September 10, 2025 • 45 mins
Shannon Landers, VP of Product for Spiro joins Craig on the podcast this week to talk about the Top 5 Things to do in Slow Season when your photography team has fewer shoots and you as the owner have more time to work on your business.
Chapter Timestamps:
0:00 Episode Open
02:21 Spiro Updates
03:55 Spiro Sync Gathering
06:13 Top 5 Things to do in Slow Season
44:17 Episode Wrap-up
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Coming up on this episodeof The Spiro podcast.
(00:04):
But it does communicate that.
Yeah.
You took time out of your day to do thisand you were thinking of them.
And that thought really does matter.
(00:26):
Hi and welcome to this Spiro podcast,
Managing your Real estate, photographyand videography business.
Spiro is a software platformdesigned by real estate photographers
for real estate photographers,and it's designed to help you manage
your day to day business but really helpyou grow it and scale it as well.
Welcome back!
If you're a returning viewer or listener,if this is your first time.
(00:49):
I'm Craig Magrum, host of the podcast.
Thanks so much for joining us.
Our our joy in doing this podcastis to help you build a strong business.
We've said it once, we'll say it againand we'll say it probably 100 times more.
There's tons of great resources out thereon the technical and creative side
of what we do is, as creativeswithin the real estate media space.
(01:09):
But the goal of this podcastis really to help you build some sound
business principles and, helpyou build a solid business that can last
you through your entire career,if that's your goal.
So welcome. We're glad to have you.
This week,
conspicuously missing from the podcast,Todd Kivimaki
But we're going to have some fun with,you know her you love her, Shannon Landers
(01:32):
Welcome to the Spiro podcast.
Thank you. Craig.
You know, I just realize I'm wearingpink today, and so you can't even my name
if you're if you're not viewing this,you don't understand.
Like I have a little name.
I it's in pink on the screen,but I'm wearing pink.
And I just realizedyou can barely see Shannon there.
So it is.
It is me, Shannon Landers.And in the flesh.
(01:54):
And excited to be with you today, Craig.
As Todd reached out to me yesterdayand was like, hey, can you do the podcast?
last munite and I said, of course I can.
It's it's it'll be a lot of fun.
We've got a great topic for, for people,and it's somewhat related to an episode
we just did a few weeks ago,but we're going to go
in a slightly different direction.
(02:16):
And I'm looking forwardto having seeing what you have to share.
Shannon.
But before we do that,is there any announcements for Spiro
or anything you'd like to go over? What?
The floor is yours.
Oh, well, thank you,thank you, I appreciate that.
You know, I think everybody's excitedabout the next update we're doing.
We've been talking a lot about itwith Titus and our,
you know, episode last weekwith Nick from Titus.
(02:38):
We've been getting just lots of questions.
So, I am getting a post out there.
So by the time this comes out,it should be out.
We, I think are down to about 20 morespots left open to get on the waitlist.
So we that's kind of fun and exciting.
And we are going to start migrating,about 20 in at a time.
So just know that, if you've signed upon that waitlist, you're going to start
(03:01):
to get reached out to and we're goingto kind of get you onboarded with Titus.
So that then as the integrationcomes online,
it's just very easy push of a button.
So that'll be happening.
And then the other really big thingcoming out of this cycle update
that I think everybody's going to loveis just the optimization from mobile,
on your phone.
(03:22):
with Spiro and the propertywebsite editor.
So I think that is really going to helpthe especially our solo guys
that are out there.
And maybe they need to do somethingreally quickly from their phone.
And right nowthey find frustration in that.
And we feel your frustration.
And so we're getting that,optimized and updated.
And those will bethe really two big updates
until we get into the really good stuffat the end of the year.
(03:44):
Craig, that
oh yeah, I'm sure Todd's alluded to,but I'm just going to keep it shut today.
That's kind of a teaser, folks.
It is for you. All right.
And coming up in January,
Spiro sync. Spiro sync in January. Yeah.
We should be getting registrationactually out for that, next week.
(04:04):
So that also out finalizingjust a few more sponsors.
Again, we're trying to make this eventaffordable as possible.
So I just wanted to nail down my sponsors.
So I kind of knew what money we had
rolling in because thisthis event isn't about us making money.
It is about, getting the communitytogether and in the community helping us
(04:24):
and telling us what we're going to do nextyear.
Like, how fun is that?
It's going to be in Dayton, Ohio. Welcome.
Welcome to the frozen North.
Well, that is not is not is north
is Minnesota or,you know, North Dakota, things like that.
But it could be 60 when they come.
We don't know.
It could it could be like weI feel like every January we got one week
(04:46):
and that ends up being 60 degrees,55 degrees.
So I've played golf in January.
Yeah.
See I mean, you just never know.
Or you could need your parka.
I mean, okay, well,we'll just see how it rolls.
But, you know, people are talking to mea lot about it.
They're really excited about it.
I, I'm almost worried because,you know, this first venue we're doing,
we can only have 150 people and oh,yeah, I know,
(05:08):
but we are going to have and I don't knowif we've really talked about this.
So this is fun I guess. Okay.
We're going to have an onlineportion of this and they're awesome.
Yeah.
So Lovie and her team is going to beteaching classes online too.
And then so we'rewe're trying to bring it,
you know, on your screenor give you the ability to come.
(05:32):
And then from this event
that will drive our next venuethat we get that obviously,
we'll allow more people,but we're actually very I'm so humbled.
I, I'm so humbled by the amount of people
that want to come join usand be with us for a couple days.
And this is a fun event for me to put on.
