April 16, 2025 • 64 mins
AI photo editing. Love it. Hate it. Be suspicious of it. Every opinion is out there, and the real estate media groups and forums online have been talking a lot about it. Why the sudden surge in interest in the last month? Primarily due to a company called "AutoHDR". This week, we welcome fellow Real Estate Media company owner Matt Gia, who started AutoHDR. So what's the story with this effort and emerging method of real estate photo editing? Listen in as Todd & Craig chat with Matt.
Chapter Timestamps:
0:00 Episode Open
02:14 Spiro Software Updates
03:58 Drumming in Vegas?
06:05 Matt Gia - AutoHDR
1:01:36 Episode Wrap-up
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Coming up on this episodeof The Spiro podcast.
(00:04):
But each of our developersevery day has one big thing, nothing else.
And I'm like, don't worry about anythingelse.
Literally.
Just try to do this one thing,because if you do this
one thing, it's the highest priority thingto make the product better.
It will certainly move us forwardinstead of getting scattered
(00:24):
across a bunch of stuff.
Hi and welcome to the Spiro Podcast,
managing your real estate, photographyand videography business.
(00:45):
Welcome to the the podcast.
I'm Craig Magrum, host of the podcast,and with me each and every week,
our founder and owner and co-hostof the podcast, Todd Kivimaki
Welcome, Todd.
Craig. It's another great week here.
We are picking up steam.
Lots of exciting things happening.
I know I've talked to many of you out
there as welland you're feeling the same thing.
(01:05):
So we've got a great gueston the podcast today.
So I mean I'm pumped.
I've got a lot of coffee in me,so everybody watch out.
I had my Celsius.
So yeah, I'm not quite jittery,but I'm right on the verge. No.
Oh, come on, caffeine for the morning.
Good.
Anyway, so I kind of changed up the intro.
I kept it short and to the point.
But if you are a brand new listener
or viewer of the Spiro podcast,you're may be wondering what?
(01:28):
What is Spiro? First of all,what does that even mean?
Todd, what what is the word?
Spiro for those that might not know.
Yeah,Spiro is Latin to and meaning to breathe.
So when we tried to name the darn company,it was so hard to name.
And I mean,every name is picked out there.
So you look
I mean, we're flipping through books
that were like six inchestall looking for words.
(01:49):
And we came up with Spiro
meant to breathe, and we're like,hey, that's what it does.
It allows you to breathe in your business.
It's the gears that run that help
you grow and scale is how we scaledto over 12,000 jobs a year.
And it's what, you know,just what you need.
If you've got a gap in systems,you need something that works for you.
That's what Spiro does for us.There you go.
(02:11):
There you go. Thank you.
Appreciate that explanation.
All right, so speaking of Spiro softwareto help you manage and grow your business,
what updates do we have
this week isand they just keep rolling along.
Yeah we have been the team has been busy.
So we have, a two tiered update coming up.
(02:32):
You all are going to get a an update
next Wednesday.
And or it'sprobably this Wednesday for you.
And it's going to be a lot of behind thescenes stuff setting some other things up.
And you'reyou're going to notice a few things here
and I'll give you release notes.
But the big one is going to come about 3to 4 weeks later, where we're giving you
a brand new marketing toolkit from the ground up.
(02:54):
You're going to have beautiful fliers,postcards,
things like that,but also you're going to have video
inside the marketing content,which is going to be great.
We've heard it from a lot of you,your clients, a way to export a little MP4
that they can upload to all of theirsocial, gives them a little more reach,
(03:15):
gives you the ability to educate themjust to keep them sticky in your system.
So we're excited about that,and we're going to try to couple it
with at least one new propertywebsite template working on it now.
So we're going towe have a great cadence lined up.
Now that we're going to give those to youmaybe quarterly.
We're going to fill out those templates.
(03:35):
I know some of your clientsnever look at them and some of them do.
So we want to give turna little attention to those.
So those are some two big thingscoming up here in the near future.
Very cool.
And I know last week's episode, 1or 2 of the comments on the YouTube
channel mentioned.
Yeah, they would love to see moremore property website templates.
And so perfect timing for that.
And for those of you wondering, yes,we do read the comments
(03:58):
that you leave on YouTube and title.
Just as a quick aside,you'll get a kick out of this.
Oh yeah, please humor me.
There were votes for meplaying drums at the next,
either REPP conference or PMRE.
So. Okay, Craig,do you realize what you just told me?
(04:19):
I didn't read those comments yet,
so I'm I, I just I had to pass it on.
I got to be honest, know with my boss.
Right.
Anyway,
so if you all want to see Craig
in Vegas,
we won't take him to Old Vegas.
(04:39):
I forget what it's called.
The the the old.
That that is not a, off the street.
Yeah, yeah, whatever old Vegas is,
but we,we'll keep you in the nice part of town.
We'll keep you away from any of thethe individuals that walk down the street.
And we're going to get you a drumset right there, a little tip jar,
(04:59):
and I'm going to busk.
I'm going to busk in Vegas. There we go.
Okay.
You want to see Craig in Vegason the strip with a full drum set?
Just give a thumbs up down below. Say yes.
Give me flames or fire something.
You know what? I'm not going down alone.
I'm going to call out a couple of,fellow industry, people here.
(05:20):
Did you know Brad Edwards, of Dallas,real estate media?
Yeah. What is he is saying?
He he's in a band.
He plays guitar.
Okay.
And actually,he and I actually kicked around the edge.
I think it was his idea.
He he said we should we should get,you know, rep photographer band together
because you got you got, Brad,you got myself Michael Burke.
(05:45):
He's in a band. Is. That's right. Yeah.
And I don't know if he sings or not.
We need a vocalist,but that would actually be kind of.
That'd be kind of fun.
I don't know how you do anyway.
Yeah, so if anybody's a vocalist,let us know in the comments below.
And this is going to be big.
That would be funny. Okay.
(06:05):
We we have a guest to get to.
Very special.
Yes, we do make,
you you all, have seen
a lot of talk in the Facebook groupsand on, you know, various forums
about the latest,cutting edge move in our industry
in the field of editing photo automatic,AI photo editing.
(06:28):
But we've got a very special guestthis week that is the I would
I would call him the leader in this.
Todd, I'm gonna let you introduceour guest, and, we're excited this week.
Yeah.
So this is an individualwho I've gotten to know.
Well, we actually went to the old strip.
Whatever is, he'll tell youwhat it's called here in a second.
But we spent some time together in Vegas,been talking to him
(06:50):
for a long time, and I didn't know himprior to real estate media.
His story is incredible.
You all connect with it.
He's a real estate photographer as well.
He owns a real estate photography company,
and we looked at all the AI stuff outthere.
We've looked at some of them for yearsand he and I talked.
We talked in Vegas, actually.
And this thing is now that the workhe's put in has been incredible,
(07:14):
it's come down the focus.
There are some lessons to learn there.
We have launched it with our real estatemedia company.
We're sending 50 60 plus jobs a day to it.
We just we flip the switch. It went out.
So we are processing everything with itand it's been incredible.
And I, I, I think it can be incrediblefor you as well.
(07:34):
We're going to talk about some history.
Ask him a few questions and
then also, you know, maybe what's comingand how to integrate it in this Spiro.
But I'm excited to announce MattGia onto the podcast today with autoHDR.
Matt, welcome to the podcast.
I appreciate the kind intro.
Thanks for having me on.
(07:55):
Yeah, it's been, good, you know,working with you and your entire team.
It's really cool having yousend all your jobs through auto HDR.
Now, when we were first talking,it was kind of just an idea really.
And so it's cool to see itcome first full circle.
For you as well, for my business,I use Spiro as well.
(08:15):
So having it fullyautomated is really like seeing
the vision come to lifeis, you know, very fulfilling for me.
So. Yeah. Excited to be here.
Yeah, yeah, we and we actually justwe have been sending a lot of jobs
your way, but literally last night,we sent everything we had.
We were finally just done.
We had enough problemswith one of our editing teams
(08:36):
that the quality just wasn't there.
And we've we've worked with this team
exclusively, extensivelyto try to fix these problems.
And it justwe were getting worse and worse images.
And then another one of our editing teams,
one of the individuals,had some health problems.
And so we are able to relieve themor relieve them of the jobs.
You know, because I thinkwe should send over 56 job. So,
(08:57):
you know, sending a team that many jobs isis a big responsibility for them.
So it was relief for them.
And it was just like popcorn.
I sitting at home last nightlike refreshing the screen, seeing,
you know, the listings pages, those imagescame in and it was really cool to see.
So, we'll get tomaybe some more of the inner workings.
But Matt, I love your story.
I think our listenerswill love your story.
(09:20):
I love the pivot you took.
You mind just giving
us idea, you know,maybe what got you into real estate?
Maybe give a little bitabout your background,
because I think that's important.So your schooling background.
But then why did you pivot in the realestate photography and then you pivoted
into this adjacent marketwith, with AI editing?
Can you just maybe give us your story?
(09:42):
Absolutely.
So I always loved making videos.
Really?
And you probably don't know this,but in high school, I was,
competing in freestyle trampoline,so I would travel around.
No kidding.
That's cool.
I was doingI was doing freestyle trampoline.
It's this weird niche sport,but I made videos,
(10:02):
you know, like compilations of,you know, doing tricks and whatnot.
When I was very young and I got intovideo, in photography, in video editing.
Right.
So even for that,
I was doing speed rampingand all the stuff we do in real estate.
So I, you know, I was working in a morningfield, like in Anchorage in high school,
like, you know, hauling up anchorsand working this out job.
(10:25):
And I think, like everyone else who getsinto real estate photography, I was like,
how can I work for myself?
And so my one skill at the timewas shooting and editing video.
And so I'm, you know, I happened to befrom this little island called Nantucket,
where there's some nice, luxurious houses,
and we have a family friendwho's a broker,
(10:46):
and he's like, hey, you should shootone of one of my new listings.
I'm like, okay, I don't knowwhat that means, but I'll do it.
And then I did it.
I made the worst video ever,but I made 150 bucks,
which was, you know, at the time,like ten hours of work.
So I was psyche.
And then I started emailing every agent,trying to do video.
And then, because I'm from an island,no one had set up shop as a real estate
(11:10):
media company there.
And so HDR photos didn't even exist
on Nantucket five years ago,which is a very luxury market.
So wow, I learned how to shoot photoas well.
Shooting the photos, editing the photos.
You know, staying up to like two, threedoing doing that thing
when you first get into it,
you know, managing the emails,trying to grow and be doing everything
(11:31):
until I kind of started offering like afull service real estate, media business.
So drone floor plan, the whole thing.
And then so that was when I was aroundlike 17, 18. Wow.
And then I was going to college.
So freshman year when I wasgoing to college, I couldn't shoot.
(11:52):
And so I had to figure out how can I,like, remove myself from the business
where I consider not going to collegeand just shooting
real estate full time,because that initial earning potential
is attractivecompared to what you're making in college.
But I was like, okay, over time, you know,I don't want to limit myself. So
(12:13):
I basicallywas forced to have to replace myself.
And so actually, my high school
photography teacherended up being like our first shooter.
And so when I went to college,she would shoot like after school,
and I kind of trained her up on videoand all that stuff.
And I learned to outsource editing
and yeah, you know, started listeningto people like you and Eli talk about,
(12:37):
yeah, you can have someone as well, like,I, I got a virtual assistant
managing the email and I started buildingmy systems and I got on Spiro,
automated booking.
And at that pointit actually became a business
where throughout collegeI, you know, had people shooting,
had my time back and could just focus ongrowing it where I wanted to grow it.
(12:59):
And then
during college, I was studying machinelearning and programing.
And so afterwards I basically had
to, you know,I was graduating, so graduating last May.
So around a year ago.
And it was a really big question for me,
you know, doI want to go and do this full time?
(13:20):
Because whatever I do, honestly,I'm just very like obsessive about it's
all I think about and I just want to thinkabout it and work on it all the time.
And so I'm like, do I want real estatemedia to be my big thing that I do
for the rest of my life or what Iwhat do I want to focus on?
I had this idea about
(13:40):
AI photo editing.
I knew that with some effort,I could probably achieve it
if it's all that I wanted to do.
But it really was a choicebetween those two things.
And so ultimately, I decided thatI wanted to put all my effort
into trying to solve photo editing,whether or not it would work.
And so,
you know, one of my friends
(14:00):
from college I hired to runthe real estate media business,
I said, I am moving across the country
and I am not going to check my emailor text or anything after this date.
You know, Daniel runsa business, he's doing a great job.
But when someone has never run a businesslike that, there's a learning curve.
And I was like, I'm willing to sacrifice
(14:22):
lack of growthor even really that business
going under worst caseso that I can pursue this.
And so that's what I did.
That was about in,
really, you know, full time in, in August.
And so, yeah,here we are now with, auto HDR live.
Yeah,
that honestly, Craig, that blows my mind.
Like, it really blows my mind.
(14:43):
The amount of just the speed you took.
And I think the thing that I think aboutas I think about just the focus you had
and I think about the bookThe One Thing by Gary Keller,
and if you haven't read it, it'sworth reading it.
And, and I, I listen to a lot.
I don't read a lot. I'man auditory learner.
I know you can get the audio books,but it's worth reading it.
(15:04):
That's a book I read.
I've read multiple times, and if you areowning a business, you probably are.
If you're listening to thisor you're thinking
about owning your own businessor real estate media business,
a lack of focus will
kill you,your business, the people around you.
