December 17, 2025 • 48 mins
Colleen Kydd, co-owner of Three Palms Media joins Todd & Craig this episode to talk about the talk she gave at the REPP 2025 Conference. Her presentation was on "Your Impact as an Owner". Have you ever considered the impact you have on other people's lives as a business owner? Or considered how you might have more impact as an owner? Listen in for some great thoughts and insights from Colleen!
Check out her slides from the REPP 2025 Conference at: https://mailchi.mp/threepalmsmedia/three-palms-media-links
And if you're a woman looking to connect with other women in the Real Estate Media Industry, check out the Facebook group mentioned in the podcast at: https://www.facebook.com/share/g/1APREPMHtF/
Want to connect with Colleen? Check out her social accounts at:
Instagram: @ItsColleenKydd @ThreePalmsMedia
YouTube: @ItsColleenKydd
Chapter Timestamps:
0:00 Episode Open
02:09 Spiro Updates
04:33 Spiro Sync Event Info
05:22 Colleen Kydd - Your Impact
46:22 Episode Wrap-up
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Coming up on this episodeof The Spiro podcast.
(00:04):
And the whole purpose of itwas how you can, go from doing it
all to delegation and how much delegatingyou truly can do with virtual assistants.
(00:28):
Hi and welcome to the Spiro Podcast,managing your real estate, photography
and Videography Business.
Spiro is a software platform.
We've designed it from the ground upfor you to manage your day to day
real estate media business, and ultimately
we want itto help you grow and scale as well.
If you're a returning viewer or listener,welcome back.
If you're first time,we are so glad to have you.
(00:50):
The whole idea of this podcastis just to talk about the business
of real estate media.
There are cool,a huge number of great content creators,
in our field for real estate media
that are putting out some fantasticmaterial on the creative side of what
we do as photographers, videographers,visual marketing specialists.
(01:10):
And we encourage youto check out those various channels.
But we like to dive into buildingstrong businesses.
So there's a low down for you.
Welcome back.
With me, each and every weekor most every week, one of us is here.
Todd Kivimaki.
Welcome back.
Todd, owner and founder of, of Spiroand my
my partner in crime, Craig,thank you for that introduction.
(01:32):
I was thinking about that on a nametag photographer, creator, photographer,
a videographer, visualmarketing specialist.
That is.
That is quite a title.
I think it's it describes us well.
So I we might just be overa few too many characters.
Right?
Right.
Or you need magnifying glassesfor the small print that has to go on.
(01:55):
There you go. It's likehave your name written on a grain of rice.
There you go. Yeah, yeah.
I love it, I love it.
Well, Craig, we have an and one ofmy favorite people in the world today.
So inspirational.
And we're going to dive into thatquickly here.
But I do want to give you guysjust a quick update about Spiro.
And we have some incredibleupdates for you that are launching now.
(02:18):
And we've been talking about this.
We talked about this at the conferencesor we announced it at the conferences,
and we feel very strongly that
putting in
easy ways that you can focus on actionsthat actually
change your business from a growthperspective is incredibly important.
(02:40):
So our first CRMfunctions will be in the system
by the time you listen to this.
So you'll want to check outany knowledgebase guides.
We're going
to have lots of training on this,and we're going to be here to support you,
not just to give you the tools,but we're going to allow you to see
when is the last time I called my VIPs?
Do I have follow up set for my VIPs,
(03:03):
for new clients, for past clients?
How many clients haven't ordered with me?
Let me put them right in front of my faceand an easy grid
so that I can set follow up.
We've done this at Wow for many years.
We focus on this.
We have a sales team,and we know that the way
you consistently growyour business is by focusing on it.
(03:26):
So that will be in your system.Please go check it out.
It's there for you. Another thing.
Hey, MerryChristmas, it's free for all of you.
So it's not like try it and thenyou pay for it like it's all in there.
It's part of the system.We hope you enjoy it.
We hope you love it.
We just appreciate all the supportfrom you and the feedback.
So that is in there.
The other nice little thing is we're all
(03:48):
creativesand we have, you know, a visual eye.
The login page for your real tours
has all been redesignedand updated or refreshed.
It looks fabulous.
So that is in there.
You can add your Google reviewsif you want to scroll those on your login
page.
And also if your agentswant to set a password,
(04:09):
they can set a password now so they cankeep the Pin if they want a Pin code.
But if they want a passwordbecause they like to share their login,
there's an account manager.
And I think there's a better wayto do that. But I'm done.
I'm not going to argue with you all.
We're just going to give you the featureto set a password.
I realize sometimes it's easierjust to share a password
so your agents will have all that.So and a few more goodies.
(04:29):
But I won't take any time here.
Okay. Awesome.
Also,before we dive into things, Spiro sync
coming up in January,we want to talk about that real quick.
Yes. Just mark it down on your calendars.
January 22nd and 23rd of 2026.
It's coming quick, y'all.
We would love for you to comeand be our guest there.
Come and join us.
(04:50):
You can find out.
Get a ticket.
Tickets are 199.
Okay so less than 200 bucks Spiro.media.
Click on Spiro sync
our guest today is going to be a speakerand going to lead a session there as well.
We're going to have vendors thereTitus, AutoHDR, Cubicasa.
Cost is going to be there.
So come and see usEli Jones and the fam is going to be there.
(05:13):
So please come hang out.
We're going to plan for 2026and it's going to be a great time.
We're really looking forward to it.
So awesome.
All right.Well, Todd, without further ado,
we just of course like a lot of peoplehave just gotten back
from a couple of conferences in Las Vegas,one of those being the, repp 2025,
(05:34):
conference where there was just,a slew of fantastic speakers,
one of them being our guest today,you know her, you love her, veteran.
Now, we we've conferred uponher veteran status on the Spiro podcast.
Do you want to introduce our guest?
Yeah. I mean, I think you all know her.
We love her.
(05:55):
She. It's amazing what she's donefrom a business standpoint,
but her inspirational standpointand just her ability
to just go towards building relationshipsis truly inspirational for me.
So everybody, welcome to the podcast,Colleen Kydd.
Colleen, welcome.
Hi. So happy to be back.
I'm a veteran I love that term. Yay.
(06:17):
Thank you.
Seasoned seasoned hardcoregone through the trenches with us.
Yeah I love it.
Awesome.
Well Colleen, glad to have you.
Your your presentation at repp2025 was just incredible.
And so we wanted to have you onto kind of do a recap of that.
And another,I don't know when you sleep, but,
(06:41):
another new venture.
Effort.
Really exciting thingthat, you kind of spearheaded here
and have gotten going that we would lovefor you to, to, highlight as well.
But let's just start things offwith your presentation at repp.
What what was the focusand kind of set it up for us.
(07:02):
Yes. So this year at repp, I,you know, one question
I get asked about all the time inmy DMs is VA’s vA’s, how do I hire them?
What do they do?
What can they do?
You know,what do I do if my VA’s doing this or that?
And so, this year I was like, my thisthis is what I'm talking about.
I'm talking about virtualassistants this year. So,
(07:23):
what I did was I wanted to
highlight, like, all the different rolesthat my Vas have on our team.
So I feel like it's, it'ssometimes easy to onboard the Vas,
and you have all these tasksand they're flying around.
But I kind of went throughlike the four titles
that Vas have at my business and the rolesthat are assigned to those titles.
And of course, you hybrid, you know,based on where you're at in your business.
(07:45):
So I really watched through that.
And the whole purpose of itwas how you can, go from doing it
all to delegation and how much delegatingyou truly can do with virtual assistants.
And I was I was actually surprised atthe amount of feedback that I got about,
one, how helpful that was.
People hadn'tkind of thought about it and roles and two,
(08:08):
you know, I really talked aboutjust the impact you can create
as a business owneron your photographers, on your clients.
And specifically for this one,on your virtual assistants,
you know, through just enrichingtheir lives, allowing them opportunities.
And a lot of people really came up to meabout that one.
They were like, you know, I, I felt likemaybe now that I'm a real estate
(08:30):
business owner, I can't create impact.
And you just gave me a lightletting me know that I absolutely can.
Yeah. That's so incredible.
I think that's one thingthat just is so gravitating about you.
Colleen is just this you'rethis master relationship builder,
and you and you don't do it for anythingother than just to help other people.
And it shows. And it's just so phenomenal.
(08:52):
And I think it's important on a team,when you build a team
that like the team feels they are winning.
And sometimes as business owners,
we have to not win so muchand we have to let the team win.
And then and it'sbut it's just it's this contradicting
thought like, oh, let me relate itreal quick to my basketball team.
(09:13):
Like I coach seventh grade basketball
and every seventh graderwants to score points.
And I'm trying
to get into their head right nowthat when they let their teammates score,
we call it like, let your teammates eat.
When your whole teammates eat,you will be fed.
And I think that's just what's so resonateabout what your story is
and how you tell it and how you just
(09:37):
built that culture throughout your team.
Are there.
I know you're just wiredlike this, Colleen, but maybe
are there some things along the waythat you've learned as as hiring Vas?
Maybe let us know how longbecause you haven't been doing this
all for a long time.I mean, I've done this a long time.
I've screw a lot of things up.
You've just done things correct,and you've grown really fast.
(09:57):
But can you give us an idea ofjust like what your experiences are?
I know you have some cool storiesabout what you've done for your Vas, but
maybe you just a little bit of backgroundfor our listeners that might not know
you and then, howthat related into your company.
Yeah.
So I think it's really important to.
So all my Vas are from the Philippinesthat that's where we hire.
(10:18):
Not that you can't hire from anywhereelse, but we hire from the Philippines.
And taking time to really understand,like them and their culture
and how they operateso that you can serve them
so that they can serveyou and your clients.
So, for example, they're a very they're
very kind, like loving, culture.
(10:41):
And they, they have this thing where it'slike they, they like to save face.
They don't want to throw anythingor anybody under the bus.
So they're not really goingto bring conflict directly to you.
It's something that you have to createan environment where they are safe.
They feel safe enoughto really openly express things to you
(11:02):
because you do need to know, you know
what's working well, what's not workingwell, especially when you have multiple
virtual assistants coming togetherwho now have to work together.
So, you know,we have things like I have them,
do they have a weekly team meetingwhere they're doing fun stuff
and they're creating bonds?
And then I am meeting with themeach individually.
I'm meeting with my top vas weekly.
We're doing team meetings so that I cankind of get a pulse on everything.
(11:26):
And I just connect with them one on one.