I kind of I like to come at thingsfrom a training perspective,
(05:54):
and essentially that'swhat this is going to be.
It's going to be a bunch of great mindstogether and workshopping and, and,
you know, bringing their best ideastogether to help everybody.
So absolutely,it's going to be a great time.
So keep posted.
We'll have more detailsas we get closer to that date.
All right.
(06:14):
Well, Shannon, I don't know about you,but in the last let's see,
in the month of August, things,not unexpectedly,
but things slowed way down for mein terms of number of shoots.
Yeah.
ofcourse schoolgetting back in last minute vacations.
Yeah, I kind of expectedit always happens, right when we see that
(06:35):
little dip, you know, August, from peoplegetting busy with the other with life.
Right. Like so. Yep.
And then, you know,I September kind of trend the same way.
And then for especially those of us thenthe northern part of the United States,
you know, October can be very busybecause it can be kind of get those last,
(06:56):
you know, in the year listingsin, in, get them shot at least maybe.
And that's actually one topicwe'll talk about with this topic.
Topic about the topic, Craig. Right.
And so it does become interestingthis time of year.
You know. Right.
No matter where you're at, it'sa little seasonal, right?
Real estate is seasonal to some degree.
(07:17):
Always just because we get holidays.
Nobody wants to move right?Things like that happen.
So although I, I did have a shootone time scheduled on Christmas
Eve and I'm like, see, are you kidding?
Who wants to do that anyway? Yeah.
And anyway, every year though.And it does.
Those are when you get salary,
you know people there's always situationswhere people have to move.
(07:39):
Right.
So that's true.
Does happen. Yeah. Yeah.
So a few weeks ago Todd and Italked a little bit about this topic of
what do you do?
You know, when your shoots kind of dry upand you've got now this slow down season.
And so we talked aboutsome different ideas,
especially in the terms of, in regardsto owners that maybe are still shooting,
(08:02):
you know, my business that I
had before joining the Wow team,I was owner slash principal photographer.
Right.
So I had this downtime and we talked a lotabout, you know, sales development
and coffee meetings and presentationsand all of that good stuff.
But we thought we'd kind of takea different, a slightly different
tack on it.
But, but talk about this, this topic
(08:23):
a little bit more aboutwhat do you do, during the slow season.
But this time, Shannon,you've got some great, like a top five.
We're going to call it topfive things to do in slow season.
For owners that maybe are not,
out there in the field doing the shootsor not
doing very many of them because you've gota team of photographers.
So, I'm looking forward to what
(08:45):
I almost feel like this is a DavidLetterman, you know, top five.
I know we’re gonna start at no five. Right.
So number five is right. Yeah.
It kind of call.
We're going to call itthis called the fall five to that guy
I kind of like it I like the alliterationon the the letters.
Right. A fall five.
So yeah, we can absolutely. You know,
(09:06):
and and as we talk about this stuff,
Craig, like these are thingsyou could be doing all the time.
Right?
But what happens this time of year,we all get time to do them.
And agents actually have more timeto hear them or listen to them, or.
That is true.
And that's really the focus of this fall.
Five for me in my brain,thinking of it like an agent, like,
(09:28):
you know, what happens this time of year?
An agent goes into,
honestly, spring planning mode for themand agents doing the same thing.
They're planting the seeds nowin fall for a good spring market, right.
So that if we kind of fall in line
with what's happeningthere, it's the same thing for us, right?
(09:48):
Because again, we're all in business.
And we're all our own businesses
when it comes to real estate agentsand then photographers.
Right.
So I'm going to saywe're going to start at number five here.
Okay. AndI honestly didn't put this in any order.
But now that we're doing thisI kind of like this.
And we're going to kind ofput this in an order okay okay.
All right I like it.
So number five super easy super simple.
(10:14):
Thank you cards.
Absolutely handwritten
thank you cards.
You could call them a Thanksgiving cards.
Maybe it's Thanksgiving cardsthat you do right.
I've done that before. Yes.
The reaction was awesome.
I got multiple comments from Realtors
because they're expectingthe Christmas card.
(10:36):
They're not expecting the Thanksgiving.
They're not expecting the Thanksgivingcard. Right.
And what is Thanksgiving about exactly?
Being thankful for?
Thankful especially for their business.
That's right.
And when you give, give them that moment.
Acknowledge. Hey, without youI'm not here.
So I thank you for using me,being loyal to me.
(10:57):
And I'm looking forwardto a great next year.
Right.
And yeah,you're breaking through the noise.
And again,if you don't have agents addresses, right.
Because, you know,I get so some of the limiting mindset
things I would say I wouldn't hear back.Well I don't have their address.
It's fine.
Drop them off at their office.
They're going to get them.
You know,every agent has a mailbox at their office.
(11:20):
So, you know, and shoot him a text.
Hey, I left you a card,
you know, hope you hopeyou're having a great, you know, fall.
Hope things are going well for you.
Right? Just shoot hima quick text. So, so number five.
Just simple handwritten thank you cards.
Like I said, this time of yearyou can roll with Thanksgiving cards.
(11:40):
Whatever works.Well, and don't discount it.
Don't don't do thatto just your top clients. You know,
maybe there's some clients you really wish
you had some more business from,but you can't seem to get there, right?
Send them.Send them to those people. Right.
Take that time and do thosethank you cards.
But to your point, Craig, it's the thoselittle things you know, go a long way.
(12:06):
We do, and we tell agents to do it.
So this is something we tell agents to do.
We tell agents.All right. Thank you. Cards.
Personalized thank youcards to their sphere and to their client.
