How to prepare and organise your content for a purposeful launch

Launching can feel like chaos wrapped in confusion, especially when it comes to what content to create and when. 

In this episode of The Powerful Content Podcast, Mel Daniels walks you through a more easeful approach that uses the client journey to guide every piece of your launch content, from start to finish.

She talks about what it really takes to plan and prepare your content without losing your mind or your voice. She shares the five key stages of the client journey of connect, subscribe, nurture, convert, and onboard and how they help you stay clear, aligned, and focused as you move toward your launch.

She also gets real about what tends to trip you up (hello last-minute scrambling and content chaos) and how to bring more intention to your next launch, whether it’s your first or your fifteenth.

Plus, you can download Mel’s newest resource to help you start small and strong: 🎁 A free guide called “Make Your First $100 on Kajabi.” It’s short, actionable, and designed to help you turn your idea into something real AND get it out into the world with confidence. You can find the link below.

Episode breakdown:

00:00 Why launching doesn’t have to feel so hard 00:36  A reminder that you’re not behind 01::07 Acknowledgement of Country 02:07 What launches really look like behind the scenes 03:55 The role your content plays in every launch 05:06 How the client journey helps you stay focused 10:58 A step-by-step map for a more organised, intentional launch 15:56 The most common mistakes (and how to avoid them) 17:51 Journal prompts to help you reflect and reset 18:44 Wrapping up with a little encouragement 20:03 Stay connected and ways to work with Mel

Links mentioned in this podcast

Kajabi special promo – 3 months for $99. Use this link to get $1,500 worth of bonuses from Mel

Free resource - Make your first $100 on Kajabi

If you enjoyed listening to this episode, then you’ll also love:

Episode 12 - Building an aligned audience with the perfect lead magnet

Episode 25 - How to turn your knowledge and experience into an online course business with Liz Morris

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Ready to work with Mel? • Buy the book The Power of Content • Join the membership The Content Effect • Work 1:1 with The Content Accelerator • Join the free Facebook Group The Content Project

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