Like, tell me about your life,about your family.
I understand,
like their destination, their goals,like what actually matters to them.
And then I make sure that I bring thoseup in the one on ones.
And I,
just createa place where they know that I care.
So that's me showing them appreciation,randomly pinging them, randomly,
(11:47):
sending them things, things like that,so that when I do talk to them,
they have this level of respect for me,and I can explain
why it's so important for themto give me feedback.
And I have to ask for it,
like I have to ask for itand let them know that it's helping me.
So then they're like, oh, I'm helpingColleen and she's helped me so much.
(12:07):
Let me actually tell her these things thatI have ideas on that we could do better.
Or, you know, I actually prefer if Inow that we're on autoHDR,
can I, can I change my, hours,you know, and things like that.
Like, that's not something that they'realways going to just bring up.
So I feel like I've done a really good jobat just kind of understanding
(12:29):
what their
what their needs are and giving thema really good environment to relay that.
So that everybody really doesrise together and explaining why it works
like that.
And so now they're better aboutjust like opening up to me.
So I just think taking time to trulyunderstand each person on your team, VA
or not on an individual level,it's like you can't, you don't
(12:50):
I don't play favorites,but I do treat people slightly differently
based on how I know they respondand what they actually care about.
Not everyone's motivated by money.
Not everybody's motivated by,
you know, group shout outs.
Sometimes if they want it one on one.
Like you have to understandhow people tick.
And I think that's been a really keyand facet of my business
(13:15):
in creating the cultureand the environment that we have is I'm
getting to understandeach person individually.
Todd as soon as Colleen said,
relatingto, you know, team members differently
and figuring outwhat makes them tick immediately
I thought about you and the disc profileand things like that.
Can you kind of tie that in?
(13:37):
Yeah.
So I, I for a long time you all like I,
I thought what was important to mewas important to everyone at my company.
And I just really found I'ma really strange individual
because it was not even close to importantanyone else.
And, and, and now I say this with humor,but like you all,
if you're listening to thislike you're different.
(13:59):
Like you're different in a good way,you're all are overachievers.
Like what makes you tick is notwhat makes your employees tick.
And that's waydifferent halfway across the world
to someone in the Philippines or someonein a different part of the country
and different part of the world.Excuse me.
So that's when I started learning aboutfrom a coach to this profile, like what?
(14:22):
What personalities, what,you know, there's love languages
and there's all there's all Enneagram.
There's many different personality test,
but this helps you understandthe way you are,
and then it helps you understandhow your employees and team members are.
And then as everybody starts to understandthat, you begin to be able
(14:42):
to communicate to each other,like for a long time,
Chris Vogue, our sales manager,like he's a D personality.
Well, I'm an IS personality.
So that's means thatI want everybody to be okay
and Chris as a D is going to ask.
It's a it'smore of a dominant personality.
He's going to ask for everything.
(15:02):
I felt bad telling Chris no,but Chris was just doing his job.
He's a sales person.
He's always going to ask for the salewhen I realize this
and I would just tell him no. He's like,okay, no problem.
He would go find another solution.
And it like the weight on my shouldersand the weight on his shoulders
because I would him haul about it.
He would ask me for something.
(15:22):
I'd be like,I don't really want to let Chris down.
And then I just want answer himand I'd hope he forgot about it.
Well, he doesn't forget about it.
I just wasn't doing my job.
So I think if you all outthere are beginning to have employees,
virtual assistants, photographers, admins,whatever it may be,
understandingwhat makes them tick, like Colleen said.
(15:43):
And then showing that you understand themby your actions.
That's another thing I screwed up fora lot of years, is I would listen to them,
but I wouldn't do it then.
And if you don't do it,then you don't listen to them.
It's something as simple as,
like Colleen said, like,I'm going to give you one on one praise
versus the team praise, because I realizeif I shout you out on the team meeting,
(16:06):
you are going to feela bit embarrassed about that
and you'drather just have a direct message from me.
One of our photographers just, told him.
He said,
you know, something that's differentabout any other place that I've worked.
Is that I've brought things to you all.
Not only have you listened, but you've
you've actually implemented change,and I haven't really seen that before.
(16:29):
And that just happened like two days ago.
And that made me feel really proudbecause I know what he's talking about.
I've worked for people before, and we,we do
genuinely take that into consideration.
And I want to put my team first,because if I'm putting my team first,
I really don't have to worryabout anything else
because then they'll be jazzedto go out there and serve.
(16:49):
My clients and clients talk, and I getmore business and it ends up coming back.
But it really is who I am.
I mean, I do just love people,so that is my strong suit.
And I play,you know, my business to my strengths.
But I think really understanding thatand practicing that for anyone listening,
it really will make your life better.
Colleen, that's so true.
(17:10):
And the thing about it,at least for me, is
at the beginning of changing your mindset,
it doesn't feel like
it should work, likeit just feels like you're.
And I think some of it'sthe culture in 2025,
like it's a me cultureand it's almost like.
(17:31):
And as business owners,we sometimes feel sorry for ourselves.
Like we work all this and weand there is a lot of responsibility.
But what the
team does for you is waymore than you could ever do by yourself.
So you have to let goand you have to let them do.
And then you have to empower them.
So if you're feeling like, hey,
I just don't know, likeI just don't think of my team's there yet.
(17:51):
And they might not be.
But sometimes you have to let your
you have to empower your teamand let them screw up,
and you have to let goand guide them along the way.
And just one other small pointand one to make that,
Colleen said a lot of times was her time.
Your timeas the business owner is so important,
and you might not understand itbecause your time is,
(18:14):
you know, you don't thinkanything different about your time,
but to your employees it is huge.
Remember, I had a coach tell me this
when the Lions out
the play,he can always bite your head off.
Okay.
So and that took that took some like thathit me like
I was thinking like hey I'm fun Todd todayand like in the office.
(18:37):
And it's like, no, wait a minute.
Like you can alwaysyou can change anything
you wantat any second about your business.
So that's always in the backof the minds of your employees head.
So your time is so important.You showed them.
It's just
she gave you such a great insight,like one little ping message randomly
like, I'm going to ping a couple peopletoday,
Colleen on the team that haven't heardfrom me and say thanks for what you do.
(18:58):
Like, I really appreciate itbecause that is such a good tip,
and you won't believehow far that will go with your employees.
Yeah, it it really does.
It does. And it's fun.
It's more funwhen your employees are having a good time
and they want to show up to your companyevents and stuff, because they know
they're going to have a good time and meetgood people,
and they're in a placewhere they feel like they're cared about.
(19:20):
Like we just had our holiday partyand it was it was so much fun. And,
I just I just love it.
And the team told me, they said, you know,we, we, we need to get together more.
And I'm like, we do like, I have droppedthe ball a little bit on that.
Like we got busy and I got busy.
And so it goes back to my time.
I'm like, yes,I need to make more time to do that.
So we are going to do that in 2026.
(19:42):
Colleen, when you make the type of impact on
on your teammembers, your Vas that you do,
you told the storyabout one of your photographers
making a suggestion and you acted on it.
You've created an ownership stakein that person.
They feel part of this business like theythey actually have an ownership stake
in something changeswhen you feel a stake in something,
(20:06):
you feel more responsibility.You're more passionate about it.
So that's I mean, that's huge kudos.
Kudos to your leadership on that.That's awesome.
Yeah.
We all want to belong like everyone wantsto feel like I mean that's like human.
That's the human condition.That's that's wired in us.
So, that that's why I feel so good.
So, Colleen, you mentioned the repp
(20:26):
speech
presentation that you gave,and it was phenomenal for those
that were not there, would you mindsharing you mentioned the four different,
you know, kind of jobdescriptions of the titles you have.
Can you give us an idea of what you havefound works at Three Palms Media with Vas?
Yes, definitely.
So I will go through the titlesthat we have here.
(20:47):
And I started out by reminding everybodythat you're not a real estate photographer
and that you're a business owner,
and when you build a business like you,you need to do it with others.
So you do need to delegatebecause it will allow you more energy to
like, want to want to paying peoplerandomly and things like that.
So it's really important to delegate.
And we've done a great jobwith our VA team of delegating.
(21:10):
So here are kind of the four categoriesthat I break our Vas down into.
So the first one is your like adminor your support specialist.
So this is somebody who is in your inbox,who is in your Cuo or your open phone,
communicatingwith clients on project statuses,
schedulingor adjusting shoots for clients.
Just providing client success,answering questions for clients and really
(21:33):
that liaison between your clientsand your editing team.
Hey, this needs a revision.
Hey, we need to remove this.
And they also like I have my admin VA,
pay invoices, like I don't,I don't know how to Pay our Spiro invoice.
Someone does it. It's not me. So
so having that person who is your clientsuccess.
(21:54):
Now, some people will be like.
I'm scaredthat English isn't their first language.
The more you hire or the higher rate
that you hire, the more Englishthat you can get in the Philippines.
This is why I love the Philippines.
They speak great English like there.
I think it comes frommaybe them being like the only
Christian country over there.
And they were.
It's differentthan like when I'm in Indonesia.
(22:16):
I've been all over Southeast Asia.
So it's just it's just different.
Like you're in Indonesia or you're inVietnam and no one really speaks English.
You go to the Philippinesand they all know who, like,
they can name, like all of our presidents.
Like, I don't even know that.
So they think there's no like literally
that happened to mewhen I was in the Philippines.
This guy, this little boy was like,I can name all your presidents.
(22:36):
I'm like, I, I don't even knowwho rules your country or how it works.
I feel so, so stupid right now.
But they they take a lot of pridein learning English
and it really affords thema lot of opportunities.
So they are great at it.
We have tools like ChatGPT.
You can infuse your brand voiceinto those things, and over
time, the more you coach them on this,the better that they're going to get.
(22:59):
I could not live without this.
Yes, we do have somebody who permanentlyanswers our phone that is stateside.
I I've seen plenty of peopledo it with Vas.
We have so many stateside,but she has an executive admin,
that helps her and all the time.
So our second bucket is are like QCor delivery or delivery specialist.
This is one that everybody knows.
(23:20):
They got to be quality
checking the deliverables, fixingor managing any errors or revisions.
And you know, uploadingand delivering those projects.
And then this is probablythe one I got asked about the most.
It was our social mediaand our marketing manager.
So I don't know,I just got blown up about this.
Like I'm still getting blown upabout this.
So people were interested in this.
