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July 23, 2025 46 mins

It's almost the entire Spiro Family on this week! Todd, Shannon, Nick and Lovie hop on the podcast to talk about the Spiro Concierge Onboarding Program that's available to Spiro users to help you get set up and running with your real estate media online ordering and delivery system. Listen to learn about how you can take advantage of this incredible program to help you get Spiro set up and working for you and your clients!

Chapter Timestamps

0:00 Episode Open

03:30 Spiro Team Introductions

06:03 Concierge Onboarding Program

44:06 Conferences in 2025

45:38 Episode Wrap-up

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Coming up on this episodeof The Spiro podcast.

(00:04):
We're always thinking about waysto make your your engine turn better.
And and newthings are popping up all the time.
It is a movementand we want you to join it.
And that starts with Spiro concierge.

(00:30):
Hi and welcome to the Spiro Podcast.
Managing your real estate, photographyand videography business.
Spiro is a software platform.
It's designed to help you manage your dayto day real estate media business.
And ultimately,
if it's your goal and we assume it isto help you grow and scale it.
Welcome back to another week.
If you're returning,
if you're brand new listener or viewer,we just want to welcome you.

(00:52):
We are all about trying to helpyou build a strong business,
lots of great creative resourcesout there on YouTube and other podcast
on real estate, photos and video.
But we really want tojust be an asset to you and a partner
with you in helpingyou grow a strong business.
So, glad to be back.

(01:14):
Todd.
Craig, you made it back from vacation?
I, I did it was, it was a great time off.
We I got to go to a part of the US
I've never been to before, and,we just hit a ball, so.
Yeah. Fabulous photos.
Looks like you guys had a great timewith your family.
We did. We did.
You know, Craig, as you were saying,that intro there is like, if you're new

(01:35):
if you're new, this week'sa little bit different.
This kind of reminds me, like, have youall ever taken like a friend to church?
And the week that you take a friendto church, they talk about tithing.
All right. Great. Is that suck?
I mean, so this
explanation of tithing,giving money for those.

(01:55):
Giving money.
Yeah, give me money doing,
you know, so this is this is where this isgoing to be a little bit different.
So don't turn off stick with this.
But this is where
we're going to tell you about somethingthat many of you have asked for.
It's a Spiro programand it helps you use
get set Upgives you access to our entire team.
And now the benefitsthat we'll go into those

(02:16):
all those isthat you have in that program.
We've put in the 21 years of knowledgeof how we've used it at Wow,
the knowledge of the entire team,the knowledge about the real estate
industry, the knowledge of how to sellbetter, train your team better.
So all that's in there,we're going to tell you about it today.
We're, you know, this is

(02:37):
for you to decide.
But if you're like,the year is where in July y'all,
if you're like, yeah, now would be a timethat I have a gap in my process.
And the gap is systems.
And if you're not, if you're in Sparrowand you maybe feel like you're don't,
you're not completely efficient
or you're like, hey, now'sthe time to really invest in my growth.

(02:59):
And honestly,
the first level of this,there's no investment.
It's free.
But if now's the time to invest your time,that's the more important
thing is your time.
Then hopefully what you hear todaywill be helpful.
Yeah, this will also bea very unique episode in that I think
Todd, at the most, we've had three of uson the episode at once.

(03:20):
I so yeah, we'vegot a full roster of guests for you today.
A total of five of us,
with us.
Todd I'll let you make the introductions.
How's how's that as we get pastkicked off?
Yeah.
Today, many of you know the team,
we have Shannon Landers, our chief revenueofficer, on the call today.
So, Shannon, you all know this, but,Shannon, help me build and scale Wow

(03:42):
Video tours, our real estate media companythat does multiple millions of dollars
a year in revenue.
And 13 hours, we're going to do 14,five, 14,500 shoots
this yearto just scale to a team with efficiency.
So, Shannon, help me scale.
And when it was time to do Spiro,I was like, Shannon, let's do this again.
And she was all on board.
So we're excited to have Shannonon the team today.

(04:02):
Shannon, I'll let you announceor I'll let you introduce your team.
I love them, I know them,but I'm going to pass it to you.
that sounds great. Thank you.
Of course I love being on the podcastand I love that
we do this and share our knowledgewith others to help them grow.
That's probablymy favorite thing that we do at Spiro.
So in that, I kind of cooked up
these crazy ideas as I came on last June.

(04:25):
It's been a year.I can't believe it's been a year.
And as
we you guys kind of started helping peopleget onboarded into the program.
Right?
And so that idea has grown into a fullblown onboarding concierge program.
And obviouslyI couldn't do that on my own.
There is no way.
And of course, we have the fabulous Mr.

(04:47):
Nick Kellis on the call today.
So very excited to have him
as he's been working with Spiroa little bit longer than I have, actually.
And then we started gettingall these clients that wanted our help.
They said, yes,sign me up for this onboarding program.
This is amazing.
Well, it was about December of last year,and I was trying to keep my head above
water and I was swimming and swimmingand swimming and I couldn't ingest, wow.