It will make you unhappy.
(15:24):
I and it's it's easy to get into.
There's so much distractions in the world.
I still find myselfthat I have to center myself.
Like I tell myself, like my wife lastnight was like, I'm a bit out of focus.
Like I'm reallymy brain is is just spinning right now.
And and she's like, okay, well,what are you going to do?
I'm like, well,I'm going to go prioritize.
(15:45):
I'm going to say no to some things
and I'm going to focus on them,and I'm going to work as hard as I can.
And when you focus things, it will expand.
What you focus on will expand.
And I
think, Matt, you weresmart in the idea that you set a date,
and I think I know the answer to this,but why was it important for you
to set a date as to where and you saidDaniel, who runs your media company,
(16:08):
you know why Daniel was incharge is like, hey,
whatever happens next, like, I trust Dan.
Dan's going to figure it out,but I know I'm going to set a date.
Why was that important to youfor moving into AI editing?
I need to have certaintythat I could commit and not have emails
and fires from Luxury Vision, my agency,coming to me throughout the day.
(16:29):
And so I said, hey, I'm going to devoteeverything I have to training you.
You're going to shadow me all day.
I'm going to build all the resources,all the SOPs out.
So you have every resourcethat you need to take over.
But after this date,
like the understanding is thatthat's on you to be able to figure out.
And of course, like, he'll still text methroughout the day when needed.
(16:50):
There's going to be some niche knowledge,
but, it's gotten to the pointwhere really, like,
he can competently handle everything.
And then we call once a week,you know, so to kind of advise,
because I have seen the industryand know the niche a bit better.
So I still obviously want tohelp and grow and help him.
(17:10):
But back to the topic of one big thing.
Focus is so importantand so underestimated.
I couldn't agree more.
When we come in every day,
you know, all of our and I still code.
You know, I programed, you know, upuntil November or December just myself
(17:30):
until we started having the resourcesto bring on more people.
But each of our developersevery day has one big thing, nothing else.
And I'm like, don't worry about anythingelse.
Literally.
Just try to do this one thing,because if you do this
one thing, it's the highest priority thingto make the product better.
(17:51):
It will certainly move us forwardinstead of getting scattered
across a bunch of stuff.
So it's like literally every dayyou just have to check that box.
And then if you didn't the next day, likemake sure you do it, because then we know
with certainty the highest prioritythings are getting knocked out
and the like definitivelythe product will get better.
So couldn't agree more. Yeah, yeah.
(18:13):
Our brains like to tell us though, Matt,that the kind of minutia that comes in
or the noise that comes inis important to do now,
or checking social media or checkingthis channel, or did I get an email?
Or this client who does two jobs with mea year needs something like no,
forget about that client that get themwithin expectations, you know?
(18:36):
But you don't need to drop everything.
If you drop everything right now to replyto that client, that is nothing to you.
That does two jobs a yearwith you to say that say no
to whatever your biggest gap is right nowto hit your goals.
And and it is.
It's easy in our
brains, like I understanda lot of your all brains out there.
(18:58):
It's easy to get it in thereand you get fixated on it.
I do the same thing.
I get fixated on these ideas and I thinksame that same thing for you Matt.
Like you had to set that boundarybecause you knew if Luxury Vision
your Rep company, if a question came in,
your brain would processit even subconsciously.
And that means you'retaking away from your big goal,
(19:18):
your next big goal,which is to get autoHDR off the ground,
to get the product to where it needs to beand to get it launched.
Even now, right, I have big clients
that I want to land and have all of theirediting on auto HDR, right?
And so if they have issuesthroughout the day, that's still a thing.
Just like a clientwho needs their visions on their video.
(19:39):
Like that's something that kind ofI need to support on throughout the day.
And so
it's a
question of what fires should you at burn,
because it's going to let you to focuson the things that matter.
Right?
Like taking an hour to help outsomeone who is going to do just a few jobs
with you, versus
using that hour to build out a featurethat hundreds of people are asking for.
(20:03):
Well, that's probably a trade off.
We should go to the higher leverage thing.
And then, yeah, sometimesyou have to do things that don't scale,
but hopefully you can have systemsas much as possible
like customer support,VA, etc., to handle that stuff.
So yeah.
Yeah, it's and it's never easy to sayno to a client I get it.
(20:24):
There's been clients over the years at Wowand there's been clients at Spiro
that we've had to tell.
Sorry, but we've communicated itclearly and we've
said, hey, we just don't know thatwe're the best fit for you.
We want you.
We understand thatthe last time we did it, the last few
shoots,you've been unhappy with X, Y, and Z,
(20:44):
and we don't know if we're the best fitbecause we don't want you to be unhappy.
At that point.
The clients can say,oh no, I'm really not that unhappy.
I'll quit complainingand I'll use you or no, you're right.
And then I say, hey, can I
can I refer you to someone that wethat we trust in your area?
Yeah. And then.
And then you go grow the bigger pumpkin.
So to say thatwe talk about on here a lot.
(21:05):
So you know focus is an incredible thing.
Switching gears a bit, a bit,
Matt, kind of a hard turn here and
and I don't know the answer to this, butI, I've looked at AI editing for years.
I probably about three years agois when people started contact to me
and I've seen it hitthe market. We've looked at it.
(21:26):
How did you do it so quickly?
And you don't have to.
I mean, I'm not asking forthe secret sauce, but it still amazes me.
How did you frickin do it so quick?
Like, it looks incredible.
It's five timesbetter than anything else out there.
It's better than the editingthat we sent out.
Like, I look at our pictures
and I told we have an all handsmeeting with the team at Wow on Friday.
And I told them, like I looked at thepictures coming in last night, I'm like,
(21:49):
these are not our pictures.
In a very good way.
Like with a smile on my face saying, hey,we got rid of that crap, that
that gunky crapthat we used to have with our HDR image
is the windows are clear,the colors are crisp.
It's the way we want them to look. Just,
I mean,
I mean, you can give us awayas much secret sauce as you want.
You don't have to any. But justhow did you.
(22:12):
It almost seems like too good to be true.
What?
What am I missing here?
Just obsession with it, honestly.
because I've tried every possible.
I mean, I can just tell you,I worked and have worked
since we started talking about thisin June.
Seven days a week on it all day,just fully devoted to it.
(22:34):
And it's been a milliondifferent approaches, a million different
experiments, tryingabsolutely everything and figuring out,
I mean, you see, like if you use,you know,
ChatGPT image modelsor you see any of the AI image
generation stuff,you look at it and you're like, okay,
it can put like me in a virtual backgroundin Star Wars in like half a second.
(22:59):
There's no way it can't just edita real estate photo.
That seems pretty easy. Good point.
Right.
And sothat was kind of my assumption as well.
Of course it's not that simplebecause those models hallucinate
a lot and whatever, but I kind of figuredI could just figure it out.
I guess a lot of people also say, like,if you knew how hard it was going to be,
(23:19):
you probably wouldn'tstart trying to do it.
But I mean, it was just
yeah, that that is it.
Just trying over and over repeatedly and
assuming that,
you know, assuming that someone else hasalready done it and that it is possible,
a lot of the times gives you the mentallike ability to think that you can.
(23:42):
So maybe in this space it hadn't been,but I just tried to imagine
that, like it is and you just needto find the right path to it.
So I guess
maybe that's not the most clear answer,but no, I basically just said
I'm not going to stop tryinguntil I until I get it.
And I don't know, like
I think when maybe if there's other peoplewho work on it,
(24:03):
you know, they have their businessesor other experiments they're trying
and they work on it 20 hoursa week over the course of four years,
and I can do it 80 to 100 hoursa week over eight months.
Then, you know, maybe I can get the sameamount of stuff done in that timeframe.
Yeah.
You know, I, I agree 100%.
I think another thing is, is just,
(24:24):
you understand the industry because you,
you were your client to beginwith, like you understood
a lot of timeswe get people that come in to spear
and they go like,how did you know to do that?
And I'm like, well,because I, I've screwed that up before.
So I, I've, I don't want to screw that up.
We've done that.
So I think that helps as well.
Just even if it's subconsciously,you know, everyone, every other company
(24:48):
that I've talked to
and I there was one company that I reallyI really like the guy.
He's a really nice.I've talked to him for years.
I really like him.
I see at conferences I know about,you know, I, I know him a little bit
more on a personal level, butit's just like, I don't know that he that
the other companies truly understandwhat we need as real estate photographers.
And I don't know,
(25:08):
just because you were behind the cameraif that correlates or not.
I mean, that'sthat's a great point, right? Like
when you're trying to train
a model, you're looking at the outputand saying, is this good enough?
Are we getting somewhere?
And I guess for me,
since I had been doingreal estate photography for 4 or 5 years,
(25:28):
self critiquing in Q
QC oversee editing teamsI knew and had a taste for.
And granted, I'm in a very luxury market.
Yeah.So our photos have to be pretty pristine.
And so I knew, likethe most important thing to me
is intricatewindow masking, perfect white balance,
(25:48):
bright photos, no color casts,
proper perspective correction.
So I guess those 4 or 5 years ofjust having the reps
of looking at and seeing photos
probably subconsciously embedded in me,like when I'm looking at what
what kindof quality do we need from this model?
(26:09):
I had a very good understandingof when I was going down a bad path.
I guess that's a it's a good pointbecause, you know,
other kind of competitorsare doing AI photo editing,
but for them, window pose is kind ofseems like an after an afterthought.
For me, that was like,this is the most important thing
(26:30):
because this is the number one thing
that I've looked at over my businessfor the last five years.
This is absolutely imperative.
So I guess in some senseit did kind of help
guide where we need the the quality to be.
And that's in terms of quality.
And then I guess as well,just like you building out Spiro.
Right. Spiro
For me
in my business, like a perfect product,it's killed every pain point and automated
(26:52):
from start to finish the process,from booking to literally to invoice
and even counting the hoursand paying out our photographers.
And so you got that.
And so from a workflow perspective, we'realso trying to do that with autoHDR.
I've used some of the competing platforms
and you know, it's 20 or 30 stepsjust to try and upload the photos.
(27:17):
We've made it very simple, where if yougo to autohdr.com, it's a big upload box.
You don't even need to be signed in.
You just drag and drop your shootor pick them from Dropbox and you're good,
whether it's aerials or handheldor whatever.
That's it.
So from that perspective as well,I'm thinking about
if I were shooting,how would I want this experience to be?
(27:39):
Yeah, yeah.
No, I think that's key.
So Matt, I'm going to jump in.
It's this is kind of embarrassing.
I feel like the old guy in the roomthat, Well, I am the old guy in the room.
But but the old guy in the room
that is very, skeptical.
Very cynical or,suspicious of anything new.
(28:02):
Right.
I, I will admit to you, for the veryfirst time last night, I used ChatGPT.
I, I've never used it.
And it was one of those dumb things.
I've seen a lot of realtors putting upBarbie boxes of themselves with all their.
Oh, you know.
Right.
Well, one of my clients did a Lego versionbecause he's like, I'm not into Barbie.
(28:22):
And I kind of chuckled at that.
And so I messagedI remember like, Tom, how
how did you create thatjust was it an AI app or something?
He's like, yeah, it was ChatGPT.
And you know,I got the the prompt to generate
the image from another realtorand just change things.
So I did that just as, on a whim.
(28:42):
I've, I've been a little hesitant
to really dive intoI, I just I'll admit I'm that guy.
But I know how everybody is just
swearing up one side and downthe other of how beneficial this this is.
So for the the real estate photographybusiness owner that is maybe like me
where they've been a little hesitantand they haven't dived into this,
(29:05):
and they're just a little suspiciousor just doesn't understand
how is hascan AI really impact my business?
Can you give a brief, basic,
you know,
how to, dump what what's what's that book?
Dummies?
(29:26):
AI for dummies. Yeah, yeah.
AI for dummies. Yeah. Duh. Let's see.
I'm encapsulating this wonderfully.
Can you give us an AI for dummies in thisreal estate media space of what is it?
How does it work?
And what's the impactit has on your business.
Absolutely.
So yeah, autoHDR aside,you know, we're all
(29:48):
all the AI workthat we do is related to an image.
And so it's completely differentthan how ChatGPT works.
ChatGPT is basically really goodat predicting the next word.
That is essentially what it does.
And so you you feed in wordsand it outputs the most likely next word,
(30:09):
based on all of the wordsthat it's ever seen,
from it's training data acrosssocial media, the entire internet, it's
a big simplification, but it's essentiallyhow it works and it's really good.
And so we actually at my business
Luxury Vision, we use AI for everything.
We are trying to make full use of it.
(30:30):
So I'll give you a few different examples.
One is writing an SOP.
You can go to ChatGPT.
You can even just recordyour voice and say, hey, this is what,
this is what this person is responsiblefor doing.
Here are the kind of thingsthat might come up throughout the day.
(30:52):
Draft out and SOP, for my businessin this niche that they should follow.
And it'll save you all the time.
It'll just spit it out,you know, in 30s or less,
and it'll save youthe hours of drafting that.
And then you can reread it and say,hey, actually tweak this, tweak that,
you know,you've just saved yourself hours.
It could be that it could be a job post,
(31:14):
script writing.
Right?
If you have an agent on camera filminga social media reel, you can generate
ten viral hooks instead of sittingand brainstorming them yourself.
You can even feed in hooksthat you like from videos that you like
and say, hey, generate similar ones.
You can take the descriptionthat they're listing.
