July 8, 2024 • 20 mins
How can you turn social media from a distraction to a skill-building opportunity? Work out loud with us! Join the Your ID team as we tackle our "Scroll to Skill" experiment brief from Episode 12 of Season 2. Learn how to tap into the mind of a social media marketer to create effective learning design!
Check out Episode 11 with guest Vanessa Alzate: https://sociallearninglab.podbean.com/e/what-we-can-steal-from-social-media/
Resources
Share your experiences and connect with peers in🧪The Social Learning Lab LinkedIn community.
Practice your new knowledge with an experiment for any of our previous episodes.
Episode 11 Experiment Brief here.
Check out Rocio's experiment attempt here.
Watch Nicole's experiment attempt here.
Work with us to implement effective, scalable social learning in your organization. Schedule a Discovery Session here.
Your Hosts
Rocio Granela, Jr. Project Manager | LinkedIn
Nicole Papaioannou Lugara, Founder & Learning Strategist | LinkedIn
Diego Diaz, Jr. Digital Designer | LinkedIn
Check us out at
https://www.yourinstructionaldesigner.com
Join us for a free live masterclass - 3 Ways to Level Up from ID to L&D Strategist!
Register here.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Social media can serve as more thanjust a distraction in the workplace.
Discover how integrating usergenerated content with social media
strategies can enhance your learningand development, turning every scroll
into a step towards skill mastery.
Hi Lab Mates, welcome to TheSocial Learning Lab, a podcast
about social learning at work.
In this episode, we take on one ofour own experiments from Season 2.
(00:21):
So, grab your lab goggles as we head intothe lab to discover how to turn every
scroll into a skill building opportunity.
Welcome labmates.
Today, we are back with anotherepisode and I have Rocio and
Nicole here with me today.
Hi ladies.
How are y'all?
Good, how are you?
Good.
So, today we are going to bedoing an "in the lab" experiment.
(00:43):
We're going to go over one of ourexperiment briefs from last season.
We chose Vanessa's episode "From Scrollto Skill", where we talk about using
social media techniques and strategiesin instructional design based learning.
So, this is where we're, kindof, we did our own experiment.
So I asked our two guest hosts togo over the five best approaches to
(01:04):
social learning, and they createdtheir own little social media
graphics and videos for this content.
So, let's get started.
So, before we go into it, I kind ofwant to ask, before y'all thought
of this, what are some of thestrategies that your platform used
when you were creating this content?
So, what were key elements that youknew you wanted to use in your content?
(01:25):
Well, I was creating for like, notnecessarily TikTok, actually, I think
we were building it for LinkedIn, butwe were thinking TikTok style video.
And so, I knew that it was going tobe really important to keep it short,
keep it sweet, and get that hook rightin front; so people are engaged, but
also to help them know what it wouldbe about and whether this, you know,
(01:46):
1-30 second video would be somethingthey wanted to invest their time
in before they got too far along.
For me, it was more, I worked on anInstagram post and just like a single,
you know, sometimes you have multiple,you can have multiples, you could do
the story, but it's just a regular post.
So, you know, when you havebest approaches and it's too
(02:07):
much to put in that small slide.
So, I did a combination of thegraphic and then the copy that
went along with the graphic.
So, the graphic is very simple.
I love white space.
That's like my favorite thing in design.
So, it's very simple.
I made sure that I used vibrant colors.
I think that lists sometimes like very,you know, one words can be very impactful,
(02:31):
rather than having everything in there.
And then, when I went to the copy, I kindof elaborated a little bit more on that
list, so that people got a little bitmore information from it, but I tried to
make the graphic, the eye-catching piece;and then, kind of, reel people in, into
the caption that went along with it.
And, that's something that's veryimportant that a lot of people do miss
(02:51):
is the captions are so important, anda lot of time it gets overlooked by the
content that you're putting out there,but they do have a big impact, especially
when you start using hashtags and youstart putting in, you know, links and
everything that is a big part of whatmakes the content more enhanced and
better for the user to understand whatis they're trying to get out of it.
That's a really good point.
Yeah,
Just to add on, because I know we'retalking about social media and people
(03:15):
might already be like, well, I don't dosocial media, but when you think about
this as like a learning tool, right.
You're thinking about, okay, it'snot just this piece of content that's
just a learning asset, but like,what are you wrapping around it?
Like, what's the messaging?
And then, how does that playinto your larger program?
I think, again, even though, I knowtoday we're really talking specifically
about the experiment brief, I justreally want to make that point
(03:35):
clear, because otherwise I think thisepisode isn't going to seem like it
has as much value as it really does.
But these are strategies for learningassets, but you really do still have to
think about your strategy for learningthat goes around them and how those
pieces plug into the bigger picture.
100 percent agree with you.
And, that's something that Vanessaemphasized in her episode was that,
you know, you're not really creatingcontent so much for social media, but
(03:57):
you're taking what the algorithms andeverything that they use in those and
the techniques that they use in orderto enhance your learning content.