(05:12):
I was like, hey, I just got this, video
interview from this amazing person.
I think she'd be perfect for you.
And I was like, yes, please send it over
in the fabulous Lovie’svideo won my heart.
And we had a couple interviews.
We chatted and I said,I can't live without this girl.

(05:34):
So Lovie Catadais on our call today to she
is the Master Plannernow with our onboarding program.
So Lovie and Nick welcome.
We could not do what we're doingwithout you.
So really excitedthat you're here with us.

(05:57):
Of course.
Yes. Now you guys are the heartand soul of this.
You know, helpingour clients is number one, right?
That's what we love to do.
We love to help them, help their clientsand getting into Spiro.
I mean, Todd, let's just be honest.
It can seem overwhelming.
Yeah, there's a ton of features.

(06:18):
There is some things,you know, it's a very large system now.
It has years and years of logicand thoughts and ideas.
And when used properly, like it can unlockjust a ton of time.
Give your clients tools, help you up.
So, I mean, there's a million thingsthey can do, but it's still like,
I got to figure out how to use this chart.
Remember of CRM?
Like we looked at Salesforce at Wow.

(06:39):
We looked at likehow like it sounds great.
Like everybody talksreally great about Salesforce.
HubSpot is likebut how in the heck do you do it?
Well, you pay you pay a Salesforceconsultant, like $25,000.
And that's that'sthey do about half of what you want. Yes.
It's so true. It's so true.
And so you know what we've really,

(07:00):
unleashed here now is is a nice full
onboarding programthat provides different levels
based upon really your businessand where it is,
because we understandthat everyone is at a different place.
You know, obviouslywe have a lot of new businesses coming in
and we love our new businesses,but they don't need quite the setup

(07:23):
that a mid-level business already doesor a high volume business does.
So through that,we have created this program
where we offerthese three different levels.
And like you said, Todd,one of them really is essentially free.
And so our first level is
foundations, and that is where we justessentially set up the basics, right.

(07:44):
Lovie and Nick, we set up the basics.
Get them going,
get all their information in thereand get their order page going.
And, and for that it's, it's $250
that we actually applyto your account and credits.
So there's zero cost zero cost.

(08:04):
And Nick you're talkingto these new businesses every day.
Right.
What what are some thingsthat they're saying to you on on
why they really are likethis sounds perfect.
You know,the thing that comes in most often
is, wow, I love your this platform.
This platformdoes everything I've ever wanted.

(08:25):
It's like I've got, a virtual
assistant helping me, you know, on the,
upsell and and order, schedule,
tracking as photography portal.
And as they're saying,
the all the great stuff they're goingI and I don't know how to I don't want to.
It's not even I don't know where to start.

(08:45):
And some people that are old, like mehave no idea how to start.
And that's how they want foundation.
They want, you know, over to workwith Lovie. But then you get people that
I get a lot of callbacks.
I'll talk to somebody six months ago
and, and they'll say, I think I got it,and then I'll get a callback.
And they're like, I just want to make sureI'm not missing anything.
There's so much functionality.

(09:07):
Can we run a diagnostic audit?
So that's the cool thing is that if you,you know, if you sign up for Foundation,
you're spending your own money,you're investing in yourself.
All we're asking is for youto put your own skin in the game.
If you're serious about rep,
if you're not serious about rep,and you're kind of dabbling,
it's an expensive hobbywith the camera equipment.

(09:28):
So if you're if you if you can't come upwith $250 to invest in yourself
and a platform that organizes your wholelife, it might not be the right,
the right industry for you.
So, but then when we get after thatinitial people, they go
and an initial person will say,I love this.
How how do I,you know, get to work with Lovie
I like, will do your homework, you know,cover your pre-by, invest in yourself,

(09:51):
do your questionnaire.
Give Loviethe ammunition that she and her team need
to build your sitethrough a default order page.
Pretty awesome.
And you're off to the races,but then you'll get people
that also come back and go,I think I missed something.
Give me a diagnostic audit.
Can Lovie do that. In her sleep.
She'll go,you're white labeled on your order page.
Would you like to be white labeledall the way through. Let me do DNS.

(10:12):
And I have I have the technical abilityof of this pen.
This pen functions andand that's and I'm not lying antagonizing.
I'm a heck of an interviewer.
I, I've learned that thing pretty welland that's just said, hey,
you want to do this concierge thing,but it is definitely a handoff to Lovie.
To dial in

(10:33):
this, this platform,even at a foundational level
that will just immediatelyempower your business.
You know, people will say,I don't have a website.
Okay, just get to your order page,get started in their business.
And that's what foundation does.
It gives you. And then, you know,then you realize you need more.
But at the very least,you're out there taking orders
and shooting houses and deliveringamazing listings and Lovie.