So again, they're going to recognizethat you're doing
your due diligenceand keeping that relationship going.
Absolutely.
You know it seems old schoolto send a handwritten note.
(12:26):
But it does communicate that.
Yeah.
You took time out of your day to do thisand you were thinking of them.
And that thought really does matter.
I mean, yes, it's business related,but I guarantee you
it will cut like yousaid, it'll cut through noise.
It will cut through noise.
So if they're thinking, wow,I got two photographers, I like that
(12:46):
next listing who'swhose name is going to be top of mind.
Right? Right.
Who you know,this is where some of that level
of reciprocity kicks in, right?
Where somebody doessomething nice for you.
And so that law
of reciprocity is that youyou give something back to them naturally.
You know, you do italmost, you know, without thought.
(13:07):
Right? You go, oh, so and sodid this for me.
So I really want to do somethingback. Right.
So that, that kicks in there too.
So yeah. Again simple. Easy.
Thank you cards.
Nothing.
Nothing I'm not none of thesefive are going to be mind blowing.
I don't think anyway.
But maybe they could be goodreminders though.
Good reminders. Yes.
(13:28):
All right, all right.
Number four. Number four.
I wish I could talk
like Letterman and have like, two,but we can't have like so many famous
on like, the Gronk right nowor you know, that was doing like.
Yeah.
So anyway, and I knowLetterman always had jokes with these two.
I don't think I can come up with anything,but we'll see.
Okay. Don't count on me for jokes. Yes.
(13:51):
So number four is
going to go kind of in line with numberfive a little bit.
Okay.
But just VIP calls.
Pick up the phone if you're not,
watching me right now, I,I'm holding my my cell phone up to my ear.
Okay, just pick this sucker upand make a phone call.
(14:12):
Yeah, they might not answer that.
That's okay. Right.
But your top clientgive them a quick call.
And this script is easy.
Hey, top client, how are you doingas we head into this fall season?
Are you.
Do you need more listings? Right.
What is the answergoing to be to need more listings?
(14:34):
Craig.
Yes, yes.
Me right.
I love asking questionsI already know the answers to.
Right. Because they're going to say yes.
Well, is there anything I can doto help with that?
Is there any videos you want to create?
Is there anything again, it's you'renot trying to sell yourself so crazy.
(14:56):
It's just, hey, is there anything I can doto help you with that?
Right.
And all you're going to dois open up a conversation, okay?
And if they don't answer,just leave them a quick message.
Hey, just wanted to thank youfor this year's business.
Hope you're doing well.
Would love to touch basewith you and see if I can help you.
Done again.
(15:17):
It's simple. It's easy.
And these I saythese are your VIPs, right?
These are your top clients.
This might be ten calls.
This might be 20 calls.
It might be 30 calls.
Take the time.
Call these client.
Say hello.
If you want to follow up with the text.
If they didn't answer, great.
Hey, I just left you a message.
(15:38):
I'm just checking in with you.
No need to call me back.
But if you have a minute and you can,
I would love to see if there's anythingI can help you do to wrap up your year.
I especially like what you said.
No need to call me back.
That's a very.
It's not a high pressure thing.
They know you're not trying to.
Yes, we're trying to earn more business,but it's not a hard sell.
(16:02):
It's not a hard sell. Right.
You honestly are just checking in.
You've been busy with with business.
You know,during the during the busy season.
But at least that's my mentality.
I get so busy with shootsShannon, that I don't get a lot of time
to talk with my VIPs, and so I just,you know, and I tell them that and I,
I honestly tell them, you know,I feel guilty that I haven't been able
(16:24):
to keep up with you during the busy seasonbecause of my unique role.
But I want you to know,I don't we don't take you for granted,
and we really do appreciate that. And that
that will ring true with them.
And it goes a long way, right?
Yeah.
Especially, you know, this time of year,especially your big time listing agents.
(16:44):
You know, they're getting tired.
They're they're kind of getting.
They're kind of ready for December, right?
They're ready for the slowdown.
But they're also, again,thinking about their spring market.
So they're kind of like,
okay, they know because you can'ttake your foot off the gas ever.
And so they knowthey're going to get a little breather,
but that they got to do their smart thingsand have them in place
(17:05):
so that they can have their springmarket. So.
So yeah, again, these aren't mind blowingthings, but just put it in your calendar.
If it's one hour a dayuntil you get them on call and get them in
your calendar, do timeblocking one hour a day.
Boom.
Get your calls in.
Get the pulse of your clients.
You know this has happened to where I've.
(17:27):
I've done this in the pastand and said hello to a top client.
And they gave us a great product ideaand we ended up rolling with it.
So you just you don'tyou never know where the best,
the next best idea is going to come from.
And the more you havethose open talks with your clients,
the more they'll feel likethey're a part of of your business too.
So I'll and well they're good and let'sstress pick up the phone and call them.
(17:52):
Don't shoot a text.
Have an actual phone conversation.
Yes, the text is the follow upif you want to do that.
Right. But no, I agree.
Like pick, I do it again.
I'm picking up my phoneand I'm shaking it at the at the screen.
Okay guys, pick up the phone.
It's not a scary thing I promise.
It's not it.
(18:13):
And it does more than just texting.
It has a lot of buttons.
It looks like a phone and you hit itand it calls people
sorry
I get it, a conversation can can lead toso many more things.
I had a client this morningthat I'm shooting for for the first time,
and she hasn't booked for two years.
(18:33):
But it's coming back to us
because she hasn't been satisfiedwith other photographers,
and she's and I don't thinkshe should based on what she said.
