March 11, 2025 • 58 mins
There's no way around it: AI Editing is emerging...fast and strong. So what are the impacts on our real estate media businesses? How does this affect us? How does this affect our clients? How does this affect our human editors? Todd and Craig discuss the various scenarios and what this quickly emerging technology can do to impact our businesses.
Chapter Timestamps:
0:00 Episode Open
01:39 Spiro Super User Facebook Group
06:15 AI Photo Editing Pre-Discussion
08:30 Spiro Updates
14:58 Listener/Viewer Feedback
29:05 Book Giveaway Winner
31:20 How to Contact Spiro
32:06 The Impact of AI Photo Editing
57:30 Episode Wrap-up
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Coming up on this episodeof The Spiro podcast.
(00:04):
change is not usually ever easy,but change is good.
And I think change is needed for growthand for progress.
But when you have change,you just need to be aware of
some of the people that might benegatively impacted by the change.
Welcome to the Spiro Podcast.
Managing your real estate, photographyand videography business
(00:25):
with your hosts, Todd Kivimaki
and Craig Magrum.
Hi and welcome to the Spiro podcast,
managing your real estate, photography,and videography business.
Spiro is a software platform.
As it's designed to help youmanage your day to day real estate media
business, but ultimately, reallyto help you grow and scale as well
(00:45):
and give you a solutionto make things easier for you.
I'm Craig Magrum, host of the podcastWelcome to It.
If you're a brand new listener,the whole, purpose behind this,
this podcast is really to helpyou build a strong business.
Lots of great resources out thereon the creative side and equipment side
and all of that good stuffthat we love as creatives and techies.
(01:08):
But we really want to focus inon the business side of things
and help you build a strong business.
Our co-host, Spirofounder and owner, Todd Kivimaki
Welcome back to another week, Todd.
Craig. It's a great week.
This month is flying by.
I knowyou all are getting busier out there,
and if you're not, don't feelthe pressure. It's going to come.
(01:28):
Just keep doing the routine.Keep doing the business.
But we've heard from a lot of youthis week a lot more than normal.
We normally hear from a lot of you,but that's exciting.
Please keep the communication coming.
And, also feel freeto continue this conversation
on our Spiro SuperUser Facebook group.
We had a great question from a userthat said, hey, can I post a business
(01:49):
related question in here?
You know, that is a super user group.
You know,you get a lot of technical questions
or can it do thisor could we add this in the future?
But I said, sure, let's postthose business questions in there.
And I, we have gota great vibrant community in there.
And so if you want to continuea conversation or talk about a point
(02:10):
that you hear on the podcastor somewhere else,
feel free, you can post it in there.
Again, that group is the SpiroSuper User Facebook group.
You have to ask for access for it to it.
And then just enter in the emailthat you use to log in to Spiro.
You don't have a Spiro accounts?
Free to sign up. Spiro.media.
Sign up, get grab an accountand you'll be off to the races.
(02:32):
There you go.
Pretty. Pretty simple.
You can also leave comments.
And business, you know, questions aboutrunning a business on our YouTube channel.
If you're watching on YouTube right
now, feel free to leave a commentor you can email us if you're listening.
You can just emailhello@spiro.media.
So multiple ways to get Ahold of us.
We try and keep up with everything.
(02:52):
But yeah, you're not kidding.
Todd. It's been a busy week.
All of a sudden, it'slike the spring market floodgates opened.
Yeah, and,I drained half a tank of gas in one day.
I, I swear my appointments were from oneend of my territory to another.
And so it was. It was fun. It's like.
All right, it's it. Let's let's roll.
It's time to get busy.
(03:13):
It's time to do it. Yeah.
And your car gets good gas mileage too.
So that's that's a lot of miles decent.
It's it's decent.
It's not a hybrid,but I got an accord on purpose.
An accord sport.
Just for a little bit of fun.
Because I work out of my car.
But. Yeah, but I like my car.
It's. I like your car, too.
Yeah. It's the second accord sportI bought.
(03:34):
Yes, yes.
There's always to go back to the reasonwhy you bought another one.
But yeah. That's right.
That. But. And then.
Then you'll get the bike out soon too.
So I mean, it's actually I'mlooking outside.
It's Code. Oh. Oh Todd. Go ahead.
I got the bike out earlier this week.
I did a short ride after work and,
Oh, I felt good.
I came back with a smile on my face.
(03:55):
My wife's like, you're happy.
I'm like, that's my therapy right there.
Taking a quick ride on the motorcycle.
Yeah, that's therapy.
You know, somebody sent me,you know, that just.
I, I rememberseeing somebody send me these pictures
and I for, I don'tknow, was a meme or just a flip book, but
this other wife posted pictures of herwith her husband.
(04:17):
And in every picture,the husband's expression is just flat.
Okay? Just flat.
You know, just like,not unhappy, but not, like, happy, right?
And she's like,
then she post pictures of her husband
after he's caught a fish.
And he is like over, like over the moon,like the biggest smile.
(04:38):
He's like fist pumping.
And one of them, he's got this pike,he's got all kinds of fish.
And he has like the happiest ever.
And she's like, why is his expression,like, so flat with me?
But look, when he goes fishing.So it just kind of triggered my memory.
You walk in and Gayle's like,oh, you're in a good mood now.
Well, I've
got the best of both worldsbecause she likes to ride with me.
(05:00):
My my wife.
Oh, yeah.
It is not against me riding a motorcycle.
Although I did get an email from my mom,probably about a month ago.
Just an article about somebodythat unfortunately,
I shouldn't laughbecause it is unfortunate,
but somebody that was, injuredin a motorcycle accident.
And I realize it, it's it is a moredangerous mode of transportation.
(05:24):
So I try to ride
very defensively, but it's still fun.
Yeah. And I'm sure it is, I'm sure it is
All right, well,we got stuff to talk about.
Enough of my motorcycle adventures.
Although I might do a video someday.
Oh. Please do. Craig.
Yes, that might be fun.
All right, let's let's dive into things,
(05:45):
kind of a unique episode this week.
We're going to be talking about some Spiroupdates and, some listener feedback.
We've got what Todd said.
We've gotten some good feedback,quite a bit of interaction this week. And,
we're going to be talking about AI editing
and how that impacts our business,because we're seeing a lot
more chatter about that, you know, in the,in the various Facebook groups.
(06:08):
So we thought that might be something goodto talk about this week.
So yeah.
That being said,
you want to dive into Spiro updatesfirst here.
Well, actually real quick here,I want to let you guys know that we have
made a conclusion on what we feel asthough is the choice for AI photo editing.
We're going to talk more about it.We've been working on it.
(06:28):
And Spiro, it's not a Spiro product,but we've been working to integrate it
very closelywith those owners, those developers.
And we want to make it simplefor you and Spiro.
Kind of the cool thing is, is that
we will streamline this for you.
So I know many ofyou might not have a task set up in Spiro,
but once you integrate
this product in the Spiroand it's free to free to try, free to you,
(06:51):
free to try free to integrate,okay, you'll pay for your usage.
And we'll get into that a little bit.
It's probably cheaper than you're payingyour human editors right now, but
we have streamlined that process for youand want to make it simple for you.
So we're going to go into more of that.
But, just personally, myselfand Jess, our director of operations,
at Wow we've been looking at AIediting for years, literally years,
(07:14):
we thought about developing somethingtwo years ago, that was when we are going,
you know, when Spiro was just verywe were in the very early development
stages of the refactor of Spirowhen we created it again.
Maybe that was three years ago.My memory's not too great.
But anyways, we decided we wanted to focuson the software of Spiro,
(07:34):
and we would seewhat the industry would do it.
AI editing and so we've tested everythingthat's out there.
We've talked to
everyone, we've looked at everything,we've looked at trying to do it ourselves.
And I'm super excited about the companythat we are suggesting
that we've integrated with,and that you'll be able to use,
values align and all those things.
(07:54):
So we're going to gointo a little more detail, but
and we're going to talkabout the different aspects of it,
because AI just as a big thingin that industry in the world right now,
because I is going to help streamlinesome of your processes.
You'll probably save some money on this.
You'll have quicker turnaround,but you've got photo editors
that you might have a relationship like,what do you do with time?
And it's like we're humans, humanto human. So.
(08:16):
Right.
We're going to get into that.
But I am excited to announce that we'vebeen looking at this for a long time.
The team at Wow is excited.
We're going to use it. So
so we will dive into those topics.
But first I think we're going to gowe're going to put that on.
Hold on.
We're going to go and the Spiro updatesI believe Craig.
Yeah. Yeah.
So a lot a lot rolling out that has justrolled out and we'll continue to.
(08:39):
So what's going on.
Yeah.
So this update is a big one.
Let me pull my list over here.
Now you'll be able to see thisand the release notes
I'll put a little bubble and your Spirosystem also in the knowledge base
you can search for the updatesand you can read all this here.
But we have some thingsas far as landing pages.
So you're going to be able
to build a landing page and advertisemultiple order pages on it.
(09:02):
Make it your colors, make it your brand.
Excuse me,all of that stuff. So that is done.
We're excited about that update.
Craig, what that's going to allow usersto do is they'll be able to create a page
where they can advertise their residentialorder page, their commercial short
term rentals, headshots, lifestyle photos,whatever it may be.
(09:25):
And that's just going to be a nice spotfor your clients to start
so that they can getto the correct order page.
Along with that,
we gave you some new assignment typesfor order pages.
So we used tojust have public and private,
and now you have a few moreas to where you can say
it's a default order page,which means anybody can use it.
(09:46):
That'swhat's going to go on a landing page.
You can make it an assigned only.
This is more like your broker deal
or your special dealwhere it has to be assigned to a user.
And then Craig, we did one more thingbased on user feedback
is that we did a new clientonly assignment type.
So the system will detectif this client has ever placed an order.
(10:07):
If they have not and they have your link,you know you're going
to advertise that form like,hey, I use this link for your first order.
You can advertise whatever you want.
Many of you're doing a free shoot,
a 50% off shoot,or you have a special defined order page,
and there's not really an assignment typethat fits that perfectly right now.
And this new updatewill allow you to fine tune that process.
(10:30):
Nice flexibility it is.
And especially when clients are new,
we want to make them feel very at homeand make it feel custom to them.
So when you're building outyour new client, order page,
use different verbiage in the bundle name.
Write descriptionsthat maybe a new client doesn't know.
Make sure you can attach custom questionsthat are only asked to new clients.
(10:54):
You know, I talked to I talked to someonethe other day on a coaching call
and they asked about,
their new luxury videoedit is taking two days to turnaround,
and there was some confusionabout expectations from their clients.
And you can do thatwith a custom question.
That's a little bit differentthan a new client,
but you could attach a questionto a new client
(11:15):
that set expectations or tells them orsay, hey, do you want an onboarding call?
We'll be happy to call you to tell youabout how you can use this media
so you can do some fun things
there just to set proper expectationsand give clear communication.
Excellent.
I'm goingto fly through the rest of the list
because let's get towe've got some listener feedback.
We want to mention some users.
So let's get to this quickly.
(11:37):
You'll be able to delete
many of the records that you usedto not be able to delete, i.e.
photographers, editor, servicecategories, service areas.
You'll be able to clean up your system.
Craig. It's a perfect time.
It's springcleaning to clean up your Spiro system.
Get the old user types out of there.
There you go.
And then, two more quick things.
(11:58):
The first one is very quickfor our international users.
All of the other pages that you wantedtranslated,
that is the invoicesand the company portal that will be done.
So it will be in the language
that you chooseor the language that your user selects.
If you're using multiple languages,which is cool.
And then finally, the best one, for me,I think it's great.
(12:19):
We're going to help yousell better on the order page.
So on your bundlesyou can load more media.
You can put a GIF in there.
You can put a video in there.
Craig, we know that our clientsdon't really know everything we do
and we all create great videos.
There are some fabulous videos out there.I've been watching them.
You guys are creatingsome really masterpieces of videos.
(12:40):
And when a client gets to an order page,if you're selling that video,
they should see it play right nowyou can only put one photo on a bundle
after this update,which is going to be Monday,
March 6to 7, eight, nine, ten to March 10th.
You will be able to load more photos.
They can cycle through the photos.
(13:02):
You better put a video or a GIF.
We've also streamlinedthe way that service is show
so more than three at a time.
We'll show we're allowing you to put a tagthat could be like,
say, 50% best seller tag to the client.
And then you're going to get differentsizes of bundle cards.
Right now, the card that shows will bewhat we call small.