(10:55):
If you give her what she needs,she will give that back to you, you know?
And short order.
Absolutely, Lovie
What are you hearing fromour foundation clients as they come on?
Like, you know, what arewhat are your guys's conversations like?
You know, at the beginning of the call,I would say that they're
they're pretty set to like,they think it's a tech set up,

(11:18):
like we set up every,you know, the system for them.
During our launch call,we find that they're surprised that, wait,
it isn't just the tech set up.
It's actually you helping me figure outwhat I need for my for my business.
And I'm like, well, they're ShannonLanders and Todd for that, but,
we help them actuallythink about a broader

(11:41):
look at the broader pictureand look at their business as a whole
and help them figure out what elsethey need.
You know, what else they need help with.
So it's really like,you know, they're very surprised with how,
like I said, that it's not just a tech setup, it's strategy, workflow planning
and real partnership that they buildwith, with us, with the concierge team

(12:04):
and the support team.
So they feel really supportedthroughout the process.
And they they're verygrateful for the support.
Yeah, I think even
sometimes just knowinglike how to use that.
Right.
That's that's what we go over,you know, in that launch car with them, we
we set up a launch call and foundations,you typically just need one.
You might come back laterand get some more needed things.

(12:27):
And we have additional trainingsfor, for everyone in this program. But,
you know, getting set upand getting going,
like Nic said, to be able to take ordersbecause you got to make money
in this business, right? Todd.
Yeah, that's that'show you're going to feed the family.
That's the lifeblood of your business.
It is. And that's how you're goingto get the next job, right?
You got to get jobs to get the next job.

(12:47):
And so getting themset up, you know, quickly,
and I will say,
guys, you know, this is importantto, to have out there,
the faster Loviegets the information, the faster Lovie
can get that launchcall set up and get you guys going.
We do have typically like a 5 to 7 dayturn from,
you know, getting that information andand getting you guys on the schedule

(13:10):
as we're working with many clients,you know, so great.
Well foundationsget them going then. Right guys.
That that gets them.
It gets them started.
And that's,
you know, kind of what we've learned overthe last year is there's this base
that can help get them going.
And, and then we have our mid-level levelcompanies.
And and sowe have our accelerated program.

(13:32):
And this is a great programwhere you spend $500,
but you really only spend 250because we actually apply
250 of that 500as credits to your account to use,
and then that you're going to be ableto have all your order pages
set up, any additional details you needed,
some additional workflows and tasksand some additional calls to help.

(13:55):
Just make sure that everything is set up.
Typically, these are clientsthat might be using our competitors
and they want to come overand we're helping them.
They are
and Nick,
I thinkthese clients are finding too, that
sometimes you even start in foundationsand you just pay the upgrade at the 250
to get the accelerateto get the details right.

(14:17):
Yeah.
It's it's
it's whatever you're comfortable with.
But I think that peoplethat you've got a lot of people
that are kind of in, in between,like I'm setting up my own company,
but I've been shooting as a contractorfor years now, or,
you know, you'll get people that that arejust they're coming in.
They're not hesitating.They're like, I'm ready to go.

(14:38):
I need this to be set up.
So they'll come in,
and I'll say, do you have brokerages?
Oh, yeah. I've got three.
You probably are going to needto go accelerated or they'll tell me,
I think I need that.
And, you know, they justlook at the spreadsheet and they go,
you know, it'ssetting up additional order pages at, Wow,
we have 62 brokeragesand each of them has their own.

(15:02):
It's not just the customized order page.
I mean, you can put a Keller Williams
or a Coldwell Banker logoon, you know, on an order page.
It's customizing bundles.
One of those might,like more drone up front.
There could be drone forwardor 3D forward.
How do you customize that for them?
And then also on the back end, some,
some, brokerages might likethey don't want to pay upon download,

(15:27):
they want to go to, a standard invoicing,every third Friday of the month.
Or they want to pay upfront.
So then suddenly, you know, Iexplain to people I'm like for 250 bucks,
love is doing a, you know, on her teamor doing a lot of work in there
to maximize your biggest clientsand make them happy.
The additional services,she can do a deep dive into that.

(15:48):
And, because each each bundleyou order, you just,
you know, you can go from photo and videoto drone to virtual
staging to twilight all,you know, just a floor plan.
And so she'll get in there.
And so each of those becomes its ownlittle rabbit hole of, ways for a realtor
to maximize, a listing that they may notthink of when they place the order.

(16:11):
But by the time they're, scheduled,they've added everything
they need, which drives your average saleprice up so we can get in on that.
And then the other thingthat's coming up is
a lot of people are saying,do I need a website?
My website's in process.
I want to get started.
And so you guys came up with the landingpage, and, and Lovie will set that up.

(16:31):
And what's neat isour example is residential, commercial.
And I think, like, you know, Airbnb stylerentals, they don't call it that anymore.
Each of those has its own little,you know, you go out on a downline
and you go to an order page,but you can very quickly
have a landing page that says,look what I do.
I do drone appraisals,or I'll do photo booths,

(16:52):
but you have a landing pagesuddenly that you can send to respected
agents and especially brokeragesand start taking orders.
And your websitemight be three months away.
And I think that people will comein, they're either getting started
and they'll go, yeah, I need that,or they're making the jump.
They're coming over from someone elsebecause you also, you know,
Lovie will get your existing clientbase in there, and now you're ready

(17:16):
to make the transition and acceleratedor really be dialed in.
And even more levels and foundation.
Absolutely.
Lovie.
What do you findthe clients really love about that
accelerated versus the foundation level.
What you know, what do you see themlike really grab on to?

