S03E08: Why a Clear Organisational Purpose is More Important Than Ever

Core to an organisation’s reason for existing (and its longevity) is its Purpose — its deepest ‘why’.

 

A strong and well-defined purpose is a cornerstone of an enduring organisation. It provides wavering the organisation and its people with clarity and focus as it navigates towards uncertain futures; it helps frame the myriad of decisions people will make along the journey; and, it supports people to align their personal wants and desires into a larger and more cohered collective drive towards “better”.

 

But more importantly, when an organisation’s purpose is focused on something greater than the organisation or any one person — towards humanity itself — then the purposeful and purpose-led organisation can significantly impact the world, far beyond the desire to earn profits.

 

I may be stating the obvious here (or perhaps not), but in today's world, it's not enough for an organisation to simply exist to make a profit.

 

Consumers and employees want more from the organisations they commit to … they are looking for something more meaningful.

 

Organisations that fail to recognise this truth will not endure — especially in this transformational decade.

 

So, if you’re interested in exploring the concept of enduring life purpose and the higher calling in an organisational context, tune in to Season 3, Episode 8 of The Positive Change Podcast. We've discussed this topic before, but it's always relevant, and there's always more to uncover.

 

Take advantage of this engaging and enlightening discussion. Listen in to The Positive Change Podcast!

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Watch this episode here: https://youtu.be/QCwuCXqGxB4

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