(13:23):
You'll get a medium card too.
So if you want to draw attentionto a particular bundle, make it bigger.
It will stand out on the page.
Maybe you'll sell more of it.
I think you'll sell more of it.
But we're doing all of these e-commercethings to help you guys look better.
It's a fabulous facelift to the order page, and it will give
you just waysthat you can bring it to life.
(13:45):
With all of the beautiful mediathat you produce.
That's incredible.
And e-commerce isI mean, that's important.
There's reasons behind,everything that you do
on a website andespecially in the e-commerce type site.
I actually worked in e-commerce fora couple of years, and I still remember,
the thing they pounded it
(14:06):
into our headis get people to the information they need
and want in as few clicks as possible,make it sales
because you want to retain themon that page.
You don't want them bouncing.
So we're doing our best to help you retainthose
that are coming to your ordering sitethrough Spiro.
So great updates Todd. That's awesome.
Yeah, we're excited about that.
And a huge shout out to all of ourour users and our supporters.
(14:29):
Our fans.
These come from you all.
You you ask us about them.
You leave them on the feedback board.
You can get to the feedback boardinside of Spiro.
Look in the upper right hand cornerfor the toggle that says feedback.
Leave them on there, upvote them.But these come from you.
We want this to feel like your system.
We we we are.
You remember, you know, we own and runa real estate media company.
(14:52):
So thank you for the feedback.
I mean, we won't be herewithout you guys for sure.
And speaking of listener feedback.
Yep. We we've got some good feedbackthat came in this week
that we want to highlight.
We do.
So we
so shout out to Gregory W he asked about
(15:13):
he he is getting his business offthe ground I believe him.
And I actually Craig, I'mnot sure of the status of the business.
So Gregory,if you got to establish business. Sorry.
I don't know the size of Gregory'sbusiness, but he did have a question.
Is like, how do I get more of my clientsto order from the order page?
You know, they like to call me.
They like to text me, which is normal.
They will like to do that.
(15:33):
But what we suggest is that you createa video of yourself placing an order,
talking about how to use a system,how to log in,
how they don't have to have a new passwordassist, a Pin code of their cell phone.
It's super simple.
So what I did is I created a video
(15:54):
as the owner of Wow, our media company,
to wow clients, but this is an exampleof what you guys can create.
So you if you're like, hey,I know what to do, great.
If you want some inspirationas to what we would send to our clients,
go to the knowledge baseand search for how to place an order.
And I think I've titled itlike create this video.
(16:16):
I've done a video therespeaking to Realtors, so it's great
for you guys to do this.
We could do a general Spiro video,but the problem is, is now it would be me
in the video or would be a voice overand it wouldn't be your order page.
It wouldn't be your colors, your branding,it wouldn't be you.
I think the power ofthis is the connection that you build
(16:39):
with your clients.
So get loom,get a video recording software,
do a two minute video,and then put it in your knowledge base.
Put on your website, put in yourInstagram, put it in your email signature,
send it out in your newsletter,put it everywhere and say, hey,
here's how to place an orderand then keep creating those.
And what you've done is you'veessentially begun to multiply yourself,
(17:01):
because anyone who has that question,
they can self-serve at any time of the dayand they don't need you,
and then they have a better understandingand all at the same time, they know you.
After the video, they're familiar.
They hear your voice. So,
so yeah,thank you, Gregory, for that suggestion.
That video is live on the knowledge base.
(17:23):
For Spiro, if you're like, hey,where's the knowledge base?
Log in to Spiro, upper right hand corner.
Click the question mark. Bubble.
Absolutely. It's all about relationships.
So that's if we had one themeon this podcast that I would say
the importance of relationshipsin building business.
Oh, we should almost renamethe podcast Craig.
(17:47):
Should we take, listener suggestions?
Make it a contest.
I bet we get some really creative titles.
Yeah, yeah, as you all can tell.
I mean, you know us,we don't name things very well.
We call it the Spiro podcast.
So just like we had thisscheduler called the scheduler, but kiss.
Hey, keep it simple, stupid.
Oh, exactly.
(18:07):
Yeah I agree, I agree.
Anyway, I also
wanted to mention Jacob so Jacob way.
Jacob. Sorry. If you want me to sayyour last name, I don't think you'll care.
I know Jacob pretty well,but Jacob sent me a quick note.
He had just hired his first photographer.
His businesses growing like crazy.
So he's got a new team member,and he happened to be in the
(18:30):
not so glamorous point of fixing a mistakethat the photographer made him.
And it was a simple mistake.
It's a mistake every photographeralmost makes at one point or the other,
and this is the second fixon the on one listing.
So it's like a double whammy.
Yeah. He's just like,
(18:50):
you know, we all know it, right?
It's like when bad things happen,you get that,
you know that pit in your stomach?
Yep. And, he just gave a shout out.
He just so happened to be listeningto podcasts.
I think when he's driving 50 minutes awayto fix this mistake for the second time,
because the photographer didn't fixit correctly the first time or
forgot something else.
(19:11):
But it was cool to hearfrom, you know, just it's we all do it.
It's all part of growth. Yeah.
That's the thing.
And I happened to talk to Jacobin a coaching call a day or two ago.
And the thing is, is.
And then he actually had this perspective.
He's like, you know,I might be training my photographer
who's going to trainall of my photographers in the future.
(19:34):
So, you know, it's it's, it'swhile you're training your photographer,
the first one is definitely the hardestone to do
because you don't have any structure,you've never done it before.
And a lot of the things that you do,it's just second nature, right, Craig?
Think of how many things you do a day
that you're like, hey,I don't even think about, right?
Taking these photos or video.
And when you're training somebody,you got to slow down and think through
(19:57):
all those things
that you've gotten to the pointin your career that you take for granted.
Exactly.
And, and you don't have any to your,
your brain, your left brain is telling youyou don't have any time to slow down.
Right, right.
So then when you have to fix mistakes
for your photographer,it's like why do I do this?
It's like, no, wait a minute.
(20:18):
This is this is for good.
Like, this individual might actuallybe doing my job in three years.
And, so pour into your peoplewhen mistakes happen, celebrate them.
We call them wearing a badge of failureand, you know, learn from the mistakes.
But, Jacob, thanks for that.
- That message in- absolutely.
(20:38):
All right.
A comment from Adrian in Atlanta as well.
Yes. Adrian,thank you for, your detective work.
You noticed that somehow the stat counterin the bottom
of the property websites was hiddenor went away.
Oh, we got it back online very quickly,but thank you for noticing that.
That is now back down there.
(20:58):
That's on the websites that display
are your media showshow many times the page has been visited.
So if your agent is curiousthey can go and look at that.
So Adrian, thanks for that detective work.
Yeah for sure.
Can I relate a quick storyto response time on on fixing mistakes.
So we jumped right on that mistakethat Adrian very kindly pointed out.
(21:21):
I did a presentation this week, Todd,for a team that we shoot for, in my market
and the rest of the teamdoesn't do a ton of listings.
So the, the head, realtorwas just giving a testimony
of the great experience that they've hadwith with us with Wow video tours.
And she said,we've used them for about three years.
(21:41):
And what?
Craig, I think we had one issueand they jumped on it and got it addressed
super quick, the ability to respondquickly
to client concerns, critically important.
And she just sang our praisesabout how good we are.
And I kind of I kind of almosthad to backtrack her a little bit and say,
(22:02):
so we do make mistakes,and some of those mistakes
will take longer to respondto than others, but we do our best.
I, I,I like to be transparent with clients
and yes, we we always aim for excellence.
And we aim for perfection,but we're human beings, right?
So just do your best in addressingthe mistakes that you do make,
(22:23):
and give your best effortto respond to those in a timely manner.
And most people will give that graceand appreciate
that you're trying to take care of them.
So she bragged on us,made us sound like we were almost perfect.
Like, okay, let'sdial it back just a little bit.
You know,
we do our we do our best, but, you know,and then thank her for the very,
(22:45):
generous amount of praiseshe was giving our team.
But, yeah, you make the you make theeffort, and people will appreciate that.
Yeah. And isn't that.
Isn't it just so crazy, Craig,how you take a mistake?
You know, problem, let's callit it's a problem.
And how when a realtor saysone thing about you,
they talk about how great you werewith that mistake.
(23:07):
I mean, that's just it's almost likereverse psychology because it's like,
wait a minute, it was bad.
But now you think more highly of me.
Because of the way, you know,we were able to fix this situation, right?
So, you know, I kind of have a rule here
that when we make these mistakesand again,
(23:28):
I call them gaps when we have gapsin business and errors happen,
I think you should be overreactive to fixing the mistake.
Now there's a difference here.
You shouldn't be overly reactive forcontinuing to bring it up and apologize.
I think it's okay to apologize and takefull responsibility for the mistake.
(23:50):
But yeah, the way you remedy the mistake
should be way overand above what anybody would imagine.
So you know,
for me, we had a client call
in this week, and I actually haven'ttalked to a Wow client for a lot of years.
I've we have a fabulous teamat Wow they take care of it.
You know, this is this is a realtor.
(24:12):
This is a realtorthat I used to shoot for.
So she's been with us for over a decade,
and I know her quite well.
No, I haven't talked to herfor a long time,
but I had a good relationship with her,
and I heard that we screwed something upand she was not too happy.
And I was like, oh, I'll call her.
And, you know, I, I just so happenedto be meeting with Jess at the time, and,
(24:34):
and Brittany came in was like, hey,we kind of got this thing going right now.
This is what I'm doing.
And Brittany came in with a solution,which was great.
It's fabulouswhen your employees come with a solution.
And this is where I is the owner off,I'm like, hey, I know her very well.
I'll call her.
And, youknow, Brittany kind of looked at me
like, oh, you you actually do work here.
(24:57):
I was like,
and then she's like,okay, yeah, if you'll call her.
And I strategically do thisevery once in a while,
I think it is importantthat you sometimes, as the owner,
just do the work you,
I did that purposefully.
I had full trust
that Brittany solution was going to fix itand that Jess would step in.
(25:20):
But I haven't done this in a very longtime, and I wanted to be like,
hey, I got you guys, I know her.
I've got the easy button,
and you won't have to worry about thiswhen I'm done with it.
So I strategically did that.
Don't always do that because there wasmany years that I always did that.
And you know what I did?You know what happened?
I got a long pile.
(25:41):
I got a long list of work that I wassupposed to do from all my employees,
and I was doing their work,and I just could do it really well.
And I was their easy button.
So you don't want to do this a whole lot,
but you want to be strategicwith when you offer the work that you do.
So I called this agent apologize.
I got the backstory from the team,which is great.
(26:02):
I knew everything that was going on.
I knew the client happenedto be sick as well, and I apologized.
I connected with her,
and a lot of
times I'm like, oh, I'm so sorry,Lisa, that we caused this.
I just, hey, I know how busy you are,and I know you were sick too.
And she's like, oh, I've been sick,you know, it's okay. And
so long story short, Craig isthis isn't about the topic.
(26:23):
This isn't the topic of the podcast today.
But, you know,we had already comped that shoe.
Brittany just did that proactively.
And we do that
to make sure that they understandwe are sorry and we want them to be happy.
I made that clear.
Lisa was thankful for that.
But then I was like, hey, I looked up,she had a shoot on the books coming up.
I comp that sucker to our comp the drone,and I can't do community photos.
(26:46):
And I'm like, hey, this one's on me.
Like, I've already zeroed all those out.
I'm like, you know, I'm so sorrythat, you know, I this is on us.
We don't want to cause, you know, issues.
We're sorrythat we were a point of frustration.
What we what?
Lisa, I want you to be happy.
And I say those things.
That's that's verbiage thatI typically use with an unhappy client.
(27:07):
I want you to be happy.
And it's just it's kind of interestinghow those saying those feelings
might seem weird to
you, but when you say them,
it's almost like this magical thingwhere like, what's Lisa going to say?
Like, no, Todd, I don't want you to beI don't want
you don't want to be not want.You want me to be happy.
(27:28):
Yeah. I don't want to be happy.Like I want to be mad at you.
Yeah.
You're making it too hard.
Yeah.
So by the end of the conversation,
she was literally thanking me,thanking me for the over ten years.
And she was talkingabout how great the team was.
And it's just howyou can just flip something on its head,
just go over and above with beyond,with over and beyond, above and beyond.
(27:53):
I'll get it.
There you all are above and beyondwith how you handle a bad situation
and you can have a client for life.
And then also as the flip side of thisand I'll stop talking.
