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May 14, 2025 18 mins

If content feels like a constant to-do list you never quite catch up on, then this episode will help you view your content from a different perspective. 

Mel Daniels introduces you to a concept that’s completely changed the way she shows up in her business (and the way her clients do too).: Minimum Viable Content (MVC). isn’t about cutting corners, it’s about doing what matters most with the time, energy, and resources you actually have.  

No more content overwhelm. No more chasing every trend. Just meaningful content that moves your business forward in a way that feels sustainable and aligned. 

Mel takes you behind the scenes of how MVC came to be, walks you through the 3 key questions to shape your version of MVC, and show you how to work with your strengths, no matter what your content creator archetype.. 

And make sure that you check out the current Kajabi offer (3 months for $99), especially if you’re craving more structure and simplicity in your content systems. 

🎧 Hit play to learn: 

  • What Minimum Viable Content really is 
  • Why it’s the key to consistent visibility without burning out 
  • How to tailor MVC to your unique strengths 
  • The powerful mindset shifts that make content feel lighter 
  • How tools like Kajabi can help bring your MVC plan to life 

 

Episode Breakdown: 

00:00 – The concept of MVC  00:46 Welcome to The Powerful Content Podcast 

01:46 Acknowledgement of Country  02:03 A quick look back at last week  03:20 The heart behind Minimum Viable Content  04:33 My personal journey with MVC  08:44 What MVC isn’t (and why that matters)  10:09 It’s time for a perspective shift  12:10 MVC through the lens of the Content Creator Archetypes  15:09 Creating your own Minimum Viable Content  16:22 Your next steps and how Kajabi fits in 

Listen now to simplify content creation and still show up powerfully 

 

Links mentioned in this podcast 

 

If you enjoyed listening to this episode, then you’ll also love: 

  • Episode 166 - Why I pressed paused on my full-time business (and what happened next) 
  • Episode 10 – The power of reimagination 

 

Loved the episode? Leave a review! 

 

Ready to work with me? 

 

For more conversations on powerful content, connect with me here: 

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I use and recommend Podbean and Descript to edit my podcast.  

There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 

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