Growing your email list with purpose, not pressure

Let’s be honest, email list growth can feel like a lot. Between expert advice that says you need fancy funnels, a hundred freebies, or to be everywhere all at once, it’s no wonder it feels overwhelming. But it doesn’t have to be.

In this episode, Mel Daniels guides you through a more grounded, purpose-driven way to grow your email list - one that prioritises connection over conversion, ease over hustle, and quality over quantity.

You’ll hear how the client journey (Connect → Subscribe → Nurture → Convert) can help simplify your strategy and give your email marketing more meaning. She’ll also walk you through what makes a powerful lead magnet, how to get it in front of the right people, and how to nurture your subscribers with heart.

Mel shares how she personally uses Kajabi to keep things simple; like setting up opt-in pages, automated emails, and even quick digital offers that support list growth without the stress.

Make sure that you take the time to ponder the reflective questions to help you journal your way to a more aligned and intentional approach to growing your list.

Episode Breakdown: 00:00 Introduction: Why email list growth feels overwhelming 00:42 Welcome to The Powerful Content Podcast 01:42 Acknowledgement to Country 02:00 Life update and what you can expect in today’s episode 02:40 Why bigger isn’t always better when it comes to your list 04:23 A simple breakdown of the client journey 07:49 Creating a lead magnet that actually works for you 09:34 Easy ways to promote your opt-in without burning out 12:10 Nurturing your list like the community it is 14:28 Letting conversions happen naturally (with intention) 16:25 Journal prompts to inspire aligned growth 17:26 Final thoughts and how we can stay connected

 

Links mentioned in this podcast Content Creator Archetype Quiz  Content that Converts Bundle Simple Marketing Bundle

Kajabi - 30 day extended trial + FREE bonuses

 

If you enjoyed listening to this episode, then you’ll also love: Episode 12 - Building an aligned audience with the perfect lead magnet Episode 21 - Why your niche is your secret to powerful content with Jessica Osborn

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