Is your sales approach costing you deals? Are you too soft on prospects when you should be closing?
In this episode, I sit down with Benjamin Dennehy—dubbed the UK’s Most Hated Salesperson—to strip away the fluff and expose what truly works in sales and recruitment. Love him or hate him, Benjamin’s approach is bold, direct, and brutally effective.
We dive into Benjamin’s past and how he became the character he is today. He shares incredible insights into what to say in sales meetings, how to close, and strip away those prospects that aren’t right for you.
His magic trick is getting the room when people don’t even know his name or what he does - and selling.
If you’re in sales, recruitment, or business development, this episode will challenge everything you think you know about selling.
Ready for a sales reality check? Tune in now!
“I don't think you should be yourself in sales.” – Benjamin Dennehy
You'll hear about:
✅ The psychology behind closing deals—why most people get it wrong ✅ Cold calling secrets that actually work (if you have the guts to use them) ✅ The art of questioning—how to control the conversation and qualify leads fast ✅ Recruitment sales tactics that separate amateurs from the pros ✅ Why personal branding and LinkedIn are game-changers in today’s market
Benjamin’s resources:
LinkedIn - https://www.linkedin.com/in/benjamindennehy/
YouTube - https://www.youtube.com/c/UKsMostHatedSalesTrainer
UK’s most hated sales trainer - https://www.uksmosthatedsalestrainer.com/
Sales Matrix Courses - https://www.salesmatrixcourses.com/free/10-reasons-prospecting-course
My resources: LinkedIn - https://www.linkedin.com/in/itschrisoconnell/
Twitter - https://twitter.com/ChrisOConnell11
Instagram - https://www.instagram.com/chrisoconnellcoach/
TikTok - https://www.instagram.com/chrisoconnellcoach/
YouTube - https://www.youtube.com/channel/UC_ZWYrxrzzaElmpZMy5S86w
Basemindset website - https://basemindset.com/
Pre-order my new book - https://access.basemindset.com/pre-order
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.