Shannon Landers - 1st Quarter Recap & 2nd Quarter Forecast

Shannon Landers, VP of Product at Spiro joins Todd & Craig on the podcast to summarize the events of the 1st quarter in real estate, and to offer her forecast of what to expect in the 2nd quarter 2025. How can you best prepare?

Chapter Timestamps:

0:00 Episode Open

0:02:02 Spiro Updates

04:37 AutoHDR Implementation at WOW

07:21 Shannon Landers - 1st Quarter Review/2nd Quarter Forecast

1:05:31 Episode Wrap-up

Episode Transcript

(00:00):
Coming up on this episodeof The Spiro podcast.

(00:04):
it's really a tale of inventory.
It really is, watching inventory,paying attention.
The inventory.
The inventory tells a lot of stories.
Are you and the buyers,the sellers, kind of a balanced market.

(00:30):
Hi and welcome to the Spiro Podcast,managing your real estate,
photography and videography business.
Spiro is a software platform.
It's designed to help you manageyour day to day real estate media business
and really help it grow in scale as well.
Welcome to another episode.
I'm Craig Magrum, host of the podcast.Always glad to have you along.
If you're new to the podcast, this is allabout the business of real estate media.

(00:54):
Lots of great resources out thereon the creative side of what we do.
You know, gear, recommendations,how to compose shots, all that good stuff.
But we want to helpyou build a solid business as well.
So welcome to it.
Well, hopefully you all had a great Easterand Resurrection Sunday.
We record this on the Friday before.
And so, we're just praying that you hada blessed time with you and your family.

(01:17):
All right.
Let me introduce our co-host and Spiro,founder and owner, Todd Kivimaki
Welcome back, Todd.
Craig, it's fabulous to be hereanother Friday.
I say this every week. They're flying by.
All good things. We've.
I love this episode of the segmentthat we're doing,
because I think it's always good to seewhat happened and analyze in our business.
And Shannon has such great insightto the real estate industry.

(01:40):
And then we're going tolook ahead a little bit.
So this is where you take off
your photographer capand you put on your business owner cap.
We're give you some insight,some things you should be thinking about.
So I this is right up my alley.
Yeah. Excellent.
Yeah. Shannon Landers,our guest this week.
And, yeah, she'll be giving usa recap of the first quarter and
looking a little bit into second quarter,what to expect as well.

(02:00):
But before we dive into that, Todd. Spiroupdates.
Man, things just keep rolling along.
Yes, we pushed another updatethis last week.
And in that this was moreI call it a quality of life update.
So all the little things
you know that have been asked forand they're definitely valid.
You know, there's twodifferent types of updates we can do.

(02:23):
We can either make the current features
a little bit more customizedto what you all want.
Buttons. This does this that does that.
Can this not open in a new tab.
We can do all those thingsand we're happy to
it just doesn't give youor your clients new things.
So we always try to managebetween optimizing and giving you new.

(02:47):
So this last cyclewe're calling it cycle ten
did a lot of that optimization for you.
So I'm not going to go over it here.
But a lot of little thingsyou've been asking for they are in there.
You know I'll give you a quick example.
Many of you said, hey can I callthe images on the download page?
Can I call the two sizessomething different?

(03:09):
Being a low res in a high res,we used to call it
web res and high res.
But some of you say, hey, I want to callthat MLS and that's a fabulous thing.
We'll make that change out.
Wow, our real estate media companybecause agents
go on and in the USthey know what the MLS is.
And maybe globally you want to callthose things something different.

(03:30):
So that's all in there.
You can not displayan unbranded link to the property website.
So a lot of our global users, they say heywe don't care about unbranded.
Our clientsdon't even know what that means.
Can we just remove it? Yes,you can hide that now.
So there's a list of probably 15things like that that went in.
And we're excited to put those out therea quick 20 second on cycle 11.

(03:56):
That's when you're goingto get the new goodies okay.
So we're going to wrap the box up.
You get to open it up.
You know take off the bowand pull out the inside.
That is going to be a brand new marketingcontent interface
and functionalitythat's going to include reels as well.
That's going to include, analytics,a beautiful analytics page
that you can put your homeowners,the agents could put the homeowners

(04:17):
on subscriptionto show them how the media is doing.
That's going to be, a new propertywebsite, many things like that.
So you're going to get a lot of new stuffin cycle 11.
That's going to be towards the end of Mayis when you're going to see that.
Excellent.
Lots of fun, exciting things coming.
Yeah. Oh, I forgot one more Craigreally quickly here.

(04:39):
Just an update on on a big changewe made at Wow Video Tours,
our real estate media company.
We have officially switched
every job over to autoHDR,so we made the switch.
We had been doing a lot of jobsand we love the look of what it's doing.
And we've officially switchedeverything over.

(05:00):
And the way that looks, if you say,hey Todd, how is that streamlined?
Well, what auto HDR is, it's aAI editing for your photos.
It's, 30 minute turnaround from autoHDR.
And we did a segment last week.
Was it with Matt owner of autoHDR.
So if you want to know more about it,go back and listen to that.
It's great to get to know him.

(05:20):
Long story short,basically what our workflow looks
like is our photographers get home.
They drag the unedited into a folder onDropbox that Spiro automatically creates.
Spiro does checking a checking algorithmto see when the uploads complete.
When that uploads completefrom the photographer Spiro
automatically sendsthe images to autoHDR.

(05:44):
AutoHDR takes them, processes them.
When it is done with those images,it sends them back to the Dropbox folder
on your Dropbox account.
Spiro pulls those images inand they're sitting in the gallery.
So the cool thing is, is likewhen I log on to Wow and I
look at it like six, seven, 8:00 at night,
we have final image just sitting therethat was done that day.

(06:09):
So that is really neat.
It's not a perfect system.Nothing ever is.
We made a ton of changes with our humaneditors, but it was time to do this.
The overall quality is fabulous,and there's a few adjustments
that our QC team catches,and they always have caught a lot of a few
or a lot of adjustmentspending the way the editor felt that day

(06:30):
or the waythey editor the toughness of the image.
So we've made the change.
We ripped off the Band-Aid.It's a fabulous thing.
We discovered some things.
We made some efficiencies, thingsautoHDR.
Matt has made some updatesand he and we will continue to do so.
So I just want to let you all know,because a lot of you ask like,
hey, what is Wow do what isWow do what is Wow?
I'll do one to let you know

(06:51):
if you want to find out more,if you want to try it out.
Autohdr.com/spiro.
We'll put the link below that will get you30 free credits and a full disclaimer.
I do get a little kickbackif you click the link.
If you don't like me, don't clickthe link.
Just go straight to autoHDR.
Thank you for the disclaimer there.
Hey, I want I want a beach.