(31:36):
You can copy that property description,you can paste it and say, hey,
generate a 20 to 30 second scriptfor a property like this.
You know,there's a million things like that.
That just saves so much timethat can just be automated.
Right?
Everything in your business that's mundanecan be automated at this point.
(31:57):
Yeah.
So those are a few basics.
There's a lot more that we do.
But, generally that's how it works.
So is that the same way with with images.
So it's just predicting the next pixelthat's beside it, or does
it look at as a whole or.
Yeah, there's
there's a few different ways in it dependson the kind of model that you're using.
(32:18):
Okay.
So there's a class of modelsthat are really popular.
So you're talking about like you know,
generating a Barbiekind of background, right.
So what's going to happen in that case
is it's called diffusion.
And basically it's just going to run
denoising on the imagewhere to pretend that,
(32:41):
you know, you had your original imageand then you put a ton of noise over it.
And the model is taskedwith getting rid of that noise
and uncovering what that image should looklike given the prompt that you gave it.
So it's trying to predict,you know, what that might look like,
if it's guessing whatthose pixels look like.
And that sounds crazy.
But when you have a modelthat's trained on millions of images
(33:04):
that knows what Barbie isbecause it's basically
trained on image of Barbieand then prompt Barbie,
then when it's trying to predictwhat those pixels are, it's just seen it
so many times, it has so many repswith that that it can guess.
Now that's crazy. Yeah.
But it'll also hallucinate crazy stuff,which we can't have in real estate
(33:26):
photo editing, which is what makes itsuch a uniquely challenging problem, is
you can't leverage any of the open sourceor openly available to the public.
Models like ChatGPT that doessuch a great job generating new things.
It's so impressive.
But all that stuff is not real.
And when you're editing a photo,it needs to look exactly like the house.
(33:51):
Just better.
But nothing that's not there,which presents a pretty hard problem.
intresting
let me ask then, kind of a,
I'll play devil's advocate
is the model to the pointwhere it doesn't make any mistakes.
Or if a mistake slipsthrough someone's photo
that they've submitted for autoHDRto to to edit, is there a process to,
(34:15):
to correct that if, if the model happensto hallucinate something?
That's a great question.
So, if you get a photo from us,a photo like blue sky, no clouds.
There is zero hallucinations, right?
Like based on the training processand the training data, we have it.
There will be zero thingsthat don't exist in reality there.
(34:38):
Now, when you startgetting to post-processing
steps like if you want clouds generated,
then you're going to start running into,yeah, we are generating, you know,
we're not like an editing team copypasting skies with the same daytime sky.
We are generating clouds to try and match
the vibe of that photoand that angle in the same theme.
(34:59):
So they all look like the same day.
But when you're generating things, that'swhen you can start to get things that are
not there in reality.
Now, of course, in autoHDRyou can always toggle off
and remove the cloudsand you're back to square one.
Same thing though, you know,if we are automatically
detecting and removing cameras, well,something's got to go
(35:20):
where that camera was likea general kind of thing.
So it has to be invented.
It has to be something that wasn't there.
So we will do our best to do that, butwill always also provide the optionality
to say, okay, toggle that off.
It puts something therethat does not look convincing.
Put it back to how it was.
That's the core output okay.
(35:41):
So there are tweaks that the end usercan can input to correct.
Yeah.
And so the so say that that same idea Matt
where the image comes back and
we see that there's somethingthat's not expected.
It's not that the modelI mean the model never screws up
(36:02):
because it just does what it knows.
I mean, that's kind of the samewithin a normal algorithm.
It's just doing what it knows.
Is there any, I guess it going to do itevery time or how are you guys combating
that is it's learning is what is learningmean like it's it's getting better.
I know that.
And it's only going to get better
(36:23):
I guess it's another question.
And Craig, we're in the same era of age.
So I, us me as my old man.
Question is like how does it learn?
I just I guess I just don't get that.
Yeah, it's a good question.
A lot of people think that every timethey upload
photos to the platform, it's learning.
(36:44):
But the more that's a misconceptionbecause we don't just need the raw photo,
we need a final edited phototo be able to learn.
Right?
Because just learning, just getting a rawphoto doesn't really teach us anything.
A perfect
humanedited photo is what can teach the model.
(37:04):
Here'swhat a perfect edited photo looks like.
Okay, so it's not okay. It's learning.
Whenever we accumulate, you know,all of our data sets are proprietary.
We accumulate them.
We hire the apps,I screen, 200 photo editing teams
all with the same set of photosand found the absolute best of the best.
We build our training set off of that,
(37:27):
and it's a massive set of, of photosthat are edited
andQC by our QC team at Luxury Vision
to be the best of the best,and it's trained on those.
So basically it gets betterevery time we get more data.
And then we rerun a training training run.
(37:47):
But not every time that raws are uploadedto the platform.
Yeah, okay.
That makes sense.
It it needs to know that there wasa problem, but it needs to know what the.
So it needs to know what the solution was.
Okay, that makes sense then. Yeah.
Yeah.
Basically when you have a model
training in
machine learning,you see the prediction from the model,
(38:10):
which is the photo that it generated.
And then you give it the actual photothat the human edited and you say,
oh, you were off by this much.
Adjust your parameters, your weights,your knowledge, basically, of how to edit
a photo by that amount to next time,get a better prediction, get closer.
That's what training is,is iteratively doing that process.
(38:31):
That's crazy.
That is cool.
That is cool.
Well, I mean, it's it's
like I said, we all we've used it.
We're using it with every job now. Wow.
So I'm excited about that.
Maybe let's take a quick pivot and just,
how how much can we simplify this?
Can we just talk about whatthe workflow is.
(38:51):
And I'm happy to try it.
I know you're using the workflow,but if someone and if you want to see this
by the way, head over to autoHDR.com
You can drag and drop photos right thereand you can see the results
if you want free credits.
If you add /Spiro onto that,we'll link that below.
(39:11):
You'll get 30 free credits.
Also, just so you guys know,I want to be transparent.
I get a little kickback with that.
If you don't like me, just take /Spirooff of there and just use auto HDR.
It's fine. I'm not offended.
And also one more thing to clarify is
I don't have any ownership, I’ve been asked this.I don't have any ownership in autoHDR.
We, our real estatemedia company, pays to use autoHDR.
(39:36):
So Matt, I, Matt owns
and so I'm not in the ownershipgroup of autoHDR.
I actually wantedI asked if I could buy in
because I love it so muchbecause I believe in it.
And there they're not looking forI want to not to go any deeper, but
Matt's got a great thing going,so we're excited.
We're excited to push it anyways.
(39:57):
I like to invest in things we use, butI'm connected because, our company uses it
and we're invested in and we're investingtime in it and we're seeing the results.
So I have no ownership.
Just to be transparent.
I do get a kickback if you use that link.
So let's fast forward there.
And I probably useway too many words to say that.
So sorry y'all, but you know me. Hey Todd,
(40:18):
there's AI that could
probably help you summarizethose thoughts a little bit.
Craig. And you, can you do that?
Yes, please.
Somebody AI help me or somebodygive me some help there.
Coffee's a bad thing now, but okay,so let's say you've done that
and you're like, yeah,I think these results are good.
And I guess let me take one more tangentand I'll take 30s here.
(40:40):
If youthis is what you're probably going to do.
You're going to take raw imagesfrom today or yesterday or from some time.
You're going to find a big house.
You're going to dragand drop them into auto HDR.
You're going to wait about 30 minutes.
You're going to get an emailthat says, here is everything.
And by the way,you don't have to pay for that.
You're going to log in autoHDR.
(41:01):
You'll go to your listingsand it will be there so you can view them
without paying for them,which is fabulous.
So there's there's no risk to you.
You're going to do a screen by screen.
You're going to put your editor on theleft side and autoHDR on the right side,
and you're going to click through image
1 to 3 and you're goingto look at each one, okay.
(41:23):
And then what you're going to do
is you're going to geta little closer to the screen,
and then you're going to get a magnifyingglass out, you're going to zoom in,
and then you're going to startlooking at each pixel.
And I want to please tell you
don't even go to step two.
If you sit back in your chairand you have them side by side
(41:44):
and you're flipping throughand you're like, yeah, this is like,
this is like the same thing or better,please don't go any further.
Your left brain will tell you
that you need to find some little thingthat's different.
And I can tell you that you will alwaysfind differences good and bad.
We have found differencesand photo editors for the last 21 years.
(42:04):
Okay, this is just a new tool for you.
Please don't obsess over the output.
The output is fabulous.
I want use it on 60, 80, 90 jobsa day at Wow.
Okay, so I just want I know you're goingto say no, but my market's different.
I would like to
politely
disagree that there's bigger thingsto focus on.
(42:26):
Again, the focus ishow can you move your business along
and not how can I make my photos5 10% better?
No. The bigger ideais that you got him back
in 30 minutes, that you've streamlined it,that every day of the week it works.
That you never have an editorthat calls off.
You never have an editorthat doesn't understand what you want.
You ultimately control same dayturnaround, anything that you want to do.
(42:49):
You have this new toolthat you can leverage.
So I'm sorry, that's my piece.
I've heard it a lot where I've seenyou guys and I appreciate it.
I've been there, done that.
You as a business owner owe it to yourselfto compare and say, can I use this?
I would say, please just load themand send them to your clients
and get feedback.
If your client has something to say,they always will.
(43:10):
They did about your human.They did about your editors. Right now.
Just show them how good you are
at flexing your muscle of customer serviceand fixing something for them.
And I think quality
is extremely important and that's whywe hyper focus on it every day.
But if you're a real estate photographerin 2025,
it's an incredibly competitive,almost commoditized market.
(43:33):
And you have to decide if you are tryingto be an artist or a business owner.
Yeah.
And automate and systemize your businessor obsess over every detail.
And just like an editor, you know,there can always be a paint color
that's wrong and that your clientis going to disagree with.
But ultimately you have to decide,do I want to be able to automate this?
(43:57):
Have photos back in 30 minutesat 30 to 50% lower costs?
Or am I going to take this hands onapproach that I've been doing right?
And so we're seeing a lot of businesseswho have been doing this for a decade
plus in their local market,
who are finally ableto get a competitive edge because they've
(44:18):
they've maxed out every lever of growthand automation at this point.
They've negotiated their humanediting team down to the lowest price
per photothat that team can profitably do.
They've systemizeas much as they possibly can,
but there's no more leverthat they can pull except for price.
And that's not good for anyone.
(44:39):
And so the there's finally anew breakthrough for these big businesses.
And I'll tell you, this workflow that I'mseeing, which is kind of a game changer.
And it's allowing these photography
businessesto deliver within one hour of shooting.
So this is crazy.
There are teams that do
30, 40 shoots a day with usthat shoot the photos.
(45:02):
They shoot them in Jpeg and onsite.
They have this little SD card adapter.
They plug it into their phoneand they upload the photos
as they're leaving the shoot,going to the next appointment.
By the timethey're at the next appointment.
Those photos are doneand edited by auto HDR.
Ready to go.
Their QC team is looking over the photos,
(45:25):
making any adjustments,requesting the virtual Twilight,
doing an item, removal whatever's neededand then sending it out an hour later.
And so now these companies can take moremarket share, differentiate more
because it's literally impossiblefor any of their competitors
to even come close because they'rerelying on a human team. So
it's just
(45:46):
a good way if you want to be ableto get ahead, to start to have another
level in your business, as well as teamsreally doing it at scale like that.
There are some businesses that we've saved
that this year are going to save over$100,000 in editing,
because they've gotten downnow to $0.40 a photo,
some teams as low as $0.36at the very lowest here.
(46:08):
And so that also is giving them profitthat they can reinvest
back into their businessfor business development growth
or, you know,just put back in their pocket.
Yeah. Yeah I love that Matt.
Let's let's talk through.
So let's
say it I mean, I love the idea of puttingthat adapter in and getting them
(46:30):
uploaded to the, to the, to you guysright away and then coming back.
Let's say that someone's going to stickwith the delivery they're with right now.
Just hey we're going to do next daynext business or next day.
And they're going to upload
when they get back to their computer.
What is the flow look like for that?
And let's assumethat they're a Spiro user.
(46:52):
How will all of that work?
Yeah.
So if you're a Spiro user,
you actually don't needto change anything.
That's what you know, we've worked hard.
You know,you and I and William in our development
team have worked hard to achieveis that you really just need to toggle
on a switch in your integrationspage in Spiro,
(47:15):
and then assign the servicesthat you want autoHDR to edit.
Because,
you know, I'll describewhat it looked like for my business
before autoHDR,
and this is actually whywe jumped on Spiro
is because you made this automationwhere the second to that a photographer
hit done on site, it created the folderand notified the editor.
(47:38):
Hey, here's the raw photos folder.
Here's the final photos folder.
It auto importsthe edited images to the listing gallery.
That's automated, right?
It saves you all the back and forth,
telling the editor it's ready to go,importing it, downloading it all that.
But we've basically just replacedthe editor step with autoHDR.
So youif you're shooting or your photographers
that are shooting for you, they had doneand their photographer portal,
(48:02):
that folder gets spun up in Dropboxjust like before.
Same naming and everything.
And you just upload.
And at that point, Spiro, if you'veconnected through the integration,
they hand off those photos to us.
We do our thing and we edit them.
We send them back and they will landin your listing page in Spiro.
But they'll also still go to the autoHDRlisting page so you can monitor,
(48:26):
there's like little progress bar,like a pizza delivery tracker.
