on board with Phenomenal? It's been a year and three quarter.
What makes Howard, the coaching, the conferences, how does that make you better
(06:27):
and your company better to serve your customer better? better.
I don't know if I should call it a law of life, but it is. You cannot give what you do not have.
And that is one of the largest things that fuels me is that constant input of
the good values and also systems.
(06:48):
It's the way we take care of people. It's a process we can repeat.
And going to the conferences, being inspired, and having that consistent input
has certainly changed my life.
And not only in business, but also in family life. It's the things we value.
So, it's been a very good journey, very interesting journey.
(07:11):
I can certainly say that profits have been a lot better, a small part of what we do.
And time with family, systems, doing things, having it in place where we don't
need to make all the parts move. so we can do the things we love to do.
(07:34):
Yeah, it's so important to get with an organization and the proper coach for your business.
A lot of small business owners think they have it all figured out.
They're a slave to the business often. They're not making enough money.
Sometimes they're not making any money.
They're working themselves to a nub of themselves.
(07:59):
And it causes problems at home.
Sometimes people get divorced over it. They're bankrupt. They don't see their
kids. They may as well get a job in many cases.
But what Howard and the team at Phenomenal do is they bring everyone together,
and there's such a sense of community.
You've got people who you can bounce things off of.
(08:22):
I met you there, so now we can talk about things that can help both you and
me as well as the one-on-one coaching you get, which really is important.
And I think it's important in all aspects of life. And it's not just business coaching.
Really, it is kind of life coaching. I mean, yes, it's for business,
but there's so much life coaching in there.
(08:45):
Can you touch upon that, how it's really helped your personal life too?
Yes, very much so, and a lot of it is leadership and self-development and being
able to have that input and then teaching it, training the team, repeating the process,
it becomes a part of you.
(09:05):
Once you teach it, it grows on you in a way that it doesn't if you just hear it.
Relationships have improved a lot by understanding the way people communicate.
We've learned a lot about disc and people have different personalities and it's
key in selling, it's key in the relationship on our team, it's key in marriage.
(09:29):
And that's one thing that really has changed for me is the way I relate to people
and understanding not only them but also myself,
the way people read me and what what they're hearing so all with that said,
having time to do the things I like to do is it's one one of the most valuable
(09:53):
things sure I have to read I have time to invest in other things that take me me where I want to go.
No, that's awesome. To be able to live your life and not be that slave to the business.
And I think a lot of people think that's the way it needs to be.
(10:15):
Some people may say the same thing about marriage. Well, it started off fine,
but now we're just kind of like, you know, we're roommates for the next 30, 40 years.
And that's just the way it's going to be. Shouldn't have to be. Right.
Everything should be as good as it can be.
Mental, physical health, the business relationships.
(10:35):
And that's one thing I love about Howard and everyone at Phenomenal is it's
a very positive environment.
It's a great community, all kinds of great speakers coming in to talk about
things that we wouldn't have exposure to unless we were at the conference and
the regular, you know, coaching.
And I think it is phenomenal, as Howard says. That's right. On that note, go ahead.
(11:01):
I like how you pointed out people see what people do, what people see.
And being in this community, seeing what people have done and are doing means a lot to me.
And having that input changes the way you do things.
And it can be on marriage. It can be in business. It's normal to be a slave to your business.
It's normal to burn the candle at both ends, if you please.
(11:24):
And, but it's not the way it needs to be.
I would agree with that because today, normal is chaos.
It's people who aren't in the same condition as they used to be.
When I was a young child, people weren't as heavy as they are today.
They spent more time doing things that were more organic or natural.
(11:51):
A lot of us are using technology today that we didn't have.
And I'm convinced chiropractors and the hearing aid people are going to do really
well because people have stuff in their ears. They got their head down.
People are walking into traffic, literally.
They're not communicating the way we were meant to, which is in a tribe,
(12:14):
like Howard's tribe, right? The group, the community.
And so it's important to get back to basics.
And when I see you at these conferences and see everybody else,
it's really getting back to the way it should be.
People coming together and learning from each other, teaching each other,
(12:34):
getting inspiration from each other.
Yes it makes it possible for us to live a life of significance and it's what
we're designed for and the relationship with each other going to these places certainly is key,
(12:55):
i agree Edwin thank you so much for your time today here on the podcast i really
appreciate it Jim it was an honor to be with you for a little bit great to see you.