(07:11):
I got to lay down at night and go to bed.Okay.
Yeah, no, it's
that's good.
That's good.
All right. Thanks for those updates, Todd.
All right.
Well, we're not going to wasteany time here because lots of things
happening here.
In 2025, in the, the realm of real estatephotography and videography,

(07:31):
in real estate in general,and our, our resident
expert on, on the market, Shannon Landers.
Hey, welcome to the podcast, Shannon.
Shannon
thanks, guys.
Always fun to be here with you boys,especially on a day
like today is Good Fridayand the upcoming fun, holiday of Easter.
So, yeah, which is actually in the past,by the time people are watching this.

(07:55):
But it sure is. Yeah.
So we hope you have a great Easter. Yeah,
yeah.
For for those of you that have not metShannon, I think many of you met Shannon.
If you haven't, please meet her.
She is fabulous.
She is our VP of product at Spiro.
She is helping with everythingand with growth.
Wanted to take you back a lot of yearswith Wow.
I hired Shannon as a consultant.

(08:17):
I work with Shannon.
She was the director of recruitingat our largest client,
and she was a rockstar,like, recruited 100 agents a year.
And if you don't know anythingabout recruiting
agents like that is an insane,like that's an insane amount.
There's probably a fewyou could probably count on your fingers
and toes of the people in the worldthat do that a year and long story short,

(08:39):
we had worked together for many yearsthere, did some projects together,
and I was growing Wow.
And Shannon, I had lunch.
I'm like, Shannon,I need your help to build a sales team.
I want to grow this company.
And she's like, this is a cool idea.
I could help you do this.
And so she came on as a consultant.
We built a program, and when she was done,she said, hey, you really need me

(09:01):
to make this this, like,I can blow this, like, you can do this,
but you really need mebecause I can blow this thing up.
I said fromtell me what you want. Let's do it.
We figured that out.
The rest is history.
She helped us grow and scale Wow.
We still use many things a day
that she built for us at Wow,and she gave us a great foundation there.
So then she wentand she blew up a real estate

(09:21):
media company,or a real estate or a real estate company.
So it was a KellerWilliams and helped that grow.
And then we had lunch again like,hey, what's up?
What are you doing?
How are the kids?
And then it's like,okay, why are we sitting in this room?
Like, hey, what?
Let's go build something.
I'm like,I got this thing that's kind of cool.
Do you want to come on? She's like,yeah, like, okay, what?

(09:42):
What do you want to do?
She's like, this is what it needsto be like, let's do it.
And here she is.
Yeah. No, that was a run on sentence.
I'm sorry, but what else?
It truly has been an adventure.
You know, and it's a pointand it's a testament
to what we talk aboutall the time of building relationships.
You know, we've built a relationship.

(10:03):
I got to meet you and Nick very early on.
So I've known both of you,
you know, now since 2013.
Right. Is that right? Yeah.
So, you know, and we had that relationshipand, you know,
that's they always come back,you know, it's I even think of Matt
with autoHDR like that was a relationshipthat, you know, why do we go to Vegas?

(10:26):
Well, we go to Vegas, you know, obviouslytalk to other photographers,
but we also build relationshipsthat change our futures to there.
So, you just never know.
So that's just a thing in sales.
You just never know what's going to come.
So, be open to what could happen. So,
but the market, oh my gosh,

(10:47):
the market is probably drivinga few people crazy.
And, and and I'mprobably all markets at this point.
I not just the real estate market that,you know, I will make this disclaimer
that everything I sayis nothing I'm going to say is political.
Okay,I'm going to put that out there right now.

(11:08):
There are things happeningthat can affect the real estate market.
We will talk about themin a general sense, not in a I lean.
This way or I lean that way sense.
So just everybody wantthat kind of disclaimer
out there that there, there just areeconomic things happening
that, could change what we look likein real estate this year.

(11:31):
So, or it may not.
So it's, that's some of the fun stuffthat we'll talk about,
but it's definitely been an interestingQ1, sales numbers, not quite where
we thought they would be,but nobody's kind of
really super concerned.
Something to think about.
These numbers lag a lot.

(11:52):
So as an example,if you go to NAR, which by all,
all meansall of you can go NAR.realtor
and you can get a lot of these statisticsthat I have, for free.
They're, they're, they're I'm a memberso I can get more right as a realtor.
But they they're alla lot of these stats are there.

(12:12):
And so we don't have March’scomplete stats out yet don't they.
Of course they'll come on like the 25thI think of April is when we get those out.
But just looking at January and February,you know, sales are down
And Shannon, we're talking aboutI should have set this up
a little bit better.
My apologies.
We're talking about the we're lookingat the real estate industry. Yes.

(12:33):
So of course because it correlatesto real estate media.
But yeah.
Yeah absolutely.
And we're going to talk about that.
Everything I talk about today, I'mgoing to point it to an a direction
as a media company.What that means, right.
Or what you should do or what you might,you know, want to be thinking about.
Okay.
So, you know,we had in February, we had 4.26 million,

(12:59):
sales.
They seasonally adjusted that rate.
Just that's a little caveat they do there
because obviously we know in real estateit's very seasonal
and January's lower rightsummer months are higher and so forth.
But year over year that puts us down 1.2%.

(13:20):
And the unit number of it. Right.
We're talking
you know, or sorry, dollar volumeis what we're talking about right now.
So 4.26 million and dollars volume.
And that's down.
But not by much.
Now if you want to look at unitunits are down.
Like if I just take Dayton, Ohio,
we were down 16% and, you know, in units.

(13:45):
Okay. In unit.
So that unit would be one sideof the real estate transaction.
So we have to remember in real estatethe transaction has two sides.
It has the homeowner that's sellingand the buyer that's buying the home okay.
So you have the sellers in the buyers.
And so each transactiontechnically has two sides.

(14:07):
So when we talk about unitswe're talking about one of those sides.
And then they all okayup to all the units.
Interesting. Yes.
So and then the dollar volumeis the actual
final salesprice of that home all added up.
Okay.
What about dollar volume.

(14:28):
That is that's the two different.
And it's important to look at both volumeand units.
Especially as a real estate agentbecause we actually get paid on volume.
We get paid per unitbut we get paid on volume.
Yeah, that's a little bit differentfor photographers, right.
As to where photographers that the units

(14:48):
are probably more important to usbecause that's potential.
Although your average order value is goingto be higher typically with a higher.
So they both go together.
They kind of go they they do and well.
And what's interesting,
if you really think about itfor the volume in real estate,
in this half, in many yearsour units were a little bit down,

(15:09):
but our volume was so much higherbecause the prices of houses.
So 2022 is like a fun year to look at,
21 and 22 for this reason,because units were technically down.
What if the
final 22, they were high,but units would be down,
but the volume was up, sothe agents were still making more money.
Right?