Craig, you all know I can talk,but then going back to the team
and letting them know it was handled,
you know, letting them knowif there's there was no follow up in this,
(28:13):
but just letting them knoweverything that happened.
I put notes in Spiro so that it was loggedand all that good stuff.
But just how you can close
those loops of communication andhow sometimes you can very strategically
take work off of your employees plate,and it builds their trust with you.
And even more, it takes one thingthat was difficult off their plate.
This was an easy call for me.
Honestly, I kind of enjoyed the call.I really like her.
(28:36):
I enjoyed doing this,
but it was great to go back thento Brittany and be like, hey, you're good.
You don't have to worry about this.She's over the moon.
She actually was very thankful
for the way that you workedand you help the situation.
So do that strategically.
Don't make it a habitof always taking their work,
because now you'vetaken their job description.
Awesome. Well, there.
(28:56):
But some more input on how to handlemistakes and make the best of them.
Yeah, that was just a bonus for a day.
So hopefully there was something in therefor y'all to use.
Craig, we got to switch in here quickly.
Yeah, we got a book winner. Craig.
Yeah, the winner of the John Maxwell.
Here, let me get it.
More on camera.
The, developing the leaderwith a new version 2.0.
(29:17):
Congratulations to, to Phil,an international listener.
Yeah.
Over there in Scotland,a Phil, congratulations.
I will we will get this book to you.
Yeah. Phil's a good friend of Spiro.
We've known him for a long time, so.
Yeah, we're going to putthis one on a boat and get it over to you.
Phil.
(29:37):
Do I have to paddle the boat?
I don't have to do that part, do I?
Wait, well, maybe we'll do.
We could do a two man boat and,go for some record, Craig.
Craig, you know what's funny isI actually I would like to go to Scotland.
My Instagram feed.
I've had, photos of Scotland,like showing up.
I must have clicked on one.
And now, of course, the algorithm nowjust feeds, and that's like, man,
(29:59):
I kind of want to go to Scotland now.
Craig, what if you handdelivered the book to Phil?
Will the company pay for that?
I'll do that in a heartbeatand I will do that for you.
If you send me over,I will hand deliver this just to Phil.
Well, my brother works for American.
I maybe get you a buddy pass over there.
Hey, you know what?
I just we're totally going off the railshere.
(30:21):
So another reason I would love to goto Scotland all of my life.
My mom said that,we had Irish heritage, right?
I had some Irish blood in me.
Okay, so we did one of those, ancestryDNA type tests.
Oh, yeah. Yeah, yeah, yeah.
And it came back.
I really didn't have reallyany Irish blood on me at all,
but I, I had Scottish, Scott.
(30:43):
Okay. Scottish.I'm part Scottish, so. Okay.
I would love to go to Scotland.
Let me talk to my brother.
Gets you, gets you a buddy.Take it over there.
You heard it, Phil. You're my witness.
All right,
so, Phil, congratulations.
Well get the book out to you
Now, it might take a month on theon the slow boat to Scotland, but.
(31:06):
Yeah, we'll get something to you here.
Awesome.
I don't have a book to give awaythis week.
I totally
forgot to check my shelf this morning,but we'll, we'll get back on that, so.
Yeah. Stay tuned.That was that was a good idea. Craig.
If someone has a questionor someone has some input,
what's the best wayfor them to get Ahold of us?
Yeah. So just drop us an email.
(31:27):
Hello@spiro.media.
We we answer those as as fast as we can.
Yeah.
And you all get, like,
if you if you want to talk to Craig,want to talk to me, say,
hey, just send this to Craig,send this to Todd.
The team will tag usand that it will get to us.
And then we'll be able to respondfrom that point.
Yeah, absolutely.
Absolutely. Cool.
All right.
(31:47):
So thank you to all of you,giving us feedback and asking questions.
And we would love hearing from you.
It makes this podcast fun.
Just a chance to that's built.
So we appreciate you guys.
Just a couple of big guys herein the cornfields of northwest Ohio.
Hopefully sharing some,some things with you
that are helpingyou build strong businesses. All right.
Speaking of building strong businessand technology that impacts our business.
(32:11):
Let's get back to the, AI photo editing,a lot of chatter going on about this
and how it's going to affect our business,how it's going to affect our editors.
I don't even really knowwhere to start with this.
So do you want to kind of kick things offhere?
Yeah. So we I'd I'd love to.
And you know,this is something we've been looking at
(32:32):
for many years now like I mentioned.
And AI is impacting us everywhere.
Right, Craig?
I mean, it's, you know, specificallywith us, we're discussing the,
the editing portion of it today, but,
AI is pretty prevalenteven in our industry.
As to there's virtual staging by AI,there are,
property descriptions, lots of stuffthat's happening.
(32:54):
Many of you write emails and newslettersand all that stuff.
You know, there's there's many ways I'mno master of AI.
I have some things that I typically use it
for, but it's impacting the worldand how we do things.
And I truly see itas no different than a tool.
It's a tool.
Just like, you know,I use the analogy of a calculator, but
(33:15):
it's no differentthan when calculators were created.
It's going to allow youto work more efficiently,
but what it's going to dois it's going to disrupt some industries.
And, it's and there's alwaysgood and bad with disruption.
You know,
change is not usually ever easy,but change is good.
And I think change is needed for growthand for progress.
(33:37):
But when you have change,you just need to be aware of
some of the people that might benegatively impacted by the change.
So like I mentioned, we had
we are finalized with the solution and we
AI honestly hasn't been there for photoediting
up until this point.
We've looked at and we've really hopedwe've like oh this has some promise
(34:01):
but just haven't felt really good about
pushing our jobs atWow video tours through it.
And we do now, we really do.
So let me ask you then,what what his precipitated that change.
What's what's made you decide?
Okay, it's it's ready now for us.
Excuse me.
For us to use what what's thethe difference been?
(34:23):
The the quality in the final image.
And this is kind of interesting, Craig,as to where this individual,
the owner of this company,he also owns a real estate media company.
Okay.
He's a Spiro user.
I met him in Vegas. Fantastic individual.
And I'm like, well,how did you get this figured out?
So this individual's
(34:45):
just incredibly smart as well.
And he's got, you know,his degrees of machine learning.
But his insight
to the industry,because he's an owner of a real estate
media company is really what gave himthe upper hand,
understanding the waythat the language need to be written
(35:06):
and how it needed to learn,which is kind of cool because it kind of
correlates with our story here at Spiro,because we feel, though our
unique advantage with Spiro is the factthat we just don't create software.
We are a real estate media company.
We do 12,000 plus jobs here.
We do it at a very large level.
That's what allows us to truly understandwhat a real estate photographer needs.
(35:30):
So I thought it was just kind of neathow our stories connected with that.
And his advantage was the fact that, like,
he really knows what you needbecause he's got the same clients as you.
Maybe not the same same clients,but maybe.
Maybe. Yeah, exactly.
Yeah.
He knows the brain of a realtorand what they expect, right.
(35:51):
Exactly.
So if somebody wanted to start
to implement this in their process, itthis company
that that we're starting this relationshipwith, is it accessible through Spiro.
How how does that work.
It is yes.
And we're excitedwere the first to integrate it. Yeah.
And what you can do isyou can go to Settings Integrations,
(36:12):
click on external editorsand you can add it all there.
So it's free to sign up.
Just click the button in therebecause it will connect everything.
And the neat thing is the waywe're building out this process and
this will probably be done by the time
you listen to this,but you'll be able to connect the account.
But what we're also going to dois we're going to automatically
create a task for youthat's assigned to the AI,
(36:35):
and then you can tell uswhat services need photo editing.
So many of you come to usand you say, hey,
I'm ready to streamlinemy task and workflows and
that is the most
complicatedbut the most powerful part in the system.
And you can build those things.
And we have the Spiro Academy.We have knowledge based guides.
(36:56):
We can help you in chat,
but this is the first time that we canjust do it for you,
so you won't have to worryabout creating the task.
You won't have to worry about creating theeditor, just click the button and Spiro
and when you do it in Spiro,it will connect all of that for you.
And we're going to streamline the process.
You'll need to integrate Dropbox.
You'll find more informationinside of Spiro about how to do this.
(37:16):
But we are giving you all the easy buttonso that you can set Queue this up,
and you don't have to worry aboutgoing through the guides and the Spiro
Academy, the pink chat bubble, like it'sliterally just going to be done for you.
That's fantastic.
Yeah.
So we're excited about that.
Cool.
So Craig whatso you know the impact of this.
(37:39):
You know, how is this let's talk aboutjust the impact of the of AI.
You know,what's this going to mean to our clients.
Think of you think of your clients.
How is this going to impact them?
I know you were supposed to ask methis question.
I'm kind of throwing you for a hug,but I think.
Okay,so think of AI. 30 minute turnaround.
(37:59):
The quality is better.
The quality is better than what we aresending to our clients right now.
- Gotta make them happy- and we're going to save.
We are going to savemoney on the cost of goods.
I mean, that's a win win all around,right?
Might even depending on on your setup, might enable you to do
same day delivery if,if we're getting the photos
(38:20):
back in a half hour,if we if we have a way of uploading those,
you know, that shoot out in the field,which can be a challenge.
Imagine. Yes.
Imagine the turnaround in response time
that you'll be ableto offer your clients again
if you have that ability toto upload on the fly.
(38:40):
Yeah. Pretty cool.
You know, you think aboutif you're in a most major cities
and most not even supermajor cities have a good 5G connection.
You know, just tether pull, you know,
import from your cardand get it to the Dropbox folder.
You know, complete the shoot.
The Dropbox folder happens automatically.
(39:02):
Just drag those things into Dropboxand let it sync.
You know, you could leave itopen on your seat beside you when you're
driving to the next job, and as long asyou got a good data connection going up,
those things could be uploadedin literally by the end of the next job.
They could be done.
It's crazy just to.
Yeah, just to think about that.
(39:23):
You know,I'm still kind of in between on that, Craig
guys that like that is a cool feature.
But I'm trying to thinkand you all comment
and below leave us a commentlike what are your thoughts on that?
That is.
So I'm trying to think of the brainof a realtor right now.
The we know when a realtor has not playingvery well and they need last minute,
or maybe they've planned well and justsomething has come on their doorstep.
(39:44):
I don't want to assume
realtors know playingwell when they need it today or tomorrow.
This will help them.
I know a lot of our clients though, Craig,and correct me if I'm wrong, but
as we become part of their process,
they understand our turnaround timeand then they're beginning to,
you know, they listinglaunch date is Wednesday, which means
(40:04):
I need to have Wow out thereon Friday or Monday.
So I have a day or two to lookat everything and load it to the system.
You know, I don't know, maybe
this is, does this just give theman excuse to wait a little bit longer?
Same day turnaround?
I mean, you could approach itwhere you don't necessarily advertise
that you can turn things around
that quick, but you've got the abilityif they need it.
(40:28):
You know, I let's see,I've shot since 2017.
I think I can count on one hand
how many times I've been asked, hey,can I get these today?
Unfortunately, you know,I've had to tell them in the past.
Unfortunately, we can't do that.
You know, I'm back to back with shootsall day.
Our editing team would have to dropeverything they're doing.
It justeverything comes to a grinding halt
(40:50):
when you're tryingto turn things around the same day.
Because of other systems that you havein place to make your business efficient.
So maybe it's just a backup
that in case somebody does, you know,something does fall through the cracks
and your realtor really needs something,you say, hey, I've got you covered.
Yeah, I'll take care of this.
Yeah, that's a good point.
(41:11):
What about an upsell?
Oh, yeah.
You could charge to the nose for that.
So, yeah, we can do that.
So $100 add on.
Yeah.
And theyI think most people would understand if.
Yeah.
If you're dropping everythingyou're doing to deliver same day.
I think most people understandthere's a premium for that.
(41:34):
So I would agree with you Craig can I takea technical tangent real quick
please
Please do
so just with
I don't know, I just made this as a,
Justine,can we get some theme songs right now?
For my technical tangent?
Just.
This is terrible.
Justine, we should probably deleteall that, but leave it in there
(41:57):
like the corniness of the two guysfrom the cornfield.
Yeah.
- There you go, Craig.- Northwest Ohio.
You do intend you puns?
We, I know you all out there lovereally large file sizes.
I know you love raw file sizes.
Can I just please plead with youto stop shooting so big
(42:19):
so I can tell you we've tested this.
AI with raw and with Jpeg images.
The JPEGs are actually better.
Really?
Yes. Hmhmm.
Yes. Three brackets, five brackets.