So, that is a great point thatyou brought up there, Nicole.
So now, that we kind of goneover with a little bit of what we
took and what we kind of used andthought about before going into it.
I want to know, kind of, what wasyour whole like learning objectives,
the structure, your storylinebehind how you created the content
(04:21):
and your outline for the content.
So Rocio, we can start with you.
Okay.
Which is good, because I actually riffedoff your piece when I did mine, Rocio.
So for me, I, I guess I use how I, howI like to see things as my inspiration.
Like I said, I like white space.
(04:41):
I like simple things.
I like vibrant colors.
That's usually what calls my attentionwhen I'm scrolling through Instagram.
So, we're talking about social media.
I don't have a lot of social media.
I'm not a social media person.
So, it was interesting to try to figureout like, you know, that's why I chose
Instagram, because that's the onlyone I have, but you know, just making
(05:02):
sure I use the Your ID brand colors.
So like, staying on brand throughoutand not throwing in like random
colors that don't go together.
I think that that was important to me.
I would say, you know, using like oneword to talk about the approaches,
rather than putting like, I could haveput like, you know, the, the word and
then what it meant; and then, thatwould have been like super crowded in,
(05:25):
in the, it would have been more like aninfographic and it's such a small space.
So I wanted to make sure thatI captured what was, you know,
thinking about what is the objective,what am I trying to get across?
What is it that I wantpeople to walk away with?
If they're going to walkaway with anything, what is
it that I want them to know?
And so, that's why you know, I can'tshow the graphic here and I think
we're going to post them right thelinks to the graphics so people have
(05:46):
access to them and they can be onthe show notes, so they can see them.
But, you know, the objective was to talkabout the best for my graphic is the "Five
Best Fit Approaches for Social Learning".
And then, I just listed the five.
There's nothing else on that graphic, butwhen you go into the caption, then, you
(06:07):
know, I make the list and I talk a littlebit more about each of those approaches.
I use hashtags.
If it was on Instagram, there'sno links, but there's hashtags.
So, and that's important, becausethat's what gets people involved with
whatever it is that you're doing.
And, it happens, you know, in, ina learning environment to there's
certain things that you can use whenyou're designing a learning asset.
(06:29):
There is also like a call to action,which is important when we're talking
about posts; and that's something that wetalked about on that episode with Vanessa.
And then, you kind of give theminstructions of what to do next; and
those are all things that you want to havewhen you are creating something to engage
people with your content, whether it's alearning content or it's a social media
(06:51):
post that has nothing to do with learning.
And, it's actually interesting, becausewhen I looked at Rocio's graphic, it's
very much structured in the way thatany advertisement would be structured.
It gives the, you know, the header, thekey points, the body, and then it has
like, you know, logos and everything.
And, that's something that's veryimportant when you're thinking about,
you know, presenting content to yourclients or to whoever you're doing
(07:14):
your training programs with is makingit where it seems like it's supposed
to grab their attention, having thatimportant, you know, call to action,
bolded and everything is very important,because you have to hook the audience's
attention in such a short time span.
So, that's really like something thatyou want to think about is shifting that
mindset from being an more of like an IDto being a social media, like marketer.
(07:37):
So that way you can at least, you know,have those resources in your back pocket.
Yeah, you
Okay, Nicole.
So, how about yours?
Okay so, full confession is that it was6:30 in the morning and I hadn't done
the assignment yet, and so I sat in mybed with my iPhone and I typed the script
in about 10 minutes; and then, I wentand recorded it in about 10 minutes;
(07:59):
and I edited it in about 10 minutes.
So, when you look at this video, well,I don't know if you'll think it was done
in about 30 minutes time, but it's justproof that like, you can do this quickly.
You don't need to spend time, money,all that stuff to like go over the top.
But I looked at Rocio's graphic and Iwas like, oh, that's really interesting.
It's just kind of, and I know you saidfive best practices, but it was really
like, okay, top, top five or like five.
(08:21):
And so, in the video, you know, you'veseen the TikTok videos where they're
like dancing and pointing at things.
And, I was like, eh, you know,that, that didn't feel like enough
for me as a learner to really getsomething useful or that I'd want
to kind of move forward with.
And so, I was like, what,what can I wrap around this?
And so, I grabbed a story and it's thisconversation between a CEO and Your ID;
(08:43):
and I'm not going to read the script, youcan watch it, but it kind of starts with
like our managers are not performing,I got them all LinkedIn learning,
like, what, they already got training,like, should I just fire them all?
Because they obviously suck.
And so, the conversation is back andforth and like, no, you know, eventually
we get to like, here are five thingsyou could do and there's even a bonus.
So, I think there's sixthings you could have done.
And, it kind of helps them realize,oh, maybe I don't need a bunch of
(09:05):
performance improvement plans or,you know, to recruit new people.
So, that was kind of what came outof me looking at Rocio's thing.
And then, I started to thinkabout, okay, well, what do I
see happening on social media?
And, I see a lot of these silly skitswhere like there's two characters,
but it's actually the same person.