She said, I didn't realize
basically she was saying,I didn't realize you were back.
But when I heard you were back,I wanted to get you on my schedule.
And it just it all I was doingwas calling to say thank you.
Holly, it'sgreat to see you on my schedule again.
(18:54):
And that led to a conversation about,
another
photographer potentially joining our teamthat she knows.
I mean, just a simple conversationcould lead so many things.
So many things.
And especially when you've builtrelationship with with a client,
those conversationsare just so much easier.
Yes, absolutely.
(19:14):
You know what it also helps with, too,if I'm just thinking this all the way
through this building,this relationship, and I know this,
the things we talk about all the time,but just a good reminder is that way
if something goes wrongbecause things happen, things go wrong.
You have way more of an ability
to let that not be a big deal, right?
(19:36):
When you have a good relationshipwith there's grace,
there's grace that they'll give you.
Yeah. Yes.
And you know what, Craig? No. No problem.
You take care of me 99.9 times out of 100,I get it thing.
You know, craphappens at the end of the day
and they will give you that grace.
(19:56):
So, yeah,that all of this leads up to just easier
problem solving, easierschedule, easier everything, right?
Right. Yeah.
No, we're going to have the painin the box, guys.
They're all out there. We all have them.
We've all have.
Until we've all fired him and let himcome back, and we've all fired him again.
Okay, so those will exist.
I'm not telling you to call them, right?
(20:17):
You not to call them to call your VIPs.
All right, all right.
So five is right. Thank you.
Number four, call your VIP's.
Number three,
Number three.
This is pretty simple.
It can be very simple.
So when I say it don't make it big.
Host a fall networking event.
(20:41):
Okay.
Right.
This can be as simpleas your all's favorite coffee shop.
And you
host a little content and coffee hour
and you reach outand invite some of your top agents.
Tell them to bring a friend if they want.
But you also hook up with your vendorsbecause again, I'm not trying
to give you things that you have to spenda lot of money on either. Right?
(21:04):
You know, I'm to spend too much money onthank you cards.
You don't spend any money,just time on phone calls.
So this you spend a little bit of money,right?
Buying some coffee,but hook up with some vendors because
lenders and title companies and all theseother vendors want is the agents to.
And they'll be happy.
I bet you you could do thisand you not pay for it at all.
(21:26):
I bet you can get a title company,a lender, a moving company,
electrical company,and hvac company and a home inspector.
I could just keep going here, Craig.
And all these vendorsthat you just get 2 or 3 of you and say,
hey, we're having this awesomecontent and coffee hour.
We're going to talk about just the toptrends and real estate media right now.
(21:48):
We'd love to learn from you guysand have this little hour.
Just do a little networking event.
Again, nothing, nothing crazygives you something to invite these people
to in town to bring a friend.So you meet some new agents.
Let me
I is I'm listening to you say thisI I'm thinking man I,
I don't in my role have a ton of timereally to organize all of that.
(22:10):
So I don't honestly,just to be completely transparent,
I don't really do any networking eventsthat I organize.
However, Joyin our, on our Charlotte market,
who she is all business development.
She's like the Queen of event planning.
We have awesome events in Charlotte.
(22:31):
But the reason for me sayingthis would be a huge event either.
Craig. So that's true.
Like, this could literally beyou find a coffee shop, you say, hey,
can I have the room for an hour?
Okay, great.
All right.
Reach out to two vendors.They know you. Are you.
I know photographersknow the title companies.
And the more you know.
And you should,because they might need services too.
(22:53):
So you should know those people, right?
You get to and say, hey, I'm gonna hostthis really quick coffee hour this day.
Are you available? Do you want to come?
Do you want to split the bill with me?
Yeah, sure. No problem. Right.
Then you just draft a text out and say,
hey, we're going to beat this networking event.
Come on in. We'd love to see you.
So again, it can be simple.
It doesn't mean it can be bigger.
(23:13):
You can make it fancierif you got a Joy in your life right.
If you're if you're a media companyand you got a Joy, you got a sales person
or you just have more time, is the ownernow because you're not shooting,
then this is again right for you.
Craig. You're shooting.
You're you're wearing so some hats.
Right? Right.
That was my point.
This is a great idea for ownersnot in the field. Yes.
(23:36):
So perfect. Awesome, perfect.
And again the coffee shopmight even go in on it with you
because they might want to get some peopleto their shop.
Maybe, maybe it's even a newer business.
Maybe it's a new breakfast spot,you know, or a new a new bar.
And so maybe you do it as a contenthappy hour, right?
Yeah.
Take the ideaand make it work for you, too.
(23:56):
That's the other thingwith these ideas, right?
They do have to work for you.
And and you can change it up a little bit.
So it does work for you.
Absolutely.
Number two.
Number two.
We'll go a little bit hand in handwith the networking idea.
And this is actually something I've beentelling people to do just period.
(24:19):
But if you are a media talent
that can do headshotsor a little few branding reels,
then do a little
brand event again,this will be a bigger event.
So this is so your little coffeehour would be simple and easy.
So if you wanted to go maybe a littlelevel up, then you do a brand event.
(24:40):
You know get was one of your top agency.
If they have a listingthat would be great to shoot at
or again, another cool local vendorthat's opened up
and they've got a cool spaceand you could set up cameras and lights
and you can run some reelsor do some headshots.
Right.
All right. This is a great way.
These are these are events
that if you are a photographer,not having to work in your
(25:01):
like as a photographerand you're working on your business,
these are events that you should be doinganyway.
Agents more and morewhere they're understanding video
matters is in branding.