And so you can see, like, where are we at?
Are we, you know, aligning the photos?
Are we doing window poles?Are we removing cameras?
Which step?
And then, you can also still do itemremoval, virtual
Twilight, whatever you need in autoHDR.
But everything will still be,you know, imported automatically to Spiro.
(48:47):
Yeah. Yeah.
No, that's that's so that's so cool.
And, just as another note,you also have those images in your Dropbox
folder as well.
So you're going to get those images,you know, if you're using that for backup
you're going to get them in every placeso that it's convenient for you.
And then what we're doing at our companyis we're just doing a QC
like we've always done our QC teamsgoing through them on the property
(49:11):
website, scanning through themif it adjustments needed, if a rearrange
or if a deletes needed they're doing thatthey get to the last image.
They save any changes upload anything newif they're changing something
and then they deliver.
And that is literallyall that's the process.
You're you're dragging and dropping.
(49:33):
All of the maneuvering of the filesis done for you.
You're looking at the property websiteand you're clicking deliver.
I mean, I think that's pretty cool.
And Craig, I think you saw him.
Yeah. Fully automated.
CraigI think you saw him for the first time.
I mean, when you look at that now
from the brains of not only a photographerbut from business development. Wow.
Which, you know, it's important.
(49:54):
You gotta love what you sell.
And we've given the same imagefor a lot of years.
As you look at these thingsthat are coming off,
if you look at these imagesthat we're sending out now,
just what your honest gut like,no holds barred.
Just honestly,what do you think of them? Yeah.
So the first time well, I was looking
at some images,that I just shot, two days ago.
(50:17):
And I know we're run through autoHDRand the first thing,
it popped out at me, just like you saidMatt was, was the window pulls.
I thought this was our Lux editing,
and I'm like, I didn't that they didn'torder Lux editing on this.
Oh. It's autoHDR.
There's a marked marked difference.
(50:38):
And yeah, but the colors, the clarity.
Matt. It looks fantastic.
Now I have run across
a couple of things that I sent backto our support team just to double check
because there was a few small issues,
but it's nothing that a QC teamcan't fix very quickly.
(50:59):
And, you know, it's still relatively young
that this whole AI thingand like we've all discussed it,
it will continue to learn as it seeswhat a perfect output is.
And it's just going to get better.
Todd, I think you said it
now in our meeting this morning,that the photos that we that
we're looking at this morning,that it's the worst it will ever be,
(51:22):
which was an interesting wayof putting it.
And I thought that's, that'sthat's pretty cool.
That's pretty cool. So it is.
Yeah AI photo editing is the worstit will ever be right now.
And we do.
You know,
we don't necessarily send out an email,but we do an update pretty much every day.
So whether that's somethingplatform related, quality related,
(51:45):
we're always looking atwhat's the biggest quality bottleneck.
And then just trying to get rid of it.
And so yeah, right now you should
I mean,even if we have 100% grade quality,
no issues ever,
you're still going to have a QC processand you should write
what if your photographer didn'tmove a trash bin or you know, there's
someone sitting in a chair in the livingroom, you still need to have,
(52:08):
a set of eyes on that
at least quick before deliveryor a cat sitting on the back of the couch,
which I did not seewhen I stamped the anyway.
Sorry. Yeah, right.
Did that get flagged, Craig,or did you saw that?
No, I saw it after the fact. Okay.
My heart drops like, oh, crud,I just hit that one off the gallery.
(52:29):
But yeah.
And then you can useauto remove for that one.
But there's always going to be a QC step.
And so the thingsthat you have to look out for with AI are
just different than what you look out forwith the human editing team.
So, you know, a weird cloud generation,the human editing team
is not going to mess that up.
But I might, whereas maybe
(52:51):
AI is going to be way more consistenton lighting and coloring and all that,
because it's got the same trainingin weights, in understanding of editing.
So a human editing team, thoughmight be inconsistent with that.
And so it's just different things.
And you know,over time will read that out.
Yeah.
So I always love the goalof fully automating anything.
And if you want to set it up in Spiro,if you want to see where it's at,
(53:14):
it's very simple to do.
Go to settings then integrations.
Click external editors andyou have an autoHDR button right there.
Click it, follow the prompts,
and then all you have to do is check markthe services that need photo editing.
We literally create the task for you.
You'll be good to go.
So we have a knowledge basearticle guide as well.
Just search autoHDR.
(53:35):
I did a video and then a step by step.
So we want to make it very simplefor you to get set up and to streamline
all of your photo editing.
Matt, just switching a couple,
switching gears here againwith, yeah, some things that that we saw
with our companyand some things that you put in that,
that we really love and alland other users love as well.
(53:55):
But if a, if someone is going to drag
and drop some photos a day and say
as it from a global standpoint,the whole set maybe isn't as contrasty
as they want, or maybe they want thema little bit warmer or cooler or whatever.
Some tones may be.
Can the system accommodate that?
Yeah.
So we know that, everyonegenerally is looking for that standard
(54:20):
look, but has a little bit of a stylepreference,
whether that comes to contrastor white balance.
Some people like it cooler,
some people like a warmer,some people like it just crazy vibrant.
Right.
And we want to be ableto accommodate all of that.
And so if you go to auto hdr.com/account,
we have a bunch of different stylesettings.
(54:40):
And that includes the white balance,the vibrance, the contrast.
And if you slide thosethat would be saved, permanently.
And will apply to all of your shootsgoing forward.
And then on a more granular,granular level, we have, gallery,
when you're looking at your photos,it's you, your quality control team.
(55:01):
They can do little adjustments and save itright there instead of having to open up
Lightroom or Photoshop.
And there's also things like Auto Remove,which is our item removal tool,
where someone without any Photoshopskills or technical
skills can just circle an itemand remove it in 20 or 30s
as well as auto fill
(55:22):
Yeah, that'swhat I've tried. Both. That's pretty.
What can you fill right now?
well,you can certainly try and push the limits,
but what it can confidently do right nowis like fire in the fireplace.
Okay. Yeah.
A flower bouquet on a counter,something where it's
a small and straightforward task.
(55:43):
I have tried to push the limits of itand do,
like virtual staging, for example,and sometimes it can achieve that.
But that's not necessarilywhat it's meant to do.
It's meant for small things, right?
You could add an image on a TV screen,it's going to look okay,
but really fire in the fireplace,flower bouquet, small staging things.
It's it's quite good atand that's what it's designed for.
(56:05):
We also have the virtual Twilight buttonin the gallery.
So if you want to do a day to dusk edit,you can click that and
it'll start processing.
Cool.
And if you want to try that, once you seeyour final images, click on one of them.
And in that modal thereyou will have those options
to make those adjustments turn off cloudsMatt mentioned that earlier.
(56:27):
So all that's in there play with it.
And again like I don't want thisto come off as a hard sales pitch.
I mean we use it at our company.
I wantI want suggest you guys use something.
And again,
we've looked at companies for years,but it's not going to cost you anything.
Like just go try it.
I think it's worth your timeto see what the option is out there.
we don't want anyoneto be charged for outputs they can't use.
(56:50):
And so we've employed that you know,we have it.
So you only pay for whatyou download right.
If you get back results.
And for whatever reason,they weren't grouped right or the sky
mask wasn't perfect.
Any reason likewe don't want you to pay for bad outputs
so you don't get charged,you only pay for what you download,
and you don't even need credits to uploadand see the quality, right?
(57:11):
So it is in that sense risk free.
We want like we wouldn't,I would not want you to overnight say,
hey, I'm done using an editorand I'm replacing it with AI
for the sake of your systemsand like trying it and making sure
the quality is what you need.
And so we see these, we seepeople do like ten, 20 test shoots,
(57:32):
and actually go and they'll,
they will download itand send it to their agents
before fully switching overbecause you showed the confidence,
in the systems to be able to support youbefore, just like jumping ship overnight.
Yeah. Yeah for sure.
I think that again connects back to that.
You just understand the community becauseyou are a real estate photographer.
You know, you wenthey you want to do that to your clients.
(57:53):
So love that.
Right.
You know looking looking down the roadwhat's I always love.
Like what's the roadmap look like.What are you guys thinking about? What?
What might be coming or what is coming?
Can you share anything?
Yeah, we think about a lot of stuffand if so much cool things we can work on.
But like we talked about, focus is soimportant in our focus is creating images
(58:17):
that are as good as the best human editoror better with time.
And so we want to offerto real estate photographers
absolutely everythingrevolving around the photo shoot.
So we've already donevirtual twilights, item removal.
You can use autofillto do fire in the fireplace, but something
that we're going to introduce with timeis automatic fire in the fireplace.
(58:41):
So those style settings don't.
Those style settings won't stopat brightness vibrance contrast.
We're going to introduce a toggle, whereif you toggle that on fireplaces
will be automatically detectedand have fire add to them.
Right
now we have camera removalthat is automated.
We're working to get that hit ratehigher and higher and higher.
(59:03):
As well as another thingthat's going to come down the line
that's been highly requested is
realtors signs and the lawnsbeing automatically detected and replaced.
Another thingthat's going to be a profile setting.
Do you want to scanning for thatand removing that.
Again like I said,anything that you need, right.
Anything that I can think ofin my business
(59:24):
I've ever been askedfor, we're going to provide.
So another sneak peek,
just like you have that virtualTwilight button in the gallery,
you can expect a Green lawn buttonfor your post-processing,
where you'll be able to go through imagesand if it's a dead lawn,
hit a button in 30s or less, have itreplaced with a beautiful green lawn,
(59:45):
and we're not going to have itwhere you do that one at a time.
We're working on it so you can
select all of the ones in the gallerythat you want, then hit one button
and have all of them in parallel editedand get that back in 30s.
So that's a little sneak peek,and we'll just keep going from there.
Yeah.
That's amazing, I love that.
And maybe along with some of those things,
(01:00:07):
we can you know, I think about
options on an agent level.
So does this agentwant something different?
Do they want I know we have some agentsthat never want fire in the fireplace,
because when you put firein the fireplace, you are
a buyer is assuming that that fire place
(01:00:28):
actually can hold fire or does work.
So I know we havesome agents have been burnt by before
because through inspectionit came up that the fireplace, the gas
fireplace actually doesn't work,but our photos had fire in them.
So, you know, we have notes on that agent,but maybe we could even build
some of that in the Spiro mat.
We're on an agent level,you're saying? Yes, add fire.
(01:00:50):
Don't add fire or yes, add
this image, add this image to TVsor whatever the preferences are.
But I think that's the further automationas to where like, hey,
just set it one time,or maybe we let the agents do it.
I don't know, there's some cool stuffthat we could do.
Yeah.
When booking like, you could have it.
This would be pure automation.
When booking in the add ons,if they add virtual Twilight,
(01:01:12):
if they add green lawn replacementfire in the fireplace, that could be
just extra margin that the real estatephotography company is getting.
And then we'll have we'll knowthat parameter by default when we go
to process that shoot and just do it fullyautomated without you.
Again, we're trying to eliminateall the back and forth.
And so that can just be one more steptowards that.
(01:01:33):
Yeah. Now that's some cool stuff.
Well Matt,it's been a pleasure to talk today.
Thank you for the insight. The history.
If someone has a question againtell us how can they try this system.
How could they reach out to you?
If you need anything
autoHDR.com,drag and drop box, take,
(01:01:53):
your most recent shoot,the last few shoots, try it out.
We recommend for best results,you can upload any raw file
format fully compatible.
We see no quality difference with JPEGs.
And so for sake of speed shootJpeg, shoot five bracket two EV.
So we have the most dynamic rangeto work with three brackets fine too.
(01:02:15):
But that's just our suggestion.
And just try it out,see what you think and shoot me.
Any questions at Matt@autoHDR.com
We'd love to hear feedback.
There's also a featurerequest board on our website.
If you click contact you'll see it.
So we also have our knowledge base there.
If you're curious about,
seeing the automations more in depth,seeing how you can get the best results.
(01:02:37):
So yeah, I appreciate you having me on.
It's awesome talking to you.
And, thanks for your advice as well.
Like, you've built out a softwarefor real estate photographers,
so having your support and advicewhile I've been building this,
getting ready for the launchlike has been honestly invaluable
because it's someone has done itbefore in the same niche.
So thank you for thatand for the time that you've given to me.
(01:03:00):
Where to kind of.
It's all my pleasure. I'm excited.
What what it's going to allow our company
to do and the turnaround timeand the quality increase and the savings.
You know, this is this is truly a win win.
So thank you for what you've done as well.
Yeah.
We'll just keep growing it,making it better. So.
Yeah. Yeah.Thanks for having for sure today.
Hey. Our pleasure.
(01:03:20):
Well that's going to do it for us today.
If you have any questions againyou can get that on autohdr.com.
If you add a
/Spiro,you're going to get some free credits
when you sign up.
You can also our team at Spiro
as well trained all that integrationon the working.
So if you need us you can alwaysget us in the pink chat bubble.
in Spiro when you're logged in.
So feel free to ask us.
(01:03:40):
We might say,hey, that's an autoHDR question.
We have a good knowledge about itbecause we use it, so we'll
be happy to help as welland then send us feedback.
Please do we want to knowwhat's on your mind, what you're thinking?
We always love feedback.
You can get me at hello@spiro.media
or just ask for me in the pink chat bubbleand the team will tag me.
(01:04:01):
And that's feedback about autoHDR,anything about Spiro
or what you'd like to see coming up.