(23:40):
But we have a dedicated social mediaand marketing manager on our team.
They were 30 hours a week.
They're creating, scheduling and postingall of our social media content.
They're managing the DMs and our storyreplies.
Communicating leads to our ourour sales and our admin.
And they create newsletters, emailcampaigns, do the engagement on Instagram.
So how we have this work is becausepeople are always like your social media.
(24:04):
So that I'm like, it's it's literallymy Vas, but how we have it working.
And that took time, you know,
getting them to understand thingsthat we like to post.
But I have a slack channel.
It's called social media.
And every Tuesday, my social media managerputs all of the posts
that she's created,as well as the captions in there,
and I go through them all and Ithumbs them up if they're good to go,
(24:26):
or I'll comment in the thread, hey,change this or change that, or,
you know,you change this about a zealotry.
You're not quite understanding.What is it later is.
So I'll change some things like thatand that works really well.
And we have content like bucketsthat when we, when
we're posting she'sthinking about our four content buckets.
Let's see if I can name those offthe top of my head.
(24:46):
One of them is like team cultureatmosphere.
So we'll do a photographer spotlight.
We'll go behind the scenesof our Christmas party that we just had.
The other one is education.
Like here'show you can use your property website.
And Spiro, here's what a,
is. Here's something
about a Zillow tour,like education for realtors.
And then a third one is, like bundlesand features, like, here's the difference
(25:11):
between a standard social media reeland a premium social media reel.
And once a month will ask meand my social media admin will ask my,
admin, what questionsare you getting from clients
that are driving you nuts this this month?
What are they asking the most? Great.
Let's go make content out of thatand then the fourth bucket is,
(25:32):
just something I'm not rememberingright now, but those are the main,
buckets that we do there.Maybe it's promotions.
I think it's like promotions,branding, mini sessions that we have,
things like that.
So, I love our social media manager.
She knew nothing when we hired herbecause we hired her
near the beginning and we trained her up.
But if you, you can either get somebodyand really train them up,
(25:53):
or you can go and hire somebodywith lots of experience, maybe knows
how to do ads, things like that.
We don't do ads. But if we did, I will.
Having my social media managerfigure it out.
And then the fourth bucket here is
either like a, like a head of operationsor your VA manager.
I started to get show me Vas.
It was very difficult for meto be their direct report.
(26:15):
So now we have somebody on our teamwho is that manager.
So he is he is ultimately responsible fordid everything get delivered?
Are he is he meeting one on onewith all of our Vas?
Are their concerns addressed?
He's running different reports and metricsthat help me.
He's investigating new tools.
Like he was the one that investigatedautoHDR before we signed up.
(26:38):
And, you know, trackingtask projects, deadlines, workflows.
And just really, he,he manages all the Vas.
So those are our four bucketsthat we have.
You can kind of mix and match them,of course, especially when you're growing.
But those are the four titles
that we have herethat have worked really well for us.
I have one more question, Todd.
(27:00):
Yeah, it'svery basic question, Colleen, for somebody
that is just starting to think aboutbringing on their first VA or team member,
specifically related to VA,where do you find them?
Like how do you start your search?
Yes. Okay.
So I actually thought you weregoing to ask what's your first hire?
And I'm going to answer thatbecause I feel like it's important
(27:21):
when it's like, sure.
So it really depends.
Like what's the most low hangingfruit for you?
I would say it should be QClike first hire somebody in QC
if they can hybrid into adminand you kind of have that hybrid role
until they get really busyand then you can be like okay
you're just QCand now you're just admin and hire two.
That's typicallywhere I'm seeing people start.
(27:44):
Okay.
And then your question was.
Where do you find Vas.
But yeah.
Is there like a central source of your own
nirvana? Yes.
Three places that I find.
Vas number one place that I've usedthe most often is onlinejobs.ph.
(28:05):
This is specifically
a Filipino marketplacefor people looking for virtual assistants.
Second place is I will just go and findFacebook groups that are maybe real estate
photography or photography or real estaterelated or virtual assistants,
and I will post the job in there.
And then the third place, there'shey, current VA, do you know any Vas?
(28:27):
That one works can also sometimesbe tricky.
Just it just depends, you know.
Is it her cousin that I don't know.
That's kind of up to you, right.
But those are the different places.
And here's a key thing that I doto minimize the amount of time
I have to dospending to look for Vas or photographers.
This applies to both.
I am they have to send me a video
(28:48):
answering a handful of questionsto submit to apply for the job.
So when I'm posting in a Facebook group,I'm saying do not DM
me, do not comment,only email me this video.
If they DM me and they comment,they didn't listen.
And I'mreally looking for attention to detail.
So that's a little weed out, tool there.
(29:09):
And I recently discovered, this websitethat someone told me about at the repp
conference called Hirevire.com,which is it's cool.
It's basically like you create a jobposting with like the 3 or 5 questions,
and you can send them that link andit pops up and it records them for you,
because in the past,
(29:29):
I was just having them figure it out,like, send me a video from your phone,
do a loom, like whateveryou got to do to get me a video,
but actually like this hirevirebecause I can be like, boom.
Like nowwhen I'm hiring for photographers,
as long as resume looks good,they answer the indeed questions
link, link, linklike and whoever actually responds
and completesthat one way video interview.
(29:49):
That is who I'm you know, basing my okay,who am I going to further discuss with.
That is such great insight.
I love the idea of doing thatand just compacting your time.
It just does.
So much like if you ask them for a videoand they don't send it,
do you think they're goingto follow your instructions
when you're asking them to QC photos orrespond to emails like it's just so smart.
(30:11):
It's a way to really maximize your time?
Yeah.
You want one point.
Yeah. Yeah. Because you get 100.
I mean you could potentially get thousandsof I mean you could get a lot of people.
I mean, if you think about think aboutthe last time you all apply for a job
or for looking for a job,you can apply for a lot of jobs
(30:31):
to the pointthat you forget what you applied to.
So if someone takes the time to goand do that, read about your company,
read the instructions,then record the videos.
It just shows that they'rethat much more serious.
Also, if they've read your description,they're understanding your company
culture,what you do, how their past skills
relate to what you might need, and thenhopefully they're going to answer it
(30:55):
with that in mind and they're going to tiein some of those things.
So that is an incredible time saver.
you know, one thing
that I kind of wrapped up in thethe speech at repp was,
just going back to how, like, doing itall, the delegating it all
and the backdrop of my allmy slides with my trip to Italy.
(31:17):
And Tim and I were able to go to Italyfor a month in September.
No slack. No, like I didn't do.
We didn't talk to them.
The team really held it down,and I talked about how that was a dream
come true for Tim,and I, like my parents, were there.
We got to go to Italy for a whole monthand drink like Italian rosé.
And it was amazing.
But, you know, our dreams have come true.
(31:38):
But so have my Vas and my team members.
And so I had this slidewhere I talked about how, you know,
one of my Vas opened their internet cafethis year.
They were able to do that with earningsthat they got.
And now she's employing her sister.
Another one bought a house that he's goingto be completely rehabilitating inside.
And and now my third Vas, she's expressedhow happy she is that she's able
(32:00):
to stay at home on her like farm and workat night, but homeschool her kids.
And how that's a dream come true for her.
And then our other one, Feby,she's my longest standing one.
People have heard me talk about her,but Feby,
she's been able to make so many of herdreams come true through this.
She's gotten on a planefor the first time.
She's traveled for the first time.She really wanted to travel.
(32:21):
She really wanted to go to the TaylorSwifts tour and see the Eras tour.
We sent her to Singapore, we got herto that tour and she was so excited.
So it's like we're everybody'sdreams are coming true.
It's it's not just mine.
And I think that's where the impactreally hit everyone in the audience.
You're like,
wow, I have the ability to really changepeople's lives and not just your Vas.
My photographers too.
But you know,we're not talking about them today.
(32:43):
So it really isit made me emotional on stage because
the business is elevating everybody.
And I'm like, that is so freaking cool.
It is.
And Colleen, remind the
listenershow long you've been in business.
We just celebrated our third anniversary.
Three years in like, like October.
(33:06):
So we're in three years.
Incredible.
I know that is, so incrediblewhat you've done in three years.
It's it's magnificent.
Yeah. Congratulations on that.
It’s been a lot of fun.
It's been a lot of a lot of hard work.
A lot of hard work. This wall.
No, I know, but
I feel like sometimes people are like,oh, you just make it seem so easy.
(33:29):
I it's I apologize.
It's it's not easy, but it is funand it is rewarding.
And when you bring teammatesalong the way, it it is a lot easier.
But you know, it's it's a lot of workand we love it.
And it's been great.
Yeah.
One thing that I think is a superpowerthat I've seen you guys over
these years, Colleen,is that you guys set goals and you focus
(33:51):
and you are focusedon taking care of your people.
You're focused on these processes.
You're focused on doing these thingsa lot of times.
And just one quick point
I want to make when you were telling usabout the four buckets of social media,
you're like in the fourthis I forget it right now.
It's like, there might be this one thing,but I, I that's so important
as a business owner that you can't owneverything at your business.
(34:15):
At one point, Colleen knew it.
She put her stamp of approval on itand she measures it,
I can tell you throughout the year, andit will be changed at the correct time.
When it comes to measure it,you can't keep it on your head.
A coach I'm big on time tracking.
We've done many podcasts on a coachtaught this to me,
and you need to move updifferent columns of hourly wages
(34:40):
and I won't go into it now,but if you are so focused
on these low levels, likewhat are the four buckets of these items?
It's like, no, wait a minute, I'mlooking at how I can change lives, impact
our team,how we can grow to where we need to go.
I know that on my team, someone knows thislike the back of their hand.
They're thinking about how to improve it.
(35:01):
So I just that's such a good signas a good business owner of like,
I don't know everything,but I know somebody on
the team knows that,and I know that I measure it at some.
I know I measure it at this pointin the year and we look at it.
But right now
I'm focused on these bigger thingsthat are helping my business grow larger.
Yeah, that's so true.
(35:21):
That actually came up a lotat the conference,
because I talked to a lot of peopleand a lot of people ask me questions,
and I was like, I don't know.
And they were always like,
wow, I want to get to that placebecause it's only so cute.
I'm like, I don't know what's the setting?
I'm like, I don't know just how.
What's your process for autoHDR
I’m like,I don't know, like I just don't know.
(35:43):
Like other people on my team know that.
I'm like, okay,I did delegate like I have.