Just make sure that in your darkest
you have all of the informationin the windows.
(42:40):
So you contain that informationwhen you're if you're bracketing three.
But why we bracket five.So we take everything.
We shoot Jpeg, we shoot small Jpeg.
Fine.
Small Jpeg is what we shoot, literally.
I'm not kidding you.
We shoot 6 or 700,000 images a year
at small fine Jpeg.
(43:01):
I know you guys love to shoothuge megapixels and Raw,
and your raw images are 40,60, 100MB each.
Please don't do that.
Especially because if you want to uploadin the field, like our
our individual small fineJPEGs are 3 or 4MB, right, Craig.
Yes, if that in some some of the outside,I mean depending the color variance.
(43:22):
But they're small and that's good enough.
They're at they're looking at these thingson their computer screen.
It's not like they're doing blow upprints, you know
or their phone.
- Yeah yeah- That's even smaller.
- It's good enough- that that's just my plea for you all.
Please just start shooting Jpeg.
(43:43):
Shoot small Jpeg.
You know, many of youthat are like, hey, I'm full size raw,
you're probably twitching right nowwhen you hear me say, shoot small jpeg.
But I'm telling you what, it's it'sthe better way to go.
The quality is just as goodif not, it's actually better.
It is less filesthat you have to sling around,
and it actually means that your
(44:03):
turnaround time is going to be quickerbecause your upload is going to be faster.
Right?
So. Right.
That's my technical tangent. Craig.
So we've talked about impact ofAI editing on our on our clients.
What about on our editors
this is this is a tough one.
So so Craigwe actually so many of you know Creo
(44:24):
we I own a portion of that company.
We started that company for a Wow and we
I love the owners I know the owners.
I've gotten to know them very well.
One of them lived over in the Statesfor a while and worked over here,
helped start a church.
And so I really like these individualsthat run Creo and
(44:47):
and plus I have vestedinterest in the company
and it's like well wait a minute nowyou're just what are you doing here Todd.
Like you're going to send it to the AI.
But then what does that do for creo?
Like you're kind of just
full disclosure, those of you watching
this, this is a question I hadwhen Todd started talking about this.
I'm like,wait a minute. What's this mean for creo?
Yeah, yeah.
(45:08):
So I'm interested here.
So what it means is,is that it means that we might do a pivot.
You know, we're looking at doing a pivot
and you have fabulous individualswith your editing company.
Like I love Labhen and Shendand all the editors at Creo.
And if you're not using Creothis is not a plea to use Creo.
(45:30):
This is just the fact that you putyour insert your editors name in there.
These are vendors that you use.
And I think sometimes because there'sa language and a cultural barrier
and they're not in your neighborhood,
that we think we can treat themdifferently.
I know that I'm generalizing here,and I think all of you are fabulous
people out there,
but I know there is kind of this like,oh, what were they thinking?
(45:54):
You know, it's like, wait a minute, Todd.
Maybe they didn't really understandbecause they don't really speak
English as a first languageor there's a cultural difference.
So let's try to connect with them.
And these are peoplethat have worked really hard for us.
I think about Creo that they startedthe company.
They prioritize us.
They give us what we need.
They grown with us,they accommodate our needs
(46:17):
and we have a relationship with them,
as many of you do with your realtorsor with your editors.
Excuse me.
So what I did, and this is just fulltransparency, what I did is I want
I let him know. Lahbden and Shendknow, as as I kind of sense this was coming.
I was like,
hey, I this is what I'mseeing in the industry and this is where
(46:38):
I think it's going to go to, and I thinkit's going to go sooner rather than later.
So I didn't know what it meant yet.
I hadn't committed to endorsing this, thisAI editing,
but I just wanted to be transparentthat something might be happening.
I can't go to sleepknowing that, you know,
could I hide itand could I just say, hey, sorry,
(46:59):
guys, we've got to shut it downand cut my losses?
I could have done that.
I just don't feel good doing that. Right.
Because these are people that have
trusted me and that have given uswhat we needed, have been good partners.
So we looked at
who we had there, and we looked at whata good pivot would be and what needs were.
(47:19):
in the industry.
You're still always going to have the needof a virtual assistant.
You're going to have peoplethat need to look at these images.
While theAI is great, it's going to make mistakes.
It is just like you're, you know,just like your human editors do right now.
And there are task
every day that you are all are doing it
myself as well, that you orI should not be doing.
(47:41):
We need to backfill ourselves, trainindividuals to do some of the low
level tasks that we doso that we can be the business owner.
So we started having those discussions,Craig, where there's
where is there a need at?
Well, Creo has this fabulous high school.
That one of the creo owners Lhabden.
(48:02):
He actually runs.
He's a he's the head of this high school.
You know we would call this individualprobably the superintendent
in the states here.
So it is kind of an equivalentjob description.
And they have these vibrant youthcoming through the school.
And it's a beautiful building by the way.
They built this beautiful building.
(48:22):
And we looked at how we could usenot only some of our current editors
at Creo,but how could we use some of these
great, vibrant youth and these individuals
coming throughthat speak really, really good English?
Y'all like good English.
Like not super accented English,good English.
(48:42):
They understand the American culture.
Kosovo just as a nation.They really like America.
America has done a lot to help them.
They're they're a fairly new country.
So it's a great relationship.
So we looked athow could we begin to utilize
some of those individuals and,and the people coming through the school
to serve more real estate photographers
(49:06):
as virtual assistants?
We have two individuals on our teamat Wow
Besa and Tina, they live in Kosovo.
They've gone through the school.
They are incredible to our team.
They talk to our clients.
Our clients love them.
Our team loves them.
They are a big part of our team.
(49:26):
And so that's is where we took thatdiscussion.
So, what I'm kind of pitching to youis that if you have a vendor
that you're really like,you have some needs
that they might be able to fulfill.
And through some of those discussions,you might be able to get to a win win
for everyone,
where you can take a pivot here and you'reactually going to be further ahead.
(49:48):
In the end, you're gonna allow themto pivot in their business.
You're going to get ridof some of these low level tasks.
You've been doing.
And everybodyeverybody has growth in the end. So.
So what's the
impact then on you as the owner.
What you know, we've talkedabout the impact on clients.
We'vetalked about the impact on our editors.
What'swhat's the kind of final summary then
(50:11):
is the impact on use the owner in inAI photo editing.
Yeah. So, so
us all as real estate photographybusiness owners, is that correct?
Craig.
Yes. Yep. Okay.
So the impact for all of us,all of you out there listening
as a real estatephotography business owner,
(50:32):
I think somewhatyou have to embrace technology,
but you have to be carefuland you have to be
cognizant of people that have helpedyou get to where you're at.
Right?
And it all starts with transparency.
It starts with just saying it.
And you and you don't always have to knowthe answer.
I didn't really know the answer.
When I talk with Lhabden I just said,hey, this is why things come
(50:55):
in, we might need toI don't know what the solution is,
but I want you guys to knowbecause I want you to be okay.
And as we talked,
we came up with pivots.
And actually this is somethingthat they're even more excited about.
Creo was even more excited aboutbringing these youth through training
(51:15):
the current editors to be virtualassistants, to be that admin on your team.
So it's just so fabulouswhen you can take something.
And this wasn't a me thing.
This was just the way it worked outthat you can take something bad
and you find this win win
where the other persongoes, oh, I would much rather do this.
Hey, that's like what happened?
That's so great.
(51:36):
So I think you have to be transparent.
You have to plan for it.
From an owner's perspective.
Also think of whatyour features and benefits are of AI.
Are you going to announce this?
I, I don't know this is interesting.
Craig, let me ask you this question.
If we announced to our Realtors
that we now have this fabulous AI
(51:57):
editing where you're goingto get your photos quicker,
maybe we can, maybe we can'tbecause we still want to look at them.
It's going to be better quality.
I mean, we're not going to tell themthat it's cheaper for us, right?
And that's yeah,that's what I was thinking.
I don't want undercut, undercut ourselves.
Yeah.
But what's, what's what are our realtorsgoing to think when we say use AI?
(52:20):
I don't know that. Do we.
Do we need to tell the clientthat we're using AI?
I'm just being honestin my in my question of that,
ultimately, I don't know that the clientwould actually care
as long as the quality is thereand they see that
we're implementing measuresto continue to serve them well,
give them excellent quality media
(52:43):
that benefits their business.
Does the realtor need or need to knowor care to know
that what our process is?
I don't I don't talk about that.
We have overseas editors too.
That might just talkabout our editing team.
Yeah I, I agree with you Craig.
I don't think that that's kind ofin the weeds for them.
(53:04):
I think that's, that's a great reminderthat like we have technical brains
but they don't.
And that's just giving them too much.
And and they don't know what to dowith that information.
They're like what does this even mean.
Like I just want my photos back.
Yeah.
So I can upload them to the MLS. Right.
So I think you're right on that, Craig.
I think you can just talk aboutthe features, the benefits.
And, and I know we at Wow
we're going to look at the images as wellwe're going to quality check them.
(53:27):
We always quality check.
So I mean they still are somewhat
vetted by the team and we have our eyeand our quality on them.
So I agree with you, Craig.I think that's smart.
So you know, technologyis going to continue to, to doubles.
And, you know, just what's the wordI'm looking for exponentially increase.
(53:48):
So what's the there's a stat out thereabout how fast technology is developing.
It's like every
I don't know every 18 months like
processing speeds doubleor something like that.
Somebody knows. Yeah.
That's not going to slow down.
No it's not.
And it's probably even going to gojust even faster
(54:10):
because now technologyis kind of creating its own technology.
That's kind of weird. Like,what do you do?
Skynet. Yeah, I.
As I'm going to be
completely honest,Todd is a almost 49 year old.
I'm starting to feel my age a little bitbecause I'm looking at AI.
(54:31):
And yes,I'm seeing all the things that does.
And I'm going to I'm going to admitI've been very hesitant with it.
Like, I still really, you know,I've got an iPhone 15 and
and now we've got this, Apple.
Oh yeah. Apple intelligence.
Yeah. I'm not really using it.
It's like, I don't want to useAI to write my emails or
(54:52):
because I feel like I'm losing controla little bit.
And my whole thing is developingrelationships with people.
I want it to be my voice, not AI voice.
And maybe AI can duplicate my voice.
I don't know,
I feel like the old guy in the room like,oh, I'm not good at doing all that stuff.
Back in my day, we used to haveto actually talk on the radio right?
(55:17):
Craig, you
know what the fine thingis, is I'm not even real right now.
You've been talking to AI this whole time.
This is just an AI generated Todd.I'm done.
I'm just.
I'm done with AI, so I don't know.
I'm just kidding. You guys all. No,I'm kidding, but no, this is true.
This is the real me, right?
would AI have humor?
As corny as it's. It's.
(55:39):
Hopefully it can improve my humorand my my and my,
suggestions I give you also,I don't know, maybe just generate an AI.
Todd, you'll be better off.
You know.
Well, all that being said,
as a business owner and leader, yeah.
Work to make technology work for you inin those that you're working with.
(56:03):
Keep relationships
central to what you're doing
and that that whole idea of transparencyin the discussion
of how technology impacts your businessand your business relationships.
I think we'll,
we got to rememberwe're human beings, right?
And treat each otheras humans, treat each other with respect.
(56:23):
And just be honest with peopleas you're making business decisions,
that will help your businessand serve your clients well.
Also agreed.
I don't know what else to really say.
Yeah, I think that's it.
I think that's a resounding message.
And the message that will always holdtrue, in any situation you're in.
Yeah. Yep.
(56:44):
So just a reminder, click theif you want to try it out, try out the AI.
By no means are you obligated to try it,but we think we're using it.
We think it's a great upgrade.
And, click.
Either the banners will have banners
and Spiro for you or go to your settingsintegrations, external editors.
You can click to add itthere, click to add it.
(57:04):
You can upload into it.
You can see what it does for free.
You don't have to pay to see the results.
You can see the results for freeand compare them.
Just do the due diligencefor your business.
And if you want to streamline and Spiro,it's a one click button.
Will help you do thatso that if you do want to utilize it,
it is it will be,complete oiled machine for you.
(57:28):
Absolutely.
All right, guys,that's going to wrap things up this week.
As always, we appreciate your time.
We don't take that for granted.
The fact that you're taking timeto watch or listen, especially
as Spring Market herein the northern hemisphere heats up.
We just we really appreciateit. We're humbled by it.
So you guys make sure you take some timeto be thankful
for the blessings in your life.