So, literally I have a CruellaDeville wig on as the CEO.
And then I, myself and mypolo and the other one, I know
(09:26):
you guys are laughing here.
So, I hooked that.
So, it was really like in the first twoseconds, you knew that we were going to
talk about how to get new managers toperform better; and that we were going
to probably talk about better training.
You knew it was a conversationbetween like a CEO or at least,
you know, someone in a executivelevel position and learning experts.
And then it got right into theskills, but it was, I think it's,
(09:48):
well, it's, it's embarrassing for me.
I have no shame, but youknow, it was like silly.
So, there's a little fun to be had.
There's a little humor, there'sa little bit of storytelling.
There's a little bit of hookingcall to action and all of that.
I guess there's not a clear callto action that would probably
come in the captioning, but thereis clearly a top five, right?
We got that in there without havingto be like, here's the top five.
(10:09):
Let me just dance and pointat random labels on my screen.
And so, I think that's more of what welike to think about when we're thinking
about designing learning that, youknow, takes from what we love about
social media and learning from, youknow, influencers and educators online.
There's also a little bit of Disney magic.
(10:29):
I thought you would enjoy that Rocio.
I actually went this morning andI was like, what wig could I use?
And I looked in theHalloween box and I was like,
That's the one.
Blonde, just, I wasn'tfeeling blonde this morning.
I had like a short flapper wigand I was like, eh, no, no.
Cruella was the one.
I wish I fit in my daughter's littlepolka dot, not polka dot, like
Dalmatian spot thing, but I improvised.
(10:50):
You'll see.
It's very, it's, yeah.
I can't watch this.
I don't have a Cruella voice though.
I think I sound like I'mhalfway from Brooklyn.
I don't really know.
You'll see.
That's amazing.
Well, and I do think you have a greatpoint is like those skits are very
important and creating that almostrelatability, because it can be very
(11:11):
boring to watch a piece of content thathas a monotone voice that is very much
not animated not any like it does getboring to sit through trainings like that.
I think a lot of us have sat throughtrainings like that and it's not
something that we wanted to go through.
It's like you sit there, hit it, andthen walk away, let it play, and then
come back and wait until it finishes.
But I think if you created somethingengaging for the viewers, I think
(11:34):
you definitely can get more outof that training experience and
that learning experience becausethey're going to be engaged.
They want to see thestorylines played through.
And, you know, even though we took alittle piece, this could be something
that goes further on into severalskits that you put into it and that
you follow the story, the characterstoryline throughout the training.
You know, introduce them and your traineessee them and they follow along and they
(11:56):
gain like this sort of connection to them.
And, I think that's something that'simportant with the video content
is that creating that relatabilityis very important, because you're
still having that connection.
And I think with the more graphics,I think that's more of hooking
them in like an advertiser.
So, I think you have to also shiftthat mindset when you're thinking
video content versus displaycontent and stuff like that.
(12:18):
So, how did y'all like this experiment?
I know it was a little stressfulon our short timeline, but how did
y'all enjoy the overall experience?
Proof of concept.
No, it was fun.
It challenged me to think content.
I had fun.
I like, I could spend hours justdoing, I don't have the patience.
Careful what you wish for, Rocio.
I don't have the patience, butI do like, you know, the idea of
(12:42):
like playing around with graphicsand graphic design and colors.
I love all of that.
I just, patience is not one of my virtues.
So, when you're working with thesethings, it could like 10 minutes
turns into like three hours workingon like one little thing for it
to look perfect, but it was fun.
I had a good time trying to thinkof all this L cause it wasn't
just creating the graphic, right?
(13:02):
Like we were going to have to talk aboutwhat social media aspects are we using?
Like, is it effective?
You know, is it, are peoplegoing to engage with this?
Like all of those things we had tothink about while we were making it.
So, it wasn't just makingsomething to make something.
We had like an end goal that wewere trying to achieve, which is
usually where you want to, youknow, start at, but it goes to show.
(13:25):
That cognitive exercise, right?
Yeah, it was a cognitive exercise,cause I wasn't just creating a graphic.
I had to talk about it and I hadto save the elements that I used.
And, you know, but it just goesto, I mean, it took me the same.
It was like, what, 30-45minutes maybe to create it.
Your video took about30-45 minutes to create it.
So, sometimes we don't needall the bells and whistles.
(13:46):
And, you know, I did mine on Canva,which is, you know, it's not Adobe or
something that probably would have takenme even longer if I was working with Adobe
myself, just because I'm not experience.
But you know, it was a good, it was a goodexercise to think about all those things.
Only use my iPhone anda tool called Splice.
Like before we throw it up, I maythrow it in descript, so it has some
captions for people that like orInstagram will do the same thing.
(14:09):
So, you know, like it, itreally doesn't take much.
But it's funny, cause Diego before you,you said also in this, got, I guess the
process of doing it didn't lead me tothis, but the process of you asking kind
of led me, which is like, oh, it couldjust be a whole training, because you were
talking about the doing the whole story.
