Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!
We’ve all heard the advice: grow your list, grow your business. But what if you’re not into ads, reels every day, or doing visibility in a way that doesn’t feel like you?
In this episode, online marketing mentor Kate Doster joins Mel Daniels to talk about one of the most powerful (and often misunderstood) list-building strategies out there - bundles.
Kate shares her real, behind-the-scenes wisdom from years of hosting and contributing to bundles. They unpack the beauty of these collaborations, how they can help you build your audience and authority without burning out, and why bundles are about so much more than just free stuff.
You’ll learn:
- Why bundles are a win-win-win (for hosts, contributors AND your audience)
- How to attract aligned contributors and ensure your bundle actually adds value (not just overwhelm)
- The biggest mistakes hosts make and how to avoid them
- What to do after the bundle wraps up so that new subscribers don’t just gather dust in your list
- Why building trust and attention matters more than ever in 2025
If you’ve ever felt unsure about how to grow your audience, this conversation will show you what’s possible when you lead with intention, collaboration, and a whole lot of heart.
Come behind the scenes and see how bundles can feel fun, magical, and effective—without you needing to do #allthethings.
Episode Breakdown
00:00 The power of collaboration to grow your list 00:54 Welcome to the Powerful Content Podcast 01:54 Acknowledgement of Country
02:12 Meet Kate Doster: online marketing mentor and bundle queen 02:30 Why bundles are such an underused marketing tool 06:39 The must-haves for a successful bundle experience 11:52 Navigating the tech without losing your mind 17:46 Common bundle mistakes (and what to do instead) 19:54 Let’s talk real life: business, community and unexpected curveballs 20:28 Why bundles build more than just your list—they build trust 21:29 What most people forget to do after the bundle 22:32 How to make sure you’re not overwhelming your subscribers 23:08 Relationship-building through your bundle content 24:22 How to be a thoughtful contributor (not just a link-dropper) 27:18 Yes, bundles still work, and here’s why 28:31 Practical tips for bundle hosts 29:21 Free tools to help you host with ease 31:27 Is hosting a bundle right for you? 33:02 A reminder to find the magic and the fun 34:22 Final thoughts and your next step
Get to know Kate Doster
Kate Doster is a 7 figure course creator & the host of the Do The Brave Thing Online Business podcast. It’s her sole & soul’s mission to prove nice people don’t have to finish last in business. Thanks for her spammer-face free sales techniques & bundle hosting ramp up system.
Where to find Kate Doster
- Instagram: https://www.katedoster.com/instagram
- Website: https://www.katedoster.com/
Links mentioned in this podcast
- Bundle Host Toolbox - Ready to add 1000's to your email list? Learn the exact tools & apps I used (most of them are 100% free) to earn over $72,000 hosting bundles + add over 14,000 new perfect subscribers to my email list
If you enjoyed listening to this episode, then you’ll also love:
- Episode 165 – Magnetic Visibility: How to attract opportunities without burning out with Bree Boucher
- Music, radio and podcasts, all free. Listen online or download the iHeart App.
© 2025 iHeartMedia, Inc.