(15:30):
That's kind of the correlation,I understand.
Like I could go do ten less units
if I double my average sale pricethat I'm selling,
and I'm going to double my moneyand do less work.
Right.
That'swhy do agents want the luxury market.
That reason and it's rightthey can do less listings,

(15:51):
make more money, have more time,be happier
so that that's how that all relate inin the luxury listings.
Right.
As a media company,that's where you want to get into
because that's where they will spendthe money.
They know the value of the mediathat they get there,
because they need the contentto push out for their luxury
listings, to get more luxury listings.

(16:14):
Right. Those are the agents who really dowell at luxury.
Let's really figure it outthat that's the sweet spot.
All things have been better there, andthey will, have a nice marketing budget.
So the really interesting thing, though,about this whole market right now
is inventory is still a problem.

(16:34):
So inventory has been rising.
You know, inventory is the amountof houses we have to sell, right.
The available active units,
that we have to sell in February
we endedand this is nationally in the U.S.
I do have some Canadian numbers.
I'm going to chat about to you guys.

(16:54):
So but right now weof course we are talking mainly us,
but there was three months of inventoryin February
and right now we're hovering about threeand a half months of inventory.
So what we're seeing is we're seeingnew listings come on the market.
Now, rememberI say this with a huge caveat
that real estate is local,local, local, local, local.

(17:17):
So some of you might be like, Shannon,I don't know what you're talking about
because that is notwhat's happening in my market.
And that is very true.
It might not be happening in your market,okay.
Because you've got to lookat your local stats.
Remember,look up your local board of realtors.
They have housing.That's what they put out as well.
And you
can get those at your fingertipsthat kind of understand or like

(17:41):
I always say,take your favorite agent out to coffee
and ask them what's happeningin the market and understand it
from that perspective, or a broker you'retrying to sign or something like that.
So three and a half months inventory.
What does that mean?
Yes. This is something you taught me.
Yes. What does it mean.
Are we in a buyer'smarket or a seller's market.

(18:01):
So I this is sellers.
I’d say sellers
This is a sellers seller's market.
It's still and that'swhat we're seeing the median okay.
So think about this year.
Every year we're down1.2% in sales volume okay.
Now in units we're down more okay.
They don't put out the unit number.

(18:23):
So I can't get it nationally.
And I don't want to speak to that.
But if I think of Dayton being down 15%
and we're the Midwestand we're in a good market still, I,
you know, we're probably 10 to 16%
roughly across the U.S down in units.
Okay.
But volume is only down 1%
because the median sales price is up 3.8%.

(18:48):
We're still prices are still there.
Now some market prices have correctedfor sure.
We're seeing a trend in Florida actually,
on the coastlinewith condos and price reductions.
Yeah,quite a bit of price reductions there.
So if you're looking to buya condo in Florida as a vacation spot,

(19:09):
now's the time.
Okay.
We werewe were both just there separate times.
But there are signs everywhere we went,the different locations are everywhere.
And then.
And some of that is, like you mentioned,local because of the hurricanes.
So you have
you can only weather so many hurricanesas an owner of a property in Florida.
Before you say,
okay, I'm out,like I'm not going to rebuild this time or

(19:31):
I'm not going to go through another one.
So that's a little bit,you know, a couple things stack there,
especially because if you look at the map,it's definitely the west side, right?
It's the Gulf side that is really,really red on price reduction.
But there'sand there's still coming on the market.
So it's year.
So that's when you start to seeas that inventory increases

(19:51):
prices are going to decreasebecause the demand is not there.
Right.
Real estatethe simple supply demand equation.
There'snothing difficult about the equation.
So again different markets you know
Florida and Texas I would sayare definitely seeing different things.
Now if you think about Florida and Texasfor the last 3 to 4 years,
what's been happening?

(20:15):
Tons of people
have been moving to Texas and Florida.
Tons. Okay.
They have seen the most migrationto their states than any other state.
Okay.
So you had that influx of the peoplethat's kind of slowed down.
All the markets are going to changefor those reasons.

(20:38):
So again, just kind of understandingwhat's happening is, is the key to know.
And again why does this matter.
Well how does a media company make money
from listings.
Right.
Listings is the bread and butterof what we do okay.
Now obviously we can do a ton more.

(21:00):
There's a lot of other things, butthat is definitely the bread and butter.
So as we're seeing listingsare coming on the market.
So inventory again is risingnationally at three and a half months.
But we were down to two monthsof inventory at one time.
Which was really
unhealthy very unhealthyin so many ways for the market.

(21:23):
So it is inventory is rising,
but it's not rising as fast
as it needsto be for us to all of a sudden
being a buyer's market and, nationally.
okay. Yeah.
Shannon, can I ask a quicksorry to interrupt.
Then I think our listenerswill will love to have this because I know

(21:45):
it's it's a nice thingto pull out of your pocket
in a conversationwith a broker or a realtor and say, hey,
I heard inventory is at about threeand a half months
and the first quarter,has that changed since?
And they're going to look at you like,how do you even know what this means?
And just so you understand what it means,Shannon, can you explain how the months

(22:06):
like what, three and a half months,three months, whatever it is,
what is added up to assume that isand then just let everybody know what a
what a neutral market is,how many months that is. Yes.
So and first off, the the calculationof inventory, how they calculate it is
there's absorption rates andall these other things and I, I can't get
I won't dive into itbecause honestly, it's quite boring.

(22:27):
And the system just calculates it for you.
So it's like you don't need to, like,worry about it.
All of us can log in andand we get the data.
But essentially what that sayingis with all the houses on the market
that we currently have,
if we sold every one of them,it would take three and a half months
to sell that inventory.
That's kind of essentially what it means.
And on a grand scale of 0

(22:49):
to 12 months of inventoryis kind of the parameters we look at 0
to 6 months is considered a seller'smarket, right?
All the way up to six months,all the way to and you could say
experts will say five to 5 to 7months is balance.
So kind of say that right.
You get as you get like right.

(23:11):
Imagine you have zero and you have 12.
And as you get to the middle,
then that 5
to 7 tendsto be a bit more balanced, of a market.
So that means there's kind of
no competitive edgeeither one way or the other.
Okay.
And then above sixis considered a buyer's market okay.
So again understanding your localinventory number, asking them right.

(23:34):
Hey, nationally I heard inventory is threeand a half months.
What what is the inventorylook like here locally.
You know what. What are you guys seeing.
That's a great questionto ask that very day.
One question they mighthow do you know with that?
Let's say, you know, in many of our mediapeople are realtors.

(23:55):
So I know you guys have accessto this information
and you understandkind of what we're talking about.
Because this
again, these numbers are going to drivewhat the opportunity is, right?
It always drives what the opportunity is.
But I will say there's manyvery smart people
much smarter than methat are very perplexed with our market.

(24:17):
The, the, the rising inventory,the still rising prices,
you know, but sales,that means that, like, there's just
all these things happening,that are really interesting.
But at the end of the day,
what it comes down tois we're seeing days on market increase.
We've been seeing this for a while,but the sales still happen.