So we always love to hearfrom all of you out there.
All right
everyone, hey, it's picking up in the busyseason.
So, you know, please focus on those thingsthat are going to move your business
the furthest along.
You're going to, you know, feel extra busynow as those shoots pick up.
(01:04:22):
But please find time to take a breathand enjoy the blessings that we should be
thankful for. We'll see you all next week.
Coming up on this episodeof The Spiro podcast.
(00:04):
But each of our developersevery day has one big thing, nothing else.
And I'm like, don't worry about anythingelse.
Literally.
Just try to do this one thing,because if you do this
one thing, it's the highest priority thingto make the product better.
It will certainly move us forwardinstead of getting scattered
(00:24):
across a bunch of stuff.
Hi and welcome to the Spiro Podcast,
managing your real estate, photographyand videography business.
(00:45):
Welcome to the the podcast.
I'm Craig Magrum, host of the podcast,and with me each and every week,
our founder and owner and co-hostof the podcast, Todd Kivimaki
Welcome, Todd.
Craig. It's another great week here.
We are picking up steam.
Lots of exciting things happening.
I know I've talked to many of you out
there as welland you're feeling the same thing.
(01:05):
So we've got a great gueston the podcast today.
So I mean I'm pumped.
I've got a lot of coffee in me,so everybody watch out.
I had my Celsius.
So yeah, I'm not quite jittery,but I'm right on the verge. No.
Oh, come on, caffeine for the morning.
Good.
Anyway, so I kind of changed up the intro.
I kept it short and to the point.
But if you are a brand new listener
or viewer of the Spiro podcast,you're may be wondering what?
(01:28):
What is Spiro? First of all,what does that even mean?
Todd, what what is the word?
Spiro for those that might not know.
Yeah,Spiro is Latin to and meaning to breathe.
So when we tried to name the darn company,it was so hard to name.
And I mean,every name is picked out there.
So you look
I mean, we're flipping through books
that were like six inchestall looking for words.
(01:49):
And we came up with Spiro
meant to breathe, and we're like,hey, that's what it does.
It allows you to breathe in your business.
It's the gears that run that help
you grow and scale is how we scaledto over 12,000 jobs a year.
And it's what, you know,just what you need.
If you've got a gap in systems,you need something that works for you.
That's what Spiro does for us.There you go.
(02:11):
There you go. Thank you.
Appreciate that explanation.
All right, so speaking of Spiro softwareto help you manage and grow your business,
what updates do we have
this week isand they just keep rolling along.
Yeah we have been the team has been busy.
So we have, a two tiered update coming up.
(02:32):
You all are going to get a an update
next Wednesday.
And or it'sprobably this Wednesday for you.
And it's going to be a lot of behind thescenes stuff setting some other things up.
And you'reyou're going to notice a few things here
and I'll give you release notes.
But the big one is going to come about 3to 4 weeks later, where we're giving you
a brand new marketing toolkit from the ground up.
(02:54):
You're going to have beautiful fliers,postcards,
things like that,but also you're going to have video
inside the marketing content,which is going to be great.
We've heard it from a lot of you,your clients, a way to export a little MP4
that they can upload to all of theirsocial, gives them a little more reach,
(03:15):
gives you the ability to educate themjust to keep them sticky in your system.
So we're excited about that,and we're going to try to couple it
with at least one new propertywebsite template working on it now.
So we're going towe have a great cadence lined up.
Now that we're going to give those to youmaybe quarterly.
We're going to fill out those templates.
(03:35):
I know some of your clientsnever look at them and some of them do.
So we want to give turna little attention to those.
So those are some two big thingscoming up here in the near future.
Very cool.
And I know last week's episode, 1or 2 of the comments on the YouTube
channel mentioned.
Yeah, they would love to see moremore property website templates.
And so perfect timing for that.
And for those of you wondering, yes,we do read the comments
(03:58):
that you leave on YouTube and title.
Just as a quick aside,you'll get a kick out of this.
Oh yeah, please humor me.
There were votes for meplaying drums at the next,
either REPP conference or PMRE.
So. Okay, Craig,do you realize what you just told me?
(04:19):
I didn't read those comments yet,
so I'm I, I just I had to pass it on.
I got to be honest, know with my boss.
Right.
Anyway,
so if you all want to see Craig
in Vegas,
we won't take him to Old Vegas.
(04:39):
I forget what it's called.
The the the old.
That that is not a, off the street.
Yeah, yeah, whatever old Vegas is,
but we,we'll keep you in the nice part of town.
We'll keep you away from any of thethe individuals that walk down the street.
And we're going to get you a drumset right there, a little tip jar,
(04:59):
and I'm going to busk.
I'm going to busk in Vegas. There we go.
Okay.
You want to see Craig in Vegason the strip with a full drum set?
Just give a thumbs up down below. Say yes.
Give me flames or fire something.
You know what? I'm not going down alone.
I'm going to call out a couple of,fellow industry, people here.
(05:20):
Did you know Brad Edwards, of Dallas,real estate media?
Yeah. What is he is saying?
He he's in a band.
He plays guitar.
Okay.
And actually,he and I actually kicked around the edge.
I think it was his idea.
He he said we should we should get,you know, rep photographer band together
because you got you got, Brad,you got myself Michael Burke.
(05:45):
He's in a band. Is. That's right. Yeah.
And I don't know if he sings or not.
We need a vocalist,but that would actually be kind of.
That'd be kind of fun.
I don't know how you do anyway.
Yeah, so if anybody's a vocalist,let us know in the comments below.
And this is going to be big.
That would be funny. Okay.
(06:05):
We we have a guest to get to.
Very special.
Yes, we do make,
you you all, have seen
a lot of talk in the Facebook groupsand on, you know, various forums
about the latest,cutting edge move in our industry
in the field of editing photo automatic,AI photo editing.
(06:28):
But we've got a very special guestthis week that is the I would
I would call him the leader in this.
Todd, I'm gonna let you introduceour guest, and, we're excited this week.
Yeah.
So this is an individualwho I've gotten to know.
Well, we actually went to the old strip.
Whatever is, he'll tell youwhat it's called here in a second.
But we spent some time together in Vegas,been talking to him
(06:50):
for a long time, and I didn't know himprior to real estate media.
His story is incredible.
You all connect with it.
He's a real estate photographer as well.
He owns a real estate photography company,
and we looked at all the AI stuff outthere.
We've looked at some of them for yearsand he and I talked.
We talked in Vegas, actually.
And this thing is now that the workhe's put in has been incredible,
(07:14):
it's come down the focus.
There are some lessons to learn there.
We have launched it with our real estatemedia company.
We're sending 50 60 plus jobs a day to it.
We just we flip the switch. It went out.
So we are processing everything with itand it's been incredible.
And I, I, I think it can be incrediblefor you as well.
(07:34):
We're going to talk about some history.
Ask him a few questions and
then also, you know, maybe what's comingand how to integrate it in this Spiro.
But I'm excited to announce MattGia onto the podcast today with autoHDR.
Matt, welcome to the podcast.
I appreciate the kind intro.
Thanks for having me on.
(07:55):
Yeah, it's been, good, you know,working with you and your entire team.
It's really cool having yousend all your jobs through auto HDR.
Now, when we were first talking,it was kind of just an idea really.
And so it's cool to see itcome first full circle.
For you as well, for my business,I use Spiro as well.
(08:15):
So having it fullyautomated is really like seeing
the vision come to lifeis, you know, very fulfilling for me.
So. Yeah. Excited to be here.
Yeah, yeah, we and we actually justwe have been sending a lot of jobs
your way, but literally last night,we sent everything we had.
We were finally just done.
We had enough problemswith one of our editing teams
(08:36):
that the quality just wasn't there.
And we've we've worked with this team
exclusively, extensivelyto try to fix these problems.
And it justwe were getting worse and worse images.
And then another one of our editing teams,
one of the individuals,had some health problems.
And so we are able to relieve themor relieve them of the jobs.
You know, because I thinkwe should send over 56 job. So,
(08:57):
you know, sending a team that many jobs isis a big responsibility for them.
So it was relief for them.
And it was just like popcorn.
I sitting at home last nightlike refreshing the screen, seeing,
you know, the listings pages, those imagescame in and it was really cool to see.
So, we'll get tomaybe some more of the inner workings.
But Matt, I love your story.
I think our listenerswill love your story.
(09:20):
I love the pivot you took.
You mind just giving
us idea, you know,maybe what got you into real estate?
Maybe give a little bitabout your background,
because I think that's important.So your schooling background.
But then why did you pivot in the realestate photography and then you pivoted
into this adjacent marketwith, with AI editing?
Can you just maybe give us your story?
(09:42):
Absolutely.
So I always loved making videos.
Really?
And you probably don't know this,but in high school, I was,
competing in freestyle trampoline,so I would travel around.
No kidding.
That's cool.
I was doingI was doing freestyle trampoline.
It's this weird niche sport,but I made videos,
(10:02):
you know, like compilations of,you know, doing tricks and whatnot.
When I was very young and I got intovideo, in photography, in video editing.
Right.
So even for that,
I was doing speed rampingand all the stuff we do in real estate.
So I, you know, I was working in a morningfield, like in Anchorage in high school,
like, you know, hauling up anchorsand working this out job.
(10:25):
And I think, like everyone else who getsinto real estate photography, I was like,
how can I work for myself?
And so my one skill at the timewas shooting and editing video.
And so I'm, you know, I happened to befrom this little island called Nantucket,
where there's some nice, luxurious houses,
and we have a family friendwho's a broker,
(10:46):
and he's like, hey, you should shootone of one of my new listings.
I'm like, okay, I don't knowwhat that means, but I'll do it.
And then I did it.
I made the worst video ever,but I made 150 bucks,
which was, you know, at the time,like ten hours of work.
So I was psyche.
And then I started emailing every agent,trying to do video.
And then, because I'm from an island,no one had set up shop as a real estate
(11:10):
media company there.
And so HDR photos didn't even exist
on Nantucket five years ago,which is a very luxury market.
So wow, I learned how to shoot photoas well.
Shooting the photos, editing the photos.
You know, staying up to like two, threedoing doing that thing
when you first get into it,
you know, managing the emails,trying to grow and be doing everything
(11:31):
until I kind of started offering like afull service real estate, media business.
So drone floor plan, the whole thing.
And then so that was when I was aroundlike 17, 18. Wow.
And then I was going to college.
So freshman year when I wasgoing to college, I couldn't shoot.
(11:52):
And so I had to figure out how can I,like, remove myself from the business
where I consider not going to collegeand just shooting
real estate full time,because that initial earning potential
is attractivecompared to what you're making in college.
But I was like, okay, over time, you know,I don't want to limit myself. So
(12:13):
I basicallywas forced to have to replace myself.
And so actually, my high school
photography teacherended up being like our first shooter.
And so when I went to college,she would shoot like after school,
and I kind of trained her up on videoand all that stuff.
And I learned to outsource editing
and yeah, you know, started listeningto people like you and Eli talk about,
(12:37):
yeah, you can have someone as well, like,I, I got a virtual assistant
managing the email and I started buildingmy systems and I got on Spiro,
automated booking.
And at that pointit actually became a business
where throughout collegeI, you know, had people shooting,
had my time back and could just focus ongrowing it where I wanted to grow it.
(12:59):
And then
during college, I was studying machinelearning and programing.
And so afterwards I basically had
to, you know,I was graduating, so graduating last May.
So around a year ago.
And it was a really big question for me,
you know, doI want to go and do this full time?
(13:20):
Because whatever I do, honestly,I'm just very like obsessive about it's
all I think about and I just want to thinkabout it and work on it all the time.
And so I'm like, do I want real estatemedia to be my big thing that I do
for the rest of my life or what Iwhat do I want to focus on?
I had this idea about
(13:40):
AI photo editing.
I knew that with some effort,I could probably achieve it
if it's all that I wanted to do.
But it really was a choicebetween those two things.
And so ultimately, I decided thatI wanted to put all my effort
into trying to solve photo editing,whether or not it would work.
And so,
you know, one of my friends
(14:00):
from college I hired to runthe real estate media business,
I said, I am moving across the country
and I am not going to check my emailor text or anything after this date.
You know, Daniel runsa business, he's doing a great job.
But when someone has never run a businesslike that, there's a learning curve.
And I was like, I'm willing to sacrifice
(14:22):
lack of growthor even really that business
going under worst caseso that I can pursue this.
And so that's what I did.
That was about in,
really, you know, full time in, in August.
And so, yeah,here we are now with, auto HDR live.
Yeah,
that honestly, Craig, that blows my mind.
Like, it really blows my mind.
(14:43):
The amount of just the speed you took.
And I think the thing that I think aboutas I think about just the focus you had
and I think about the bookThe One Thing by Gary Keller,
and if you haven't read it, it'sworth reading it.
And, and I, I listen to a lot.
I don't read a lot. I'man auditory learner.
I know you can get the audio books,but it's worth reading it.
(15:04):
That's a book I read.
I've read multiple times, and if you areowning a business, you probably are.
If you're listening to thisor you're thinking
about owning your own businessor real estate media business,
a lack of focus will
kill you,your business, the people around you.
It will make you unhappy.
(15:24):
I and it's it's easy to get into.
There's so much distractions in the world.
I still find myselfthat I have to center myself.
Like I tell myself, like my wife lastnight was like, I'm a bit out of focus.
Like I'm reallymy brain is is just spinning right now.
And and she's like, okay, well,what are you going to do?