(57:49):
And as Spiro, means, Spiro means breath.
Make sure you take the timeto take a breath.
Have a great week.
Thank you for joining usfor the Spiro podcast,
managing your real estate, photographyand videography business.
This is a production of Spiroand Wow video Tours.
You can find out more about Spirois Real Estate Media Business management
(58:12):
software at our website, Spiro.media.
Coming up on this episodeof The Spiro podcast.
(00:04):
change is not usually ever easy,but change is good.
And I think change is needed for growthand for progress.
But when you have change,you just need to be aware of
some of the people that might benegatively impacted by the change.
Welcome to the Spiro Podcast.
Managing your real estate, photographyand videography business
(00:25):
with your hosts, Todd Kivimaki
and Craig Magrum.
Hi and welcome to the Spiro podcast,
managing your real estate, photography,and videography business.
Spiro is a software platform.
As it's designed to help youmanage your day to day real estate media
business, but ultimately, reallyto help you grow and scale as well
(00:45):
and give you a solutionto make things easier for you.
I'm Craig Magrum, host of the podcastWelcome to It.
If you're a brand new listener,the whole, purpose behind this,
this podcast is really to helpyou build a strong business.
Lots of great resources out thereon the creative side and equipment side
and all of that good stuffthat we love as creatives and techies.
(01:08):
But we really want to focus inon the business side of things
and help you build a strong business.
Our co-host, Spirofounder and owner, Todd Kivimaki
Welcome back to another week, Todd.
Craig. It's a great week.
This month is flying by.
I knowyou all are getting busier out there,
and if you're not, don't feelthe pressure. It's going to come.
(01:28):
Just keep doing the routine.Keep doing the business.
But we've heard from a lot of youthis week a lot more than normal.
We normally hear from a lot of you,but that's exciting.
Please keep the communication coming.
And, also feel freeto continue this conversation
on our Spiro SuperUser Facebook group.
We had a great question from a userthat said, hey, can I post a business
(01:49):
related question in here?
You know, that is a super user group.
You know,you get a lot of technical questions
or can it do thisor could we add this in the future?
But I said, sure, let's postthose business questions in there.
And I, we have gota great vibrant community in there.
And so if you want to continuea conversation or talk about a point
(02:10):
that you hear on the podcastor somewhere else,
feel free, you can post it in there.
Again, that group is the SpiroSuper User Facebook group.
You have to ask for access for it to it.
And then just enter in the emailthat you use to log in to Spiro.
You don't have a Spiro accounts?
Free to sign up. Spiro.media.
Sign up, get grab an accountand you'll be off to the races.
(02:32):
There you go.
Pretty. Pretty simple.
You can also leave comments.
And business, you know, questions aboutrunning a business on our YouTube channel.
If you're watching on YouTube right
now, feel free to leave a commentor you can email us if you're listening.
You can just emailhello@spiro.media.
So multiple ways to get Ahold of us.
We try and keep up with everything.
(02:52):
But yeah, you're not kidding.
Todd. It's been a busy week.
All of a sudden, it'slike the spring market floodgates opened.
Yeah, and,I drained half a tank of gas in one day.
I, I swear my appointments were from oneend of my territory to another.
And so it was. It was fun. It's like.
All right, it's it. Let's let's roll.
It's time to get busy.
(03:13):
It's time to do it. Yeah.
And your car gets good gas mileage too.
So that's that's a lot of miles decent.
It's it's decent.
It's not a hybrid,but I got an accord on purpose.
An accord sport.
Just for a little bit of fun.
Because I work out of my car.
But. Yeah, but I like my car.
It's. I like your car, too.
Yeah. It's the second accord sportI bought.
(03:34):
Yes, yes.
There's always to go back to the reasonwhy you bought another one.
But yeah. That's right.
That. But. And then.
Then you'll get the bike out soon too.
So I mean, it's actually I'mlooking outside.
It's Code. Oh. Oh Todd. Go ahead.
I got the bike out earlier this week.
I did a short ride after work and,
Oh, I felt good.
I came back with a smile on my face.
(03:55):
My wife's like, you're happy.
I'm like, that's my therapy right there.
Taking a quick ride on the motorcycle.
Yeah, that's therapy.
You know, somebody sent me,you know, that just.
I, I rememberseeing somebody send me these pictures
and I for, I don'tknow, was a meme or just a flip book, but
this other wife posted pictures of herwith her husband.
(04:17):
And in every picture,the husband's expression is just flat.
Okay? Just flat.
You know, just like,not unhappy, but not, like, happy, right?
And she's like,
then she post pictures of her husband
after he's caught a fish.
And he is like over, like over the moon,like the biggest smile.
(04:38):
He's like fist pumping.
And one of them, he's got this pike,he's got all kinds of fish.
And he has like the happiest ever.
And she's like, why is his expression,like, so flat with me?
But look, when he goes fishing.So it just kind of triggered my memory.
You walk in and Gayle's like,oh, you're in a good mood now.
Well, I've
got the best of both worldsbecause she likes to ride with me.
(05:00):
My my wife.
Oh, yeah.
It is not against me riding a motorcycle.
Although I did get an email from my mom,probably about a month ago.
Just an article about somebodythat unfortunately,
I shouldn't laughbecause it is unfortunate,
but somebody that was, injuredin a motorcycle accident.
And I realize it, it's it is a moredangerous mode of transportation.
(05:24):
So I try to ride
very defensively, but it's still fun.
Yeah. And I'm sure it is, I'm sure it is
All right, well,we got stuff to talk about.
Enough of my motorcycle adventures.
Although I might do a video someday.
Oh. Please do. Craig.
Yes, that might be fun.
All right, let's let's dive into things,
(05:45):
kind of a unique episode this week.
We're going to be talking about some Spiroupdates and, some listener feedback.
We've got what Todd said.
We've gotten some good feedback,quite a bit of interaction this week. And,
we're going to be talking about AI editing
and how that impacts our business,because we're seeing a lot
more chatter about that, you know, in the,in the various Facebook groups.
(06:08):
So we thought that might be something goodto talk about this week.
So yeah.
That being said,
you want to dive into Spiro updatesfirst here.
Well, actually real quick here,I want to let you guys know that we have
made a conclusion on what we feel asthough is the choice for AI photo editing.
We're going to talk more about it.We've been working on it.
(06:28):
And Spiro, it's not a Spiro product,but we've been working to integrate it
very closelywith those owners, those developers.
And we want to make it simplefor you and Spiro.
Kind of the cool thing is, is that
we will streamline this for you.
So I know many ofyou might not have a task set up in Spiro,
but once you integrate
this product in the Spiroand it's free to free to try, free to you,
(06:51):
free to try free to integrate,okay, you'll pay for your usage.
And we'll get into that a little bit.
It's probably cheaper than you're payingyour human editors right now, but
we have streamlined that process for youand want to make it simple for you.
So we're going to go into more of that.
But, just personally, myselfand Jess, our director of operations,
at Wow we've been looking at AIediting for years, literally years,
(07:14):
we thought about developing somethingtwo years ago, that was when we are going,
you know, when Spiro was just verywe were in the very early development
stages of the refactor of Spirowhen we created it again.
Maybe that was three years ago.My memory's not too great.
But anyways, we decided we wanted to focuson the software of Spiro,
(07:34):
and we would seewhat the industry would do it.
AI editing and so we've tested everythingthat's out there.
We've talked to
everyone, we've looked at everything,we've looked at trying to do it ourselves.
And I'm super excited about the companythat we are suggesting
that we've integrated with,and that you'll be able to use,
values align and all those things.
(07:54):
So we're going to gointo a little more detail, but
and we're going to talkabout the different aspects of it,
because AI just as a big thingin that industry in the world right now,
because I is going to help streamlinesome of your processes.
You'll probably save some money on this.
You'll have quicker turnaround,but you've got photo editors
that you might have a relationship like,what do you do with time?
And it's like we're humans, humanto human. So.
(08:16):
Right.
We're going to get into that.
But I am excited to announce that we'vebeen looking at this for a long time.
The team at Wow is excited.
We're going to use it. So
so we will dive into those topics.
But first I think we're going to gowe're going to put that on.
Hold on.
We're going to go and the Spiro updatesI believe Craig.
Yeah. Yeah.
So a lot a lot rolling out that has justrolled out and we'll continue to.
(08:39):
So what's going on.
Yeah.
So this update is a big one.
Let me pull my list over here.
Now you'll be able to see thisand the release notes
I'll put a little bubble and your Spirosystem also in the knowledge base
you can search for the updatesand you can read all this here.
But we have some thingsas far as landing pages.
So you're going to be able
to build a landing page and advertisemultiple order pages on it.
(09:02):
Make it your colors, make it your brand.
Excuse me,all of that stuff. So that is done.
We're excited about that update.
Craig, what that's going to allow usersto do is they'll be able to create a page
where they can advertise their residentialorder page, their commercial short
term rentals, headshots, lifestyle photos,whatever it may be.
(09:25):
And that's just going to be a nice spotfor your clients to start
so that they can getto the correct order page.
Along with that,
we gave you some new assignment typesfor order pages.
So we used tojust have public and private,
and now you have a few moreas to where you can say
it's a default order page,which means anybody can use it.
(09:46):
That'swhat's going to go on a landing page.
You can make it an assigned only.
This is more like your broker deal
or your special dealwhere it has to be assigned to a user.
And then Craig, we did one more thingbased on user feedback
is that we did a new clientonly assignment type.
So the system will detectif this client has ever placed an order.
(10:07):
If they have not and they have your link,you know you're going
to advertise that form like,hey, I use this link for your first order.
You can advertise whatever you want.
Many of you're doing a free shoot,
a 50% off shoot,or you have a special defined order page,
and there's not really an assignment typethat fits that perfectly right now.
And this new updatewill allow you to fine tune that process.
(10:30):
Nice flexibility it is.
And especially when clients are new,
we want to make them feel very at homeand make it feel custom to them.
So when you're building outyour new client, order page,
use different verbiage in the bundle name.
Write descriptionsthat maybe a new client doesn't know.
Make sure you can attach custom questionsthat are only asked to new clients.
(10:54):
You know, I talked to I talked to someonethe other day on a coaching call
and they asked about,
their new luxury videoedit is taking two days to turnaround,
and there was some confusionabout expectations from their clients.
And you can do thatwith a custom question.
That's a little bit differentthan a new client,
but you could attach a questionto a new client
(11:15):
that set expectations or tells them orsay, hey, do you want an onboarding call?
We'll be happy to call you to tell youabout how you can use this media
so you can do some fun things
there just to set proper expectationsand give clear communication.
Excellent.
I'm goingto fly through the rest of the list
because let's get towe've got some listener feedback.
We want to mention some users.
So let's get to this quickly.
(11:37):
You'll be able to delete
many of the records that you usedto not be able to delete, i.e.
photographers, editor, servicecategories, service areas.
You'll be able to clean up your system.
Craig. It's a perfect time.
It's springcleaning to clean up your Spiro system.
Get the old user types out of there.
There you go.
And then, two more quick things.
(11:58):
The first one is very quickfor our international users.
All of the other pages that you wantedtranslated,
that is the invoicesand the company portal that will be done.
So it will be in the language
that you chooseor the language that your user selects.
If you're using multiple languages,which is cool.
And then finally, the best one, for me,I think it's great.
(12:19):
We're going to help yousell better on the order page.
So on your bundlesyou can load more media.
You can put a GIF in there.
You can put a video in there.
Craig, we know that our clientsdon't really know everything we do
and we all create great videos.
There are some fabulous videos out there.I've been watching them.
You guys are creatingsome really masterpieces of videos.
(12:40):
And when a client gets to an order page,if you're selling that video,
they should see it play right nowyou can only put one photo on a bundle
after this update,which is going to be Monday,
March 6to 7, eight, nine, ten to March 10th.
You will be able to load more photos.
They can cycle through the photos.
(13:02):
You better put a video or a GIF.
We've also streamlinedthe way that service is show
so more than three at a time.
We'll show we're allowing you to put a tagthat could be like,
say, 50% best seller tag to the client.
And then you're going to get differentsizes of bundle cards.
Right now, the card that shows will bewhat we call small.
(13:23):
You'll get a medium card too.
So if you want to draw attentionto a particular bundle, make it bigger.
It will stand out on the page.
Maybe you'll sell more of it.
I think you'll sell more of it.
But we're doing all of these e-commercethings to help you guys look better.
It's a fabulous facelift to the order page, and it will give
you just waysthat you can bring it to life.