And I was thinking like, Oh, well, ifit's the story, then you could ask them
to practice their skill by building one ofthese elements, right, make a curriculum.
(14:32):
And, Rocio's graphic could be likethe thing that comes out after this
goes out while they're doing theirtraining to remind them of the top
five things that we talked about.
And so, you know, you, again, wedidn't, we didn't need a lot of
money or a lot of time, but youcould build a whole training.
Without having to spend millions ofdollars and you probably could finish
it in three hours, and roll it out andpeople would find that more valuable,
(14:54):
I think, than sitting through, notto hate on LinkedIn learning, I think
there's a lot of great stuff on therebut like, probably more than, you know,
something that has no immediate impacton their work or like they're just kind
of scrolling through courses randomly.
Even, even with the TikTok videos,doing like a TikTok video style series.
We talked about this duringthe Vanessa episode too.
(15:16):
Like, let's say you have this Cruellacharacter, right; and this is the
character that's going to be the samein every video that you make, right;
and then that's the consistency.
And, this is the people, you know, andit could be like small things that you
want people like train on, like, youknow, conversations with customers.
Maybe you want to do like a customercommunication or for salespeople.
I don't know.
You could just have this, like shortvideos with just conversations of
(15:39):
how to deal with objections, how todeal with customers, how to deal,
you know, and it's just the samecharacters or the same character, right?
Just switching off and off.
And, I think that's funand it makes it fun.
And it's, if you're having fun, Ithink that usually you remember things.
And, who doesn't like to laughat somebody who's like clearly
not taking themselves seriously?
You know what I mean?
(15:59):
I think back to a conference I went torecently and there was an executive who
got up and like read the teleprompterfor 45 minutes and we were like, this guy
is talking only about his experiences.
It's all about him.
He's taking it so seriously, likeit's very clear there's no fun to
be had here and nobody enjoyed it.
And then, we had the opposite when wehad like, I don't want to necessarily
(16:22):
call attention to who this person is,but like we had other presenters who kind
of laughed at themselves and made jokesand were a little bit self deprecating
or just like, were having fun withthe audience and the experience was,
you know, 180, like everybody wants itto be there versus this other person.
If all of the speeches were likethat, we all would have laughed and
we would have been like, this guyis just, you know, just not for us.
Yeah.
Well, I think that's kind ofwhere we are with our social media
(16:45):
and its point of view nowadays.
The influencers who are more relatableand who are more willing to put themselves
out there and be vulnerable are theones that are getting more attention and
more, you know, people noticing them.
And, I think that's, kind of, where we cantie the social media from how we see it on
Instagram, TikTok, LinkedIn, Snapchat is,you know, we bring those elements already.
(17:08):
We use those every day, especially thegeneration coming up, they're using these
elements every day, so why not implementin a way that they're going to be able
to have it and understand it better.
And then, the form ofcontent and learning.
They will learn faster, I think,because they're seeing it every day.
They're used to it.
It's something that's alreadyinstilled in their kind of
repertoire of skills and techniques.
So, I think that's a good way ofputting it is, you know, taking
(17:31):
those in those little things andbringing them to a bigger picture.
Kind of just want to go over the finalkey points, so, we said, you don't need
a lot of money to make things happen.
We learned through this experimentbrief that all you need is a phone,
we need maybe a video editingsoftware, or a, you know, like you
said, Canva is a great softwarethat a lot of people use for graphic
(17:51):
design nowadays, and they're cheap.
They're not something that you haveto spend tons of money on, and you
can sit there and have fun with it.
You know, I think that's the key point,is going out and making content that's
fun, because if you're having fun,more than likely your learners are
going to have fun out of it as well.
So, thank you lab mates today for comingand I want to thank my two guest hosts
today for, you know, being a part of thisexperiment brief that I came up with and,
(18:13):
you know, kind of playing around with itand trying to test some new things out.
I really appreciate it and, youknow, I just wanted to share what
I do on the daily with all of you.
So, thank you and we willsee you next time lab mates.
Bye!
Bye.
Thanks for dropping by the lab today.
Before we go, we wanted to sharewhat we jotted down in our lab
(18:34):
notebook based on today's experiment.
First, learning tools can benefitfrom social media strategies,
making content not only educational,but also engaging and relatable.
Second, storytelling and humorcreates a connection with the
audience, proving that educationalcontent doesn't have to be boring.
Third, videos should be short,engaging, such as TikTok format.
(18:55):
With key elements like a stronghook to grab attention and
a clear and concise message.
Fourth, content should use simple,vibrant graphics with compelling
captions to engage the audience.
Remember to have a strong copy or caption.
And finally, content does not alwaysrequire extensive time or resources.
All that is required are accessible toolssuch as a phone, editing software, and
(19:18):
some creativity to create the magic.
Now, it's your turn lab mates.
For your experiment, you'll selectone of the briefs from our past
episodes that you've been meaning totry and report back on the results.
Browse past experimentsin the LinkedIn community.