I'm like, well,I'm going to go prioritize.
(15:45):
I'm going to say no to some things
and I'm going to focus on them,and I'm going to work as hard as I can.
And when you focus things, it will expand.
What you focus on will expand.
And I
think, Matt, you weresmart in the idea that you set a date,
and I think I know the answer to this,but why was it important for you
to set a date as to where and you saidDaniel, who runs your media company,
(16:08):
you know why Daniel was incharge is like, hey,
whatever happens next, like, I trust Dan.
Dan's going to figure it out,but I know I'm going to set a date.
Why was that important to youfor moving into AI editing?
I need to have certaintythat I could commit and not have emails
and fires from Luxury Vision, my agency,coming to me throughout the day.
(16:29):
And so I said, hey, I'm going to devoteeverything I have to training you.
You're going to shadow me all day.
I'm going to build all the resources,all the SOPs out.
So you have every resourcethat you need to take over.
But after this date,
like the understanding is thatthat's on you to be able to figure out.
And of course, like, he'll still text methroughout the day when needed.
(16:50):
There's going to be some niche knowledge,
but, it's gotten to the pointwhere really, like,
he can competently handle everything.
And then we call once a week,you know, so to kind of advise,
because I have seen the industryand know the niche a bit better.
So I still obviously want tohelp and grow and help him.
(17:10):
But back to the topic of one big thing.
Focus is so importantand so underestimated.
I couldn't agree more.
When we come in every day,
you know, all of our and I still code.
You know, I programed, you know, upuntil November or December just myself
(17:30):
until we started having the resourcesto bring on more people.
But each of our developersevery day has one big thing, nothing else.
And I'm like, don't worry about anythingelse.
Literally.
Just try to do this one thing,because if you do this
one thing, it's the highest priority thingto make the product better.
(17:51):
It will certainly move us forwardinstead of getting scattered
across a bunch of stuff.
So it's like literally every dayyou just have to check that box.
And then if you didn't the next day, likemake sure you do it, because then we know
with certainty the highest prioritythings are getting knocked out
and the like definitivelythe product will get better.
So couldn't agree more. Yeah, yeah.
(18:13):
Our brains like to tell us though, Matt,that the kind of minutia that comes in
or the noise that comes inis important to do now,
or checking social media or checkingthis channel, or did I get an email?
Or this client who does two jobs with mea year needs something like no,
forget about that client that get themwithin expectations, you know?
(18:36):
But you don't need to drop everything.
If you drop everything right now to replyto that client, that is nothing to you.
That does two jobs a yearwith you to say that say no
to whatever your biggest gap is right nowto hit your goals.
And and it is.
It's easy in our
brains, like I understanda lot of your all brains out there.
(18:58):
It's easy to get it in thereand you get fixated on it.
I do the same thing.
I get fixated on these ideas and I thinksame that same thing for you Matt.
Like you had to set that boundarybecause you knew if Luxury Vision
your Rep company, if a question came in,
your brain would processit even subconsciously.
And that means you'retaking away from your big goal,
(19:18):
your next big goal,which is to get autoHDR off the ground,
to get the product to where it needs to beand to get it launched.
Even now, right, I have big clients
that I want to land and have all of theirediting on auto HDR, right?
And so if they have issuesthroughout the day, that's still a thing.
Just like a clientwho needs their visions on their video.
(19:39):
Like that's something that kind ofI need to support on throughout the day.
And so
it's a
question of what fires should you at burn,
because it's going to let you to focuson the things that matter.
Right?
Like taking an hour to help outsomeone who is going to do just a few jobs
with you, versus
using that hour to build out a featurethat hundreds of people are asking for.
(20:03):
Well, that's probably a trade off.
We should go to the higher leverage thing.
And then, yeah, sometimesyou have to do things that don't scale,
but hopefully you can have systemsas much as possible
like customer support,VA, etc., to handle that stuff.
So yeah.
Yeah, it's and it's never easy to sayno to a client I get it.
(20:24):
There's been clients over the years at Wowand there's been clients at Spiro
that we've had to tell.
Sorry, but we've communicated itclearly and we've
said, hey, we just don't know thatwe're the best fit for you.
We want you.
We understand thatthe last time we did it, the last few
shoots,you've been unhappy with X, Y, and Z,
(20:44):
and we don't know if we're the best fitbecause we don't want you to be unhappy.
At that point.
The clients can say,oh no, I'm really not that unhappy.
I'll quit complainingand I'll use you or no, you're right.
And then I say, hey, can I
can I refer you to someone that wethat we trust in your area?
Yeah. And then.
And then you go grow the bigger pumpkin.
So to say thatwe talk about on here a lot.
(21:05):
So you know focus is an incredible thing.
Switching gears a bit, a bit,
Matt, kind of a hard turn here and
and I don't know the answer to this, butI, I've looked at AI editing for years.
I probably about three years agois when people started contact to me
and I've seen it hitthe market. We've looked at it.
(21:26):
How did you do it so quickly?
And you don't have to.
I mean, I'm not asking forthe secret sauce, but it still amazes me.
How did you frickin do it so quick?
Like, it looks incredible.
It's five timesbetter than anything else out there.
It's better than the editingthat we sent out.
Like, I look at our pictures
and I told we have an all handsmeeting with the team at Wow on Friday.
And I told them, like I looked at thepictures coming in last night, I'm like,
(21:49):
these are not our pictures.
In a very good way.
Like with a smile on my face saying, hey,we got rid of that crap, that
that gunky crapthat we used to have with our HDR image
is the windows are clear,the colors are crisp.
It's the way we want them to look. Just,
I mean,
I mean, you can give us awayas much secret sauce as you want.
You don't have to any. But justhow did you.
(22:12):
It almost seems like too good to be true.
What?
What am I missing here?
Just obsession with it, honestly.
because I've tried every possible.
I mean, I can just tell you,I worked and have worked
since we started talking about thisin June.
Seven days a week on it all day,just fully devoted to it.
(22:34):
And it's been a milliondifferent approaches, a million different
experiments, tryingabsolutely everything and figuring out,
I mean, you see, like if you use,you know,
ChatGPT image modelsor you see any of the AI image
generation stuff,you look at it and you're like, okay,
it can put like me in a virtual backgroundin Star Wars in like half a second.
(22:59):
There's no way it can't just edita real estate photo.
That seems pretty easy. Good point.
Right.
And sothat was kind of my assumption as well.
Of course it's not that simplebecause those models hallucinate
a lot and whatever, but I kind of figuredI could just figure it out.
I guess a lot of people also say, like,if you knew how hard it was going to be,
(23:19):
you probably wouldn'tstart trying to do it.
But I mean, it was just
yeah, that that is it.
Just trying over and over repeatedly and
assuming that,
you know, assuming that someone else hasalready done it and that it is possible,
a lot of the times gives you the mentallike ability to think that you can.
(23:42):
So maybe in this space it hadn't been,but I just tried to imagine
that, like it is and you just needto find the right path to it.
So I guess
maybe that's not the most clear answer,but no, I basically just said
I'm not going to stop tryinguntil I until I get it.
And I don't know, like
I think when maybe if there's other peoplewho work on it,
(24:03):
you know, they have their businessesor other experiments they're trying
and they work on it 20 hoursa week over the course of four years,
and I can do it 80 to 100 hoursa week over eight months.
Then, you know, maybe I can get the sameamount of stuff done in that timeframe.
Yeah.
You know, I, I agree 100%.
I think another thing is, is just,
(24:24):
you understand the industry because you,
you were your client to beginwith, like you understood
a lot of timeswe get people that come in to spear
and they go like,how did you know to do that?
And I'm like, well,because I, I've screwed that up before.
So I, I've, I don't want to screw that up.
We've done that.
So I think that helps as well.
Just even if it's subconsciously,you know, everyone, every other company
(24:48):
that I've talked to
and I there was one company that I reallyI really like the guy.
He's a really nice.I've talked to him for years.
I really like him.
I see at conferences I know about,you know, I, I know him a little bit
more on a personal level, butit's just like, I don't know that he that
the other companies truly understandwhat we need as real estate photographers.
And I don't know,
(25:08):
just because you were behind the cameraif that correlates or not.
I mean, that'sthat's a great point, right? Like
when you're trying to train
a model, you're looking at the outputand saying, is this good enough?
Are we getting somewhere?
And I guess for me,
since I had been doingreal estate photography for 4 or 5 years,
(25:28):
self critiquing in Q
QC oversee editing teamsI knew and had a taste for.
And granted, I'm in a very luxury market.
Yeah.So our photos have to be pretty pristine.
And so I knew, likethe most important thing to me
is intricatewindow masking, perfect white balance,
(25:48):
bright photos, no color casts,
proper perspective correction.
So I guess those 4 or 5 years ofjust having the reps
of looking at and seeing photos
probably subconsciously embedded in me,like when I'm looking at what
what kindof quality do we need from this model?
(26:09):
I had a very good understandingof when I was going down a bad path.
I guess that's a it's a good pointbecause, you know,
other kind of competitorsare doing AI photo editing,
but for them, window pose is kind ofseems like an after an afterthought.
For me, that was like,this is the most important thing
(26:30):
because this is the number one thing
that I've looked at over my businessfor the last five years.
This is absolutely imperative.
So I guess in some senseit did kind of help
guide where we need the the quality to be.
And that's in terms of quality.
And then I guess as well,just like you building out Spiro.
Right. Spiro
For me
in my business, like a perfect product,it's killed every pain point and automated
(26:52):
from start to finish the process,from booking to literally to invoice
and even counting the hoursand paying out our photographers.
And so you got that.
And so from a workflow perspective, we'realso trying to do that with autoHDR.
I've used some of the competing platforms
and you know, it's 20 or 30 stepsjust to try and upload the photos.
(27:17):
We've made it very simple, where if yougo to autohdr.com, it's a big upload box.
You don't even need to be signed in.
You just drag and drop your shootor pick them from Dropbox and you're good,
whether it's aerials or handheldor whatever.
That's it.
So from that perspective as well,I'm thinking about
if I were shooting,how would I want this experience to be?
(27:39):
Yeah, yeah.
No, I think that's key.
So Matt, I'm going to jump in.
It's this is kind of embarrassing.
I feel like the old guy in the roomthat, Well, I am the old guy in the room.
But but the old guy in the room
that is very, skeptical.
Very cynical or,suspicious of anything new.
(28:02):
Right.
I, I will admit to you, for the veryfirst time last night, I used ChatGPT.
I, I've never used it.
And it was one of those dumb things.
I've seen a lot of realtors putting upBarbie boxes of themselves with all their.
Oh, you know.
Right.
Well, one of my clients did a Lego versionbecause he's like, I'm not into Barbie.
(28:22):
And I kind of chuckled at that.
And so I messagedI remember like, Tom, how
how did you create thatjust was it an AI app or something?
He's like, yeah, it was ChatGPT.
And you know,I got the the prompt to generate
the image from another realtorand just change things.
So I did that just as, on a whim.
(28:42):
I've, I've been a little hesitant
to really dive intoI, I just I'll admit I'm that guy.
But I know how everybody is just
swearing up one side and downthe other of how beneficial this this is.
So for the the real estate photographybusiness owner that is maybe like me
where they've been a little hesitantand they haven't dived into this,
(29:05):
and they're just a little suspiciousor just doesn't understand
how is hascan AI really impact my business?
Can you give a brief, basic,
you know,
how to, dump what what's what's that book?
Dummies?
(29:26):
AI for dummies. Yeah, yeah.
AI for dummies. Yeah. Duh. Let's see.
I'm encapsulating this wonderfully.
Can you give us an AI for dummies in thisreal estate media space of what is it?
How does it work?
And what's the impactit has on your business.
Absolutely.
So yeah, autoHDR aside,you know, we're all
(29:48):
all the AI workthat we do is related to an image.
And so it's completely differentthan how ChatGPT works.
ChatGPT is basically really goodat predicting the next word.
That is essentially what it does.
And so you you feed in wordsand it outputs the most likely next word,
(30:09):
based on all of the wordsthat it's ever seen,
from it's training data acrosssocial media, the entire internet, it's
a big simplification, but it's essentiallyhow it works and it's really good.
And so we actually at my business
Luxury Vision, we use AI for everything.
We are trying to make full use of it.
(30:30):
So I'll give you a few different examples.
One is writing an SOP.
You can go to ChatGPT.
You can even just recordyour voice and say, hey, this is what,
this is what this person is responsiblefor doing.
Here are the kind of thingsthat might come up throughout the day.
(30:52):
Draft out and SOP, for my businessin this niche that they should follow.
And it'll save you all the time.
It'll just spit it out,you know, in 30s or less,
and it'll save youthe hours of drafting that.
And then you can reread it and say,hey, actually tweak this, tweak that,
you know,you've just saved yourself hours.
It could be that it could be a job post,
(31:14):
script writing.
Right?
If you have an agent on camera filminga social media reel, you can generate
ten viral hooks instead of sittingand brainstorming them yourself.
You can even feed in hooksthat you like from videos that you like
and say, hey, generate similar ones.
You can take the descriptionthat they're listing.
(31:36):
You can copy that property description,you can paste it and say, hey,
generate a 20 to 30 second scriptfor a property like this.
You know,there's a million things like that.
That just saves so much timethat can just be automated.
Right?
Everything in your business that's mundanecan be automated at this point.
(31:57):
Yeah.
So those are a few basics.
There's a lot more that we do.