So let's stop fighting the beast, right?
We we've been fighting this for years.
Use video, use video, use video.
(25:22):
We'll lean into the videothey want, right?
They want a quick reel.
They want a quick this.
It might even not need to have them in itper se.
Maybe it's just a headshot
and then it's just some other B-rollcontent that, you know, that's happened.
Now I understand you.
I have some editors to be ableto edit this stuff.
So there's some pieces at playhere, right?
(25:44):
But if you do have the teamand you can offer a brand event,
do a two hour, three hour brand event,let the agent sign up for their spots.
Host like a little party.
This is probably thingslike joy as joy doing.
I think this is what Joy is doingsome of this stuff right?
Yep. Yeah. Yeah, absolutely.
So it is a beautiful way.
(26:04):
Again,these are when you're offering something
that agents already feelthat they super need.
It's easy
right
when you're trying to tell them thatno for this list.
And you really saidno to the basic package.
They struggle. How does that one right.
So make it a little bit easier.
You know it could just be headshotthat that's easier for you.
(26:25):
And you could do headshots really quick.
Let them get one pose.
Again.
This is another event too that you couldhave the vendors help support you out.
This isn'tthis doesn't need to cost a lot of money.
The the money it should costis your time in giving them a headshot.
And some of thisyou don't even have to do for free.
I've known people that do thisfor 50 bucks and an agent.
(26:46):
I'll happily pay 50 bucksto get a headshot and a reel right,
so you could
still make some moneyto pay for your cost,
but then have an A space for agentsto come meet
you get to know you, and realize,oh my gosh,
I should really try youfor your real estate, media, photography.
(27:08):
Okay, we're up to the big one.
Number one, number one.
I’n gonna preface number one
with this might not work in your area,
but we can pivot awayto make it work in your area okay.
Because I think it could still work
because we all most of uscelebrate Christmas.
Okay. Right. Most of us do.
Most of us decorate, most of us.
(27:31):
And if it's not Christmas,maybe it's your Hanukkah or your whatever,
whatever it is that you celebrate, right?
Sure. Yeah.
All right.
Fall media packages simple.
Okay, easy.
You create a very simplefall media package.
Why do we have fall media packages?
Well,for most of the United States, we lose.
(27:53):
What? In November?
Leaves.
Leaves? Yeah. They're gone.
They are out of here.
You know, come to think,I hate shooting in the winter
because, yeah, it'seven with even with sky replacements.
Okay.
Yeah, we get blue skies,
but yeah, there's no greenand there's just something about green.
(28:14):
It's.
Well,I think we correlate it almost to life.
At least I do. Right.
Like when I go look outside and like,again, spring's happening.
Things are birthing, right?
Leaves are coming out.
It's life.
Right. So the
for the majority of the United States,we do have the seasonal push.
Right.
And so you offering a fall mediawhere you do the exteriors right.
And maybe it's maybe the mediapackage is as simple as, hey,
(28:37):
we're going to comeand we're going to do your exteriors now
and will allow you to book
that second appointment afterwardsfor a total value of X, right.
So you can kind of break it up,or maybe it's, hey, let's do the exteriors
for X amount of dollarsand we'll get, do a Twilight with it too.
So you have all that exterior mediawhen you're ready for us to come back
(29:00):
and do the inside.
So there's multiple waysyou could do this.
There's fun thingsyou can throw into this.
But again, even if you're in a market,
you know, where you've got palm treesand those palms always stay on there.
Agents are already thinkingabout Christmas and people not moving.
Right.
Or holidays, peoplenot moving or decorating their house.
(29:22):
So you still have a full media packageand you can say, hey,
let's get the exterior shot now.
So when you list that house in December,we're just shooting the inside
and you're ready to go,
you know? Or
somebody might even want the inside donenow because they are going to decorate.
And that's just how it's going to be.
And so they want to go aheadand get the media without the decoration.
(29:42):
But it's a quick, easy offering Craig.
Super. Yeah.
And in the visuals, if,if you do live in a part of the world
or part of the USwhere you do have the fall colors,
you only get a brief window
where you get those peak colorsand you could create some amazing content.
And during that time, especially drone,if you can really push well, we don't
(30:05):
we don't like to push,but really strongly suggest
your your realtor is say if you yeah,if you have this type of property
and it's got these, you know,
colorful trees,the aerial views will look incredible.
That's, you know, stuff that you can havein your in your portfolio
to show future potential sellers.
Yeah, it's a great, great time of the yearand it really is.
(30:27):
And like I said again,you don't have to have leaves fall
off to offer a fall media package. Right.
We're still in fall.It's fall for everybody.
You know, and you can still offer
some sort of package that helps themto get that listing media done
before decorations go up, holidaysstart happening.
(30:50):
People don't want to deal with all that.
You know, and and honestly.
So I'm going to I'm going to add
I guess it would have been one aand one being okay.
All right okay.
Because this is another little thingyou could kind of do with this.
And to the point of falling into the fallmedia package, you probably have
(31:11):
a lot of agents that there are listingssitting on the market.
Okay.
Listings are we're seeing days on marketnormalize
again normal 90 to 120 days
is a normal selling cycle in real estate.
Okay.
And as we all start to shift to this nowagain, northeast
Midwest, you're still seeinga lot of inventory issues now.
(31:33):
So not quite as much.
But imagine I'm an agent.
I've had a listing on the marketfor 90 days.
Well, I might want to refresh enoughthat listing
or maybe I should put myself on camera
and add to this and try to marketthis listing a little bit better, right?