We can't wait to hear what you do.
You can find the full experimentbrief in the show notes or the social
learning lab community on LinkedIn.
(19:39):
In the community, you can also shareyour stories, get feedback or insights
from peers and comment on others ideas.
Now, I'd like to ask you a little favor.
If you enjoyed the episode, weinvite you to leave a review,
like, subscribe, or share so we cancontinue to build a supportive group
of social learning enthusiasts.
And one last thing, our nextepisode airing on July 15th
will be live on LinkedIn.
(20:00):
We hope that you can all join us.
Until next time, keep makinglearning that matters.
Social media can serve as more thanjust a distraction in the workplace.
Discover how integrating usergenerated content with social media
strategies can enhance your learningand development, turning every scroll
into a step towards skill mastery.
Hi Lab Mates, welcome to TheSocial Learning Lab, a podcast
about social learning at work.
In this episode, we take on one ofour own experiments from Season 2.
(00:21):
So, grab your lab goggles as we head intothe lab to discover how to turn every
scroll into a skill building opportunity.
Welcome labmates.
Today, we are back with anotherepisode and I have Rocio and
Nicole here with me today.
Hi ladies.
How are y'all?
Good, how are you?
Good.
So, today we are going to bedoing an "in the lab" experiment.
(00:43):
We're going to go over one of ourexperiment briefs from last season.
We chose Vanessa's episode "From Scrollto Skill", where we talk about using
social media techniques and strategiesin instructional design based learning.
So, this is where we're, kindof, we did our own experiment.
So I asked our two guest hosts togo over the five best approaches to
(01:04):
social learning, and they createdtheir own little social media
graphics and videos for this content.
So, let's get started.
So, before we go into it, I kind ofwant to ask, before y'all thought
of this, what are some of thestrategies that your platform used
when you were creating this content?
So, what were key elements that youknew you wanted to use in your content?
(01:25):
Well, I was creating for like, notnecessarily TikTok, actually, I think
we were building it for LinkedIn, butwe were thinking TikTok style video.
And so, I knew that it was going tobe really important to keep it short,
keep it sweet, and get that hook rightin front; so people are engaged, but
also to help them know what it wouldbe about and whether this, you know,
(01:46):
1-30 second video would be somethingthey wanted to invest their time
in before they got too far along.
For me, it was more, I worked on anInstagram post and just like a single,
you know, sometimes you have multiple,you can have multiples, you could do
the story, but it's just a regular post.
So, you know, when you havebest approaches and it's too
(02:07):
much to put in that small slide.
So, I did a combination of thegraphic and then the copy that
went along with the graphic.
So, the graphic is very simple.
I love white space.
That's like my favorite thing in design.
So, it's very simple.
I made sure that I used vibrant colors.
I think that lists sometimes like very,you know, one words can be very impactful,
(02:31):
rather than having everything in there.
And then, when I went to the copy, I kindof elaborated a little bit more on that
list, so that people got a little bitmore information from it, but I tried to
make the graphic, the eye-catching piece;and then, kind of, reel people in, into
the caption that went along with it.
And, that's something that's veryimportant that a lot of people do miss
(02:51):
is the captions are so important, anda lot of time it gets overlooked by the
content that you're putting out there,but they do have a big impact, especially
when you start using hashtags and youstart putting in, you know, links and
everything that is a big part of whatmakes the content more enhanced and
better for the user to understand whatis they're trying to get out of it.
That's a really good point.
Yeah,
Just to add on, because I know we'retalking about social media and people
(03:15):
might already be like, well, I don't dosocial media, but when you think about
this as like a learning tool, right.
You're thinking about, okay, it'snot just this piece of content that's
just a learning asset, but like,what are you wrapping around it?
Like, what's the messaging?
And then, how does that playinto your larger program?
I think, again, even though, I knowtoday we're really talking specifically
about the experiment brief, I justreally want to make that point
(03:35):
clear, because otherwise I think thisepisode isn't going to seem like it
has as much value as it really does.
But these are strategies for learningassets, but you really do still have to
think about your strategy for learningthat goes around them and how those
pieces plug into the bigger picture.
100 percent agree with you.
And, that's something that Vanessaemphasized in her episode was that,
you know, you're not really creatingcontent so much for social media, but
(03:57):
you're taking what the algorithms andeverything that they use in those and
the techniques that they use in orderto enhance your learning content.
So, that is a great point thatyou brought up there, Nicole.
So now, that we kind of goneover with a little bit of what we
took and what we kind of used andthought about before going into it.
I want to know, kind of, what wasyour whole like learning objectives,
the structure, your storylinebehind how you created the content
(04:21):
and your outline for the content.
So Rocio, we can start with you.
Okay.
Which is good, because I actually riffedoff your piece when I did mine, Rocio.
So for me, I, I guess I use how I, howI like to see things as my inspiration.
Like I said, I like white space.
(04:41):
I like simple things.
I like vibrant colors.
That's usually what calls my attentionwhen I'm scrolling through Instagram.