But, generally that's how it works.
So is that the same way with with images.
So it's just predicting the next pixelthat's beside it, or does
it look at as a whole or.
Yeah, there's
there's a few different ways in it dependson the kind of model that you're using.
(32:18):
Okay.
So there's a class of modelsthat are really popular.
So you're talking about like you know,
generating a Barbiekind of background, right.
So what's going to happen in that case
is it's called diffusion.
And basically it's just going to run
denoising on the imagewhere to pretend that,
(32:41):
you know, you had your original imageand then you put a ton of noise over it.
And the model is taskedwith getting rid of that noise
and uncovering what that image should looklike given the prompt that you gave it.
So it's trying to predict,you know, what that might look like,
if it's guessing whatthose pixels look like.
And that sounds crazy.
But when you have a modelthat's trained on millions of images
(33:04):
that knows what Barbie isbecause it's basically
trained on image of Barbieand then prompt Barbie,
then when it's trying to predictwhat those pixels are, it's just seen it
so many times, it has so many repswith that that it can guess.
Now that's crazy. Yeah.
But it'll also hallucinate crazy stuff,which we can't have in real estate
(33:26):
photo editing, which is what makes itsuch a uniquely challenging problem, is
you can't leverage any of the open sourceor openly available to the public.
Models like ChatGPT that doessuch a great job generating new things.
It's so impressive.
But all that stuff is not real.
And when you're editing a photo,it needs to look exactly like the house.
(33:51):
Just better.
But nothing that's not there,which presents a pretty hard problem.
intresting
let me ask then, kind of a,
I'll play devil's advocate
is the model to the pointwhere it doesn't make any mistakes.
Or if a mistake slipsthrough someone's photo
that they've submitted for autoHDRto to to edit, is there a process to,
(34:15):
to correct that if, if the model happensto hallucinate something?
That's a great question.
So, if you get a photo from us,a photo like blue sky, no clouds.
There is zero hallucinations, right?
Like based on the training processand the training data, we have it.
There will be zero thingsthat don't exist in reality there.
(34:38):
Now, when you startgetting to post-processing
steps like if you want clouds generated,
then you're going to start running into,yeah, we are generating, you know,
we're not like an editing team copypasting skies with the same daytime sky.
We are generating clouds to try and match
the vibe of that photoand that angle in the same theme.
(34:59):
So they all look like the same day.
But when you're generating things, that'swhen you can start to get things that are
not there in reality.
Now, of course, in autoHDRyou can always toggle off
and remove the cloudsand you're back to square one.
Same thing though, you know,if we are automatically
detecting and removing cameras, well,something's got to go
(35:20):
where that camera was likea general kind of thing.
So it has to be invented.
It has to be something that wasn't there.
So we will do our best to do that, butwill always also provide the optionality
to say, okay, toggle that off.
It puts something therethat does not look convincing.
Put it back to how it was.
That's the core output okay.
(35:41):
So there are tweaks that the end usercan can input to correct.
Yeah.
And so the so say that that same idea Matt
where the image comes back and
we see that there's somethingthat's not expected.
It's not that the modelI mean the model never screws up
(36:02):
because it just does what it knows.
I mean, that's kind of the samewithin a normal algorithm.
It's just doing what it knows.
Is there any, I guess it going to do itevery time or how are you guys combating
that is it's learning is what is learningmean like it's it's getting better.
I know that.
And it's only going to get better
(36:23):
I guess it's another question.
And Craig, we're in the same era of age.
So I, us me as my old man.
Question is like how does it learn?
I just I guess I just don't get that.
Yeah, it's a good question.
A lot of people think that every timethey upload
photos to the platform, it's learning.
(36:44):
But the more that's a misconceptionbecause we don't just need the raw photo,
we need a final edited phototo be able to learn.
Right?
Because just learning, just getting a rawphoto doesn't really teach us anything.
A perfect
humanedited photo is what can teach the model.
(37:04):
Here'swhat a perfect edited photo looks like.
Okay, so it's not okay. It's learning.
Whenever we accumulate, you know,all of our data sets are proprietary.
We accumulate them.
We hire the apps,I screen, 200 photo editing teams
all with the same set of photosand found the absolute best of the best.
We build our training set off of that,
(37:27):
and it's a massive set of, of photosthat are edited
andQC by our QC team at Luxury Vision
to be the best of the best,and it's trained on those.
So basically it gets betterevery time we get more data.
And then we rerun a training training run.
(37:47):
But not every time that raws are uploadedto the platform.
Yeah, okay.
That makes sense.
It it needs to know that there wasa problem, but it needs to know what the.
So it needs to know what the solution was.
Okay, that makes sense then. Yeah.
Yeah.
Basically when you have a model
training in
machine learning,you see the prediction from the model,
(38:10):
which is the photo that it generated.
And then you give it the actual photothat the human edited and you say,
oh, you were off by this much.
Adjust your parameters, your weights,your knowledge, basically, of how to edit
a photo by that amount to next time,get a better prediction, get closer.
That's what training is,is iteratively doing that process.
(38:31):
That's crazy.
That is cool.
That is cool.
Well, I mean, it's it's
like I said, we all we've used it.
We're using it with every job now. Wow.
So I'm excited about that.
Maybe let's take a quick pivot and just,
how how much can we simplify this?
Can we just talk about whatthe workflow is.
(38:51):
And I'm happy to try it.
I know you're using the workflow,but if someone and if you want to see this
by the way, head over to autoHDR.com
You can drag and drop photos right thereand you can see the results
if you want free credits.
If you add /Spiro onto that,we'll link that below.
(39:11):
You'll get 30 free credits.
Also, just so you guys know,I want to be transparent.
I get a little kickback with that.
If you don't like me, just take /Spirooff of there and just use auto HDR.
It's fine. I'm not offended.
And also one more thing to clarify is
I don't have any ownership, I’ve been asked this.I don't have any ownership in autoHDR.
We, our real estatemedia company, pays to use autoHDR.
(39:36):
So Matt, I, Matt owns
and so I'm not in the ownershipgroup of autoHDR.
I actually wantedI asked if I could buy in
because I love it so muchbecause I believe in it.
And there they're not looking forI want to not to go any deeper, but
Matt's got a great thing going,so we're excited.
We're excited to push it anyways.
(39:57):
I like to invest in things we use, butI'm connected because, our company uses it
and we're invested in and we're investingtime in it and we're seeing the results.
So I have no ownership.
Just to be transparent.
I do get a kickback if you use that link.
So let's fast forward there.
And I probably useway too many words to say that.
So sorry y'all, but you know me. Hey Todd,
(40:18):
there's AI that could
probably help you summarizethose thoughts a little bit.
Craig. And you, can you do that?
Yes, please.
Somebody AI help me or somebodygive me some help there.
Coffee's a bad thing now, but okay,so let's say you've done that
and you're like, yeah,I think these results are good.
And I guess let me take one more tangentand I'll take 30s here.
(40:40):
If youthis is what you're probably going to do.
You're going to take raw imagesfrom today or yesterday or from some time.
You're going to find a big house.
You're going to dragand drop them into auto HDR.
You're going to wait about 30 minutes.
You're going to get an emailthat says, here is everything.
And by the way,you don't have to pay for that.
You're going to log in autoHDR.
(41:01):
You'll go to your listingsand it will be there so you can view them
without paying for them,which is fabulous.
So there's there's no risk to you.
You're going to do a screen by screen.
You're going to put your editor on theleft side and autoHDR on the right side,
and you're going to click through image
1 to 3 and you're goingto look at each one, okay.
(41:23):
And then what you're going to do
is you're going to geta little closer to the screen,
and then you're going to get a magnifyingglass out, you're going to zoom in,
and then you're going to startlooking at each pixel.
And I want to please tell you
don't even go to step two.
If you sit back in your chairand you have them side by side
(41:44):
and you're flipping throughand you're like, yeah, this is like,
this is like the same thing or better,please don't go any further.
Your left brain will tell you
that you need to find some little thingthat's different.
And I can tell you that you will alwaysfind differences good and bad.
We have found differencesand photo editors for the last 21 years.
(42:04):
Okay, this is just a new tool for you.
Please don't obsess over the output.
The output is fabulous.
I want use it on 60, 80, 90 jobsa day at Wow.
Okay, so I just want I know you're goingto say no, but my market's different.
I would like to
politely
disagree that there's bigger thingsto focus on.
(42:26):
Again, the focus ishow can you move your business along
and not how can I make my photos5 10% better?
No. The bigger ideais that you got him back
in 30 minutes, that you've streamlined it,that every day of the week it works.
That you never have an editorthat calls off.
You never have an editorthat doesn't understand what you want.
You ultimately control same dayturnaround, anything that you want to do.
(42:49):
You have this new toolthat you can leverage.
So I'm sorry, that's my piece.
I've heard it a lot where I've seenyou guys and I appreciate it.
I've been there, done that.
You as a business owner owe it to yourselfto compare and say, can I use this?
I would say, please just load themand send them to your clients
and get feedback.
If your client has something to say,they always will.
(43:10):
They did about your human.They did about your editors. Right now.
Just show them how good you are
at flexing your muscle of customer serviceand fixing something for them.
And I think quality
is extremely important and that's whywe hyper focus on it every day.
But if you're a real estate photographerin 2025,
it's an incredibly competitive,almost commoditized market.
(43:33):
And you have to decide if you are tryingto be an artist or a business owner.
Yeah.
And automate and systemize your businessor obsess over every detail.
And just like an editor, you know,there can always be a paint color
that's wrong and that your clientis going to disagree with.
But ultimately you have to decide,do I want to be able to automate this?
(43:57):
Have photos back in 30 minutesat 30 to 50% lower costs?
Or am I going to take this hands onapproach that I've been doing right?
And so we're seeing a lot of businesseswho have been doing this for a decade
plus in their local market,
who are finally ableto get a competitive edge because they've
(44:18):
they've maxed out every lever of growthand automation at this point.
They've negotiated their humanediting team down to the lowest price
per photothat that team can profitably do.
They've systemizeas much as they possibly can,
but there's no more leverthat they can pull except for price.
And that's not good for anyone.
(44:39):
And so the there's finally anew breakthrough for these big businesses.
And I'll tell you, this workflow that I'mseeing, which is kind of a game changer.
And it's allowing these photography
businessesto deliver within one hour of shooting.
So this is crazy.
There are teams that do
30, 40 shoots a day with usthat shoot the photos.
(45:02):
They shoot them in Jpeg and onsite.
They have this little SD card adapter.
They plug it into their phoneand they upload the photos
as they're leaving the shoot,going to the next appointment.
By the timethey're at the next appointment.
Those photos are doneand edited by auto HDR.
Ready to go.
Their QC team is looking over the photos,
(45:25):
making any adjustments,requesting the virtual Twilight,
doing an item, removal whatever's neededand then sending it out an hour later.
And so now these companies can take moremarket share, differentiate more
because it's literally impossiblefor any of their competitors
to even come close because they'rerelying on a human team. So
it's just
(45:46):
a good way if you want to be ableto get ahead, to start to have another
level in your business, as well as teamsreally doing it at scale like that.
There are some businesses that we've saved
that this year are going to save over$100,000 in editing,
because they've gotten downnow to $0.40 a photo,
some teams as low as $0.36at the very lowest here.
(46:08):
And so that also is giving them profitthat they can reinvest
back into their businessfor business development growth
or, you know,just put back in their pocket.
Yeah. Yeah I love that Matt.
Let's let's talk through.
So let's
say it I mean, I love the idea of puttingthat adapter in and getting them
(46:30):
uploaded to the, to the, to you guysright away and then coming back.
Let's say that someone's going to stickwith the delivery they're with right now.
Just hey we're going to do next daynext business or next day.
And they're going to upload
when they get back to their computer.
What is the flow look like for that?
And let's assumethat they're a Spiro user.
(46:52):
How will all of that work?
Yeah.
So if you're a Spiro user,
you actually don't needto change anything.
That's what you know, we've worked hard.
You know,you and I and William in our development
team have worked hard to achieveis that you really just need to toggle
on a switch in your integrationspage in Spiro,
(47:15):
and then assign the servicesthat you want autoHDR to edit.
Because,
you know, I'll describewhat it looked like for my business
before autoHDR,
and this is actually whywe jumped on Spiro
is because you made this automationwhere the second to that a photographer
hit done on site, it created the folderand notified the editor.
(47:38):
Hey, here's the raw photos folder.
Here's the final photos folder.
It auto importsthe edited images to the listing gallery.
That's automated, right?
It saves you all the back and forth,
telling the editor it's ready to go,importing it, downloading it all that.
But we've basically just replacedthe editor step with autoHDR.
So youif you're shooting or your photographers
that are shooting for you, they had doneand their photographer portal,
(48:02):
that folder gets spun up in Dropboxjust like before.
Same naming and everything.
And you just upload.
And at that point, Spiro, if you'veconnected through the integration,
they hand off those photos to us.
We do our thing and we edit them.
We send them back and they will landin your listing page in Spiro.
But they'll also still go to the autoHDRlisting page so you can monitor,
(48:26):
there's like little progress bar,like a pizza delivery tracker.
And so you can see, like, where are we at?
Are we, you know, aligning the photos?
Are we doing window poles?Are we removing cameras?
Which step?
And then, you can also still do itemremoval, virtual
Twilight, whatever you need in autoHDR.
But everything will still be,you know, imported automatically to Spiro.
(48:47):
Yeah. Yeah.