(13:45):
With all of the beautiful mediathat you produce.
That's incredible.
And e-commerce isI mean, that's important.
There's reasons behind,everything that you do
on a website andespecially in the e-commerce type site.
I actually worked in e-commerce fora couple of years, and I still remember,
the thing they pounded it
(14:06):
into our headis get people to the information they need
and want in as few clicks as possible,make it sales
because you want to retain themon that page.
You don't want them bouncing.
So we're doing our best to help you retainthose
that are coming to your ordering sitethrough Spiro.
So great updates Todd. That's awesome.
Yeah, we're excited about that.
And a huge shout out to all of ourour users and our supporters.
(14:29):
Our fans.
These come from you all.
You you ask us about them.
You leave them on the feedback board.
You can get to the feedback boardinside of Spiro.
Look in the upper right hand cornerfor the toggle that says feedback.
Leave them on there, upvote them.But these come from you.
We want this to feel like your system.
We we we are.
You remember, you know, we own and runa real estate media company.
(14:52):
So thank you for the feedback.
I mean, we won't be herewithout you guys for sure.
And speaking of listener feedback.
Yep. We we've got some good feedbackthat came in this week
that we want to highlight.
We do.
So we
so shout out to Gregory W he asked about
(15:13):
he he is getting his business offthe ground I believe him.
And I actually Craig, I'mnot sure of the status of the business.
So Gregory,if you got to establish business. Sorry.
I don't know the size of Gregory'sbusiness, but he did have a question.
Is like, how do I get more of my clientsto order from the order page?
You know, they like to call me.
They like to text me, which is normal.
They will like to do that.
(15:33):
But what we suggest is that you createa video of yourself placing an order,
talking about how to use a system,how to log in,
how they don't have to have a new passwordassist, a Pin code of their cell phone.
It's super simple.
So what I did is I created a video
(15:54):
as the owner of Wow, our media company,
to wow clients, but this is an exampleof what you guys can create.
So you if you're like, hey,I know what to do, great.
If you want some inspirationas to what we would send to our clients,
go to the knowledge baseand search for how to place an order.
And I think I've titled itlike create this video.
(16:16):
I've done a video therespeaking to Realtors, so it's great
for you guys to do this.
We could do a general Spiro video,but the problem is, is now it would be me
in the video or would be a voice overand it wouldn't be your order page.
It wouldn't be your colors, your branding,it wouldn't be you.
I think the power ofthis is the connection that you build
(16:39):
with your clients.
So get loom,get a video recording software,
do a two minute video,and then put it in your knowledge base.
Put on your website, put in yourInstagram, put it in your email signature,
send it out in your newsletter,put it everywhere and say, hey,
here's how to place an orderand then keep creating those.
And what you've done is you'veessentially begun to multiply yourself,
(17:01):
because anyone who has that question,
they can self-serve at any time of the dayand they don't need you,
and then they have a better understandingand all at the same time, they know you.
After the video, they're familiar.
They hear your voice. So,
so yeah,thank you, Gregory, for that suggestion.
That video is live on the knowledge base.
(17:23):
For Spiro, if you're like, hey,where's the knowledge base?
Log in to Spiro, upper right hand corner.
Click the question mark. Bubble.
Absolutely. It's all about relationships.
So that's if we had one themeon this podcast that I would say
the importance of relationshipsin building business.
Oh, we should almost renamethe podcast Craig.
(17:47):
Should we take, listener suggestions?
Make it a contest.
I bet we get some really creative titles.
Yeah, yeah, as you all can tell.
I mean, you know us,we don't name things very well.
We call it the Spiro podcast.
So just like we had thisscheduler called the scheduler, but kiss.
Hey, keep it simple, stupid.
Oh, exactly.
(18:07):
Yeah I agree, I agree.
Anyway, I also
wanted to mention Jacob so Jacob way.
Jacob. Sorry. If you want me to sayyour last name, I don't think you'll care.
I know Jacob pretty well,but Jacob sent me a quick note.
He had just hired his first photographer.
His businesses growing like crazy.
So he's got a new team member,and he happened to be in the
(18:30):
not so glamorous point of fixing a mistakethat the photographer made him.
And it was a simple mistake.
It's a mistake every photographeralmost makes at one point or the other,
and this is the second fixon the on one listing.
So it's like a double whammy.
Yeah. He's just like,
(18:50):
you know, we all know it, right?
It's like when bad things happen,you get that,
you know that pit in your stomach?
Yep. And, he just gave a shout out.
He just so happened to be listeningto podcasts.
I think when he's driving 50 minutes awayto fix this mistake for the second time,
because the photographer didn't fixit correctly the first time or
forgot something else.
(19:11):
But it was cool to hearfrom, you know, just it's we all do it.
It's all part of growth. Yeah.
That's the thing.
And I happened to talk to Jacobin a coaching call a day or two ago.
And the thing is, is.
And then he actually had this perspective.
He's like, you know,I might be training my photographer
who's going to trainall of my photographers in the future.
(19:34):
So, you know, it's it's, it'swhile you're training your photographer,
the first one is definitely the hardestone to do
because you don't have any structure,you've never done it before.
And a lot of the things that you do,it's just second nature, right, Craig?
Think of how many things you do a day
that you're like, hey,I don't even think about, right?
Taking these photos or video.
And when you're training somebody,you got to slow down and think through
(19:57):
all those things
that you've gotten to the pointin your career that you take for granted.
Exactly.
And, and you don't have any to your,
your brain, your left brain is telling youyou don't have any time to slow down.
Right, right.
So then when you have to fix mistakes
for your photographer,it's like why do I do this?
It's like, no, wait a minute.
(20:18):
This is this is for good.
Like, this individual might actuallybe doing my job in three years.
And, so pour into your peoplewhen mistakes happen, celebrate them.
We call them wearing a badge of failureand, you know, learn from the mistakes.
But, Jacob, thanks for that.
- That message in- absolutely.
(20:38):
All right.
A comment from Adrian in Atlanta as well.
Yes. Adrian,thank you for, your detective work.
You noticed that somehow the stat counterin the bottom
of the property websites was hiddenor went away.
Oh, we got it back online very quickly,but thank you for noticing that.
That is now back down there.
(20:58):
That's on the websites that display
are your media showshow many times the page has been visited.
So if your agent is curiousthey can go and look at that.
So Adrian, thanks for that detective work.
Yeah for sure.
Can I relate a quick storyto response time on on fixing mistakes.
So we jumped right on that mistakethat Adrian very kindly pointed out.
(21:21):
I did a presentation this week, Todd,for a team that we shoot for, in my market
and the rest of the teamdoesn't do a ton of listings.
So the, the head, realtorwas just giving a testimony
of the great experience that they've hadwith with us with Wow video tours.
And she said,we've used them for about three years.
(21:41):
And what?
Craig, I think we had one issueand they jumped on it and got it addressed
super quick, the ability to respondquickly
to client concerns, critically important.
And she just sang our praisesabout how good we are.
And I kind of I kind of almosthad to backtrack her a little bit and say,
(22:02):
so we do make mistakes,and some of those mistakes
will take longer to respondto than others, but we do our best.
I, I,I like to be transparent with clients
and yes, we we always aim for excellence.
And we aim for perfection,but we're human beings, right?
So just do your best in addressingthe mistakes that you do make,
(22:23):
and give your best effortto respond to those in a timely manner.
And most people will give that graceand appreciate
that you're trying to take care of them.
So she bragged on us,made us sound like we were almost perfect.
Like, okay, let'sdial it back just a little bit.
You know,
we do our we do our best, but, you know,and then thank her for the very,
(22:45):
generous amount of praiseshe was giving our team.
But, yeah, you make the you make theeffort, and people will appreciate that.
Yeah. And isn't that.
Isn't it just so crazy, Craig,how you take a mistake?
You know, problem, let's callit it's a problem.
And how when a realtor saysone thing about you,
they talk about how great you werewith that mistake.
(23:07):
I mean, that's just it's almost likereverse psychology because it's like,
wait a minute, it was bad.
But now you think more highly of me.
Because of the way, you know,we were able to fix this situation, right?
So, you know, I kind of have a rule here
that when we make these mistakesand again,
(23:28):
I call them gaps when we have gapsin business and errors happen,
I think you should be overreactive to fixing the mistake.
Now there's a difference here.
You shouldn't be overly reactive forcontinuing to bring it up and apologize.
I think it's okay to apologize and takefull responsibility for the mistake.
(23:50):
But yeah, the way you remedy the mistake
should be way overand above what anybody would imagine.
So you know,
for me, we had a client call
in this week, and I actually haven'ttalked to a Wow client for a lot of years.
I've we have a fabulous teamat Wow they take care of it.
You know, this is this is a realtor.
(24:12):
This is a realtorthat I used to shoot for.
So she's been with us for over a decade,
and I know her quite well.
No, I haven't talked to herfor a long time,
but I had a good relationship with her,
and I heard that we screwed something upand she was not too happy.
And I was like, oh, I'll call her.
And, you know, I, I just so happenedto be meeting with Jess at the time, and,
(24:34):
and Brittany came in was like, hey,we kind of got this thing going right now.
This is what I'm doing.
And Brittany came in with a solution,which was great.
It's fabulouswhen your employees come with a solution.
And this is where I is the owner off,I'm like, hey, I know her very well.
I'll call her.
And, youknow, Brittany kind of looked at me
like, oh, you you actually do work here.
(24:57):
I was like,
and then she's like,okay, yeah, if you'll call her.
And I strategically do thisevery once in a while,
I think it is importantthat you sometimes, as the owner,
just do the work you,
I did that purposefully.
I had full trust
that Brittany solution was going to fix itand that Jess would step in.
(25:20):
But I haven't done this in a very longtime, and I wanted to be like,
hey, I got you guys, I know her.
I've got the easy button,
and you won't have to worry about thiswhen I'm done with it.
So I strategically did that.
Don't always do that because there wasmany years that I always did that.
And you know what I did?You know what happened?
I got a long pile.
(25:41):
I got a long list of work that I wassupposed to do from all my employees,
and I was doing their work,and I just could do it really well.
And I was their easy button.
So you don't want to do this a whole lot,
but you want to be strategicwith when you offer the work that you do.
So I called this agent apologize.
I got the backstory from the team,which is great.
(26:02):
I knew everything that was going on.
I knew the client happenedto be sick as well, and I apologized.
I connected with her,
and a lot of
times I'm like, oh, I'm so sorry,Lisa, that we caused this.
I just, hey, I know how busy you are,and I know you were sick too.
And she's like, oh, I've been sick,you know, it's okay. And
so long story short, Craig isthis isn't about the topic.
(26:23):
This isn't the topic of the podcast today.
But, you know,we had already comped that shoe.
Brittany just did that proactively.
And we do that
to make sure that they understandwe are sorry and we want them to be happy.
I made that clear.
Lisa was thankful for that.
But then I was like, hey, I looked up,she had a shoot on the books coming up.
I comp that sucker to our comp the drone,and I can't do community photos.
(26:46):
And I'm like, hey, this one's on me.
Like, I've already zeroed all those out.
I'm like, you know, I'm so sorrythat, you know, I this is on us.
We don't want to cause, you know, issues.
We're sorrythat we were a point of frustration.
What we what?
Lisa, I want you to be happy.
And I say those things.
That's that's verbiage thatI typically use with an unhappy client.
(27:07):
I want you to be happy.
And it's just it's kind of interestinghow those saying those feelings
might seem weird to
you, but when you say them,
it's almost like this magical thingwhere like, what's Lisa going to say?
Like, no, Todd, I don't want you to beI don't want
you don't want to be not want.You want me to be happy.
(27:28):
Yeah. I don't want to be happy.Like I want to be mad at you.
Yeah.
You're making it too hard.
Yeah.
So by the end of the conversation,
she was literally thanking me,thanking me for the over ten years.
And she was talkingabout how great the team was.
And it's just howyou can just flip something on its head,
just go over and above with beyond,with over and beyond, above and beyond.
(27:53):
I'll get it.
There you all are above and beyondwith how you handle a bad situation
and you can have a client for life.
And then also as the flip side of thisand I'll stop talking.
Craig, you all know I can talk,but then going back to the team
and letting them know it was handled,
you know, letting them knowif there's there was no follow up in this,
(28:13):
but just letting them knoweverything that happened.
I put notes in Spiro so that it was loggedand all that good stuff.
But just how you can close
those loops of communication andhow sometimes you can very strategically
take work off of your employees plate,and it builds their trust with you.