(24:38):
Price drops are now normalized.
Again, I would call it we're seeing 25to 30% of listings will have price drops.
That's athat's a good thing. Nothing wrong.
Yeah.
But I think what we've determined here
is people have finally gotten
over the interest rates.

(24:59):
They they have to say thatit's been over a year and a half.
They're finally saying, okay, right.
So so a really good kind
of, thought is just to say,you know, think of the direction
of the interest rates,not necessarily the number.
So if interest rates are rising,demand will fall back.

(25:23):
Right? People will kind of pause.
But if they start lowering,then people make moves,
they make decisions,they get in the market.
So it is it really determinesthe motivation of the buyers
of just the directionthe up arrow or the down
arrow is going to talk about,you know, the motivation of the buyers.

(25:46):
So that's kind of interestingto think about.
So as we do havesome interest rates dropping,
in hopes that maybe we will drop more
that will bring some of that demandback in the market.
But this demand has been throughthe last three years.
This demand has been looking for homesthe last three years.
So what they have determined is thatthey don't have to make a quick decision.

(26:10):
They don't because there is some inventorycoming on the market
might not be as fast or as healthy as whatwe want to see, but it is happening.
So at the end of the day,what that means is as that motivation
stays, agents will still be ableto get people to list their house,
and that means listings will bring usdollars, right?
Nice.

(26:31):
That at the end of the day,
we do have, you know, some unpredictablethings happening just in general.
Here's that disclaimer part.
There's,
3 to 4 thingsthat really kind of matter in real estate.
And if we just break it down,the price of real estate,

(26:53):
the cost of money
and employment, those are the three things
that really drivesthe industry in the market.
And right nowwe have just some general economic
risk with the, unpredictablepolicy of the trade policy right now.

(27:14):
If just that's obviously causing havocin the regular market.
So that feeds into the interest rates,
natural disasters.
I don't know about you guys,but my insurance is up, like,
I don't know,60% for my homeowner's insurance.
So that's something to think about there.

(27:35):
And then international conflict, right?
We where you have uncertaintywrapped around you know,
the Middle East and Ukraineand those areas.
So there's going to be some thingsthat kind of help underbelly.
Right?
The underbelly of the marketis, is going to kind of see those things.
But people behave offthat direction of the interest.

(27:57):
So and overall, if you
kind of talk about just sentiment, right.
Realtor sentiment, buyer
sentiment, like it's not low, Realtorsfeel good.
They're able to go out and get listingsright now.
There's always the agents that don't workas hard

(28:19):
as they should to stay busyso that that's on them.
But if those agentsare really in the market,
they're really
moving forwardand getting listings and getting business.
So, kind of to talk about mortgage rates,
this is just another interesting factoras well.

(28:39):
74% of mortgages have rates of 5% or less.
So and this breaks down even more,
22% or 3% or less,
34% live in the 3 to 4 range.
And then 4 to 5 is 18%,

(29:03):
5 to 6 is 10%
and 6% or higher is 16%.
Interesting.
So like 50% of mortgages are fouror under those bottom two.
Yeah.
So if you think about that,
if you're sitting I'm sitting out,I think it has a 22.
something. 2.8.
Yeah. You know I'm not sellingI don't care.

(29:25):
I'll add on to this suckerbefore I sell it because it's going to
I'm going to buy half the housefor the same mortgage.
Yes, yes.
So that those are some things now, 40%
of our homeowners own their home outright.
Oh, interesting.
Okay. Interesting, right.

(29:46):
So we and the baby boomers
are that big generationthat have these houses.
So if I'm an agent, I'm going to gohang out with all the old people for sure.
Right. Like that's what I'm doing. Yeah.
Because they've got houses.
And honestly, we need their inventory.

(30:06):
We need that,
so and builder so buildersis another piece of this and I Craig,
I know you look like
you're going to ask the question,so let me just kind of builders
their costs are kind of complex right now.
Right.
That is something with the tariffsand that kind of stuff.
So they're not like eagerbecause they've already been having

(30:29):
just compression on the dollars.
They profit compressionanyway that's been happening.
Some of them hoarded materialso that they were kind of smart,
but also caused the problemwhen they hoarded the materials.
If you're building, but you're asking
a lot of buildersto keep moving and keep making money.
They're offering buy down ratesso you could and and that new home

(30:55):
market really affects the existing homemarket, right when you think about it.
Because at the new home market,if they're getting three, 4
or 5% ratesbecause they're getting by down,
somebody is going to look at thatnew build over that existing home,
right.
And the prices and the new buildsreally helps

(31:15):
that the prices per square footfor the existing home sales.
Interesting.
Because you're not if they're discounting.
Yeah, it discounts the priceper square foot of existing or.
Yeah. You know your other market. Yep.
So a nice niche in
this business is you get really closeto some of these builders and

(31:36):
and do their marketing, do their content,make agreements with them.
Right.
Because they, they want to make sure
they're marketing these housesand getting them sold.
And they want to really be in and hit that
new or the existing market and,and kind of crush it per se.
From their perspective, I get it.
I don't blame them.

(31:57):
So if you're looking at two houses, onebrand new
and it's $270 a square foot, call it,
I know in
some markets that's like insanely low.
And you have an existing home that's 250
and it's 25 years old
where everybody goes,hey, what's the roof like?

(32:18):
What's the furnace like?What is the foundation?
I'm going to have to update this, like,oh, I'm going to pay more.
Even though the price tags less for theexisting home, I'm going to pay more.
And honestly, let's be honest,
when you walk into that new home,it's like, oh, it's brand new.
Yeah.
I don't know what they put in there,but it's probably legal, doesn't it?
I know it's that price point, it'sthat fresh.

(32:40):
But it's all that fresh flooring,the carpet.
You know, let's remember that when you buya brand new home, it still has problems.
So yeah, that's a good point. Good joke.
We know we say like every home'sgoing to have problems.
But yes, you know, people do,especially first time home buyers.
Right. They want turnkey staff.

(33:00):
They you know a lot of them don't,you know they want to get the most for
their money.
So theydefinitely want to, you know, do that.
And so they, they like those new homes,but new home
priceshave been kind of out of reach for them.
So kind of interesting fact too,that in 2024,

(33:21):
first time home buyers fell
to only 24% of our sales.
Typically, it's35 to 40% of our sales is here.
Oh, interesting that that's a huge drop.
to mortgage rates.
Oh yeah. Mortgage rates went up.
They come by as much.
They're likehey I'm going to rent for another year.

(33:43):
Yeah yeah it makes sense.
It makes sense.
It's still we're still averagingabout ten weeks on a home search.
So I've got some other interesting stuff
we can get into week that's we cankind of wrap up Craig, I think.
Did you have a question? I'm so sorry. I,like, cut you off. Yeah. No. That's okay.
I was just trying to think about
how to couch it in terms of what we dois, is real estate media companies.