So maybe it's looking at
(31:54):
what listings are still onlinethat you've helped somebody shoot.
And again this isand I think some people would fear
well I took the mediaand it hasn't shown yet.
Well okay I'm gonna I'm going to tell you.All right.
Now there's one reasona house doesn't sell.
Do you know what it is, Craig?
I'm. I'm probably going to be wrong,but my guess is it's not priced right.
(32:14):
Price is always the
Problem. Craig, congratulations.
You are the winner today.And what you want?
I'm not sure.
T shirt. CraigI'll get you a Spiro t shirt.
There you go.
Okay. I'm so smart.
Smart, I mean, S.m.a.r.t.
It is like again,agents don't set the prices.
Guys. The market does the market.
What somebody is going to offer forthe home
(32:37):
is what the home is worth.
Okay.
So it's not calling and saying,hey, I'm so sorry that media didn't help.
Now it's hey,I see that when things go on the market.
I can't believe it.
What a great house.
Is there anything I can help you do?
Do you want to do any more media?
Are you concernedI am running a fall package.
Do you want to get the exteriorsjust brightened up and shot again.
(33:00):
You know, again, maybe if it is a marketwhere we lose trees, like,
you know, maybe you.
When I capture another shot of this beforewe, you know, lose all the greenery,
whatever it is.
But it just gives you, again,that touch point, like, hey, so sorry.
I can't believe this listing isn't sold.
But again, it's not your fault, right?
It's not even the agent's fault
because they probably have a sellerthat won't let him love the price.
(33:22):
That's probably the problem.
But again, to that seller that can helpthat agent say, hey, I'm doing more.
I'm trying to market, I'mtrying to add on and get your home sold.
So I think they kind of
can go hand in hand there, take a peek at,you know, just what sell on the market
offer some sort of fall media package.
(33:43):
I loved what you said about aerial.
That could be the media package, right?
You could just do exteriors.
You could do, aerial shots
and that let me the fall media package,maybe throw Twilight in there.
That could be a nice little bundle. Right.
And what's nice about Spiro, too,if you're using Spiro,
I know we have people that listen to usthat don't use Spiro.
(34:04):
So, but with Spiro, you can just add thatadditional appointment to that listing.
So you could do those exterior shotsand then just book an additional
appointmentfrom there for their interior shots
so you can still deliver everythingin one listing.
Absolutely.
It's a great featureand I like what I like what you said too
about, you know, in talking about housessitting on the market longer.
(34:26):
I literally had this conversationyesterday with a long time client
and she'sshe shared that one of the listings, it
it's been sitting on the marketand they just lowered the price
to what the seller paid for itoriginally like 3 or 4 years ago.
And she said, Craig, it's it's crazy.
Now, this is an agentthat she's she's done
(34:47):
photos and walkthroughvideo tours with us forever.
Okay.
So she she's at least on the walkthroughvideo tours.
Yeah.
I said just an idea.
I said zero pressure.
Have you thought about doing any moresocial and social media type videos
where you're actually on camera,and we can get you in front of people
and build that rapport,build that relationship relationship.
(35:10):
And she said, you know,
at the office, they've been saying thatthis is what we need to be doing.
I just hate being on camera.
I said, I did it, I said, I get it,that's why I'm behind the camera.
And, you know, it gets a little chuckle.
And but I didn't get, you know, a firmyes from her.
But the idea is plantedthat she knows she needs to do more.
(35:30):
It was again, low pressure.
I did mention that I just came froman appointment where we did
this type of video.
I said she, you know,she feels the same way.
She hates being on camera,
but she's done now, 3 or 4 of theseand she's getting some good results.
She's seeing the positives to it.
And she's, well, good for her, you know,
(35:52):
but some of them really have a hard time,and and I get it.
I mean, I coached him for four years,right?
Like, I coached for four years andand even at wow.
And I was at wow and trying to tell them,hey, again, think of it.
Even just that intro outro can just hugeand and intro outros really easy.
You know, it's a it's very short
(36:14):
content, very easily done.
And so getting them comfortable.
And that's why I kind of likesome of those brand events too,
because they can get a little comfortablewith some of those things.
But brokers are telling these guys,hey, this is I've been saying it forever.
Todd mimics me.
What is your brand?
(36:35):
It's your face and your name, right?
I've said that for years.
That Reno Shannon for that statement.
But it is.
It is any more to.
We live in this brand world, right?
Everything's brandand everything is about the brand.
So not only is a photographer a company,everything's about your brand.
For the agents,everything's about their brand.
(36:56):
And to the point of that agent,you know, that video
might not even help sell that house,but it might get.
Or another listing. Exactly.
But what it's going to do to the seller,it's going to make the seller feel
all warm and fuzzy. Right?
Because my realtor is doingmore, my realtors doing more.
So you
guys have heard me talk about Rick Hevanbefore, who was,
(37:17):
just the most amazing man in the world,wonderful human being.
He was my general manager at a brokerage,my first brokerage.
I was that basically my coach.
We all called him coach, even,
and he taught meso much about real estate, but he always.
And there's Rickisms that we have, right,that we all still talk about and share.
And one of them is,
(37:39):
a seller.
Love you the most.
Right after you signthe listing paperwork.
And as you turn around and you walkand you start leaving that house
as your back is to them,they start to like you
a little less and less and lessuntil you sell their house.
And he's right.
(38:00):
He's right.
Because if the houses and selling,they're going to lean on you
as the agent that you'renot doing enough to market it.
It could be price.
It could bethat they won't let you move the needle.