And even more, it takes one thingthat was difficult off their plate.
This was an easy call for me.
Honestly, I kind of enjoyed the call.I really like her.
(28:36):
I enjoyed doing this,
but it was great to go back thento Brittany and be like, hey, you're good.
You don't have to worry about this.She's over the moon.
She actually was very thankful
for the way that you workedand you help the situation.
So do that strategically.
Don't make it a habitof always taking their work,
because now you'vetaken their job description.
Awesome. Well, there.
(28:56):
But some more input on how to handlemistakes and make the best of them.
Yeah, that was just a bonus for a day.
So hopefully there was something in therefor y'all to use.
Craig, we got to switch in here quickly.
Yeah, we got a book winner. Craig.
Yeah, the winner of the John Maxwell.
Here, let me get it.
More on camera.
The, developing the leaderwith a new version 2.0.
(29:17):
Congratulations to, to Phil,an international listener.
Yeah.
Over there in Scotland,a Phil, congratulations.
I will we will get this book to you.
Yeah. Phil's a good friend of Spiro.
We've known him for a long time, so.
Yeah, we're going to putthis one on a boat and get it over to you.
Phil.
(29:37):
Do I have to paddle the boat?
I don't have to do that part, do I?
Wait, well, maybe we'll do.
We could do a two man boat and,go for some record, Craig.
Craig, you know what's funny isI actually I would like to go to Scotland.
My Instagram feed.
I've had, photos of Scotland,like showing up.
I must have clicked on one.
And now, of course, the algorithm nowjust feeds, and that's like, man,
(29:59):
I kind of want to go to Scotland now.
Craig, what if you handdelivered the book to Phil?
Will the company pay for that?
I'll do that in a heartbeatand I will do that for you.
If you send me over,I will hand deliver this just to Phil.
Well, my brother works for American.
I maybe get you a buddy pass over there.
Hey, you know what?
I just we're totally going off the railshere.
(30:21):
So another reason I would love to goto Scotland all of my life.
My mom said that,we had Irish heritage, right?
I had some Irish blood in me.
Okay, so we did one of those, ancestryDNA type tests.
Oh, yeah. Yeah, yeah, yeah.
And it came back.
I really didn't have reallyany Irish blood on me at all,
but I, I had Scottish, Scott.
(30:43):
Okay. Scottish.I'm part Scottish, so. Okay.
I would love to go to Scotland.
Let me talk to my brother.
Gets you, gets you a buddy.Take it over there.
You heard it, Phil. You're my witness.
All right,
so, Phil, congratulations.
Well get the book out to you
Now, it might take a month on theon the slow boat to Scotland, but.
(31:06):
Yeah, we'll get something to you here.
Awesome.
I don't have a book to give awaythis week.
I totally
forgot to check my shelf this morning,but we'll, we'll get back on that, so.
Yeah. Stay tuned.That was that was a good idea. Craig.
If someone has a questionor someone has some input,
what's the best wayfor them to get Ahold of us?
Yeah. So just drop us an email.
(31:27):
Hello@spiro.media.
We we answer those as as fast as we can.
Yeah.
And you all get, like,
if you if you want to talk to Craig,want to talk to me, say,
hey, just send this to Craig,send this to Todd.
The team will tag usand that it will get to us.
And then we'll be able to respondfrom that point.
Yeah, absolutely.
Absolutely. Cool.
All right.
(31:47):
So thank you to all of you,giving us feedback and asking questions.
And we would love hearing from you.
It makes this podcast fun.
Just a chance to that's built.
So we appreciate you guys.
Just a couple of big guys herein the cornfields of northwest Ohio.
Hopefully sharing some,some things with you
that are helpingyou build strong businesses. All right.
Speaking of building strong businessand technology that impacts our business.
(32:11):
Let's get back to the, AI photo editing,a lot of chatter going on about this
and how it's going to affect our business,how it's going to affect our editors.
I don't even really knowwhere to start with this.
So do you want to kind of kick things offhere?
Yeah. So we I'd I'd love to.
And you know,this is something we've been looking at
(32:32):
for many years now like I mentioned.
And AI is impacting us everywhere.
Right, Craig?
I mean, it's, you know, specificallywith us, we're discussing the,
the editing portion of it today, but,
AI is pretty prevalenteven in our industry.
As to there's virtual staging by AI,there are,
property descriptions, lots of stuffthat's happening.
(32:54):
Many of you write emails and newslettersand all that stuff.
You know, there's there's many ways I'mno master of AI.
I have some things that I typically use it
for, but it's impacting the worldand how we do things.
And I truly see itas no different than a tool.
It's a tool.
Just like, you know,I use the analogy of a calculator, but
(33:15):
it's no differentthan when calculators were created.
It's going to allow youto work more efficiently,
but what it's going to dois it's going to disrupt some industries.
And, it's and there's alwaysgood and bad with disruption.
You know,
change is not usually ever easy,but change is good.
And I think change is needed for growthand for progress.
(33:37):
But when you have change,you just need to be aware of
some of the people that might benegatively impacted by the change.
So like I mentioned, we had
we are finalized with the solution and we
AI honestly hasn't been there for photoediting
up until this point.
We've looked at and we've really hopedwe've like oh this has some promise
(34:01):
but just haven't felt really good about
pushing our jobs atWow video tours through it.
And we do now, we really do.
So let me ask you then,what what his precipitated that change.
What's what's made you decide?
Okay, it's it's ready now for us.
Excuse me.
For us to use what what's thethe difference been?
(34:23):
The the quality in the final image.
And this is kind of interesting, Craig,as to where this individual,
the owner of this company,he also owns a real estate media company.
Okay.
He's a Spiro user.
I met him in Vegas. Fantastic individual.
And I'm like, well,how did you get this figured out?
So this individual's
(34:45):
just incredibly smart as well.
And he's got, you know,his degrees of machine learning.
But his insight
to the industry,because he's an owner of a real estate
media company is really what gave himthe upper hand,
understanding the waythat the language need to be written
(35:06):
and how it needed to learn,which is kind of cool because it kind of
correlates with our story here at Spiro,because we feel, though our
unique advantage with Spiro is the factthat we just don't create software.
We are a real estate media company.
We do 12,000 plus jobs here.
We do it at a very large level.
That's what allows us to truly understandwhat a real estate photographer needs.
(35:30):
So I thought it was just kind of neathow our stories connected with that.
And his advantage was the fact that, like,
he really knows what you needbecause he's got the same clients as you.
Maybe not the same same clients,but maybe.
Maybe. Yeah, exactly.
Yeah.
He knows the brain of a realtorand what they expect, right.
(35:51):
Exactly.
So if somebody wanted to start
to implement this in their process, itthis company
that that we're starting this relationshipwith, is it accessible through Spiro.
How how does that work.
It is yes.
And we're excitedwere the first to integrate it. Yeah.
And what you can do isyou can go to Settings Integrations,
(36:12):
click on external editorsand you can add it all there.
So it's free to sign up.
Just click the button in therebecause it will connect everything.
And the neat thing is the waywe're building out this process and
this will probably be done by the time
you listen to this,but you'll be able to connect the account.
But what we're also going to dois we're going to automatically
create a task for youthat's assigned to the AI,
(36:35):
and then you can tell uswhat services need photo editing.
So many of you come to usand you say, hey,
I'm ready to streamlinemy task and workflows and
that is the most
complicatedbut the most powerful part in the system.
And you can build those things.
And we have the Spiro Academy.We have knowledge based guides.
(36:56):
We can help you in chat,
but this is the first time that we canjust do it for you,
so you won't have to worryabout creating the task.
You won't have to worry about creating theeditor, just click the button and Spiro
and when you do it in Spiro,it will connect all of that for you.
And we're going to streamline the process.
You'll need to integrate Dropbox.
You'll find more informationinside of Spiro about how to do this.
(37:16):
But we are giving you all the easy buttonso that you can set Queue this up,
and you don't have to worry aboutgoing through the guides and the Spiro
Academy, the pink chat bubble, like it'sliterally just going to be done for you.
That's fantastic.
Yeah.
So we're excited about that.
Cool.
So Craig whatso you know the impact of this.
(37:39):
You know, how is this let's talk aboutjust the impact of the of AI.
You know,what's this going to mean to our clients.
Think of you think of your clients.
How is this going to impact them?
I know you were supposed to ask methis question.
I'm kind of throwing you for a hug,but I think.
Okay,so think of AI. 30 minute turnaround.
(37:59):
The quality is better.
The quality is better than what we aresending to our clients right now.
- Gotta make them happy- and we're going to save.
We are going to savemoney on the cost of goods.
I mean, that's a win win all around,right?
Might even depending on on your setup, might enable you to do
same day delivery if,if we're getting the photos
(38:20):
back in a half hour,if we if we have a way of uploading those,
you know, that shoot out in the field,which can be a challenge.
Imagine. Yes.
Imagine the turnaround in response time
that you'll be ableto offer your clients again
if you have that ability toto upload on the fly.
(38:40):
Yeah. Pretty cool.
You know, you think aboutif you're in a most major cities
and most not even supermajor cities have a good 5G connection.
You know, just tether pull, you know,
import from your cardand get it to the Dropbox folder.
You know, complete the shoot.
The Dropbox folder happens automatically.
(39:02):
Just drag those things into Dropboxand let it sync.
You know, you could leave itopen on your seat beside you when you're
driving to the next job, and as long asyou got a good data connection going up,
those things could be uploadedin literally by the end of the next job.
They could be done.
It's crazy just to.
Yeah, just to think about that.
(39:23):
You know,I'm still kind of in between on that, Craig
guys that like that is a cool feature.
But I'm trying to thinkand you all comment
and below leave us a commentlike what are your thoughts on that?
That is.
So I'm trying to think of the brainof a realtor right now.
The we know when a realtor has not playingvery well and they need last minute,
or maybe they've planned well and justsomething has come on their doorstep.
(39:44):
I don't want to assume
realtors know playingwell when they need it today or tomorrow.
This will help them.
I know a lot of our clients though, Craig,and correct me if I'm wrong, but
as we become part of their process,
they understand our turnaround timeand then they're beginning to,
you know, they listinglaunch date is Wednesday, which means
(40:04):
I need to have Wow out thereon Friday or Monday.
So I have a day or two to lookat everything and load it to the system.
You know, I don't know, maybe
this is, does this just give theman excuse to wait a little bit longer?
Same day turnaround?
I mean, you could approach itwhere you don't necessarily advertise
that you can turn things around
that quick, but you've got the abilityif they need it.
(40:28):
You know, I let's see,I've shot since 2017.
I think I can count on one hand
how many times I've been asked, hey,can I get these today?
Unfortunately, you know,I've had to tell them in the past.
Unfortunately, we can't do that.
You know, I'm back to back with shootsall day.
Our editing team would have to dropeverything they're doing.
It justeverything comes to a grinding halt
(40:50):
when you're tryingto turn things around the same day.
Because of other systems that you havein place to make your business efficient.
So maybe it's just a backup
that in case somebody does, you know,something does fall through the cracks
and your realtor really needs something,you say, hey, I've got you covered.
Yeah, I'll take care of this.
Yeah, that's a good point.
(41:11):
What about an upsell?
Oh, yeah.
You could charge to the nose for that.
So, yeah, we can do that.
So $100 add on.
Yeah.
And theyI think most people would understand if.
Yeah.
If you're dropping everythingyou're doing to deliver same day.
I think most people understandthere's a premium for that.
(41:34):
So I would agree with you Craig can I takea technical tangent real quick
please
Please do
so just with
I don't know, I just made this as a,
Justine,can we get some theme songs right now?
For my technical tangent?
Just.
This is terrible.
Justine, we should probably deleteall that, but leave it in there
(41:57):
like the corniness of the two guysfrom the cornfield.
Yeah.
- There you go, Craig.- Northwest Ohio.
You do intend you puns?
We, I know you all out there lovereally large file sizes.
I know you love raw file sizes.
Can I just please plead with youto stop shooting so big
(42:19):
so I can tell you we've tested this.
AI with raw and with Jpeg images.
The JPEGs are actually better.
Really?
Yes. Hmhmm.
Yes. Three brackets, five brackets.
Just make sure that in your darkest
you have all of the informationin the windows.
(42:40):
So you contain that informationwhen you're if you're bracketing three.
But why we bracket five.So we take everything.
We shoot Jpeg, we shoot small Jpeg.
Fine.
Small Jpeg is what we shoot, literally.
I'm not kidding you.