So, we're talking about social media.
I don't have a lot of social media.
I'm not a social media person.
So, it was interesting to try to figureout like, you know, that's why I chose
Instagram, because that's the onlyone I have, but you know, just making
(05:02):
sure I use the Your ID brand colors.
So like, staying on brand throughoutand not throwing in like random
colors that don't go together.
I think that that was important to me.
I would say, you know, using like oneword to talk about the approaches,
rather than putting like, I could haveput like, you know, the, the word and
then what it meant; and then, thatwould have been like super crowded in,
(05:25):
in the, it would have been more like aninfographic and it's such a small space.
So I wanted to make sure thatI captured what was, you know,
thinking about what is the objective,what am I trying to get across?
What is it that I wantpeople to walk away with?
If they're going to walkaway with anything, what is
it that I want them to know?
And so, that's why you know, I can'tshow the graphic here and I think
we're going to post them right thelinks to the graphics so people have
(05:46):
access to them and they can be onthe show notes, so they can see them.
But, you know, the objective was to talkabout the best for my graphic is the "Five
Best Fit Approaches for Social Learning".
And then, I just listed the five.
There's nothing else on that graphic, butwhen you go into the caption, then, you
(06:07):
know, I make the list and I talk a littlebit more about each of those approaches.
I use hashtags.
If it was on Instagram, there'sno links, but there's hashtags.
So, and that's important, becausethat's what gets people involved with
whatever it is that you're doing.
And, it happens, you know, in, ina learning environment to there's
certain things that you can use whenyou're designing a learning asset.
(06:29):
There is also like a call to action,which is important when we're talking
about posts; and that's something that wetalked about on that episode with Vanessa.
And then, you kind of give theminstructions of what to do next; and
those are all things that you want to havewhen you are creating something to engage
people with your content, whether it's alearning content or it's a social media
(06:51):
post that has nothing to do with learning.
And, it's actually interesting, becausewhen I looked at Rocio's graphic, it's
very much structured in the way thatany advertisement would be structured.
It gives the, you know, the header, thekey points, the body, and then it has
like, you know, logos and everything.
And, that's something that's veryimportant when you're thinking about,
you know, presenting content to yourclients or to whoever you're doing
(07:14):
your training programs with is makingit where it seems like it's supposed
to grab their attention, having thatimportant, you know, call to action,
bolded and everything is very important,because you have to hook the audience's
attention in such a short time span.
So, that's really like something thatyou want to think about is shifting that
mindset from being an more of like an IDto being a social media, like marketer.
(07:37):
So that way you can at least, you know,have those resources in your back pocket.
Yeah, you
Okay, Nicole.
So, how about yours?
Okay so, full confession is that it was6:30 in the morning and I hadn't done
the assignment yet, and so I sat in mybed with my iPhone and I typed the script
in about 10 minutes; and then, I wentand recorded it in about 10 minutes;
(07:59):
and I edited it in about 10 minutes.
So, when you look at this video, well,I don't know if you'll think it was done
in about 30 minutes time, but it's justproof that like, you can do this quickly.
You don't need to spend time, money,all that stuff to like go over the top.
But I looked at Rocio's graphic and Iwas like, oh, that's really interesting.
It's just kind of, and I know you saidfive best practices, but it was really
like, okay, top, top five or like five.
(08:21):
And so, in the video, you know, you'veseen the TikTok videos where they're
like dancing and pointing at things.
And, I was like, eh, you know,that, that didn't feel like enough
for me as a learner to really getsomething useful or that I'd want
to kind of move forward with.
And so, I was like, what,what can I wrap around this?
And so, I grabbed a story and it's thisconversation between a CEO and Your ID;
(08:43):
and I'm not going to read the script, youcan watch it, but it kind of starts with
like our managers are not performing,I got them all LinkedIn learning,
like, what, they already got training,like, should I just fire them all?
Because they obviously suck.
And so, the conversation is back andforth and like, no, you know, eventually
we get to like, here are five thingsyou could do and there's even a bonus.
So, I think there's sixthings you could have done.
And, it kind of helps them realize,oh, maybe I don't need a bunch of
(09:05):
performance improvement plans or,you know, to recruit new people.
So, that was kind of what came outof me looking at Rocio's thing.
And then, I started to thinkabout, okay, well, what do I
see happening on social media?
And, I see a lot of these silly skitswhere like there's two characters,
but it's actually the same person.
So, literally I have a CruellaDeville wig on as the CEO.
And then I, myself and mypolo and the other one, I know
(09:26):
you guys are laughing here.
So, I hooked that.
So, it was really like in the first twoseconds, you knew that we were going to
talk about how to get new managers toperform better; and that we were going
to probably talk about better training.
You knew it was a conversationbetween like a CEO or at least,
you know, someone in a executivelevel position and learning experts.
And then it got right into theskills, but it was, I think it's,
(09:48):
well, it's, it's embarrassing for me.
I have no shame, but youknow, it was like silly.