All of these things that could bethat they didn't clean out the house
like you asked them to do. And,
1,000,001 things.
Right.
But essentiallyit will always come down to price.
(38:23):
And we're seeing some of these pricecorrections,
you know, to the point of thatagent like the person, you know,
but maybe there's some updatesthat that person
needed to do to really helpthat house compete in this market.
Right.
And so all those things come into play.
So as us, as photographers,if we can help these agents
make things a little bit easier,and now is the time that these agents
(38:47):
actually have to do these videos.
That's the other thing, right?
They get yeah, they might be a little bitscared to get on camera,
but they're not busyand they need to get busy.
And so they're going to get over thatfear. Right.
Because unfortunately fear you know,fear can drive us to to do a decision.
And fearcan drive us to not make a decision.
(39:09):
And, and I think most often we'retrying to teach these agents.
You tackle that fear.
Just like the phone.
Right tackle that phone.
Pick it up. Dial.
But, yeah, I think these five thingscan all correlate.
Really great.
Call in six with my one A and one B.
And as an owner,when you have the ability to work
(39:31):
on your business again, these are thingsyou could do all year long.
But this time of year doesget a little bit easier for all of us.
Exactly. Shannon.
Thank you.
Great ideas. And,
I have a topic idearolling around in my head with
with you for a future episode that I thinkour listeners would really enjoy.
(39:54):
Well, we'll have to talk about it offline.
Okay.
But you know what?
I have somebodythat potentially could join us next week.
And so I want your thoughts on that. Okay.
He is the director of marketingat my brokerage.
And he like it.
And he would love to come onand share with you and our listeners
(40:15):
what he's telling agents to do right nowand what marketing trends.
So if you're good with that,we can book him for next Friday, he said.
He's available and I would love tobring him on if you are good with that.
I think that's a fantastic idea.
Listeners, leave a commentif you would love to hear from a brokerage
(40:36):
and especially somebody that specializesin marketing within a real estate
brokerage, leave a comment.
We would love to hear from you.
Yeah.
You can also email us hello@spiro.media
Any ideas?
You have things that you do in the fall?
We'd love to hear from you, but it.
Shannon I love the idea.I think that'd be great. Great.
Well, I will send in his email addressto get that, event invite.
(41:00):
Event invite.
That was kind of hard to say. Well,
but again,I appreciate being on the podcast.
I love being on it more and more.
Sales is where it's at.
We all know that, without growth,you know,
we can watch our expenses,
and we should watch our expenses.
But you cannot expense your way to profit.
(41:23):
Ooh, I like that.
You can't.
That's Todd, causesome of you are saying Shannonisms.
You cannot expense your way to profit.
I'm going to write that down,I like that, yeah, you can't do it.
You got to build revenue, right?
Yeah.
Again,
you got to make
sure your expenses aren't crazyand they're not out of whack and stick to,
you know, some of the percentages thatTodd shared before and all those things.
(41:44):
But, yeah, you can't.
And an agent can't do that either.
Guys, this isthese are things that that really that
you can't expense your way to profit.I can't really even own it.
That that's kindof comes from the Keller Williams world.
Because it's very true.
You just cannot do it.
You got to build revenue,you got to build sales.
(42:06):
And so just watch your limited mindset,guys, these five ideas I gave you today,
you can easily create a million reasonswhy you shouldn't do them.
Create the reasons why you should writethe top fall five things
to do in the fall when the businessis starting to slow down a little bit.
Shannon, thank you so much.
(42:26):
And, we're looking forwardto next week's episode.
Hopefully next week's episode.
Yeah.
All right, guys,thank you for, joining us.
Make sure that you take timeout of your day
to be thankful as we're getting towardsNovember and Thanksgiving here in the US,
I know it's still a little ways away,but we can start doing this Intel.
I think Craig, it's going to disappearquickly.
(42:46):
Is it okay? Sorry,I'm just gonna throw it out there like so.
Once you know, the,
pumpkin spice comes out in August,like we're just in for it.
Okay, so I'm sorry.
Football started last night.Christmas is here, essentially.
Speaking of, we talked about the Buckeyesand the game against Texas. Yes.
Can you believe that?
I couldn't do you believe that?
(43:07):
I was sitting myself up for disappointmentand I was not disappointed.
I was not either.
And I don't even think we did anythingtoo fancy.
So I think I do think those two teamswould look very different
at the end of the season.
Oh heck yeah.
And I honestlycan I give some love to Arch Manning?
Yes, yes I mean these guys need to stop.
(43:28):
They hyped him up way too much. Yeah.
I mean, the pressure that guy is underI mean,
I actually kind of felt bad for him.
I did too.
Anyway, we could go on another ten minutesand this is going to be great.
So everybody out therejust be a little nice.
Like right where arch Manning.
But no. Buckeyes let's go.
We play a great high schoolthis weekend. So let's do it.
(43:50):
And let's see where, where we land.
There was great football last night.
I actually fell asleepand I haven't even looked to see who won.
But the game was really good,and I called the, field goal before half.
I made a bet with my husband.
I said they left too much timeon that clock.
Field goal was scored.
So anyway, we talk football.
(44:10):
We'll love you. I'm going to be quietnow, Craig.
I'm gonna let you wrap us up.
All right?
Thank you again. Thank you, thank you.
It's always fun with Shannon. guys again.
Take time to be thankful.
Make sure you take some time to take abreath, especially as things slow down.
We appreciate you drop usa like, subscribe, share it with a friend.
(44:30):
If a friend in the in the industry,
if you think this is somethingthat could benefit them.
And we just really do appreciate youand are thankful for you.