Edwin, my friend, welcome to the Phenomenal Business Coaching Podcast.
It's great to have you here.
It's great to be here. It's been a long time.
We talked about getting you on, and I'm glad you finally decided to come onto the podcast,
talk about you, talk about your business, how you love to take care of your
(00:25):
customers, and what you do, which is different than what most people in the roofing industry do.
And of course, I want to talk about our friend Howard Partridge from Phenomenal
Business Coaching. Can we get all that in?
Absolutely. I think so. Edwin Leid is his name and Leid Construction is his game.
(00:45):
You guys do a lot in the residential roofing business. Is that correct? That's correct.
That's our primary focus is the residential.
We do a lot of re-roofing, a lot of new roofs for contractors and homeowners.
(01:05):
Shingles, anymore people have the concept shingles aren't so great.
You can buy some pretty good shingles these days.
And also hidden fastener metal roofing.
What we do with the hidden fastener metal roofing, what
we found is with it being
hidden and fastener seamless in-housing our
(01:26):
own trims so we bend our trims in-house custom fit for each project and that
has been a time saver and it certainly has improved our quality um and matching
the needs for custom fit roofing that has certainly set us apart a lot yeah.
I've always liked the metal roof.
(01:49):
I'm guessing it's more expensive, but I also know it lasts longer and it looks real good.
And also, isn't it good for like snow and ice as well? Or am I wrong on that?
That's right. It can be. And that comes into insulation and ventilation problems.
If it's not properly insulated or ventilated, you have ice damming problems,
(02:11):
which metal, Metal, like any other roofing, but especially metal,
I should say, is not made to hold water, but shed water.
So it's not all in the roof. And yet it makes a very great roof that can last
a very long time if installed properly on the proper application.
Yeah, like I said, really good looking roof. It goes on totally different.
(02:32):
It's going to last pretty much a lifetime.
It's there like night and day. But I imagine most of the roofs you do are probably
traditional asphalt shingle, or am I wrong?
Well, it's probably very close to like a 50-50%. And I think that makes a difference
in the part of the country you're in.
We have a lot of metal roofing in our area. So it's a very, very large demand
(02:57):
for that type of roofing.
And like you said, there's a lot of options. A metal roof is a very clean roof.
Um very a lot of
color options to choose from as well so you know
if you can choose from 18 or 25 colors and different textures that certainly
you can get that curb appeal on your home with that perfect color match and
(03:21):
texture absolutely and that's really a baked on at factory paint right Right.
So that's going to last a very long time.
Absolutely. And that's what you really want because you really don't want to paint that roof.
I would imagine if push comes to shove at some point, the roof could be painted if properly prepped.
(03:46):
Yes, I do think it can be painted. There might be people that do painting.
However, on a house, it's not recommended and I don't think it's done very often.
By the time your paint fades to the point you would possibly consider putting a new layer of paint on,
it might be a better option just to put a new roof on because you have other
(04:09):
parts in there that are possibly deteriorating or seeing its better days.
Yeah. You know what I love about you guys is you guys are not a company that
just wants to go in, get the job done, get out fast, leave things like fasteners
on the ground and leave it a mess.
(04:32):
You are a family type organization.
I know you. So I know the company that you're running is a good company,
a community company. You guys have Christian values. Can you talk about that?
Absolutely. And that's one of the main reasons that we do what we do and what sets us apart.
(04:54):
And those values, it's all of what we do.
It's the way we take care of our team. It's the way we take care of our customers.
Um, the equipment that we use makes our workload much easier,
much faster and safer for our team and also, um,
(05:15):
taking care of the landscape around the homes, they have shrubs,
many other lawn ornaments and working around those things are,
it's their pride. It's their, it's their life.
It's what they identify with. So taking care of what they have and what they
value is a big thing for us.
(05:39):
No, it's very important. Important. You got to take care of people,
take care of their property, their dreams, their life.
The home is so important to people. It's generally their largest investment.
And it should be where their heart is. They say home is where the heart is, right?
So it's really important. That's where the family gathers. There's Howard Partridge, Inner Circle.
(06:04):
Let's talk about Howard and his team and the community at Phenomenal.
How long have you been on board with Phenomenal? It's been a year and three quarter.