I'm not just saying this like, yes,that has been a really important part.
Is really delegating.
You know, all of that out in my team
members have made so many mistakes,you know, not as many as me, obviously,
but they've made so many mistakesbecause I'm letting them do things,
and I need them to make the mistakes,because when they make the mistakes,
(36:05):
that means they're trying.
They're out there, they're learning,
and they're not typically going to makethose mistakes again going forward.
Such good advice.
Yeah.
But you know, Colleen,I want to shift gears a little bit
because there's something else that I know
is a huge passion of yoursthat has been growing lately.
By by letting those thingsgo on, delegating those things, it's
(36:27):
freeing your energy up for other passions,
one of which kind of startedcoalescing at repp.
So I kind ofwant to let you just run with that.
What what's going on with this, thisnew movement, that we're hearing about.
There's a movement, Craig.
There's a new movement.
It is,
(36:49):
I don't know.
I didn't know how else to set this up, but
I had so many women come up to meat the repp conference
and just talk about like,oh, this is so cool.
Like, I relate to you in this way.
And in our conversations,they're just different.
They're they're different.
They canthey can be different between women.
(37:11):
We're just women.And that's that's how we are.
And I got a lot of,
like a
business owner as a women,a woman and all these things.
And a lot of the conversations like,we need a space
or we need a meetup or somethinglike that.
And I'm like, we do.
And I'm like, this is feels like somethingI, I need and want to do.
So I created a Women in Real EstateMedia Facebook group.
(37:34):
And it is funny because the conversationsin that Facebook group,
they're just different
than the ones in like the repp,you know, Facebook group or whatever.
Like we open up more, we're talking aboutlike the real things that are holding us
back, the real humanthings that are holding us back
or causing us strife,you know, in our life or in our business.
And so it's been a really great placeto connect.
And there's been women in therethat have asked questions
(37:56):
that are like,I wouldn't normally ask this
and the other group,but I feel comfortable asking it here.
And, you know, I this is just by demand.
Like, I wish I could take creditfor this, but, it has been really cool.
And I'm like, wow,we did really need this.
So now I'm thinking about like,what things could we do?
What things could wedo to get the girls together?
And I have a
(38:17):
couple ideas I'd love to do, like,
I'd love to do like a women's retreat,like women in real estate media retreat.
And so this isthis is just in my brain right now.
I have no plans.
I don't know how this works,how it would happen or anything like that,
but like to get us togetherto, like, reset, like, yeah,
we can talk about business,but I'm not going to be like at 2:00.
(38:38):
We're talking about sales.
No, it'd be more like,let's get together and actually reset.
So typically not that men are,
but typically womenare wearing a million different hats.
And if you're business owners, one of them
and you have family, which I don't,I don't have any kids one day that really,
like, let's just get together and reset
(38:59):
for our ourselves and connectwith other people like Craig.
I think you said earlier, like,
or maybe I was on the last podcastI listened to you on about how the
having the numbers in your phone,from the connections
you meet at the repp conference,like nothing is more valuable than that.
And I feel like this is just a place
where it's a step furtherand it's uniquely set to women
(39:20):
coming together and just connectingso that we can pick each other up
throughout the year when we're highor low, all those different things.
So I've got some some cool ideas,but I love any women listening here.
Just search it on Facebook.
It just women in real estate media.
Some cool conversations going over thereand I would love any ideas.
(39:41):
You know, the people need to tell us
what we want and happy to be onesmall part of making that happen.
Very cool.
I'll, I'll I'll search the group out,I won't join, I won't apply to join,
but I'll find the URLand we'll put that in the show notes.
Yeah, that would be greatnot to exclude anybody,
but we were like, I'm all for getting intouch with my feminine side,
(40:02):
but I don't think you you'd want me
there. Just way.
You're the only, I left youso I could go with this.
Craig. I'm just going to.
I'm just going to leave it.
Yeah.
I would like to have fun in the podcastright.
So we can be all professional, but
we got to have fun.
You got to have fun.
(40:23):
So, yeah, I'm excited about it.
But a lot of people are just like, youknow, you're the only, You mean Shannon?
I think the only women on the stagelike giving a keynote.
We did have some other, like,
dynamic women, Rachel and Shannon,that were on a panel, as well.
So, they're just like, yeah,we'd like to hear more from women. So,
Eli has our Eli
saw, like I
(40:43):
posted a story about it or something,and Eli commented, he's like, done
next year because I said we should doa women in Real estate media, you know,
at the rep conference next year.
And he was like done.
And I'm like, all right, it'sthat I won't forget that we're doing that.
Very cool how that was cool.
I love that.
That's so great.
You, and kind of continuing with that,Colleen a of a get together,
(41:06):
you're coming to our get together,you're going to be,
main speaker,and you're in a Galena group as well.
That's Spiro sync.
I mean, we'll find a room for you women.
Aileron at the place, so we should.
I mean, Shannoncan help me with that, for sure,
because Shannon was in on this, like,she was part of the spark
plug here at the.
It's a women in real estate media.
(41:27):
Her and I were chat at the spiro boothafter she gave me my awesome
pink spiro hoodie that I am nowobsessed with that I wear all the time.
I like really big hoodies and my whenShannon when I got that from your booth.
When I got that at the booth,I put it on immediately.
Tim goes, and that's going to beyour new favorite hoodie.
And I was like, yes, it already is.
So but I, I,
(41:49):
I'm so excited to come to Spiro Sync.
Let's do it. Ohio in January.
I can't think of anywhere elsethat I'd rather be, Todd. Yes.
Let's go.
Yes, it's going to be great, Colleen.
You're going to love it.
This the aileron, the campus.
It has real wood burning fireplaces.
I was there two days ago.
We did leadership planning for Spiro,and the fireplaces
(42:11):
were burninglike it's the most fabulous smell.
It's like you're not going to walk outsmelling like a woodsman.
Like it's just a nice little smellat the fires burning.
It's a beautiful facility.Looks out to this lake.
So it's it's going to be cold,but it's going to be a great time.
I'm really looking forward to coming in.
(42:31):
I'm from Ohio so I'm used to it.
But no, I'mI'm excited and I wouldn't miss it.
Todd I'm just wondering what's wrongwith smelling like a woodsman.
I mean, that's kind of well,put down the woodsman.
I mean,
for all the woodsman listening, I.
I don't have a problem with woodsman.
I actually,I chop some wood on my own here.
I, I use a, like a splitter because I,you know, I, I'm not that strong,
(42:53):
this swing ax.
And I don't know whereI'm going with this, Craig.
So I'm just going to stop because it'sjust not adding to the podcast.
I'm the agent of chaosin this episode, evidently.
Okay, let's let's get it back on show.
Our guest of this episode has beenColleen Kydd of Three Palms Media.
You're located. We're in Florida.
Where where exactly are you guys?
(43:13):
Fort Myers, Florida, southwest Florida.
Awesome.
Colleen, thank you so much for joining us.
You are so welcome.
And Craig, if this works, I can give youI have like a link tree
to I'll put that presentationabout the VA's in there.
So and then I also have like retiredguides of like how
(43:36):
like my hiring guidefor how I hire Vas and photographers and,
and some other stuffthat people always ask me for.
So I put them all in this cutelittle link.
So I'm happy to, providethat for you for the show notes.
If that is something that we use,that would be incredible.
Thank you so much for offering thatto the listeners and viewers.
Yeah, yeah, that is great.
Also, Colleen,if listeners are not following you now,
(43:59):
you also have this incredible ability
and knack of just connecting with peoplethrough social media videos.
I love watching your videos.You did like this.
This fitness weight loss journey.
And then you did the tripand you just like.
And then you spoke recentlyat the aspire conference in Columbus.
A really big conference, really big names.
And like, you're documenting all this,I, I've been in your house virtually.
(44:23):
I've seen your house tours.Like how can people follow you?
Because if you are not following Colleen,please do,
because she's just a sourceof light and enjoyment.
And I justI think you all need to follow her.
So how can people follow you? Colleen.
Yes. So they can follow me personally@itsColleenKydd.
(44:43):
I post a lot on thereand then they can follow three Palms Media
@ThreePalmsMedia. But, yeah.
You know, one thing that's been so coolabout starting my real estate
media business for me, it's unlockedthis like world
where I now fully understandthat I can do anything that I want to do.
And I just think that that's really,really cool.
And it's it's continue to bea big stepping stone for me and making
(45:05):
like, other dreams that I have come truethat maybe, like
I didn't always think could come true orI didn't feel comfortable saying out loud,
so I just can't be,you know, more grateful for, you know,
the opportunities that I've been presentedthrough starting my own business.
And then I've been able to kind of
just leverage that confidenceto go out and do other things.
So, yeah, I've got some dreamsthat I want to do and things like that.
(45:27):
And a lot of it really just goes back tothe core of just like creating connection,
bringing people together,making people feel less alone
and letting them know that, you know,they don't.
They can do whatever they want.
Like there'sthere's nothing that they can't do.
So I talk a lot about that.
I'm passionate about that.I talk about it mostly.
So I remember for myself,
and I just happened to share itwith everybody else along the way.
(45:48):
I love that, Colleen.
Thanks for all you do for the community.
You're doing so much for the community.
Such an impact on them.
Thank you for doing that and continuingto add and just give, give, give.
Well, thank you.
Thank you all for having me on.Thank you for everything.
I'm really looking forward to Spiro Sync.Thank.
Like anytime I can get in a roomwith a room
with other peoplewho speak the same language
as me, it's never not been likethe most valuable time that I spent.
(46:11):
So I'm really, really excited about that.
And thank you so muchfor always being so kind and,
having me on.
We're excited to see you.
January. Colleen, thanks for joining us.
All right.
Well, Todd,that's going to wrap things up this week.
Getting close to Christmas here.
Another great guest joining us the week
(46:32):
the following week of that was aoh repp, repp conference speaker.
I'm getting all tongue tied.
I'm just think it's going to work great.
Yeah. I'm so excited.
And then, I'm going to be offthrough the end of the year.
So, Todd and Shannon,I think are going to be, shaking things up
on, future episodes, which is always fun.
(46:55):
So, any parting thoughts?
Todd?
Just such wisdom.
I, I think if you haven't listenedto Colleen on the podcast before, go back
and listen to it. Follow her.
There's so much in thereand there's so much that
we sometimes get caught upas business owners and little things.
And at a 10,000ft view,when you can step outside of that
and see the little thingsare catching you up
(47:16):
and focus on the big things, that'swhere you're going to see those leaps
and your business.