So, there's a little fun to be had.
There's a little humor, there'sa little bit of storytelling.
There's a little bit of hookingcall to action and all of that.
I guess there's not a clear callto action that would probably
come in the captioning, but thereis clearly a top five, right?
We got that in there without havingto be like, here's the top five.
(10:09):
Let me just dance and pointat random labels on my screen.
And so, I think that's more of what welike to think about when we're thinking
about designing learning that, youknow, takes from what we love about
social media and learning from, youknow, influencers and educators online.
There's also a little bit of Disney magic.
(10:29):
I thought you would enjoy that Rocio.
I actually went this morning andI was like, what wig could I use?
And I looked in theHalloween box and I was like,
That's the one.
Blonde, just, I wasn'tfeeling blonde this morning.
I had like a short flapper wigand I was like, eh, no, no.
Cruella was the one.
I wish I fit in my daughter's littlepolka dot, not polka dot, like
Dalmatian spot thing, but I improvised.
(10:50):
You'll see.
It's very, it's, yeah.
I can't watch this.
I don't have a Cruella voice though.
I think I sound like I'mhalfway from Brooklyn.
I don't really know.
You'll see.
That's amazing.
Well, and I do think you have a greatpoint is like those skits are very
important and creating that almostrelatability, because it can be very
(11:11):
boring to watch a piece of content thathas a monotone voice that is very much
not animated not any like it does getboring to sit through trainings like that.
I think a lot of us have sat throughtrainings like that and it's not
something that we wanted to go through.
It's like you sit there, hit it, andthen walk away, let it play, and then
come back and wait until it finishes.
But I think if you created somethingengaging for the viewers, I think
(11:34):
you definitely can get more outof that training experience and
that learning experience becausethey're going to be engaged.
They want to see thestorylines played through.
And, you know, even though we took alittle piece, this could be something
that goes further on into severalskits that you put into it and that
you follow the story, the characterstoryline throughout the training.
You know, introduce them and your traineessee them and they follow along and they
(11:56):
gain like this sort of connection to them.
And, I think that's something that'simportant with the video content
is that creating that relatabilityis very important, because you're
still having that connection.
And I think with the more graphics,I think that's more of hooking
them in like an advertiser.
So, I think you have to also shiftthat mindset when you're thinking
video content versus displaycontent and stuff like that.
(12:18):
So, how did y'all like this experiment?
I know it was a little stressfulon our short timeline, but how did
y'all enjoy the overall experience?
Proof of concept.
No, it was fun.
It challenged me to think content.
I had fun.
I like, I could spend hours justdoing, I don't have the patience.
Careful what you wish for, Rocio.
I don't have the patience, butI do like, you know, the idea of
(12:42):
like playing around with graphicsand graphic design and colors.
I love all of that.
I just, patience is not one of my virtues.
So, when you're working with thesethings, it could like 10 minutes
turns into like three hours workingon like one little thing for it
to look perfect, but it was fun.
I had a good time trying to thinkof all this L cause it wasn't
just creating the graphic, right?
(13:02):
Like we were going to have to talk aboutwhat social media aspects are we using?
Like, is it effective?
You know, is it, are peoplegoing to engage with this?
Like all of those things we had tothink about while we were making it.
So, it wasn't just makingsomething to make something.
We had like an end goal that wewere trying to achieve, which is
usually where you want to, youknow, start at, but it goes to show.
(13:25):
That cognitive exercise, right?
Yeah, it was a cognitive exercise,cause I wasn't just creating a graphic.
I had to talk about it and I hadto save the elements that I used.
And, you know, but it just goesto, I mean, it took me the same.
It was like, what, 30-45minutes maybe to create it.
Your video took about30-45 minutes to create it.
So, sometimes we don't needall the bells and whistles.
(13:46):
And, you know, I did mine on Canva,which is, you know, it's not Adobe or
something that probably would have takenme even longer if I was working with Adobe
myself, just because I'm not experience.
But you know, it was a good, it was a goodexercise to think about all those things.
Only use my iPhone anda tool called Splice.
Like before we throw it up, I maythrow it in descript, so it has some
captions for people that like orInstagram will do the same thing.
(14:09):
So, you know, like it, itreally doesn't take much.
But it's funny, cause Diego before you,you said also in this, got, I guess the
process of doing it didn't lead me tothis, but the process of you asking kind
of led me, which is like, oh, it couldjust be a whole training, because you were
talking about the doing the whole story.
And I was thinking like, Oh, well, ifit's the story, then you could ask them
to practice their skill by building one ofthese elements, right, make a curriculum.
(14:32):
And, Rocio's graphic could be likethe thing that comes out after this
goes out while they're doing theirtraining to remind them of the top
five things that we talked about.
And so, you know, you, again, wedidn't, we didn't need a lot of
money or a lot of time, but youcould build a whole training.