What makes Howard, the coaching, the conferences, how does that make you better
(06:27):
and your company better to serve your customer better? better.
I don't know if I should call it a law of life, but it is. You cannot give what you do not have.
And that is one of the largest things that fuels me is that constant input of
the good values and also systems.
(06:48):
It's the way we take care of people. It's a process we can repeat.
And going to the conferences, being inspired, and having that consistent input
has certainly changed my life.
And not only in business, but also in family life. It's the things we value.
So, it's been a very good journey, very interesting journey.
(07:11):
I can certainly say that profits have been a lot better, a small part of what we do.
And time with family, systems, doing things, having it in place where we don't
need to make all the parts move. so we can do the things we love to do.
(07:34):
Yeah, it's so important to get with an organization and the proper coach for your business.
A lot of small business owners think they have it all figured out.
They're a slave to the business often. They're not making enough money.
Sometimes they're not making any money.
They're working themselves to a nub of themselves.
(07:59):
And it causes problems at home.
Sometimes people get divorced over it. They're bankrupt. They don't see their
kids. They may as well get a job in many cases.
But what Howard and the team at Phenomenal do is they bring everyone together,
and there's such a sense of community.
You've got people who you can bounce things off of.
(08:22):
I met you there, so now we can talk about things that can help both you and
me as well as the one-on-one coaching you get, which really is important.
And I think it's important in all aspects of life. And it's not just business coaching.
Really, it is kind of life coaching. I mean, yes, it's for business,
but there's so much life coaching in there.
(08:45):
Can you touch upon that, how it's really helped your personal life too?
Yes, very much so, and a lot of it is leadership and self-development and being
able to have that input and then teaching it, training the team, repeating the process,
it becomes a part of you.
(09:05):
Once you teach it, it grows on you in a way that it doesn't if you just hear it.
Relationships have improved a lot by understanding the way people communicate.
We've learned a lot about disc and people have different personalities and it's
key in selling, it's key in the relationship on our team, it's key in marriage.
(09:29):
And that's one thing that really has changed for me is the way I relate to people
and understanding not only them but also myself,
the way people read me and what what they're hearing so all with that said,
having time to do the things I like to do is it's one one of the most valuable
(09:53):
things sure I have to read I have time to invest in other things that take me me where I want to go.
No, that's awesome. To be able to live your life and not be that slave to the business.
And I think a lot of people think that's the way it needs to be.
(10:15):
Some people may say the same thing about marriage. Well, it started off fine,
but now we're just kind of like, you know, we're roommates for the next 30, 40 years.
And that's just the way it's going to be. Shouldn't have to be. Right.
Everything should be as good as it can be.
Mental, physical health, the business relationships.
(10:35):
And that's one thing I love about Howard and everyone at Phenomenal is it's
a very positive environment.
It's a great community, all kinds of great speakers coming in to talk about
things that we wouldn't have exposure to unless we were at the conference and
the regular, you know, coaching.
And I think it is phenomenal, as Howard says. That's right. On that note, go ahead.
(11:01):
I like how you pointed out people see what people do, what people see.
And being in this community, seeing what people have done and are doing means a lot to me.
And having that input changes the way you do things.
And it can be on marriage. It can be in business. It's normal to be a slave to your business.
It's normal to burn the candle at both ends, if you please.
(11:24):
And, but it's not the way it needs to be.
I would agree with that because today, normal is chaos.
It's people who aren't in the same condition as they used to be.
When I was a young child, people weren't as heavy as they are today.
They spent more time doing things that were more organic or natural.
(11:51):
A lot of us are using technology today that we didn't have.
And I'm convinced chiropractors and the hearing aid people are going to do really
well because people have stuff in their ears. They got their head down.
People are walking into traffic, literally.
They're not communicating the way we were meant to, which is in a tribe,
(12:14):
like Howard's tribe, right? The group, the community.
And so it's important to get back to basics.
And when I see you at these conferences and see everybody else,
it's really getting back to the way it should be.
People coming together and learning from each other, teaching each other,
(12:34):
getting inspiration from each other.
Yes it makes it possible for us to live a life of significance and it's what
we're designed for and the relationship with each other going to these places certainly is key,
(12:55):
i agree Edwin thank you so much for your time today here on the podcast i really
appreciate it Jim it was an honor to be with you for a little bit great to see you.
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