And that's what she's so powerful at doingin her own business, her own life.
Absolutely, absolutely.
All right.
Well,that's going to wrap things up this week.
Thank you so much for taking the timeto, to join us.
Whether you're watching or listening,just make sure you take some time.
I, we wrap the, the, you know,the podcast up every week this way,
(47:40):
but especially this time of year.
Just make sure you take time to bethankful for the blessings in your life.
And make sure you take a breath.
Have a great week. Take care.
Coming up on this episodeof The Spiro podcast.
(00:04):
And the whole purpose of itwas how you can, go from doing it
all to delegation and how much delegatingyou truly can do with virtual assistants.
(00:28):
Hi and welcome to the Spiro Podcast,managing your real estate, photography
and Videography Business.
Spiro is a software platform.
We've designed it from the ground upfor you to manage your day to day
real estate media business, and ultimately
we want itto help you grow and scale as well.
If you're a returning viewer or listener,welcome back.
If you're first time,we are so glad to have you.
(00:50):
The whole idea of this podcastis just to talk about the business
of real estate media.
There are cool,a huge number of great content creators,
in our field for real estate media
that are putting out some fantasticmaterial on the creative side of what
we do as photographers, videographers,visual marketing specialists.
(01:10):
And we encourage youto check out those various channels.
But we like to dive into buildingstrong businesses.
So there's a low down for you.
Welcome back.
With me, each and every weekor most every week, one of us is here.
Todd Kivimaki.
Welcome back.
Todd, owner and founder of, of Spiroand my
my partner in crime, Craig,thank you for that introduction.
(01:32):
I was thinking about that on a nametag photographer, creator, photographer,
a videographer, visualmarketing specialist.
That is.
That is quite a title.
I think it's it describes us well.
So I we might just be overa few too many characters.
Right?
Right.
Or you need magnifying glassesfor the small print that has to go on.
(01:55):
There you go. It's likehave your name written on a grain of rice.
There you go. Yeah, yeah.
I love it, I love it.
Well, Craig, we have an and one ofmy favorite people in the world today.
So inspirational.
And we're going to dive into thatquickly here.
But I do want to give you guysjust a quick update about Spiro.
And we have some incredibleupdates for you that are launching now.
(02:18):
And we've been talking about this.
We talked about this at the conferencesor we announced it at the conferences,
and we feel very strongly that
putting in
easy ways that you can focus on actionsthat actually
change your business from a growthperspective is incredibly important.
(02:40):
So our first CRMfunctions will be in the system
by the time you listen to this.
So you'll want to check outany knowledgebase guides.
We're going
to have lots of training on this,and we're going to be here to support you,
not just to give you the tools,but we're going to allow you to see
when is the last time I called my VIPs?
Do I have follow up set for my VIPs,
(03:03):
for new clients, for past clients?
How many clients haven't ordered with me?
Let me put them right in front of my faceand an easy grid
so that I can set follow up.
We've done this at Wow for many years.
We focus on this.
We have a sales team,and we know that the way
you consistently growyour business is by focusing on it.
(03:26):
So that will be in your system.Please go check it out.
It's there for you. Another thing.
Hey, MerryChristmas, it's free for all of you.
So it's not like try it and thenyou pay for it like it's all in there.
It's part of the system.We hope you enjoy it.
We hope you love it.
We just appreciate all the supportfrom you and the feedback.
So that is in there.
The other nice little thing is we're all
(03:48):
creativesand we have, you know, a visual eye.
The login page for your real tours
has all been redesignedand updated or refreshed.
It looks fabulous.
So that is in there.
You can add your Google reviewsif you want to scroll those on your login
page.
And also if your agentswant to set a password,
(04:09):
they can set a password now so they cankeep the Pin if they want a Pin code.
But if they want a passwordbecause they like to share their login,
there's an account manager.
And I think there's a better wayto do that. But I'm done.
I'm not going to argue with you all.
We're just going to give you the featureto set a password.
I realize sometimes it's easierjust to share a password
so your agents will have all that.So and a few more goodies.
(04:29):
But I won't take any time here.
Okay. Awesome.
Also,before we dive into things, Spiro sync
coming up in January,we want to talk about that real quick.
Yes. Just mark it down on your calendars.
January 22nd and 23rd of 2026.
It's coming quick, y'all.
We would love for you to comeand be our guest there.
Come and join us.
(04:50):
You can find out.
Get a ticket.
Tickets are 199.
Okay so less than 200 bucks Spiro.media.
Click on Spiro sync
our guest today is going to be a speakerand going to lead a session there as well.
We're going to have vendors thereTitus, AutoHDR, Cubicasa.
Cost is going to be there.
So come and see usEli Jones and the fam is going to be there.
(05:13):
So please come hang out.
We're going to plan for 2026and it's going to be a great time.
We're really looking forward to it.
So awesome.
All right.Well, Todd, without further ado,
we just of course like a lot of peoplehave just gotten back
from a couple of conferences in Las Vegas,one of those being the, repp 2025,
(05:34):
conference where there was just,a slew of fantastic speakers,
one of them being our guest today,you know her, you love her, veteran.
Now, we we've conferred uponher veteran status on the Spiro podcast.
Do you want to introduce our guest?
Yeah. I mean, I think you all know her.
We love her.
(05:55):
She. It's amazing what she's donefrom a business standpoint,
but her inspirational standpointand just her ability
to just go towards building relationshipsis truly inspirational for me.
So everybody, welcome to the podcast,Colleen Kydd.
Colleen, welcome.
Hi. So happy to be back.
I'm a veteran I love that term. Yay.
(06:17):
Thank you.
Seasoned seasoned hardcoregone through the trenches with us.
Yeah I love it.
Awesome.
Well Colleen, glad to have you.
Your your presentation at repp2025 was just incredible.
And so we wanted to have you onto kind of do a recap of that.
And another,I don't know when you sleep, but,
(06:41):
another new venture.
Effort.
Really exciting thingthat, you kind of spearheaded here
and have gotten going that we would lovefor you to, to, highlight as well.
But let's just start things offwith your presentation at repp.
What what was the focusand kind of set it up for us.
(07:02):
Yes. So this year at repp, I,you know, one question
I get asked about all the time inmy DMs is VA’s vA’s, how do I hire them?
What do they do?
What can they do?
You know,what do I do if my VA’s doing this or that?
And so, this year I was like, my thisthis is what I'm talking about.
I'm talking about virtualassistants this year. So,
(07:23):
what I did was I wanted to
highlight, like, all the different rolesthat my Vas have on our team.
So I feel like it's, it'ssometimes easy to onboard the Vas,
and you have all these tasksand they're flying around.
But I kind of went throughlike the four titles
that Vas have at my business and the rolesthat are assigned to those titles.
And of course, you hybrid, you know,based on where you're at in your business.
(07:45):
So I really watched through that.
And the whole purpose of itwas how you can, go from doing it
all to delegation and how much delegatingyou truly can do with virtual assistants.
And I was I was actually surprised atthe amount of feedback that I got about,
one, how helpful that was.
People hadn'tkind of thought about it and roles and two,
(08:08):
you know, I really talked aboutjust the impact you can create
as a business owneron your photographers, on your clients.
And specifically for this one,on your virtual assistants,
you know, through just enrichingtheir lives, allowing them opportunities.
And a lot of people really came up to meabout that one.
They were like, you know, I, I felt likemaybe now that I'm a real estate
(08:30):
business owner, I can't create impact.
And you just gave me a lightletting me know that I absolutely can.
Yeah. That's so incredible.
I think that's one thingthat just is so gravitating about you.
Colleen is just this you'rethis master relationship builder,
and you and you don't do it for anythingother than just to help other people.
And it shows. And it's just so phenomenal.
(08:52):
And I think it's important on a team,when you build a team
that like the team feels they are winning.
And sometimes as business owners,
we have to not win so muchand we have to let the team win.
And then and it'sbut it's just it's this contradicting
thought like, oh, let me relate itreal quick to my basketball team.
(09:13):
Like I coach seventh grade basketball
and every seventh graderwants to score points.
And I'm trying
to get into their head right nowthat when they let their teammates score,
we call it like, let your teammates eat.
When your whole teammates eat,you will be fed.
And I think that's just what's so resonateabout what your story is
and how you tell it and how you just
(09:37):
built that culture throughout your team.
Are there.
I know you're just wiredlike this, Colleen, but maybe
are there some things along the waythat you've learned as as hiring Vas?
Maybe let us know how longbecause you haven't been doing this
all for a long time.I mean, I've done this a long time.
I've screw a lot of things up.
You've just done things correct,and you've grown really fast.
(09:57):
But can you give us an idea ofjust like what your experiences are?
I know you have some cool storiesabout what you've done for your Vas, but
maybe you just a little bit of backgroundfor our listeners that might not know
you and then, howthat related into your company.
Yeah.
So I think it's really important to.
So all my Vas are from the Philippinesthat that's where we hire.
(10:18):
Not that you can't hire from anywhereelse, but we hire from the Philippines.
And taking time to really understand,like them and their culture
and how they operateso that you can serve them
so that they can serveyou and your clients.
So, for example, they're a very they're
very kind, like loving, culture.
(10:41):
And they, they have this thing where it'slike they, they like to save face.
They don't want to throw anythingor anybody under the bus.
So they're not really goingto bring conflict directly to you.
It's something that you have to createan environment where they are safe.
They feel safe enoughto really openly express things to you
(11:02):
because you do need to know, you know
what's working well, what's not workingwell, especially when you have multiple
virtual assistants coming togetherwho now have to work together.
So, you know,we have things like I have them,
do they have a weekly team meetingwhere they're doing fun stuff
and they're creating bonds?
And then I am meeting with themeach individually.
I'm meeting with my top vas weekly.
We're doing team meetings so that I cankind of get a pulse on everything.
(11:26):
And I just connect with them one on one.
Like, tell me about your life,about your family.
I understand,
like their destination, their goals,like what actually matters to them.
And then I make sure that I bring thoseup in the one on ones.
And I,
just createa place where they know that I care.
So that's me showing them appreciation,randomly pinging them, randomly,
(11:47):
sending them things, things like that,so that when I do talk to them,
they have this level of respect for me,and I can explain
why it's so important for themto give me feedback.
And I have to ask for it,
like I have to ask for itand let them know that it's helping me.