Without having to spend millions ofdollars and you probably could finish
it in three hours, and roll it out andpeople would find that more valuable,
(14:54):
I think, than sitting through, notto hate on LinkedIn learning, I think
there's a lot of great stuff on therebut like, probably more than, you know,
something that has no immediate impacton their work or like they're just kind
of scrolling through courses randomly.
Even, even with the TikTok videos,doing like a TikTok video style series.
We talked about this duringthe Vanessa episode too.
(15:16):
Like, let's say you have this Cruellacharacter, right; and this is the
character that's going to be the samein every video that you make, right;
and then that's the consistency.
And, this is the people, you know, andit could be like small things that you
want people like train on, like, youknow, conversations with customers.
Maybe you want to do like a customercommunication or for salespeople.
I don't know.
You could just have this, like shortvideos with just conversations of
(15:39):
how to deal with objections, how todeal with customers, how to deal,
you know, and it's just the samecharacters or the same character, right?
Just switching off and off.
And, I think that's funand it makes it fun.
And it's, if you're having fun, Ithink that usually you remember things.
And, who doesn't like to laughat somebody who's like clearly
not taking themselves seriously?
You know what I mean?
(15:59):
I think back to a conference I went torecently and there was an executive who
got up and like read the teleprompterfor 45 minutes and we were like, this guy
is talking only about his experiences.
It's all about him.
He's taking it so seriously, likeit's very clear there's no fun to
be had here and nobody enjoyed it.
And then, we had the opposite when wehad like, I don't want to necessarily
(16:22):
call attention to who this person is,but like we had other presenters who kind
of laughed at themselves and made jokesand were a little bit self deprecating
or just like, were having fun withthe audience and the experience was,
you know, 180, like everybody wants itto be there versus this other person.
If all of the speeches were likethat, we all would have laughed and
we would have been like, this guyis just, you know, just not for us.
Yeah.
Well, I think that's kind ofwhere we are with our social media
(16:45):
and its point of view nowadays.
The influencers who are more relatableand who are more willing to put themselves
out there and be vulnerable are theones that are getting more attention and
more, you know, people noticing them.
And, I think that's, kind of, where we cantie the social media from how we see it on
Instagram, TikTok, LinkedIn, Snapchat is,you know, we bring those elements already.
(17:08):
We use those every day, especially thegeneration coming up, they're using these
elements every day, so why not implementin a way that they're going to be able
to have it and understand it better.
And then, the form ofcontent and learning.
They will learn faster, I think,because they're seeing it every day.
They're used to it.
It's something that's alreadyinstilled in their kind of
repertoire of skills and techniques.
So, I think that's a good way ofputting it is, you know, taking
(17:31):
those in those little things andbringing them to a bigger picture.
Kind of just want to go over the finalkey points, so, we said, you don't need
a lot of money to make things happen.
We learned through this experimentbrief that all you need is a phone,
we need maybe a video editingsoftware, or a, you know, like you
said, Canva is a great softwarethat a lot of people use for graphic
(17:51):
design nowadays, and they're cheap.
They're not something that you haveto spend tons of money on, and you
can sit there and have fun with it.
You know, I think that's the key point,is going out and making content that's
fun, because if you're having fun,more than likely your learners are
going to have fun out of it as well.
So, thank you lab mates today for comingand I want to thank my two guest hosts
today for, you know, being a part of thisexperiment brief that I came up with and,
(18:13):
you know, kind of playing around with itand trying to test some new things out.
I really appreciate it and, youknow, I just wanted to share what
I do on the daily with all of you.
So, thank you and we willsee you next time lab mates.
Bye!
Bye.
Thanks for dropping by the lab today.
Before we go, we wanted to sharewhat we jotted down in our lab
(18:34):
notebook based on today's experiment.
First, learning tools can benefitfrom social media strategies,
making content not only educational,but also engaging and relatable.
Second, storytelling and humorcreates a connection with the
audience, proving that educationalcontent doesn't have to be boring.
Third, videos should be short,engaging, such as TikTok format.
(18:55):
With key elements like a stronghook to grab attention and
a clear and concise message.
Fourth, content should use simple,vibrant graphics with compelling
captions to engage the audience.
Remember to have a strong copy or caption.
And finally, content does not alwaysrequire extensive time or resources.
All that is required are accessible toolssuch as a phone, editing software, and
(19:18):
some creativity to create the magic.
Now, it's your turn lab mates.
For your experiment, you'll selectone of the briefs from our past
episodes that you've been meaning totry and report back on the results.
Browse past experimentsin the LinkedIn community.
We can't wait to hear what you do.
You can find the full experimentbrief in the show notes or the social
learning lab community on LinkedIn.
(19:39):
In the community, you can also shareyour stories, get feedback or insights
from peers and comment on others ideas.
Now, I'd like to ask you a little favor.
If you enjoyed the episode, weinvite you to leave a review,
like, subscribe, or share so we cancontinue to build a supportive group
of social learning enthusiasts.
And one last thing, our nextepisode airing on July 15th
will be live on LinkedIn.
(20:00):
We hope that you can all join us.
Until next time, keep makinglearning that matters.
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