(34:05):
But that boomer question of the boomers
sitting on owned houses,they don't have the mortgage.
How how do you get any sort of activity
in that segmentwhen they don't have a motivation to sell?
It's like, yeah, I don't have a mortgage.Why would I sell?
Do we just wait that out?
Yeah,I, I think naturally that starts to happen

(34:27):
because they can't what depends onwhat kind of house they're in.
Right.
If they've got a three story houseand they can't walk anymore upstairs.
Right. So many.
What happens withthose is they they downsize or they go
into other family's homesor nursing homes or what.
Yeah. It'skind of that natural transition.

(34:48):
So it is,
you know, being there as an agent, kind ofbeing there and just being in the know.
We have many agents that work with nursinghomes and different things like that.
They engage with them.
So they kind of get introduced
to people that that, you know, thathopefully they can help sell that home.
There's a lot of
transition agents where they really focuson helping older people

(35:10):
transition out of their homeinto wherever they're going,
and getting them the best,the most for their house.
Before they move on.
So that'll kind of naturally happen.
Craig.
We in the US, take care
of our elderly completely differentthan anywhere in the world.

(35:31):
So it's kind of just a interesting note.
But I think as they age up,you know, as the baby boomers really
age up, we're going to startto see movement and not market.
But what's nice with themhaving their home
completely owned,if they want to get in that ranch or that,
you know, smaller house,they have the ability to do so.

(35:54):
Very easily because they're goingto be able to sell and buy
and hopefully be clean
and not have anything out of pocket,you know, when they when they sell. So,
although it doesdepend on how they've kept their house
up to Todd's point,you know, how's the roof, how's the Hvac?
How's all this?
Now, remember, when you buy a house,not everything has to be new.

(36:14):
We fight this out there big time.
It just has to be habitable.
Habitable is the key word.
Functioning, working.
When I bought my house, my Hvac system
was the original from 1971.
Hvac system.
And it will outlive you too.
It. I kept trying to break inand it would not break.

(36:35):
Man, that thing was a horse,
but it wouldn't push enough sears outso it kept burning through AC units.
I was like, I can't do this.
But man.
And it worked great.
But it was like 60% efficient.
But yeah, that
thing, we had to kill it before it died.
So anyway, fun to think about.

(36:56):
Just to give everybody a quick idea,just the average age of a baby boomer.
I just googled it.It's 69 to 70 years old.
So this is my parents.
My parents are both those ages.
And so this isthis is the age of a baby boomer.
If you think about, like, my mother rightnow, she,
my father fell about a year ago.
He's been in a nursing home since then.

(37:18):
Trying to recondition backmy mom's at home.
House is too big, Yard's too big.
She just remodeled some of itbecause she wanted it fresh.
It's like, okay.
And I'm like, mom,do you want to go to a smaller house?
Like, oh, we're good here. I'mgoing to just make it how I want it.
So you know that that is, I thinkall of us on there, on this conversation,
this our parents.
It's probably not for some of you,but that's 69 to 70 years old

(37:42):
is the average age of that baby boomergeneration.
Yeah. Yeah.
And and that kind of goes with sorry.
One more that goes with realtors too.
The real estate market.I mean, the real the real estate market.
As realtors, the young realtors arewaiting for the baby boomers to retire.
Shannon just gave me a name.
And we won't say it here,
but I used to shoot for her,so that was a long time ago.

(38:05):
Y'all like that? And I was like,I think she's going to retire soon.
When I started shooting for heralmost 20 years ago, 17 years ago,
she finally just retiredand she was a machine.
And she was amazing person.
Yeah, yeah.
Yeah, definitely a wonderful,wonderful human being.
So, yeah, but they, you know,I mean, there's kind of the joke

(38:25):
in the industry that, you know, you know,they don't really retire, they just die.
I mean, to the
point, because you can beas long as you have your wits about you.
Right.You can be 75 and run some contracts.
And, you know,you know, people at that point,
they're just calling you,you know, you're out prospecting, right?
Like these deals are just coming.
Why not make money like,so I, I respect and I get it.

(38:48):
It's just, we're ready.
We're, we're ready for this section to,
to go ahead and and enjoy their livesand not die as an agent.
Right. And an active agent.
Okay, so I've got some really cool slidesfrom Family Reunion.
So these are going to be
if you're watching on YouTube, you'regoing to get some of these visually.
I want to caveat this is research.

(39:10):
They pull all of their research mainlyfrom like NAR and all of the good sources.
I'm allowed to share this information.
So it's not like I'm not allowed.
They give us this information at KW,which is great.
So we can understand our market,our economy, what is happening.
So we've kind of gone overwhat first quarter is not quite

(39:31):
where we wanted it to be,but nobody's panicked yet.
Okay.
We're still seeing new listings.Come on the market.
We're seeing some inventory rise.
We're going to have some price correction.
It's going to happen,
depending on where you're at,if you're in the Midwest, North East,
we still are so low on inventorythat it who knows
how those price corrections will come out.

(39:52):
But you're seeing price
corrections in Florida,California, Texas and places like that.
I think Austin had a 16% price correction,which was probably fair.
At the end of the day.
You know, prices have that's another thingwe'll just talk about, like
we are still up there on prices.
So we're going to hit these numbers.
I'm going to kind of flow through themquick.

(40:14):
They'll have some visualsif you watch this on YouTube.
So we look at annual home salesjust in general.
When we did our kind of 2025 forecast,we talked about a 4.5 million,
units.
Right.
And, that we might seeand they're kind of maybe saying 4.2.

(40:35):
Now again, they're they're just adjustingthese numbers a little bit.
That could change.
Again, there's some unpredictability.We don't know.
And sometimes it'sbetter to think smaller than bigger.
But I what I want people to understandis when they look at this
graph like thisgraph goes from 1990 to 2025.
Okay.

(40:56):
And when we look at thiswe're looking at annual home sales.
So in 2007 we had 7.1 million home sales.
And then what happened.
Yeah yeah they're gone.
The crash we crashed.
We went down to 6.5 the next year, 5.0,
4.1, 4.3, 4.2, 4.7.

(41:17):
So then in 13.
Right. 2013,that's when I entered the market.
We really started seeing thingsgetting back up.
And we had the whatI call the great years, where we sold
5.3 million, roughly 5.5million for the next five, six years.
And we had interest rates at 3%. Right.
So 20, 2021,

(41:39):
the height of the market, we sold 6.1.
So that was the fourth best yearin real estate since 1990.
Okay.
Then we start falling off the cliff right?
2022 we dropped to 5.0.
We drop a million units. Boom
23 4.1.
Wait.
So the cliff is there more?

(42:00):
Yeah.
So what Gary's been saying and he's beensaying this since the end of last year.
We've hit bottom, right.
We we hit it.
We did 4.1 in 323.
We did 4.1 in 24.
So they're projecting again now 4.2.
So I still think we're going to landmaybe anywhere up to that 4.5 number.