So then they're like, oh, I'm helpingColleen and she's helped me so much.
(12:07):
Let me actually tell her these things thatI have ideas on that we could do better.
Or, you know, I actually prefer if Inow that we're on autoHDR,
can I, can I change my, hours,you know, and things like that.
Like, that's not something that they'realways going to just bring up.
So I feel like I've done a really good jobat just kind of understanding
(12:29):
what their
what their needs are and giving thema really good environment to relay that.
So that everybody really doesrise together and explaining why it works
like that.
And so now they're better aboutjust like opening up to me.
So I just think taking time to trulyunderstand each person on your team, VA
or not on an individual level,it's like you can't, you don't
(12:50):
I don't play favorites,but I do treat people slightly differently
based on how I know they respondand what they actually care about.
Not everyone's motivated by money.
Not everybody's motivated by,
you know, group shout outs.
Sometimes if they want it one on one.
Like you have to understandhow people tick.
And I think that's been a really keyand facet of my business
(13:15):
in creating the cultureand the environment that we have is I'm
getting to understandeach person individually.
Todd as soon as Colleen said,
relatingto, you know, team members differently
and figuring outwhat makes them tick immediately
I thought about you and the disc profileand things like that.
Can you kind of tie that in?
(13:37):
Yeah.
So I, I for a long time you all like I,
I thought what was important to mewas important to everyone at my company.
And I just really found I'ma really strange individual
because it was not even close to importantanyone else.
And, and, and now I say this with humor,but like you all,
if you're listening to thislike you're different.
(13:59):
Like you're different in a good way,you're all are overachievers.
Like what makes you tick is notwhat makes your employees tick.
And that's waydifferent halfway across the world
to someone in the Philippines or someonein a different part of the country
and different part of the world.Excuse me.
So that's when I started learning aboutfrom a coach to this profile, like what?
(14:22):
What personalities, what,you know, there's love languages
and there's all there's all Enneagram.
There's many different personality test,
but this helps you understandthe way you are,
and then it helps you understandhow your employees and team members are.
And then as everybody starts to understandthat, you begin to be able
(14:42):
to communicate to each other,like for a long time,
Chris Vogue, our sales manager,like he's a D personality.
Well, I'm an IS personality.
So that's means thatI want everybody to be okay
and Chris as a D is going to ask.
It's a it'smore of a dominant personality.
He's going to ask for everything.
(15:02):
I felt bad telling Chris no,but Chris was just doing his job.
He's a sales person.
He's always going to ask for the salewhen I realize this
and I would just tell him no. He's like,okay, no problem.
He would go find another solution.
And it like the weight on my shouldersand the weight on his shoulders
because I would him haul about it.
He would ask me for something.
(15:22):
I'd be like,I don't really want to let Chris down.
And then I just want answer himand I'd hope he forgot about it.
Well, he doesn't forget about it.
I just wasn't doing my job.
So I think if you all outthere are beginning to have employees,
virtual assistants, photographers, admins,whatever it may be,
understandingwhat makes them tick, like Colleen said.
(15:43):
And then showing that you understand themby your actions.
That's another thing I screwed up fora lot of years, is I would listen to them,
but I wouldn't do it then.
And if you don't do it,then you don't listen to them.
It's something as simple as,
like Colleen said, like,I'm going to give you one on one praise
versus the team praise, because I realizeif I shout you out on the team meeting,
(16:06):
you are going to feela bit embarrassed about that
and you'drather just have a direct message from me.
One of our photographers just, told him.
He said,
you know, something that's differentabout any other place that I've worked.
Is that I've brought things to you all.
Not only have you listened, but you've
you've actually implemented change,and I haven't really seen that before.
(16:29):
And that just happened like two days ago.
And that made me feel really proudbecause I know what he's talking about.
I've worked for people before, and we,we do
genuinely take that into consideration.
And I want to put my team first,because if I'm putting my team first,
I really don't have to worryabout anything else
because then they'll be jazzedto go out there and serve.
(16:49):
My clients and clients talk, and I getmore business and it ends up coming back.
But it really is who I am.
I mean, I do just love people,so that is my strong suit.
And I play,you know, my business to my strengths.
But I think really understanding thatand practicing that for anyone listening,
it really will make your life better.
Colleen, that's so true.
(17:10):
And the thing about it,at least for me, is
at the beginning of changing your mindset,
it doesn't feel like
it should work, likeit just feels like you're.
And I think some of it'sthe culture in 2025,
like it's a me cultureand it's almost like.
(17:31):
And as business owners,we sometimes feel sorry for ourselves.
Like we work all this and weand there is a lot of responsibility.
But what the
team does for you is waymore than you could ever do by yourself.
So you have to let goand you have to let them do.
And then you have to empower them.
So if you're feeling like, hey,
I just don't know, likeI just don't think of my team's there yet.
(17:51):
And they might not be.
But sometimes you have to let your
you have to empower your teamand let them screw up,
and you have to let goand guide them along the way.
And just one other small pointand one to make that,
Colleen said a lot of times was her time.
Your timeas the business owner is so important,
and you might not understand itbecause your time is,
(18:14):
you know, you don't thinkanything different about your time,
but to your employees it is huge.
Remember, I had a coach tell me this
when the Lions out
the play,he can always bite your head off.
Okay.
So and that took that took some like thathit me like
I was thinking like hey I'm fun Todd todayand like in the office.
(18:37):
And it's like, no, wait a minute.
Like you can alwaysyou can change anything
you wantat any second about your business.
So that's always in the backof the minds of your employees head.
So your time is so important.You showed them.
It's just
she gave you such a great insight,like one little ping message randomly
like, I'm going to ping a couple peopletoday,
Colleen on the team that haven't heardfrom me and say thanks for what you do.
(18:58):
Like, I really appreciate itbecause that is such a good tip,
and you won't believehow far that will go with your employees.
Yeah, it it really does.
It does. And it's fun.
It's more funwhen your employees are having a good time
and they want to show up to your companyevents and stuff, because they know
they're going to have a good time and meetgood people,
and they're in a placewhere they feel like they're cared about.
(19:20):
Like we just had our holiday partyand it was it was so much fun. And,
I just I just love it.
And the team told me, they said, you know,we, we, we need to get together more.
And I'm like, we do like, I have droppedthe ball a little bit on that.
Like we got busy and I got busy.
And so it goes back to my time.
I'm like, yes,I need to make more time to do that.
So we are going to do that in 2026.
(19:42):
Colleen, when you make the type of impact on
on your teammembers, your Vas that you do,
you told the storyabout one of your photographers
making a suggestion and you acted on it.
You've created an ownership stakein that person.
They feel part of this business like theythey actually have an ownership stake
in something changeswhen you feel a stake in something,
(20:06):
you feel more responsibility.You're more passionate about it.
So that's I mean, that's huge kudos.
Kudos to your leadership on that.That's awesome.
Yeah.
We all want to belong like everyone wantsto feel like I mean that's like human.
That's the human condition.That's that's wired in us.
So, that that's why I feel so good.
So, Colleen, you mentioned the repp
(20:26):
speech
presentation that you gave,and it was phenomenal for those
that were not there, would you mindsharing you mentioned the four different,
you know, kind of jobdescriptions of the titles you have.
Can you give us an idea of what you havefound works at Three Palms Media with Vas?
Yes, definitely.
So I will go through the titlesthat we have here.
(20:47):
And I started out by reminding everybodythat you're not a real estate photographer
and that you're a business owner,
and when you build a business like you,you need to do it with others.
So you do need to delegatebecause it will allow you more energy to
like, want to want to paying peoplerandomly and things like that.
So it's really important to delegate.
And we've done a great jobwith our VA team of delegating.
(21:10):
So here are kind of the four categoriesthat I break our Vas down into.
So the first one is your like adminor your support specialist.
So this is somebody who is in your inbox,who is in your Cuo or your open phone,
communicatingwith clients on project statuses,
schedulingor adjusting shoots for clients.
Just providing client success,answering questions for clients and really
(21:33):
that liaison between your clientsand your editing team.
Hey, this needs a revision.
Hey, we need to remove this.
And they also like I have my admin VA,
pay invoices, like I don't,I don't know how to Pay our Spiro invoice.
Someone does it. It's not me. So
so having that person who is your clientsuccess.
(21:54):
Now, some people will be like.
I'm scaredthat English isn't their first language.
The more you hire or the higher rate
that you hire, the more Englishthat you can get in the Philippines.
This is why I love the Philippines.
They speak great English like there.
I think it comes frommaybe them being like the only
Christian country over there.
And they were.
It's differentthan like when I'm in Indonesia.
(22:16):
I've been all over Southeast Asia.
So it's just it's just different.
Like you're in Indonesia or you're inVietnam and no one really speaks English.
You go to the Philippinesand they all know who, like,
they can name, like all of our presidents.
Like, I don't even know that.
So they think there's no like literally
that happened to mewhen I was in the Philippines.
This guy, this little boy was like,I can name all your presidents.
(22:36):
I'm like, I, I don't even knowwho rules your country or how it works.
I feel so, so stupid right now.
But they they take a lot of pridein learning English
and it really affords thema lot of opportunities.
So they are great at it.
We have tools like ChatGPT.
You can infuse your brand voiceinto those things, and over
time, the more you coach them on this,the better that they're going to get.
(22:59):
I could not live without this.
Yes, we do have somebody who permanentlyanswers our phone that is stateside.
I I've seen plenty of peopledo it with Vas.
We have so many stateside,but she has an executive admin,
that helps her and all the time.
So our second bucket is are like QCor delivery or delivery specialist.
This is one that everybody knows.
(23:20):
They got to be quality
checking the deliverables, fixingor managing any errors or revisions.
And you know, uploadingand delivering those projects.
And then this is probablythe one I got asked about the most.
It was our social mediaand our marketing manager.
So I don't know,I just got blown up about this.
Like I'm still getting blown upabout this.
So people were interested in this.
(23:40):
But we have a dedicated social mediaand marketing manager on our team.
They were 30 hours a week.
They're creating, scheduling and postingall of our social media content.
They're managing the DMs and our storyreplies.
Communicating leads to our ourour sales and our admin.
And they create newsletters, emailcampaigns, do the engagement on Instagram.
So how we have this work is becausepeople are always like your social media.
(24:04):
So that I'm like, it's it's literallymy Vas, but how we have it working.
And that took time, you know,
getting them to understand thingsthat we like to post.
But I have a slack channel.
It's called social media.