We shoot 6 or 700,000 images a year
at small fine Jpeg.
(43:01):
I know you guys love to shoothuge megapixels and Raw,
and your raw images are 40,60, 100MB each.
Please don't do that.
Especially because if you want to uploadin the field, like our
our individual small fineJPEGs are 3 or 4MB, right, Craig.
Yes, if that in some some of the outside,I mean depending the color variance.
(43:22):
But they're small and that's good enough.
They're at they're looking at these thingson their computer screen.
It's not like they're doing blow upprints, you know
or their phone.
- Yeah yeah- That's even smaller.
- It's good enough- that that's just my plea for you all.
Please just start shooting Jpeg.
(43:43):
Shoot small Jpeg.
You know, many of youthat are like, hey, I'm full size raw,
you're probably twitching right nowwhen you hear me say, shoot small jpeg.
But I'm telling you what, it's it'sthe better way to go.
The quality is just as goodif not, it's actually better.
It is less filesthat you have to sling around,
and it actually means that your
(44:03):
turnaround time is going to be quickerbecause your upload is going to be faster.
Right?
So. Right.
That's my technical tangent. Craig.
So we've talked about impact ofAI editing on our on our clients.
What about on our editors
this is this is a tough one.
So so Craigwe actually so many of you know Creo
(44:24):
we I own a portion of that company.
We started that company for a Wow and we
I love the owners I know the owners.
I've gotten to know them very well.
One of them lived over in the Statesfor a while and worked over here,
helped start a church.
And so I really like these individualsthat run Creo and
(44:47):
and plus I have vestedinterest in the company
and it's like well wait a minute nowyou're just what are you doing here Todd.
Like you're going to send it to the AI.
But then what does that do for creo?
Like you're kind of just
full disclosure, those of you watching
this, this is a question I hadwhen Todd started talking about this.
I'm like,wait a minute. What's this mean for creo?
Yeah, yeah.
(45:08):
So I'm interested here.
So what it means is,is that it means that we might do a pivot.
You know, we're looking at doing a pivot
and you have fabulous individualswith your editing company.
Like I love Labhen and Shendand all the editors at Creo.
And if you're not using Creothis is not a plea to use Creo.
(45:30):
This is just the fact that you putyour insert your editors name in there.
These are vendors that you use.
And I think sometimes because there'sa language and a cultural barrier
and they're not in your neighborhood,
that we think we can treat themdifferently.
I know that I'm generalizing here,and I think all of you are fabulous
people out there,
but I know there is kind of this like,oh, what were they thinking?
(45:54):
You know, it's like, wait a minute, Todd.
Maybe they didn't really understandbecause they don't really speak
English as a first languageor there's a cultural difference.
So let's try to connect with them.
And these are peoplethat have worked really hard for us.
I think about Creo that they startedthe company.
They prioritize us.
They give us what we need.
They grown with us,they accommodate our needs
(46:17):
and we have a relationship with them,
as many of you do with your realtorsor with your editors.
Excuse me.
So what I did, and this is just fulltransparency, what I did is I want
I let him know. Lahbden and Shendknow, as as I kind of sense this was coming.
I was like,
hey, I this is what I'mseeing in the industry and this is where
(46:38):
I think it's going to go to, and I thinkit's going to go sooner rather than later.
So I didn't know what it meant yet.
I hadn't committed to endorsing this, thisAI editing,
but I just wanted to be transparentthat something might be happening.
I can't go to sleepknowing that, you know,
could I hide itand could I just say, hey, sorry,
(46:59):
guys, we've got to shut it downand cut my losses?
I could have done that.
I just don't feel good doing that. Right.
Because these are people that have
trusted me and that have given uswhat we needed, have been good partners.
So we looked at
who we had there, and we looked at whata good pivot would be and what needs were.
(47:19):
in the industry.
You're still always going to have the needof a virtual assistant.
You're going to have peoplethat need to look at these images.
While theAI is great, it's going to make mistakes.
It is just like you're, you know,just like your human editors do right now.
And there are task
every day that you are all are doing it
myself as well, that you orI should not be doing.
(47:41):
We need to backfill ourselves, trainindividuals to do some of the low
level tasks that we doso that we can be the business owner.
So we started having those discussions,Craig, where there's
where is there a need at?
Well, Creo has this fabulous high school.
That one of the creo owners Lhabden.
(48:02):
He actually runs.
He's a he's the head of this high school.
You know we would call this individualprobably the superintendent
in the states here.
So it is kind of an equivalentjob description.
And they have these vibrant youthcoming through the school.
And it's a beautiful building by the way.
They built this beautiful building.
(48:22):
And we looked at how we could usenot only some of our current editors
at Creo,but how could we use some of these
great, vibrant youth and these individuals
coming throughthat speak really, really good English?
Y'all like good English.
Like not super accented English,good English.
(48:42):
They understand the American culture.
Kosovo just as a nation.They really like America.
America has done a lot to help them.
They're they're a fairly new country.
So it's a great relationship.
So we looked athow could we begin to utilize
some of those individuals and,and the people coming through the school
to serve more real estate photographers
(49:06):
as virtual assistants?
We have two individuals on our teamat Wow
Besa and Tina, they live in Kosovo.
They've gone through the school.
They are incredible to our team.
They talk to our clients.
Our clients love them.
Our team loves them.
They are a big part of our team.
(49:26):
And so that's is where we took thatdiscussion.
So, what I'm kind of pitching to youis that if you have a vendor
that you're really like,you have some needs
that they might be able to fulfill.
And through some of those discussions,you might be able to get to a win win
for everyone,
where you can take a pivot here and you'reactually going to be further ahead.
(49:48):
In the end, you're gonna allow themto pivot in their business.
You're going to get ridof some of these low level tasks.
You've been doing.
And everybodyeverybody has growth in the end. So.
So what's the
impact then on you as the owner.
What you know, we've talkedabout the impact on clients.
We'vetalked about the impact on our editors.
What'swhat's the kind of final summary then
(50:11):
is the impact on use the owner in inAI photo editing.
Yeah. So, so
us all as real estate photographybusiness owners, is that correct?
Craig.
Yes. Yep. Okay.
So the impact for all of us,all of you out there listening
as a real estatephotography business owner,
(50:32):
I think somewhatyou have to embrace technology,
but you have to be carefuland you have to be
cognizant of people that have helpedyou get to where you're at.
Right?
And it all starts with transparency.
It starts with just saying it.
And you and you don't always have to knowthe answer.
I didn't really know the answer.
When I talk with Lhabden I just said,hey, this is why things come
(50:55):
in, we might need toI don't know what the solution is,
but I want you guys to knowbecause I want you to be okay.
And as we talked,
we came up with pivots.
And actually this is somethingthat they're even more excited about.
Creo was even more excited aboutbringing these youth through training
(51:15):
the current editors to be virtualassistants, to be that admin on your team.
So it's just so fabulouswhen you can take something.
And this wasn't a me thing.
This was just the way it worked outthat you can take something bad
and you find this win win
where the other persongoes, oh, I would much rather do this.
Hey, that's like what happened?
That's so great.
(51:36):
So I think you have to be transparent.
You have to plan for it.
From an owner's perspective.
Also think of whatyour features and benefits are of AI.
Are you going to announce this?
I, I don't know this is interesting.
Craig, let me ask you this question.
If we announced to our Realtors
that we now have this fabulous AI
(51:57):
editing where you're goingto get your photos quicker,
maybe we can, maybe we can'tbecause we still want to look at them.
It's going to be better quality.
I mean, we're not going to tell themthat it's cheaper for us, right?
And that's yeah,that's what I was thinking.
I don't want undercut, undercut ourselves.
Yeah.
But what's, what's what are our realtorsgoing to think when we say use AI?
(52:20):
I don't know that. Do we.
Do we need to tell the clientthat we're using AI?
I'm just being honestin my in my question of that,
ultimately, I don't know that the clientwould actually care
as long as the quality is thereand they see that
we're implementing measuresto continue to serve them well,
give them excellent quality media
(52:43):
that benefits their business.
Does the realtor need or need to knowor care to know
that what our process is?
I don't I don't talk about that.
We have overseas editors too.
That might just talkabout our editing team.
Yeah I, I agree with you Craig.
I don't think that that's kind ofin the weeds for them.
(53:04):
I think that's, that's a great reminderthat like we have technical brains
but they don't.
And that's just giving them too much.
And and they don't know what to dowith that information.
They're like what does this even mean.
Like I just want my photos back.
Yeah.
So I can upload them to the MLS. Right.
So I think you're right on that, Craig.
I think you can just talk aboutthe features, the benefits.
And, and I know we at Wow
we're going to look at the images as wellwe're going to quality check them.
(53:27):
We always quality check.
So I mean they still are somewhat
vetted by the team and we have our eyeand our quality on them.
So I agree with you, Craig.I think that's smart.
So you know, technologyis going to continue to, to doubles.
And, you know, just what's the wordI'm looking for exponentially increase.
(53:48):
So what's the there's a stat out thereabout how fast technology is developing.
It's like every
I don't know every 18 months like
processing speeds doubleor something like that.
Somebody knows. Yeah.
That's not going to slow down.
No it's not.
And it's probably even going to gojust even faster
(54:10):
because now technologyis kind of creating its own technology.
That's kind of weird. Like,what do you do?
Skynet. Yeah, I.
As I'm going to be
completely honest,Todd is a almost 49 year old.
I'm starting to feel my age a little bitbecause I'm looking at AI.
(54:31):
And yes,I'm seeing all the things that does.
And I'm going to I'm going to admitI've been very hesitant with it.
Like, I still really, you know,I've got an iPhone 15 and
and now we've got this, Apple.
Oh yeah. Apple intelligence.
Yeah. I'm not really using it.
It's like, I don't want to useAI to write my emails or
(54:52):
because I feel like I'm losing controla little bit.
And my whole thing is developingrelationships with people.
I want it to be my voice, not AI voice.
And maybe AI can duplicate my voice.
I don't know,
I feel like the old guy in the room like,oh, I'm not good at doing all that stuff.
Back in my day, we used to haveto actually talk on the radio right?
(55:17):
Craig, you
know what the fine thingis, is I'm not even real right now.
You've been talking to AI this whole time.
This is just an AI generated Todd.I'm done.
I'm just.
I'm done with AI, so I don't know.
I'm just kidding. You guys all. No,I'm kidding, but no, this is true.
This is the real me, right?
would AI have humor?
As corny as it's. It's.
(55:39):
Hopefully it can improve my humorand my my and my,
suggestions I give you also,I don't know, maybe just generate an AI.
Todd, you'll be better off.
You know.
Well, all that being said,
as a business owner and leader, yeah.
Work to make technology work for you inin those that you're working with.
(56:03):
Keep relationships
central to what you're doing
and that that whole idea of transparencyin the discussion
of how technology impacts your businessand your business relationships.
I think we'll,
we got to rememberwe're human beings, right?
And treat each otheras humans, treat each other with respect.
(56:23):
And just be honest with peopleas you're making business decisions,
that will help your businessand serve your clients well.
Also agreed.
I don't know what else to really say.
Yeah, I think that's it.
I think that's a resounding message.
And the message that will always holdtrue, in any situation you're in.
Yeah. Yep.
(56:44):
So just a reminder, click theif you want to try it out, try out the AI.
By no means are you obligated to try it,but we think we're using it.
We think it's a great upgrade.
And, click.
Either the banners will have banners
and Spiro for you or go to your settingsintegrations, external editors.
You can click to add itthere, click to add it.
(57:04):
You can upload into it.
You can see what it does for free.
You don't have to pay to see the results.
You can see the results for freeand compare them.
Just do the due diligencefor your business.
And if you want to streamline and Spiro,it's a one click button.
Will help you do thatso that if you do want to utilize it,
it is it will be,complete oiled machine for you.
(57:28):
Absolutely.
All right, guys,that's going to wrap things up this week.
As always, we appreciate your time.
We don't take that for granted.
The fact that you're taking timeto watch or listen, especially
as Spring Market herein the northern hemisphere heats up.
We just we really appreciateit. We're humbled by it.
So you guys make sure you take some timeto be thankful
for the blessings in your life.
(57:49):
And as Spiro, means, Spiro means breath.
Make sure you take the timeto take a breath.
Have a great week.
Thank you for joining usfor the Spiro podcast,
managing your real estate, photographyand videography business.
This is a production of Spiroand Wow video Tours.
You can find out more about Spirois Real Estate Media Business management
(58:12):
software at our website, Spiro.media.
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