The Profit Lab Podcast
The Profit Lab Podcast is for service-based business owners ready to scale with clarity, confidence, and real profit. Hosted by Marie Torossian, CPA, CFO, and Grant Cardone Certified 10X Business Coach, each episode blends CFO-level financial strategy with practical growth execution using Marie’s signature VALUEATION-MT® Method—a proven framework designed to increase business value, strengthen profit margins, and build a company that runs with systems (not stress). If you’re building a $750K+ business (or on your way there) and want a business that funds your life—not consumes it—you’re in the right place.
Episodes
At a certain point in business, the questions change. It’s no longer just “How do I make more?” It becomes: “What do I want all of this to lead to?”
In this episode, we continue Pillar 12 of the VALUEATION-MT® Methodology and talk about legacy, impact, and identity—how to build a business that creates value while also building a life with purpose beyond the business.
In this episode, you’ll...
In this episode, you’ll learn:
- What “transferable” really means (and why it incre...
In this episode, you’ll learn:
- What motivation-based leadership looks like—and why it creates inconsistency
- The 3 core CEO ...
If your calendar feels packed but your profit isn’t growing, this episode will hit home. Marie Torossian, CPA and 10X Business Coach, breaks down why time mastery isn’t a productivity issue—it’s a profit issue. You’ll learn the CEO time shift (technician → manager → CEO), how to audit your week using the $10/$100/$1,000 work framework, and how to design a CEO schedule that protects sales, strategy, and...
- What the 10X mindset really means (and what people get wrong about it)
- The 4 pillars: think bigger, take massi...
- The difference between impact, influence, and legacy...
- What optimization really means (working smarter, not harder)
- The Profit Optimization ...
- Why most strategies fail (it’s not the strategy—it’s the lack of a plan, accountabil...
- When it’s time to make your first hire (and how to know you’re ready)
- The typical hiring roadmap for service-based businesses—who to bring on f...
- Why having multiple revenue streams is essential for stability, scalability, and flexibility
- Practical options for s...
- The 3 biggest pricing mistakes business owners make (and how to avoid them)
- How to use value-based pricing instead of charging by the hour or follo...
- The “System Test” every owner should use to see if their business is truly scalable
- The 7 core systems every business n...
- Why staying the bottleneck kills your growth (and your freedom)
- The $10/$100...
- The 5 numbers every business owner must know (revenue, expenses, profit margin, cash flow, and cash runway)
- How to run a quick “Bus...
- Why most business owners feel stuck (and how to get clear on what you actually want)
- The 3 big questions every entrepreneur must a...
Your business should fund your life — not consume it. If you’re a service-based business owner doing $750K+ and you’re working too hard for too little profit, you’re in the right place.
Welcome to The Profit Lab Podcast. I’m Marie Torossian, CPA and business coach, and in Episode 1 I’m sharing what this show is all about and what you can expect over the next 50 weeks.
We’re walking through ...
In this week's Episode, the host of the show, Marie Torossian, CPA, CGMA, introduced Brigitte Bojkowszky, Ph.D. Founder of BridgetBrands . The latter shared her entrepreneurial journey with three key takeaways from his personal experiences.
Listen/Watch to discover the three keys to success from Brigitte Bojkowszky.
If you enjoyed this Episode, Subscribe/Follow, Like, Comment, and Share so that more business owners can ...
In this week's Episode, the host of the show, Marie Torossian, CPA, CGMA, introduced Dave Austin, Owner of National Cost Recovery Services. The latter shared his entrepreneurial journey with three key takeaways from his personal experiences.
Listen/Watch to discover the three keys to success from Dave Austin
If you enjoyed this Episode, Subscribe/Follow, Like, Comment, and Share so that more business owners can benefit ...
In this week's Episode, the host of the show, Marie Torossian, CPA, CGMA, introduced Jason Beck, “Longest Continuous Retail Operator of Cannabis in the United States”. The latter shared his entrepreneurial journey with three key takeaways from his personal experiences. Listen/Watch to discover the three keys to success from Jason Beck. If you enjoyed this Episode, Subscribe/Follow, Like, Comment, and Share so that mo...
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