(42:22):
Just looking at some other data from NAR.
But we'll see. Okay.
So the problem isis when you hit the highs
and then you go to the troughs to the low,
you don't immediately shoot back out.
Right, right, right.
You got to build back out.
So if you just when you see this graph,you're going to see that

(42:43):
if we had 2026 projected on here, we'dsee kind of that trough back out.
So the sentiment is even thoughwith everything going on, we're
we're coming out,we're we're back on the upswing. And
there could be some local markets
that have tiny bubbles,I guess I'll call right off that.

(43:04):
Again.
It's very local, but generally that way.
Now home prices, we are still not almost10% above the trend line.
So the trend line is that homesappreciate about 4% every year.
That's your trend line.
That's why real estateis your best investment right.
So we are still 10% above that

(43:26):
with an annual median home
price of 418,000 418,000.
It's crazy.
In oh six it was 222,
and that was 21% above the trend line.
Then okay.
So this I mean this trend linehas it's been moving up okay.

(43:49):
So again that goes to the sales volumeand the dollars in the sense
that even though units might be down,the volumes up
until we balance out in our pocketbooks,I guess from an agent perspective.
Okay.
Which means that if prices are still goingup, what are sellers willing to do?
Well, in the sell,they're willing to list their houses.

(44:11):
What does that mean to you, Todd. for Wow?
yeah, it means we're shootingthose listings, right?
If you have the relationship with thatagent that gets the listing,
sentiment is high.
Like Shannon said,that means they're confident.
I. I don't know about you all,but I feel confident in the businesses.
Right. Like,I feel I'm like, yeah, let's do it.

(44:32):
Shannon picks me
I had a lot more data.I'm like, let's do it.
Three years ago, I'm like,no, no, let's cut everything.
Yes, yes, yes.
Agents are feeling that too.
So yes they are. They are.
All right.
Mortgage rates right.
The that equation part of this
projection is 6.5%.

(44:53):
That will kind of be so
some of this isgoing to depend on what the,
administration does. So.
Right. Well, we'll have to see that.
But again, as six, 6 to
7% is normal.
So to say that's averageisn't historically historically

(45:15):
this is crazy, Craig.
And you can see this on this chartwhen I send them to you.
If we go back from 1972
to 2023, the I'm sorry, 2024,
the historical average is 7.7 to 7.7.
Wow, 7.72.

(45:36):
Now, if you take it from 1990,
okay, it's 6%.
So because what you're cutting outis that early 80s when we had
17% interest rates
I remember my parentstalking about those crazy high rates.
Yeah.
Most of the baby boomers boughttheir houses at those interest rates.

(45:57):
Yeah. That's when they bought right.
That so so that's what
they're kind of predictingthen 6.5% again.
We'll see.
And then Canada, Canada.
You're not left out I got you. Yeah. Okay.
So they kind of saw the same thing we did.

(46:19):
Canada market flows a lot with ours.
So in 21 they had height of their sales,actually the best year
they had had since 1990, at leasthistorically, they were at their high.
They fell off a cliff like we did.
So in 2023.
They did.
I think it's 444 million,I think is what this shows in millions.

(46:43):
And then in 24 they did 490.
So now the Canadian market is fluctuating
really interesting right now.
And unfortunately that is dueto some unpredictably
with some tariffs and talk and marketsand things like that.
They predict that to settle down.

(47:05):
But definitely in Canada,get to your local stats
and kind of figure outwhat's going on in your local market.
They're not
they don't give us a projectionfor Canada for 25.
So I don't I don't have a numberthat they're thinking of.
And I think it's just the datathat they get.
They don't put out enough datato make a projection.

(47:27):
But their mortgage ratesare right with us.
They're at about six and 6.7.
So they're they're
following our mapnow those are higher for them too.
So those are still but the lowestit looks like Canada got was like 4.7.
They didn't get as low as we didwith our interest rates.

(47:51):
So you know so it's not as conditionCanadian buyers aren't as conditioned
to expect a low like you all in Canada
got out of the idea that like heyI can't get an ultra low rate.
You got out of that quicker because younever got really that that low of a rate.
Yeah.
And historically, I mean, when you seethis like 1991, they had 11%.

(48:14):
And that fluctuated
really all the way till 2008, between
9% and 7%.
And then they went down into the fivesin the fours, you know, the grand years.
We'll call them from 2012to, you know, 2022.
And then in 23they bumped to 6.7 and 24 6.7.

(48:35):
So yeah, you know interestrates are a little bit more stable,
I guess you want to saythey're than they were.
They were here.
So inventory will be a thing for themif they they're starting to see inventory
pick up.
So again 5 to 7months is a great spot to be.
Some of their marketsmight have more than that.

(48:55):
And rememberprice prices affect inventory right.
Our inventory I was looking up herein Dayton Ohio and Springboro.
There was 44 houses for saleand all of Springfield.
Oh my goodness. Wow.
44 do you know how many of thosewere in the 200,000 and 300,000 range?

(49:16):
Under ten?
I was, yeah, not many.
So that it's those are things to think about too as you think about these numbers.
So can Canadian Canada inventory.
Sorry, guys, I'mnot trying to butcher Canada's name here.
They are looking at they have they do.

(49:36):
There's some percentage.
It's a little bit different.
So they have that.
Hold on. This is a really cool slide.
They are in a balanced marketper the Canadian percentage.
So they're a balancedmarket is 40 to 60% and there are 54%.

(49:56):
Okay. Inventory.
So they could be trending to a seller'smarket.
It could be trending that way.
Now let's talk about thatbecause we've been in a buyer's market.
I'm sorry, but these could be turninginto a buyer's market to a buyer's market.
Okay. Yeah, yeah, yeah.
Because we've been living in a seller'smarket for so long,

(50:18):
most of our media people don't even knowwhat to do in a buyer's market.
Yeah, yeah,there's great potential on both.
It's just a different pitch.
It's a different pitch.
Todd so let'schat through that real quick.
What what is that pitch.
Yeah.
So so right now when you're sitting you're
talking about it right nowan agent it's it's tough.

(50:40):
It's more tough to get listings okay.
Because there's not enough.
Again rememberthe boomers are holding on to them.
It's competitive agents.
What listings like Shannon mentionedthey want listings and luxury listings.
And so now they are selling your services
to, potential home seller

(51:01):
saying,hey, please use me, me to sell your home.
I'm going to help you get top dollara few days on market,
least amount of concessions,things like that.
And I'm going to market it so wellwith these photos, video,
drone 3D that we get the exposureyou need.
Okay, let's flip the switch and say

(51:22):
now it's easy to get listings.
Yeah, I know some of you are like,what does that even mean?
Like, how is it easy to get listings?
There was a time when it was super easyand the and the listings were like, crazy.
All right.
So it's a buyer's market
when there's too much of somethingand not enough people to buy it.
It's a buyer's market.
So all you have to do isyou have to go in to your agent.