(17:37):
I think the ability to,
go into more details with theirlike Nick said, with their order pages
and also having the chance to,
go from,you know, having just one launch call
and setting up another call,I find that that is a huge thing for them.
Walking them through every step of the way

(17:59):
and having just a second callreally means a lot.
And, that definitely feltthat accelerated over foundation.
Yeah, I would agree.
And then because you shouldalways have three, I feel like at least.
Right.
Todd, like a minimum of three things.
Like people like options. Right? Yeah.
That's what we suggest for your orderpage a big a medium and a small because

(18:23):
an agent's
going to come along
and get whatthey call their luxury listing
and they're goingto click the highest one.
And sometimes and there's a need for that.
Absolutely.
So we have our largest offering,
which is our enterpriseplatform of the concierge program.
And I feel like we're
pretty much doing everything butcoming to your town and selling for you.
And then also, we literally will write

(18:48):
your marketing descriptionsand we will create your thumbnails.
We will give you the, I think, okay.
And Lovie
You can correct me if I'm wrong, butthe best part of this enterprise level,
so you get a slack channel with me, Lovie
Maria. Maria,we haven't talked about Maria yet.

(19:09):
We will.
And you have a direct line to usfor 90 days
to get instant availability of support.
So you don't even go to the pinkbubble chat for 90 days.
We take care of you, and we make surethat you know every functionality.
And we call this enterprisebecause typically it is probably going

(19:31):
to be an enterprise type client,a big client that is already doing a lot.
They are more than likelycoming from a competitor,
and they really want to bring overand update and highlight.
And typically what we're findingis they're launching
new pricingand new order pages with this level.
So I absolutely love enterprise.

(19:53):
What we're seeing to with this like 90 dayslack channel, it's it's
everything's a bell curve. ToddI feel like in life. Right?
Everything's a curve.
And we need them as theythey need a lot of support.
Right.
So that curve goes up and up and up,and then we reach like this
pinnacle of them going,oh, this all makes sense.
And then they come downand they need us less.

(20:16):
And of coursewe'll always be here for our client.
But then they say,
okay, pink Bubble chat can support mewell, from here and we move on.
So Lovie
How do you what do you think is yourfavorite part of enterprise, am I right?
Is you think the favorite thingis that the slack channel
and I hear this a lot too. Shan.
So we have our enterprise, clientwho said the slack channel,

(20:39):
the availability and having just,you know, somebody right there
and you know they're typing the answeryou can see them typing.
So it's really hugestep up and a VIP feeling for them.
So I like that I think that's great.
Yes I agree I agree.
And Nick we've had Billy come on recently.

(21:00):
I know Billy was on the techtalk yesterday too.
I think talking about
and he kind of
he I love him.
I, I spent an hour on a call.
Oh, by the way, with enterprise,you get access to me or Todd so that,
like, kind of comes with it,where we'll stand.
And then strategy calls with you to Billyand I spend an hour together.

(21:20):
And I basically was like,we need to revamp all this.
And he was like, okay, that's ready.
But as we got through itand we've built out his order page
that he's going to launch,the marketing behind it is awesome.
And I'm super excited for him.And he's super excited too.

(21:40):
So Nick, Billy is a great clientand he's using,
I think, every aspect of that check.
Mark, on the enterpriseand what we're talking about.
Guys, are you listening to us?
We have this beautiful flierthat, actually
will go through all of what you get.
At what level?
You know, thatwith the nice little checkmarks,
you get this in this level and you cancompare and contrast it, in real time.

(22:04):
So, you know, you have I think we havequite a few enterprise clients right now.
What are they saying to you?
What what are they loving?
You know, and first of all, that PDFthat you created, Shannon,
is it is beautiful because I just putit up in a shared zoom and,
you know,
a Rep owner looks at it and goes,that's what I need.

(22:26):
When when we originally started it,it was going to be for people
that are doing over a thousand a yearlistings.
And, most of you know, a lion's
share of our enterprise people are peoplethat want to get to that.
And I think it goes back to,how serious are you?
You know, if you're seriousabout real estate photography

(22:48):
and running, you know, and optimizing.
Yeah.Everybody wants to have their life set up.
They want more time.And you hear that all the time.
And it's for Todd said ten years ago,I one more time.
I mean, you know, Spiro flourishing.
I say this to everybody.
It's not coincidental that that Boston'sBoston was born, you know,
Todd's, Boston's my son. Yes.

(23:10):
You know, I jumped over that.
I mean, I meant to say I've known Bostonsince he was a baby, and,
you know, when when Todd started tradingor making a family
with the lovely Jessica, Spiro startedgetting better and better and better.
And it was because he wanted,I think it was.
He wanted more life, you know?
And that's that's where people that are,they're going.

