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May 21, 2025 17 mins

When time, energy, or focus is stretched thin, staying visible in business can feel like a hard slog. In this episode, Mel Daniels shares what helped her stay present in her business by doing less, more intentionally. 

She introduces how to reimagine existing content instead of starting from scratch every time, and how this fits with the concept of Minimum Viable Content (MVC) which is the smallest amount of content that still feels aligned and purposeful. 

In this episode, Mel explores: 

  • What Minimum Viable Content (MVC) looks like in practice 
  • The myth of always needing to create original content 
  • How reimagining content saves time and builds momentum 
  • Practical examples from her own business 
  • How AI can support content creation without replacing your voice 
  • Reflective questions to realign your content strategy with your goals 

Episode Breakdown 

00:00 Moving the needle when resources are limited  00:37 Welcome to the Powerful Content Podcast  02:06 Embracing Minimum Viable Content  03:06 The myth of original content  05:41 Benefits of reimagining content  06:54 Practical examples of content reimagination  11:08 Leveraging AI to support content creation  12:50 A refresher on the 4Ps of content creation  14:18 Reflective questions to realign your content  15:14 Special Kajabi offer and final thoughts  16:56 Ways to work with Mel  

 

Links mentioned in this podcast 

 

If you enjoyed listening to this episode, then you’ll also love: 

  • Episode 166 – Why I pressed paused on my full-time business (and what happened next) 
  • Episode 167 - How MVC saved my sanity (and my business) 

 

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I use and recommend Podbean and Descript to edit my podcast.  

There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 

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