(51:46):
You had to say, hey,I know you need to sell these properties.
I know your homeownersare breathing down your neck
because you haven't sold their property,and they need to sell it
so they can transition to a bigger home,a smaller home,
a different part of the country, whateverit may be, a different school district.
And your sellers are mad now

(52:08):
because they've been on the marketfor 120 days.
You're going to say, hey,do you want to help your houses stand out?
Do you want more people looking at them?
I can help you do that with fabulousphotos and videos.
We'll get people to fall in lovewith the listings online,
which will lead to youselling your properties.

(52:29):
Yes, the marketing piece, right? Like,
you know, it is kind of interesting.
We, a wise man once told me,
many things, but this wise
man said to me that, you know,when it's a seller's market,
people aren't as picky about the agentthey choose
because they feel confidentthat it's going to sell.

(52:51):
Right.
And a buyer's marketpeople get really picky
about the agent they choose.
Yes. And we see that in stats.
You know some of the stats we can chatthrough is just from NAR
in their home buyers and home sellerssurvey that they do.
And we see that we seekind of all of this stuff in the numbers.

(53:15):
It's really crazy.
That this all kind of correlates back over
to how people buy, how people selland what they're looking at.
And one stat that we seeis that right now,
70% of people only interview one agent,whether they're buying or selling. Wow.

(53:35):
Right. So now same thing.
But if we slip into this buyer's market,they will interview more
because they're concernedabout their house selling,
and they want to make surethey pick the right agent.
So being able to present as an agentand a listing presentation how you market
their home, we know is agents price rolls.
Right.Price is going to really set the right.

(53:58):
But home sellers believe it's marketing.
So you have to come in with a strongmarketing plan and show them.
And that is where media companiesabsolutely.
Love that.
All right.
Really quickly,the tip this website features okay,
this is what the consumers told onthis survey

(54:19):
that they liked about a website featurefrom an agent.
Oh, interesting. Okay. What is it?
So 96%
think photos are very somewhat useful.
Okay. So 90%.
You better have good photos now, right?
We're past the days of cell phonepictures.

(54:40):
Let's go. Okay.
87% find floor plans to be useful.
Oh, 87% for 80. Okay.
I thought that was a very interesting statwith the floor plans,
virtual tours.
Now, I have tried to ask NAR for yearsand years and years about virtual tours

(55:00):
because they won't dictatewhat that means, right?
Like they will tell me.Does that mean it's a video?
Does that mean it's a 3D tour?
They just say virtual tours 75%.
And thebig one drumroll here we go, begins.
Oh yeah.
So 62%.

(55:21):
Nice. Yeah.
We'rewe're finally seeing those video numbers.
You know, now,I would argue where video really matters
as an agent is a lot of branding stufftoo, right?
There's a lot of opportunityand branding. So
in 2024, 88% of buyers
used an agent to buy, right?

(55:42):
5% used a builder,
and 7% was the previous owner.
Okay.
Now on the sell side,90% of people use an agent to buy
six for sale or to sell.
Sorry. Thank you. Okay.
Thank you. Toomany buy sell words to sell.
6% were face bows. Truefor sale by owners.

(56:05):
That seems like it's down.
It is down historically 8%.
Okay. Yeah.
Which is an interesting topicthat got brought up on our Facebook group.
I don't know if you saw that questionpeople are asking.
Yeah. So there isI can't remember who posted.
Somebody posted about like fsboand doing work for them and charging them.

(56:25):
I think they said that fsbo found themonline and placed an order.
And so.
And that's for sale by owner. Yes.
For sale by owner. Yes, yes.
And so they were talking about likedo I charge it more.
Do I this, do I that like that.
You know, kind of just that age old topicthat we talked about about services for
sale by owners.
And I just kind of made a

(56:46):
comment in there and said, hey, guys,there's a lot to think about with this,
but historically it's8% that we have in our market.
It's not a lot. Right?
And if you think about it,half of that percentage
knows who they're selling to.
Oh okay.
Interesting. So cut it in half 50.
It's got a lot of potential 53%I think for sale by owners

(57:09):
already know who they're selling to.
So yeah.
So you're talking about 4% and it's 6%.
3% of the market is up for sale by owner.
So I think it's a business.
You just make the decision that you'lleither shoot for them or you won't,
you know.
And I and I said in there, you know,always think about the agent relationship
because I think that'sthe most important thing.

(57:31):
I mean, as an agent, I truly appreciate
while stance on for sale by owners,
because I know I'm not going to go competewith a for sale
by owner who has beautiful marketingfrom wow video tours.
So that'smy opinion isn't coming from an agent.
But as every companyjust make your decision,

(57:53):
either you're going to do them or notand just know
it's reallynot that big, big part of your business.
You know, I would say Airbnbsand that kind of stuff is, is more,
just to give everybody real quick,just kind of some insight,
I guess I get asked all the time like,hey dude, what is Wow doing on this?
What our stances at Wow is we will notshoot for our for sale by owner.

(58:16):
We just will not. We're sorry.
We only work with realtors.
We understand the importance,we see the value.
We're so sorrywe won't work with for sale by owners.
And I will tell you that over the yearswe've lost some jobs
and it's been a few jobs. Literally.
People call us and we tell them,
and we actually have some homeownersthat call us and we say no.

(58:39):
And then they leave us badreviews on Google
because they're not happythat we don't shoot for them.
And I'm I'm not offended.
I'm actually, you know, I don't mind that.
I don't like upsetting anybody,but if they want us, great.
They can't have us.
But I can't tell you the number of timesthat I've pulled that out of my pocket.
And I've mentioned it to a realtor,a broker, a group of realtors,

(59:01):
and they all go, what? Really?
Oh, that's that is really nice.
And that shows you're a that shows
our allegiance to the realtors.
Think I can think of some names.
We just talked of a realtor that used me15, 18 years ago that finally retired.
She sent everything to us.
Even after I stopped shooting.

(59:21):
She sent everything to us.
She never thought about anyone else.
Why would I ever go shoot for her?
Potential.
The sellers, the homeowners?
It doesn't make any sense.
I just don't feel right with that.
Our realtors are loyal to us.
I feel like we have to be loyal to them,to not just not go around them

(59:44):
and to make $250 or $300, whatever may be.
Yes, yes, Iand I think I've told you that for years,
I think that was a great stance to make
because again, at the end of the day,it's not a lot of business.
Although we did have that one guy,remember
that thought he was protectedclass as a for sale by owner.
Do you remember? Yeah, he.

(01:00:05):
Yeah, he was super, like he was goingto sue us over protected class.
I'm like,I'm it's no different than a you don't
you go like, why can't you go shoot ata private country club or a member like.
No, you just art.
No. Like that was funny.
I'll never forget that storywith that guy.
And you might you might upset somebody,but you're going to win with the realtors.