No, that's that's so that's so cool.
And, just as another note,you also have those images in your Dropbox
folder as well.
So you're going to get those images,you know, if you're using that for backup
you're going to get them in every placeso that it's convenient for you.
And then what we're doing at our companyis we're just doing a QC
like we've always done our QC teamsgoing through them on the property
(49:11):
website, scanning through themif it adjustments needed, if a rearrange
or if a deletes needed they're doing thatthey get to the last image.
They save any changes upload anything newif they're changing something
and then they deliver.
And that is literallyall that's the process.
You're you're dragging and dropping.
(49:33):
All of the maneuvering of the filesis done for you.
You're looking at the property websiteand you're clicking deliver.
I mean, I think that's pretty cool.
And Craig, I think you saw him.
Yeah. Fully automated.
CraigI think you saw him for the first time.
I mean, when you look at that now
from the brains of not only a photographerbut from business development. Wow.
Which, you know, it's important.
(49:54):
You gotta love what you sell.
And we've given the same imagefor a lot of years.
As you look at these thingsthat are coming off,
if you look at these imagesthat we're sending out now,
just what your honest gut like,no holds barred.
Just honestly,what do you think of them? Yeah.
So the first time well, I was looking
at some images,that I just shot, two days ago.
(50:17):
And I know we're run through autoHDRand the first thing,
it popped out at me, just like you saidMatt was, was the window pulls.
I thought this was our Lux editing,
and I'm like, I didn't that they didn'torder Lux editing on this.
Oh. It's autoHDR.
There's a marked marked difference.
(50:38):
And yeah, but the colors, the clarity.
Matt. It looks fantastic.
Now I have run across
a couple of things that I sent backto our support team just to double check
because there was a few small issues,
but it's nothing that a QC teamcan't fix very quickly.
(50:59):
And, you know, it's still relatively young
that this whole AI thingand like we've all discussed it,
it will continue to learn as it seeswhat a perfect output is.
And it's just going to get better.
Todd, I think you said it
now in our meeting this morning,that the photos that we that
we're looking at this morning,that it's the worst it will ever be,
(51:22):
which was an interesting wayof putting it.
And I thought that's, that'sthat's pretty cool.
That's pretty cool. So it is.
Yeah AI photo editing is the worstit will ever be right now.
And we do.
You know,
we don't necessarily send out an email,but we do an update pretty much every day.
So whether that's somethingplatform related, quality related,
(51:45):
we're always looking atwhat's the biggest quality bottleneck.
And then just trying to get rid of it.
And so yeah, right now you should
I mean,even if we have 100% grade quality,
no issues ever,
you're still going to have a QC processand you should write
what if your photographer didn'tmove a trash bin or you know, there's
someone sitting in a chair in the livingroom, you still need to have,
(52:08):
a set of eyes on that
at least quick before deliveryor a cat sitting on the back of the couch,
which I did not seewhen I stamped the anyway.
Sorry. Yeah, right.
Did that get flagged, Craig,or did you saw that?
No, I saw it after the fact. Okay.
My heart drops like, oh, crud,I just hit that one off the gallery.
(52:29):
But yeah.
And then you can useauto remove for that one.
But there's always going to be a QC step.
And so the thingsthat you have to look out for with AI are
just different than what you look out forwith the human editing team.
So, you know, a weird cloud generation,the human editing team
is not going to mess that up.
But I might, whereas maybe
(52:51):
AI is going to be way more consistenton lighting and coloring and all that,
because it's got the same trainingin weights, in understanding of editing.
So a human editing team, thoughmight be inconsistent with that.
And so it's just different things.
And you know,over time will read that out.
Yeah.
So I always love the goalof fully automating anything.
And if you want to set it up in Spiro,if you want to see where it's at,
(53:14):
it's very simple to do.
Go to settings then integrations.
Click external editors andyou have an autoHDR button right there.
Click it, follow the prompts,
and then all you have to do is check markthe services that need photo editing.
We literally create the task for you.
You'll be good to go.
So we have a knowledge basearticle guide as well.
Just search autoHDR.
(53:35):
I did a video and then a step by step.
So we want to make it very simplefor you to get set up and to streamline
all of your photo editing.
Matt, just switching a couple,
switching gears here againwith, yeah, some things that that we saw
with our companyand some things that you put in that,
that we really love and alland other users love as well.
(53:55):
But if a, if someone is going to drag
and drop some photos a day and say
as it from a global standpoint,the whole set maybe isn't as contrasty
as they want, or maybe they want thema little bit warmer or cooler or whatever.
Some tones may be.
Can the system accommodate that?
Yeah.
So we know that, everyonegenerally is looking for that standard
(54:20):
look, but has a little bit of a stylepreference,
whether that comes to contrastor white balance.
Some people like it cooler,
some people like a warmer,some people like it just crazy vibrant.
Right.
And we want to be ableto accommodate all of that.
And so if you go to auto hdr.com/account,
we have a bunch of different stylesettings.
(54:40):
And that includes the white balance,the vibrance, the contrast.
And if you slide thosethat would be saved, permanently.
And will apply to all of your shootsgoing forward.
And then on a more granular,granular level, we have, gallery,
when you're looking at your photos,it's you, your quality control team.
(55:01):
They can do little adjustments and save itright there instead of having to open up
Lightroom or Photoshop.
And there's also things like Auto Remove,which is our item removal tool,
where someone without any Photoshopskills or technical
skills can just circle an itemand remove it in 20 or 30s
as well as auto fill
(55:22):
Yeah, that'swhat I've tried. Both. That's pretty.
What can you fill right now?
well,you can certainly try and push the limits,
but what it can confidently do right nowis like fire in the fireplace.
Okay. Yeah.
A flower bouquet on a counter,something where it's
a small and straightforward task.
(55:43):
I have tried to push the limits of itand do,
like virtual staging, for example,and sometimes it can achieve that.
But that's not necessarilywhat it's meant to do.
It's meant for small things, right?
You could add an image on a TV screen,it's going to look okay,
but really fire in the fireplace,flower bouquet, small staging things.
It's it's quite good atand that's what it's designed for.
(56:05):
We also have the virtual Twilight buttonin the gallery.
So if you want to do a day to dusk edit,you can click that and
it'll start processing.
Cool.
And if you want to try that, once you seeyour final images, click on one of them.
And in that modal thereyou will have those options
to make those adjustments turn off cloudsMatt mentioned that earlier.
(56:27):
So all that's in there play with it.
And again like I don't want thisto come off as a hard sales pitch.
I mean we use it at our company.
I wantI want suggest you guys use something.
And again,
we've looked at companies for years,but it's not going to cost you anything.
Like just go try it.
I think it's worth your timeto see what the option is out there.
we don't want anyoneto be charged for outputs they can't use.
(56:50):
And so we've employed that you know,we have it.
So you only pay for whatyou download right.
If you get back results.
And for whatever reason,they weren't grouped right or the sky
mask wasn't perfect.
Any reason likewe don't want you to pay for bad outputs
so you don't get charged,you only pay for what you download,
and you don't even need credits to uploadand see the quality, right?
(57:11):
So it is in that sense risk free.
We want like we wouldn't,I would not want you to overnight say,
hey, I'm done using an editorand I'm replacing it with AI
for the sake of your systemsand like trying it and making sure
the quality is what you need.
And so we see these, we seepeople do like ten, 20 test shoots,
(57:32):
and actually go and they'll,
they will download itand send it to their agents
before fully switching overbecause you showed the confidence,
in the systems to be able to support youbefore, just like jumping ship overnight.
Yeah. Yeah for sure.
I think that again connects back to that.
You just understand the community becauseyou are a real estate photographer.
You know, you wenthey you want to do that to your clients.
(57:53):
So love that.
Right.
You know looking looking down the roadwhat's I always love.
Like what's the roadmap look like.What are you guys thinking about? What?
What might be coming or what is coming?
Can you share anything?
Yeah, we think about a lot of stuffand if so much cool things we can work on.
But like we talked about, focus is soimportant in our focus is creating images
(58:17):
that are as good as the best human editoror better with time.
And so we want to offerto real estate photographers
absolutely everythingrevolving around the photo shoot.
So we've already donevirtual twilights, item removal.
You can use autofillto do fire in the fireplace, but something
that we're going to introduce with timeis automatic fire in the fireplace.
(58:41):
So those style settings don't.
Those style settings won't stopat brightness vibrance contrast.
We're going to introduce a toggle, whereif you toggle that on fireplaces
will be automatically detectedand have fire add to them.
Right
now we have camera removalthat is automated.
We're working to get that hit ratehigher and higher and higher.
(59:03):
As well as another thingthat's going to come down the line
that's been highly requested is
realtors signs and the lawnsbeing automatically detected and replaced.
Another thingthat's going to be a profile setting.
Do you want to scanning for thatand removing that.
Again like I said,anything that you need, right.
Anything that I can think ofin my business
(59:24):
I've ever been askedfor, we're going to provide.
So another sneak peek,
just like you have that virtualTwilight button in the gallery,
you can expect a Green lawn buttonfor your post-processing,
where you'll be able to go through imagesand if it's a dead lawn,
hit a button in 30s or less, have itreplaced with a beautiful green lawn,
(59:45):
and we're not going to have itwhere you do that one at a time.
We're working on it so you can
select all of the ones in the gallerythat you want, then hit one button
and have all of them in parallel editedand get that back in 30s.
So that's a little sneak peek,and we'll just keep going from there.
Yeah.
That's amazing, I love that.
And maybe along with some of those things,
(01:00:07):
we can you know, I think about
options on an agent level.
So does this agentwant something different?
Do they want I know we have some agentsthat never want fire in the fireplace,
because when you put firein the fireplace, you are
a buyer is assuming that that fire place
(01:00:28):
actually can hold fire or does work.
So I know we havesome agents have been burnt by before
because through inspectionit came up that the fireplace, the gas
fireplace actually doesn't work,but our photos had fire in them.
So, you know, we have notes on that agent,but maybe we could even build
some of that in the Spiro mat.
We're on an agent level,you're saying? Yes, add fire.
(01:00:50):
Don't add fire or yes, add
this image, add this image to TVsor whatever the preferences are.
But I think that's the further automationas to where like, hey,
just set it one time,or maybe we let the agents do it.
I don't know, there's some cool stuffthat we could do.
Yeah.
When booking like, you could have it.
This would be pure automation.
When booking in the add ons,if they add virtual Twilight,
(01:01:12):
if they add green lawn replacementfire in the fireplace, that could be
just extra margin that the real estatephotography company is getting.
And then we'll have we'll knowthat parameter by default when we go
to process that shoot and just do it fullyautomated without you.
Again, we're trying to eliminateall the back and forth.
And so that can just be one more steptowards that.
(01:01:33):
Yeah. Now that's some cool stuff.
Well Matt,it's been a pleasure to talk today.
Thank you for the insight. The history.
If someone has a question againtell us how can they try this system.
How could they reach out to you?
If you need anything
autoHDR.com,drag and drop box, take,
(01:01:53):
your most recent shoot,the last few shoots, try it out.
We recommend for best results,you can upload any raw file
format fully compatible.
We see no quality difference with JPEGs.
And so for sake of speed shootJpeg, shoot five bracket two EV.
So we have the most dynamic rangeto work with three brackets fine too.
(01:02:15):
But that's just our suggestion.
And just try it out,see what you think and shoot me.
Any questions at Matt@autoHDR.com
We'd love to hear feedback.
There's also a featurerequest board on our website.
If you click contact you'll see it.
So we also have our knowledge base there.
If you're curious about,
seeing the automations more in depth,seeing how you can get the best results.
(01:02:37):
So yeah, I appreciate you having me on.
It's awesome talking to you.
And, thanks for your advice as well.
Like, you've built out a softwarefor real estate photographers,
so having your support and advicewhile I've been building this,
getting ready for the launchlike has been honestly invaluable
because it's someone has done itbefore in the same niche.
So thank you for thatand for the time that you've given to me.
(01:03:00):
Where to kind of.
It's all my pleasure. I'm excited.
What what it's going to allow our company
to do and the turnaround timeand the quality increase and the savings.
You know, this is this is truly a win win.
So thank you for what you've done as well.
Yeah.
We'll just keep growing it,making it better. So.
Yeah. Yeah.Thanks for having for sure today.
Hey. Our pleasure.
(01:03:20):
Well that's going to do it for us today.
If you have any questions againyou can get that on autohdr.com.
If you add a
/Spiro,you're going to get some free credits
when you sign up.
You can also our team at Spiro
as well trained all that integrationon the working.
So if you need us you can alwaysget us in the pink chat bubble.
in Spiro when you're logged in.
So feel free to ask us.
(01:03:40):
We might say,hey, that's an autoHDR question.
We have a good knowledge about itbecause we use it, so we'll
be happy to help as welland then send us feedback.
Please do we want to knowwhat's on your mind, what you're thinking?
We always love feedback.
You can get me at hello@spiro.media
or just ask for me in the pink chat bubbleand the team will tag me.
(01:04:01):
And that's feedback about autoHDR,anything about Spiro
or what you'd like to see coming up.
So we always love to hearfrom all of you out there.
All right
everyone, hey, it's picking up in the busyseason.
So, you know, please focus on those thingsthat are going to move your business
the furthest along.
You're going to, you know, feel extra busynow as those shoots pick up.
(01:04:22):
But please find time to take a breathand enjoy the blessings that we should be
thankful for. We'll see you all next week.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.