(23:33):
I want to scale my business,but I also don't want to give up. Why?
I love being aliveand having a great business.
And so enterprise comes inand it's like it's a sprint.
It's a sprint to having your life back.
It's a sprintto having a thriving business.
It's a sprint to having supportthat we can't give
unless, you know,it just takes so much time.

(23:53):
So I was I told both of you,Shannon and Todd, I feel like,
it mightbe too cheap for what we give you.
So the time is greatto get into enterprise.
If you're seriousabout scaling your business and, you know,
like Adam Novak, he's at 300,
a year that are very deluxe servicesdown in Florida.

(24:14):
There's a lot of drone stuff.We want to get to 600.
He has his scaling goals.
He doesn't want to mince words.
And we just signed up someonea couple of days ago.
They're like I just and just for theand just for the record,
Nick enterprise has nothing to do with meconceiving children.
I just wanted I it's notthere's nothing weird about it, you know,
I we went a little off the record there.
I just want to bring you back to the cornfields here.

(24:36):
Like, it'sjust there's three levels for you guys.
I think many of you know me by now.You know us.
You know, Shannon,we've built a very successful real estate
media business,and we've heard from you guys that, hey,
we need these different levels of support,and we want you to use Spiro.
I'll be completely transparent about that.
I would love itif we could earn your business.

(24:58):
So when you all tell us what you need,this is no different
than when realtors told uswhat they needed at Wow.
We would create that.
And we listen to you, we adapt it,we mold it,
and our goal is to make surethat you are successful with it.
If you succeed, we succeed.
Absolutely.
Thanks for the clarification.
I was kind of

(25:18):
yeah, I just want to make sure I was like,is this like
when I asked Jessica about this?
I guess I just I guess my point
was that I see enterprisesextension of what you were able to do.
Todd, as you realized it,
there's a lot of detailsthat go into a wrap business,
and there are a lot of detailsthat go into running a smart business

(25:41):
that has a lot of moving parts.
It's intensive in the fieldthat that deals with realtors that,
you know, they have their own mindsetand mindset and,
and just making sureeverything is buttoned up.
And with enterprise,everything is buttoned up.
And you can, you know, you can enjoywhat's important to you and your life.
And you can also see your business

(26:02):
because you suddenly have the entireengine of Spiro behind you and you,
you're not missing anything technical,
but you're also thinking about brokeragestrategies.
You're thinking about,where do I want to be in a year?
And, you know, you've got Shannonspeed dial and we love it
because then we can give all of our energyto someone with enterprise
and watch you thrive and and,you know, and scale before our eyes.

(26:26):
And, and we love being a part of that.
Nick, I think it's really insightfulbecause you see me for the
you see it from the outside.
But let's be honest,it's about time, right?
You all like when I had kids,my time had to change.
Different things became a priority.
And, you know, I talked very recentlyand some taught in the tech talk
and in a Eli Jones podcast on his channel.
But about you hire helpers and builders.

(26:49):
And when I started to have kids,
I was able to push itso far and said, hey, I need a builder.
And Shannon happened to come along
and I was so thankful that she did,and she built it with me.
And you just need different levelsof support as you build.
We understand that we're here for youand all of you need something
a little bit different.
And if you just need like, hey,I just want to DIY it.

(27:11):
Like,I feel like we have phenomenal articles
that you can followstep by step videos and guides.
Absolutely.
And that's what we went.
We had this idea to do this podcast.
Just so it was people were aware.
Awareness right is always half the battle.
But we don't have to spend any money.
You can create Spiro on your own.

(27:33):
You can get in there and not create.
That was again, I can't talk this morning.
It's Friday, my brain's doneworking for the week, but you can get in
and build your own Spiro accounton your own if you choose to.
But sometimes it's like, why you. Right.
Like, okay, I'mgoing to spend at the foundation level
250 bucks and really get it and creditfrom not really spending anything.
So why should I waste my time on that?

(27:55):
Just the entering of the information
when I could go be getting clients
and why the entering of the informationis happening, right.
So that's number one is that's what Lovie,when she came on, gave me my time back,
which was amazing, to go out and createthese programs, to work with Todd,

(28:16):
with the higher level thinking that we'rebringing in this Spiro and that update
and then Lovie has brought on Mariato help her,
because we've had so many of you say, yes,raise my hand.
Sign me up. I want to do this.
And so Maria is nowand what is Maria is loving sister
because we love family here.

(28:39):
Right.
And, she was going to be with us todayguys that she is under the weather.
So we didn't want to make herget on a podcast.
I she feel good.
But Lovie, talk about how you and Maria
just get people onboarded,
how you're kind ofhas streamlined things together
and getting them into the systemas fast as possible.