(01:00:27):
And and you can even say something,
you know, like, we just feel that,
a homeowner is going to get morebecause they do.
Okay?
Homeowners make more money if they usean agent, even with paying commission.
It's proven in the numbers at the.
That's through the Narbuyer and seller report.
You can look at it,they always have a number in there.

(01:00:48):
I think last yearit was like $75,000 more that you make,
like on average, by using an agent.
So it's having that conviction to say,hey, we just truly believe,
like the best thing you could do as ahome seller is use an agent.
So I think it's awesome.
All right.
To kind of wrapthis up, it's really a tale of inventory.

(01:01:10):
It really is, watching inventory,paying attention.
The inventory.
The inventory tells a lot of stories.
Are you and the buyers,the sellers, kind of a balanced market.
Remember, we never seen a balanced marketfor long, so we had a balanced market.
We all trend one way or the other.
And you'll know as soon as we starttrending it'll be that month.
So it kind of goes, people ask mewhen is a great time to buy a house,

(01:01:34):
or whenis it a great time to sell a house?
And I say, when you need to.
Yeah, it's when you need to sell it.
Don't wait.
You can't predict interest rates.
And if you look at the appreciation linewhere 10% sell
above the trend line for appreciation,so that means you're making money
the moment you buy that house.

(01:01:54):
So get with the realtor.
If you're listening to thisand thinking about buying,
if you're the media company,you know these new listings are coming.
So get in there.
If you're in Canada, maybe be preparedto go to a buyer's market
and shift your marketing, to your people.
We need to start getting some statsacross the world.
So I it's, I need to connectwith some of these media companies

(01:02:15):
that are in the UK and like,and get some data.
So I'll, I'll start to work on that.
But I love bringing this stuff to youguys.
I love talking about it.
It's very interesting and understandingthe people and the industry
that we work with will always help us growour media businesses.
Period. 100%. Yes. Yeah.

(01:02:37):
Shannon, thank you so much.
That was fabulous.
So insightful.
If, if any of you have any questions,feel free to just post them
below down in the chat.
You can also email us hello@spiro
Just say, hey, I got a question.You talked about this one thing.
I think I kind of have it,but I have a question.
Just email us.
[e-mail] will be happyto help you from there.

(01:02:58):
Because we want to make surethat this is in your head
because then when you go buildthose relationships, it's so much easier.
I can tell you, Shannon's educated meso many things over the years,
and I go see them to a realtorand it just helps build.
The realtor goes like, oh, wait a minute,you understand me?
It's like this. It's like this cheat code.

(01:03:18):
Like when you speak as though you knowand care
for the person across the room from you,they go, oh, that's that's
really consideratethat this person took the time
to understand me and my industry.
Yeah, yeah. It's it.
And then that's good for any industry,right.
Just understandingwho you're working with.
If you're wanting to get inwith the big brokerage, research that

(01:03:41):
brokerage research the people you know,I think be that stalker, right.
Stalk them and understand who they areso that when you go
meet them, you can build rapport faster.
You can,you know, build that relationship quicker.
Those are some of those cheat codes there.
But at the end of the day,like we're all in it to win it.

(01:04:02):
The agents want to make money.They want to list homes.
They want to help homesellers and home buyers.
I call it matchmaking. I think it'sthe best matchmaking in the world.
And they need it.
They need us to do this.
And so have that be a relationship
where we work togetherand we provide the support to them.
One more thing,too, is if you are a Spiro user

(01:04:25):
and you haven't seen it yet,I want you to know that on our YouTube
channel, we now have the classes that Toddand I teach monthly.
We have them there.
So if you're interestedand we teach the same classes every month,
but I can promise youevery class is different
as we have different users onand we get different questions.
Todd and I are not very outlinedwhen we teach.

(01:04:48):
We we kind of allow the class to gowhere it needs to go.
The topics are there.
But please watch those and if you haveany suggestions for classes,
put them in there.
And the commentso we can bring those classes to you.
Yes. We are happy.
We're,we're just honored to bring that to you.
It's exciting for us.

(01:05:09):
And so we're it's SpiroNon-spiro related it whatever it may be.
Ask us.
We're happy towe love connecting with you all.
It's such a vibrant and just exciting
community that we're proudto be a part of, so please use us.
We truly mean that.
And leave a comment or email [e-mail].
Ask them.

(01:05:30):
Well Shannon, thanks for another great.
Yeah yeah happy Easter Todd,and thanks for having me on.
Happy Easter to you as well.
We'll see you in another quarter.
Maybe sooner maybe see
All right everybody, hey,that's going to do it for today.
Lots of great information.
Thank you for spending some time with us.
We do honor and value your time.

(01:05:52):
If you have, if you have some questions,the pink chat bubble.
Another thing that I should mention,because this is the Spiro podcast.
If you've been thinking about Spirofor a while, we do have a kind of done
for you program and white glove service.
Yeah, we actually, you know what?
Nick might kill me for this.
Oh, okay. Well, let's let's try it.
I, I made it this.

(01:06:12):
You might kill me for this.
I may do a lot of here, right?
Yeah. Let's do it live. I love it. So we.
If you are a REPP launch Student
and you
are trying to launch your businessand you are struggling
or need help with Spiro,we are going to take the program.
Todd about to tell you aboutand give you a 50% coupon.

(01:06:35):
So. Todd Oh, yeah, okay.
We did program.
Yeah. Hey, we got we did.
Okay. Great. No, I love it.
We can help more people.
So yes, if, if,
if you, you know, part of setting upa system is you have to set up the system.
And that's any system.
But if you come in to Spiro,you have to put all your info in there.
And if you're like, hey, I ain't gotno ain't nobody got time for that.

(01:06:57):
Whatever the YouTube video was,we have time for you and it's free to you.
The only thing that we ask you to dois we just ask you to load your system
with $500 worth of credits, okay?
And then we'll do it all.
You commit to us, we'll commit to you.
So we will do will build your order pages.
We'll do everything.We'll do a training with you.

(01:07:17):
Will get you launched.
And now, we're all finding out forthe first time, which I'm excited about.
REPP launch user.
So REPP with Eli Jones,if you would like that
and you're in that program, message usand you'll have that for
instead of loading 500 in there,you'll just load 250 in there.
And then you can use those credits.
However you would like them.

(01:07:39):
Yeah. Yeah. So we want to helping hand
and help them as
they're, you know, spending moneyto grow their business.
We understand that.
And so the 250 credits,we hope they go through very quickly,
but giving them a little bump up in Levyand the onboard team is happy
and excited to helpeveryone get into the system.

(01:08:00):
Yeah. That's great.
Such good news.
Shannon.
Thanks for the good news Friday. Yeah.
All right, everybody, hey,that's going to wrap it up.
We appreciate spending time with us.
Please take time to be thankful
for the blessingsthat you have and take a breath.
We'll see you on a week.