And every Tuesday, my social media managerputs all of the posts
that she's created,as well as the captions in there,
and I go through them all and Ithumbs them up if they're good to go,
(24:26):
or I'll comment in the thread, hey,change this or change that, or,
you know,you change this about a zealotry.
You're not quite understanding.What is it later is.
So I'll change some things like thatand that works really well.
And we have content like bucketsthat when we, when
we're posting she'sthinking about our four content buckets.
Let's see if I can name those offthe top of my head.
(24:46):
One of them is like team cultureatmosphere.
So we'll do a photographer spotlight.
We'll go behind the scenesof our Christmas party that we just had.
The other one is education.
Like here'show you can use your property website.
And Spiro, here's what a,
is. Here's something
about a Zillow tour,like education for realtors.
And then a third one is, like bundlesand features, like, here's the difference
(25:11):
between a standard social media reeland a premium social media reel.
And once a month will ask meand my social media admin will ask my,
admin, what questionsare you getting from clients
that are driving you nuts this this month?
What are they asking the most? Great.
Let's go make content out of thatand then the fourth bucket is,
(25:32):
just something I'm not rememberingright now, but those are the main,
buckets that we do there.Maybe it's promotions.
I think it's like promotions,branding, mini sessions that we have,
things like that.
So, I love our social media manager.
She knew nothing when we hired herbecause we hired her
near the beginning and we trained her up.
But if you, you can either get somebodyand really train them up,
(25:53):
or you can go and hire somebodywith lots of experience, maybe knows
how to do ads, things like that.
We don't do ads. But if we did, I will.
Having my social media managerfigure it out.
And then the fourth bucket here is
either like a, like a head of operationsor your VA manager.
I started to get show me Vas.
It was very difficult for meto be their direct report.
(26:15):
So now we have somebody on our teamwho is that manager.
So he is he is ultimately responsible fordid everything get delivered?
Are he is he meeting one on onewith all of our Vas?
Are their concerns addressed?
He's running different reports and metricsthat help me.
He's investigating new tools.
Like he was the one that investigatedautoHDR before we signed up.
(26:38):
And, you know, trackingtask projects, deadlines, workflows.
And just really, he,he manages all the Vas.
So those are our four bucketsthat we have.
You can kind of mix and match them,of course, especially when you're growing.
But those are the four titles
that we have herethat have worked really well for us.
I have one more question, Todd.
(27:00):
Yeah, it'svery basic question, Colleen, for somebody
that is just starting to think aboutbringing on their first VA or team member,
specifically related to VA,where do you find them?
Like how do you start your search?
Yes. Okay.
So I actually thought you weregoing to ask what's your first hire?
And I'm going to answer thatbecause I feel like it's important
(27:21):
when it's like, sure.
So it really depends.
Like what's the most low hangingfruit for you?
I would say it should be QClike first hire somebody in QC
if they can hybrid into adminand you kind of have that hybrid role
until they get really busyand then you can be like okay
you're just QCand now you're just admin and hire two.
That's typicallywhere I'm seeing people start.
(27:44):
Okay.
And then your question was.
Where do you find Vas.
But yeah.
Is there like a central source of your own
nirvana? Yes.
Three places that I find.
Vas number one place that I've usedthe most often is onlinejobs.ph.
(28:05):
This is specifically
a Filipino marketplacefor people looking for virtual assistants.
Second place is I will just go and findFacebook groups that are maybe real estate
photography or photography or real estaterelated or virtual assistants,
and I will post the job in there.
And then the third place, there'shey, current VA, do you know any Vas?
(28:27):
That one works can also sometimesbe tricky.
Just it just depends, you know.
Is it her cousin that I don't know.
That's kind of up to you, right.
But those are the different places.
And here's a key thing that I doto minimize the amount of time
I have to dospending to look for Vas or photographers.
This applies to both.
I am they have to send me a video
(28:48):
answering a handful of questionsto submit to apply for the job.
So when I'm posting in a Facebook group,I'm saying do not DM
me, do not comment,only email me this video.
If they DM me and they comment,they didn't listen.
And I'mreally looking for attention to detail.
So that's a little weed out, tool there.
(29:09):
And I recently discovered, this websitethat someone told me about at the repp
conference called Hirevire.com,which is it's cool.
It's basically like you create a jobposting with like the 3 or 5 questions,
and you can send them that link andit pops up and it records them for you,
because in the past,
(29:29):
I was just having them figure it out,like, send me a video from your phone,
do a loom, like whateveryou got to do to get me a video,
but actually like this hirevirebecause I can be like, boom.
Like nowwhen I'm hiring for photographers,
as long as resume looks good,they answer the indeed questions
link, link, linklike and whoever actually responds
and completesthat one way video interview.
(29:49):
That is who I'm you know, basing my okay,who am I going to further discuss with.
That is such great insight.
I love the idea of doing thatand just compacting your time.
It just does.
So much like if you ask them for a videoand they don't send it,
do you think they're goingto follow your instructions
when you're asking them to QC photos orrespond to emails like it's just so smart.
(30:11):
It's a way to really maximize your time?
Yeah.
You want one point.
Yeah. Yeah. Because you get 100.
I mean you could potentially get thousandsof I mean you could get a lot of people.
I mean, if you think about think aboutthe last time you all apply for a job
or for looking for a job,you can apply for a lot of jobs
(30:31):
to the pointthat you forget what you applied to.
So if someone takes the time to goand do that, read about your company,
read the instructions,then record the videos.
It just shows that they'rethat much more serious.
Also, if they've read your description,they're understanding your company
culture,what you do, how their past skills
relate to what you might need, and thenhopefully they're going to answer it
(30:55):
with that in mind and they're going to tiein some of those things.
So that is an incredible time saver.
you know, one thing
that I kind of wrapped up in thethe speech at repp was,
just going back to how, like, doing itall, the delegating it all
and the backdrop of my allmy slides with my trip to Italy.
(31:17):
And Tim and I were able to go to Italyfor a month in September.
No slack. No, like I didn't do.
We didn't talk to them.
The team really held it down,and I talked about how that was a dream
come true for Tim,and I, like my parents, were there.
We got to go to Italy for a whole monthand drink like Italian rosé.
And it was amazing.
But, you know, our dreams have come true.
(31:38):
But so have my Vas and my team members.
And so I had this slidewhere I talked about how, you know,
one of my Vas opened their internet cafethis year.
They were able to do that with earningsthat they got.
And now she's employing her sister.
Another one bought a house that he's goingto be completely rehabilitating inside.
And and now my third Vas, she's expressedhow happy she is that she's able
(32:00):
to stay at home on her like farm and workat night, but homeschool her kids.
And how that's a dream come true for her.
And then our other one, Feby,she's my longest standing one.
People have heard me talk about her,but Feby,
she's been able to make so many of herdreams come true through this.
She's gotten on a planefor the first time.
She's traveled for the first time.She really wanted to travel.
(32:21):
She really wanted to go to the TaylorSwifts tour and see the Eras tour.
We sent her to Singapore, we got herto that tour and she was so excited.
So it's like we're everybody'sdreams are coming true.
It's it's not just mine.
And I think that's where the impactreally hit everyone in the audience.
You're like,
wow, I have the ability to really changepeople's lives and not just your Vas.
My photographers too.
But you know,we're not talking about them today.
(32:43):
So it really isit made me emotional on stage because
the business is elevating everybody.
And I'm like, that is so freaking cool.
It is.
And Colleen, remind the
listenershow long you've been in business.
We just celebrated our third anniversary.
Three years in like, like October.
(33:06):
So we're in three years.
Incredible.
I know that is, so incrediblewhat you've done in three years.
It's it's magnificent.
Yeah. Congratulations on that.
It’s been a lot of fun.
It's been a lot of a lot of hard work.
A lot of hard work. This wall.
No, I know, but
I feel like sometimes people are like,oh, you just make it seem so easy.
(33:29):
I it's I apologize.
It's it's not easy, but it is funand it is rewarding.
And when you bring teammatesalong the way, it it is a lot easier.
But you know, it's it's a lot of workand we love it.
And it's been great.
Yeah.
One thing that I think is a superpowerthat I've seen you guys over
these years, Colleen,is that you guys set goals and you focus
(33:51):
and you are focusedon taking care of your people.
You're focused on these processes.
You're focused on doing these thingsa lot of times.
And just one quick point
I want to make when you were telling usabout the four buckets of social media,
you're like in the fourthis I forget it right now.
It's like, there might be this one thing,but I, I that's so important
as a business owner that you can't owneverything at your business.
(34:15):
At one point, Colleen knew it.
She put her stamp of approval on itand she measures it,
I can tell you throughout the year, andit will be changed at the correct time.
When it comes to measure it,you can't keep it on your head.
A coach I'm big on time tracking.
We've done many podcasts on a coachtaught this to me,
and you need to move updifferent columns of hourly wages
(34:40):
and I won't go into it now,but if you are so focused
on these low levels, likewhat are the four buckets of these items?
It's like, no, wait a minute, I'mlooking at how I can change lives, impact
our team,how we can grow to where we need to go.
I know that on my team, someone knows thislike the back of their hand.
They're thinking about how to improve it.
(35:01):
So I just that's such a good signas a good business owner of like,
I don't know everything,but I know somebody on
the team knows that,and I know that I measure it at some.
I know I measure it at this pointin the year and we look at it.
But right now
I'm focused on these bigger thingsthat are helping my business grow larger.
Yeah, that's so true.
(35:21):
That actually came up a lotat the conference,
because I talked to a lot of peopleand a lot of people ask me questions,
and I was like, I don't know.
And they were always like,
wow, I want to get to that placebecause it's only so cute.
I'm like, I don't know what's the setting?
I'm like, I don't know just how.
What's your process for autoHDR
I’m like,I don't know, like I just don't know.
(35:43):
Like other people on my team know that.
I'm like, okay,I did delegate like I have.
I'm not just saying this like, yes,that has been a really important part.
Is really delegating.
You know, all of that out in my team
members have made so many mistakes,you know, not as many as me, obviously,
but they've made so many mistakesbecause I'm letting them do things,
and I need them to make the mistakes,because when they make the mistakes,
(36:05):
that means they're trying.
They're out there, they're learning,
and they're not typically going to makethose mistakes again going forward.
Such good advice.
Yeah.
But you know, Colleen,I want to shift gears a little bit
because there's something else that I know
is a huge passion of yoursthat has been growing lately.