(29:02):
Yeah, absolutely.
So, thank you for that.
Maria is such a huge help. Sharon.
So when you brought her over, itdefinitely gave me some of my time
to focus on my launch callsand get just getting to know
more about,you know, our our clients and that.
So, what happens during our onboardingjourney is that once the client completes

(29:24):
the onboarding questionnaire,after after they talk to Nick,
we send them a prep checklist to make surethat we have everything we need
so that from therewe then take care of the full set up.
This includes,you know, building out the order page,
updating their account setting, makingsure all of the basics are in place.

(29:44):
So just like what Nick said earlier,having everything or giving us everything,
or, you know, as much as you can give usas many details as you can.
And the onboarding questionnaire
that definitely help us set your,your settings in your Spiro account.
Afterwe have already, you know, created or,
you know, created a basic, set up,then we schedule the launch call.

(30:07):
Right?
So this launch call is tailoredto everybody's
specific needs,so their own specific needs.
And after that we move into building taskif that is necessary.
If you're on accelerated.
So we build our task.
We build out automations and workflowtogether.
And that's step by step.

(30:28):
We want to make surethat our clients are aware
how we do that, becausewe're not only setting this up for them,
we want to make sure they know how todo that on their and this in the feature.
They're going to be setting up their own,you know, workflow, right.
So after that, we then
we we make sure that everything is fullyset up and tested.

(30:49):
And then we doour final wrap up and handoff.
This is to make sure that they can startusing Spiro confidently
in their day to day.
So that's it.
Pretty much yes.
And then againon that higher level of enterprise,
then once theyou know, you actually get unlimited
launch calls,you get unlimited calls with us. Period.
So the two favorite things is the slackand probably unlimited launch calls.

(31:12):
Right. Or access.
And that'swhen we can really dive in this strategy.
That is really what comes with that.
That higher tier,
that I enjoy doing to many of youmight already know this.
I'm a marketing snob,I and I'm, which is weird
because I was never creative in my lifeat all.

(31:33):
I was always like the numbersand the talker like, so that.
And then all of a suddenI work at another brokerage
with a fantastic lady who we shouldprobably have on this call sometime.
She was the director of marketing andshe kind of grew my love of of marketing.
And so now I absolutely love it.
And, so I love itwhen our clients do enterprise,

(31:54):
because then I get to get in thereand be like, oh, let's do this.
Oops. Change to this. Oh,
Billy was a great example.
He's got a trademarked company name,the perfect listing.
Like it's awesome.
It's trademarked. I'm like,you trademark this.
We need to use these namesin all of your products.
Like this needs the brand.

(32:15):
We need to brand this out.
And so I'm super excited for his new pagebecause it's fully branded.
We even made a small tweak from yesterday.
Todd,where now when you look at his order page,
at literally the backgroundof the thumbnails of the top three
bundles, literally say the perfectlisting, you know, so it it's fun.

(32:35):
It's awesome.
We love our enterprise client.
So, and there's power.
There's power in that branding,if you think about it.
Our company name is calledWow Video tours.
All of our clients.
Calls Wow. it is a namelike in our markets, do you use wow?
Oh, I use wow.
Just shot my listing like it'sit's at a higher level.
So there is that top tier thinkingand that took

(32:56):
you know, you have to implement that
for that to actually take placebecause it takes time.
And so just a higher level of thought.
We're excited to bring to all of youin that enterprise plan,
because those are things that you're goingto look back five, ten years ago.
You know, I look back 22 years agowhen I was thinking about naming it,
it's like I knewI wanted it to be different.

(33:17):
My brother's actually like,let's call it Wow,
because everybody looks at the photosor everybody looks at the video.
Again,we didn't do photos at the beginning.
Everybody looks at the videoand says, wow.
It's like, great, let's let's name it wow.
So we use clip art and wow.
And it's we've evolved over the years.
But I think that higher level brandingis super important.
And oftentimes it's it's tough forlike let's let's admit it.

(33:39):
Like we're all small business ownerslike to think about higher level branding.
It's like, well,
I gotta have a photographergo fix a bathroom,
and I got to go shoot houses or whateverit may be.
So it's kind of like the last thingthat gets pushed down
the, the, the last person that we signedup for enterprise this week.
Logan was,
he was adamant.

(34:00):
He's like, I when do I get to talk toShannon and when do we jump on the chat?
He was hehe and I said, well, the good news is,
and she wants to talk to you,you know, and that's.
And he doesn't have a lot of volume.
He just wants to have a lot of volume.
You know, and Billy.
Yeah.
When I talk to Billy,I knew he'd be perfect because he,
you know, he's he's, young family,but wants it to be great.

(34:21):
Has a lot of ideas, and,
and that's the perfect enterprise client.
No matter what your volume is, it's.
What's your commitment?
How passionate are you?
How how quickly doyou want to get it right?
And that's where enterprise is perfect.
And then, you know,and and I know it makes your day, Shannon.
And love it because it's it'sgot to be exciting on you guys
and to take them all and run with it.

(34:42):
And you have someone that is as committed
to their business as you arecommitted to their business and can be.
Yeah.
And what's nice iswe set you up for the future with us
because, again,a lot of the things we're creating,
we create in Canvatemplates, things like that.
So we share those with you guys.You know when you're done.
So you're literally built.
It's likethe foundation of the house is built.
And then we hand it off to youto keep building.

