How to speak with confidence & authenticity in your content

Welcome to the Powerful Content Podcast Episode 154

Speaking with confidence isn’t just for the ‘naturals’—it’s for anyone who has something to say (which, let’s be honest, is all of us). But for so many business owners, the fear of getting it wrong holds them back from showing up, sharing their message, and making the impact they know they’re capable of. 

And that’s what speaking coach Cat Matson is all about. Cat knows what it takes to go from feeling nervous and over-rehearsed to speaking with confidence and ease. In this conversation, she shares how to manage nerves, ditch the script, and create a real connection with your audience—without feeling like you have to ‘perform’. 

Mel and Cat chat about:  ✅ Why confidence isn’t something you’re born with—it’s something you build  ✅ How to calm your nerves without overthinking every word  ✅ The dangers of over-scripting (and what to do instead)  ✅ Why speaking isn’t about sounding polished—it’s about being you 

If you’ve ever held back from speaking because of nerves, self-doubt, or the fear of getting it wrong, this episode is for you. 

Episode Breakdown: 

00:00 Speaking with confidence  00:55 Welcome to The Powerful Content Podcast  01:55 Acknowledgement of Country  02:12 Kat’s journey: From performer to powerful speaker  06:32 Can anyone be a good speaker? (Spoiler: Yes!)  11:29 Using speaking to build authority in your business  18:43 The key to managing nerves and reframing fear  22:48 Why relying on scripts might be holding you back  28:48 How to embrace authenticity when you speak  33:42 Final thoughts and practical takeaways  36:02 Where to connect with Kat 

 

Get to know Cat Matson 

Cat Matson is the CEO and Lead Facilitator of Impactful Presenters, empowering business owners and community leaders to speak with confidence, authority, authenticity and impact. A popular and accomplished Speaker, MC and Moderator, Cat is known for her straight-talking, 'realness' and extracting 'the juice' from her clients. Cat describes herself as a 'Mistress-of-all-Trades' having worked in both the private and public sectors, in small and large business and in virtually every industry. She has advised Mayors and CEOs; developed city-shaping strategies; interviewed extraordinary industry leaders from social enterprise to deep tech and everything in between; and helped small business owners understand how to capitalise on the trends of digital transformation and innovation. 

She is the host of the Speaking with Confidence with Cat Matson podcast, likes to 'work out loud' so others can learn from her experiences, enjoys her coffees strong and black and her martinis stirred and dirty 

 

Where to find Cat Matson 

• Facebook: https://www.facebook.com/CatMatson.ImpactCATalyst 
• Instagram: https://www.instagram.com/catmatson/ 
• Website: https://www.impactfulpresenters.com/ 
• LinkedIn: https://www.linkedin.com/in/catmatson/ 

 

Links mentioned in this podcast 

Ep 128 Speaking with Confidence with Cat Matson Podcast – Mel Daniels: Crafting content with purpose, passion and profit in