By by letting those thingsgo on, delegating those things, it's
(36:27):
freeing your energy up for other passions,
one of which kind of startedcoalescing at repp.
So I kind ofwant to let you just run with that.
What what's going on with this, thisnew movement, that we're hearing about.
There's a movement, Craig.
There's a new movement.
It is,
(36:49):
I don't know.
I didn't know how else to set this up, but
I had so many women come up to meat the repp conference
and just talk about like,oh, this is so cool.
Like, I relate to you in this way.
And in our conversations,they're just different.
They're they're different.
They canthey can be different between women.
(37:11):
We're just women.And that's that's how we are.
And I got a lot of,
like a
business owner as a women,a woman and all these things.
And a lot of the conversations like,we need a space
or we need a meetup or somethinglike that.
And I'm like, we do.
And I'm like, this is feels like somethingI, I need and want to do.
So I created a Women in Real EstateMedia Facebook group.
(37:34):
And it is funny because the conversationsin that Facebook group,
they're just different
than the ones in like the repp,you know, Facebook group or whatever.
Like we open up more, we're talking aboutlike the real things that are holding us
back, the real humanthings that are holding us back
or causing us strife,you know, in our life or in our business.
And so it's been a really great placeto connect.
And there's been women in therethat have asked questions
(37:56):
that are like,I wouldn't normally ask this
and the other group,but I feel comfortable asking it here.
And, you know, I this is just by demand.
Like, I wish I could take creditfor this, but, it has been really cool.
And I'm like, wow,we did really need this.
So now I'm thinking about like,what things could we do?
What things could wedo to get the girls together?
And I have a
(38:17):
couple ideas I'd love to do, like,
I'd love to do like a women's retreat,like women in real estate media retreat.
And so this isthis is just in my brain right now.
I have no plans.
I don't know how this works,how it would happen or anything like that,
but like to get us togetherto, like, reset, like, yeah,
we can talk about business,but I'm not going to be like at 2:00.
(38:38):
We're talking about sales.
No, it'd be more like,let's get together and actually reset.
So typically not that men are,
but typically womenare wearing a million different hats.
And if you're business owners, one of them
and you have family, which I don't,I don't have any kids one day that really,
like, let's just get together and reset
(38:59):
for our ourselves and connectwith other people like Craig.
I think you said earlier, like,
or maybe I was on the last podcastI listened to you on about how the
having the numbers in your phone,from the connections
you meet at the repp conference,like nothing is more valuable than that.
And I feel like this is just a place
where it's a step furtherand it's uniquely set to women
(39:20):
coming together and just connectingso that we can pick each other up
throughout the year when we're highor low, all those different things.
So I've got some some cool ideas,but I love any women listening here.
Just search it on Facebook.
It just women in real estate media.
Some cool conversations going over thereand I would love any ideas.
(39:41):
You know, the people need to tell us
what we want and happy to be onesmall part of making that happen.
Very cool.
I'll, I'll I'll search the group out,I won't join, I won't apply to join,
but I'll find the URLand we'll put that in the show notes.
Yeah, that would be greatnot to exclude anybody,
but we were like, I'm all for getting intouch with my feminine side,
(40:02):
but I don't think you you'd want me
there. Just way.
You're the only, I left youso I could go with this.
Craig. I'm just going to.
I'm just going to leave it.
Yeah.
I would like to have fun in the podcastright.
So we can be all professional, but
we got to have fun.
You got to have fun.
(40:23):
So, yeah, I'm excited about it.
But a lot of people are just like, youknow, you're the only, You mean Shannon?
I think the only women on the stagelike giving a keynote.
We did have some other, like,
dynamic women, Rachel and Shannon,that were on a panel, as well.
So, they're just like, yeah,we'd like to hear more from women. So,
Eli has our Eli
saw, like I
(40:43):
posted a story about it or something,and Eli commented, he's like, done
next year because I said we should doa women in Real estate media, you know,
at the rep conference next year.
And he was like done.
And I'm like, all right, it'sthat I won't forget that we're doing that.
Very cool how that was cool.
I love that.
That's so great.
You, and kind of continuing with that,Colleen a of a get together,
(41:06):
you're coming to our get together,you're going to be,
main speaker,and you're in a Galena group as well.
That's Spiro sync.
I mean, we'll find a room for you women.
Aileron at the place, so we should.
I mean, Shannoncan help me with that, for sure,
because Shannon was in on this, like,she was part of the spark
plug here at the.
It's a women in real estate media.
(41:27):
Her and I were chat at the spiro boothafter she gave me my awesome
pink spiro hoodie that I am nowobsessed with that I wear all the time.
I like really big hoodies and my whenShannon when I got that from your booth.
When I got that at the booth,I put it on immediately.
Tim goes, and that's going to beyour new favorite hoodie.
And I was like, yes, it already is.
So but I, I,
(41:49):
I'm so excited to come to Spiro Sync.
Let's do it. Ohio in January.
I can't think of anywhere elsethat I'd rather be, Todd. Yes.
Let's go.
Yes, it's going to be great, Colleen.
You're going to love it.
This the aileron, the campus.
It has real wood burning fireplaces.
I was there two days ago.
We did leadership planning for Spiro,and the fireplaces
(42:11):
were burninglike it's the most fabulous smell.
It's like you're not going to walk outsmelling like a woodsman.
Like it's just a nice little smellat the fires burning.
It's a beautiful facility.Looks out to this lake.
So it's it's going to be cold,but it's going to be a great time.
I'm really looking forward to coming in.
(42:31):
I'm from Ohio so I'm used to it.
But no, I'mI'm excited and I wouldn't miss it.
Todd I'm just wondering what's wrongwith smelling like a woodsman.
I mean, that's kind of well,put down the woodsman.
I mean,
for all the woodsman listening, I.
I don't have a problem with woodsman.
I actually,I chop some wood on my own here.
I, I use a, like a splitter because I,you know, I, I'm not that strong,
(42:53):
this swing ax.
And I don't know whereI'm going with this, Craig.
So I'm just going to stop because it'sjust not adding to the podcast.
I'm the agent of chaosin this episode, evidently.
Okay, let's let's get it back on show.
Our guest of this episode has beenColleen Kydd of Three Palms Media.
You're located. We're in Florida.
Where where exactly are you guys?
(43:13):
Fort Myers, Florida, southwest Florida.
Awesome.
Colleen, thank you so much for joining us.
You are so welcome.
And Craig, if this works, I can give youI have like a link tree
to I'll put that presentationabout the VA's in there.
So and then I also have like retiredguides of like how
(43:36):
like my hiring guidefor how I hire Vas and photographers and,
and some other stuffthat people always ask me for.
So I put them all in this cutelittle link.
So I'm happy to, providethat for you for the show notes.
If that is something that we use,that would be incredible.
Thank you so much for offering thatto the listeners and viewers.
Yeah, yeah, that is great.
Also, Colleen,if listeners are not following you now,
(43:59):
you also have this incredible ability
and knack of just connecting with peoplethrough social media videos.
I love watching your videos.You did like this.
This fitness weight loss journey.
And then you did the tripand you just like.
And then you spoke recentlyat the aspire conference in Columbus.
A really big conference, really big names.
And like, you're documenting all this,I, I've been in your house virtually.
(44:23):
I've seen your house tours.Like how can people follow you?
Because if you are not following Colleen,please do,
because she's just a sourceof light and enjoyment.
And I justI think you all need to follow her.
So how can people follow you? Colleen.
Yes. So they can follow me personally@itsColleenKydd.
(44:43):
I post a lot on thereand then they can follow three Palms Media
@ThreePalmsMedia. But, yeah.
You know, one thing that's been so coolabout starting my real estate
media business for me, it's unlockedthis like world
where I now fully understandthat I can do anything that I want to do.
And I just think that that's really,really cool.
And it's it's continue to bea big stepping stone for me and making
(45:05):
like, other dreams that I have come truethat maybe, like
I didn't always think could come true orI didn't feel comfortable saying out loud,
so I just can't be,you know, more grateful for, you know,
the opportunities that I've been presentedthrough starting my own business.
And then I've been able to kind of
just leverage that confidenceto go out and do other things.
So, yeah, I've got some dreamsthat I want to do and things like that.
(45:27):
And a lot of it really just goes back tothe core of just like creating connection,
bringing people together,making people feel less alone
and letting them know that, you know,they don't.
They can do whatever they want.
Like there'sthere's nothing that they can't do.
So I talk a lot about that.
I'm passionate about that.I talk about it mostly.
So I remember for myself,
and I just happened to share itwith everybody else along the way.
(45:48):
I love that, Colleen.
Thanks for all you do for the community.
You're doing so much for the community.
Such an impact on them.
Thank you for doing that and continuingto add and just give, give, give.
Well, thank you.
Thank you all for having me on.Thank you for everything.
I'm really looking forward to Spiro Sync.Thank.
Like anytime I can get in a roomwith a room
with other peoplewho speak the same language
as me, it's never not been likethe most valuable time that I spent.
(46:11):
So I'm really, really excited about that.
And thank you so muchfor always being so kind and,
having me on.
We're excited to see you.
January. Colleen, thanks for joining us.
All right.
Well, Todd,that's going to wrap things up this week.
Getting close to Christmas here.
Another great guest joining us the week
(46:32):
the following week of that was aoh repp, repp conference speaker.
I'm getting all tongue tied.
I'm just think it's going to work great.
Yeah. I'm so excited.
And then, I'm going to be offthrough the end of the year.
So, Todd and Shannon,I think are going to be, shaking things up
on, future episodes, which is always fun.
(46:55):
So, any parting thoughts?
Todd?
Just such wisdom.
I, I think if you haven't listenedto Colleen on the podcast before, go back
and listen to it. Follow her.
There's so much in thereand there's so much that
we sometimes get caught upas business owners and little things.
And at a 10,000ft view,when you can step outside of that
and see the little thingsare catching you up
(47:16):
and focus on the big things, that'swhere you're going to see those leaps
and your business.
And that's what she's so powerful at doingin her own business, her own life.
Absolutely, absolutely.
All right.
Well,that's going to wrap things up this week.
Thank you so much for taking the timeto, to join us.
Whether you're watching or listening,just make sure you take some time.
I, we wrap the, the, you know,the podcast up every week this way,
(47:40):
but especially this time of year.
Just make sure you take time to bethankful for the blessings in your life.
And make sure you take a breath.
Have a great week. Take care.
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