(35:06):
And I kind of like this analogy
because we deal with housesand that's our, our business.
Right.
And, butthat's essentially what we're doing.
And so, and like to your point to howwe know we're not here to oversell this,
but I,we want it to be known that we do it.
We want it to be out there.
We're getting ready
to design, change our website,do some things so everybody can see it.

(35:27):
We're also going to change a little bitabout how you all sign up.
So it'll be easier for a nice little path
to seeif you just want to sign up for this.
But I'll kind of end with just a that.
Again, I don't think we need to oversellthis today.
This is just a nice.
Hey, we do this for youand we want to help you.
We are here.
The team is always here for you.

(35:47):
You can reach out for pink double have.
But, you know, get into this program
and we can really helpyou guys do everything faster.
What is your point of contact if,if you'd like to sign up for this program?
So his email is simply nick@spiro.media
and you can just shoot him at. Yes.

(36:08):
Get you. Let's get a call.
Call me right now.
Whatever.
Whatever it is,he he will reach out to you.
So I just want to end with kind of.
Todd, we have some exciting thingscoming in this program, too,
that our current users right nowmight be like, oh, how can I access this?
Like, how can I utilize these tools to,

(36:30):
and so we are going to come out
with a full ala cartelist of items that you could do.
So maybe it's just, hey,will you just build me an order page?
Right? I don't need the whole thing.
I just want a new order page.
I already have all my services in there,but this is kind of what I'm thinking,
and I want some help with it. Or.
Hey, I really need my workflows and tasksset up.

(36:52):
I want help with that.
So we're going to have likethis whole list or, hey, my brain's
not good in marketing,where you guys help me fancy have my page
and my descriptions and things like that.
And what's nice iswe don't just use AI for those guys,
and we we might use it as a tool.
It might help us,but we really put our thought

(37:12):
and care and all of this that we do.
So exciting things coming in the future.
Is there anything else anybodywould like to share that I didn't touch?
I just it was a,you know, enterprise, subscriber,
Adam Novak,when he said he had looked at competitors
and I had demoed him months ago,and he reached out to me and he said

(37:36):
this, the competitor said,why are you going with Spiro?
And he said, this Spirohere is a movement.
I want to join the movement.
And so, you know, I mean, the thing is,we're we're not just a software company.
We've got this tremendous rep companywhen we're talking to someone
and they're like,do you have a client as big as us?
And then they did like 6 or 7000and we said, yeah, we have a client double

(37:57):
your size. It's our own rep company.
So we're we're putting all this onits feet every day.
And and just,
you know, everything that we do,we're thinking about this all the time.
So when Lovie or when when Shannon andLovie will do it, when Shannon says this,
you know, we have in mind to ala carte,what do you need?
We're always thinking about waysto make your your engine turn better.

(38:20):
And and newthings are popping up all the time.
It is a movementand we want you to join it.
And that starts with Spiro concierge.
It's awesome.
Todd, anything to add?
Yeah, I I'm so thankful of youall in here as a team.
And, you know, you all
when Shannon told me like,hey, let's do this thing, I was like,
I don't know, like, Craigand I, I've been doing this for a long.
We haven't sold anything like, okay,so we try to get you to buy

(38:45):
Spiro or you, Spiro,through the information we give you.
This is the first time we've ever saidwe've got these things.
Are you interested in them?
So I was hesitant, I really am. And,
but the number of times we've been askedor the number of times
someone has found out about, like,is this a secret program?
It's like, okay, so weso we just wanted to take some time today

(39:08):
to let you know about it,because enough people were asking us.
And the results that we've seen,people are like, I'm so happy I did this.
This got me off the ground.
This got me to my next step.
It's all about time, you guys.It really is.
We talk about that
a lot in the podcast and we're tryingto give you back some time here.
And of course, we would loveyou to join the Spiro family.

(39:29):
Absolutely.
Can I throw one thing in here. please
Craig,we're so sorry that you were not included.
And a lot of that conversations are nono no no no, you don't need to apologize.
I just was thinking back towhen I first started my, my real estate
photography company, and Toddand I sat in a coffee shop
in, in Perrysburg, Ohio,and he was talking with me about,

(39:52):
partnering with me in my market,being my backend engine.
And I was the first beta tester for Spiro.
And there wasn'tthis formal onboarding program
that we're that we've been talkingabout today, this concierge program.
But Todd saw it before he saw it,and he he walked me through

(40:12):
how this software could help me answeredquestions.
The Wow team, you know,answered questions for me.
So this has been in the works forlet's see, when did I start my business?
Time was 2017.
And it even with an informal effort,it helped me scale from doing.
I think I figured out I could dotwo shoots a day with my own editing,

(40:34):
you know, to overnight when I,when I joined, you know, joined with wow.
And Spiro ultimately wasn’t called Spiroto doing 6 to 7 shoots a day.
And I was able to to launch my business,you know, outsourcing my editing
that that was huge.
But having this this backgroundyou know, this back office engine to drive

(40:55):
my business as an independent real estatephotographer in my market was huge.
And now I've been able to to watchthis business grow and watch Spiro
grow and formalize and and integrateall these systems that it had.
I had that, you know, back in 2017,it would have scaled even faster.

(41:15):
So it's just beenneat to see the Spiro team come together
and really help other real estatephotographers launch their businesses
and grow and scale.
And so just from a personal anecdote,you know, from somebody
that was part of this,you know, from, from ground level
with, with informal systemsto see where it is now.
Guys, I can't encourage you enough.

(41:37):
We want to likeI said at the beginning of the podcast,
we want to see you grow and developa successful business.
And I truly believeSpiro can help you do that.
So just from a personal level, of course,you know, now I'm part of the Wow team.
But my business grew,and and it was successful.
And having tools like this and systemsand a team that can come around

(41:59):
you and be part of your businessto help you succeed, it's it's huge.
And ultimately you're going to do thatfor your real estate clients as well.
It's all about helping each other.
And yes, we're going to benefit,but we want you to benefit as well,
because if you don't succeed,we don't succeed.
So just wanted to share that it's it'sbeen awesome
to be a part of this growing companyand to see it, grow to the point

(42:22):
where we're helping real estatephotographers all over the world now.
And, if you're just getting started outand you're overwhelmed by all the options
of Spiro, this concierge programis going to be your lifeline.
And and it's a team of peoplethat really care about you. So
that's what I had.
Couldn't have said it better myself, Greg.
And for all of you guys out there,I want you to know Perrysburg is also in

(42:46):
the middle of some cornfields.
So just out there,
the cornfields are aliveand well, and Ohio, they continue.
Yes. Yeah.
Yeah.
So and that's fun because I was herefor the start of that with you Craig, too.
So it's been fun to see the evolutionto as well.
And really,this has always been Todd's idea.

(43:06):
Right. Like it'slike he built this amazing media company.
It was always like,how do we help everybody else?
So that idea has been it has been brewingin his head for a long time.
So this continues on where we help you.
And sojust help us help you a little bit more.
Reach out to Nick andand let's get you going.
Sounds good.

(43:27):
All right, if you guys have any questions,you can email Spiro
at Hello@Spiro.media.
If you already have an account,be sure to click on that pink chat bubble.
Lovie and Maria and the whole team. Nick.
You know Shannon,everybody more than happy to to,
help you and come alongsideyou and help you get things set up.
So, Team Spiro team,thank you for joining us.

(43:49):
This has been a lot of fun.
Todd, any any closing thoughts from you?
Yeah, just a couple of reminders here.
Thanks to Shannonfor putting this all together.
Nick and Lovie, for all of your help.
A couple things to think about, guys.
We have the yearly conferences
coming up in November,so please think about what that is.

(44:10):
We've booked all of our tickets.Yeah. Shannon. What?
I know, thank you for saying that becauseI thought about it earlier because, like,
everybody gets to meet Lovie.
If you come to PMRE.
She can't make it to REPP,but she's coming to PMRE.
So if you're going to PMRE,Nick and Lovie will be there
with me at the boothand you can meet us in person.

(44:32):
So please, any of our current clients,make sure if you're going to stop by
and see us.
So it'll just be super fun.
And we're excitedto have Lovei and Nick there.
I still see the ghost of Craig.
You know, having coming downand having breakfast
from our first visit to PMRE and,so you're always there in spirit.
Craig with me.
You and Todd went back in 22, and, Oh, we'll keep we'll carry the torch, you know.

(44:57):
Yeah.
So we'd love to spend time with you.We will be there.
We will be at the REPP conference.
That's Eli Jones.
I get the honor of actually emceeingthe conference this year.
So I'm excitedto be there to be with you guys.
And this is probablymy most favorite time of the year,
because I just get to spend time with youguys, and, that's just exhilarating.
Good to meet you.

(45:17):
Good to hearyou love taking pictures with you guys
and just seeing how we can helpyou reach your goals.
I mean, let's learn from me.
I've done some dumb things in my days.
These four people in herecan tell you more of them up off air.
But look at this. Look at your calendar.
Get those things booked
and we would love to see you at both,or at least one of those conferences.

(45:38):
All right.
Well withthat, that will wrap up this week.
Guys, thank you so much for taking timeout of your busy schedule to watch
or listen to the podcast.
Hopefully you've gained some,valuable information on how to get set up
in Spiro and integratethis as a system in your business.
We're here for you.
And as always, we'd like to remind you,just take some time out of your day,

(46:00):
out of your week,whatever it is, to just kind of stop,
think, meditateon the blessings of your life.
Be just be thankful for those.
And make sure you take time to breathe.
That's that's that'swhat Spiro means is breathe.
And that's what this is designed to helpyou do breathe and enjoy
the business that you've created.
So with that, we just want to remindyou take some time out of your day,

(46:22):
be thankful for the blessings in your lifeand make sure you take a breath.
Have a great week.
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