Have a great week.We'll talk to you next week. Take care.
Coming up on this episodeof The Spiro podcast.
(00:04):
But it does communicate that.
Yeah.
You took time out of your day to do thisand you were thinking of them.
And that thought really does matter.
(00:26):
Hi and welcome to this Spiro podcast,
Managing your Real estate, photographyand videography business.
Spiro is a software platformdesigned by real estate photographers
for real estate photographers,and it's designed to help you manage
your day to day business but really helpyou grow it and scale it as well.
Welcome back!
If you're a returning viewer or listener,if this is your first time.
(00:49):
I'm Craig Magrum, host of the podcast.
Thanks so much for joining us.
Our our joy in doing this podcastis to help you build a strong business.
We've said it once, we'll say it againand we'll say it probably 100 times more.
There's tons of great resources out thereon the technical and creative side
of what we do is, as creativeswithin the real estate media space.
(01:09):
But the goal of this podcastis really to help you build some sound
business principles and, helpyou build a solid business that can last
you through your entire career,if that's your goal.
So welcome. We're glad to have you.
This week,
conspicuously missing from the podcast,Todd Kivimaki
But we're going to have some fun with,you know her you love her, Shannon Landers
(01:32):
Welcome to the Spiro podcast.
Thank you. Craig.
You know, I just realize I'm wearingpink today, and so you can't even my name
if you're if you're not viewing this,you don't understand.
Like I have a little name.
I it's in pink on the screen,but I'm wearing pink.
And I just realizedyou can barely see Shannon there.
So it is.
It is me, Shannon Landers.And in the flesh.
(01:54):
And excited to be with you today, Craig.
As Todd reached out to me yesterdayand was like, hey, can you do the podcast?
last munite and I said, of course I can.
It's it's it'll be a lot of fun.
We've got a great topic for, for people,and it's somewhat related to an episode
we just did a few weeks ago,but we're going to go
in a slightly different direction.
(02:16):
And I'm looking forwardto having seeing what you have to share.
Shannon.
But before we do that,is there any announcements for Spiro
or anything you'd like to go over? What?
The floor is yours.
Oh, well, thank you,thank you, I appreciate that.
You know, I think everybody's excitedabout the next update we're doing.
We've been talking a lot about itwith Titus and our,
you know, episode last weekwith Nick from Titus.
(02:38):
We've been getting just lots of questions.
So, I am getting a post out there.
So by the time this comes out,it should be out.
We, I think are down to about 20 morespots left open to get on the waitlist.
So we that's kind of fun and exciting.
And we are going to start migrating,about 20 in at a time.
So just know that, if you've signed upon that waitlist, you're going to start
(03:01):
to get reached out to and we're goingto kind of get you onboarded with Titus.
So that then as the integrationcomes online,
it's just very easy push of a button.
So that'll be happening.
And then the other really big thingcoming out of this cycle update
that I think everybody's going to loveis just the optimization from mobile,
on your phone.
(03:22):
with Spiro and the propertywebsite editor.
So I think that is really going to helpthe especially our solo guys
that are out there.
And maybe they need to do somethingreally quickly from their phone.
And right nowthey find frustration in that.
And we feel your frustration.
And so we're getting that,optimized and updated.
And those will bethe really two big updates
until we get into the really good stuffat the end of the year.
(03:44):
Craig, that
oh yeah, I'm sure Todd's alluded to,but I'm just going to keep it shut today.
That's kind of a teaser, folks.
It is for you. All right.
And coming up in January,
Spiro sync. Spiro sync in January. Yeah.
We should be getting registrationactually out for that, next week.
(04:04):
So that also out finalizingjust a few more sponsors.
Again, we're trying to make this eventaffordable as possible.
So I just wanted to nail down my sponsors.
So I kind of knew what money we had
rolling in because thisthis event isn't about us making money.
It is about, getting the communitytogether and in the community helping us
(04:24):
and telling us what we're going to do nextyear.
Like, how fun is that?
It's going to be in Dayton, Ohio. Welcome.
Welcome to the frozen North.
Well, that is not is not is north
is Minnesota or,you know, North Dakota, things like that.
But it could be 60 when they come.
We don't know.
It could it could be like weI feel like every January we got one week
(04:46):
and that ends up being 60 degrees,55 degrees.
So I've played golf in January.
Yeah.
See I mean, you just never know.
Or you could need your parka.
I mean, okay, well,we'll just see how it rolls.
But, you know, people are talking to mea lot about it.
They're really excited about it.
I, I'm almost worried because,you know, this first venue we're doing,
we can only have 150 people and oh,yeah, I know,
(05:08):
but we are going to have and I don't knowif we've really talked about this.
So this is fun I guess. Okay.
We're going to have an onlineportion of this and they're awesome.
Yeah.
So Lovie and her team is going to beteaching classes online too.
And then so we'rewe're trying to bring it,
you know, on your screenor give you the ability to come.
(05:32):
And then from this event
that will drive our next venuethat we get that obviously,
we'll allow more people,but we're actually very I'm so humbled.
I, I'm so humbled by the amount of people
that want to come join usand be with us for a couple days.
And this is a fun event for me to put on.
I kind of I like to come at thingsfrom a training perspective,
(05:54):
and essentially that'swhat this is going to be.
It's going to be a bunch of great mindstogether and workshopping and, and,
you know, bringing their best ideastogether to help everybody.
So absolutely,it's going to be a great time.
So keep posted.
We'll have more detailsas we get closer to that date.
All right.
(06:14):
Well, Shannon, I don't know about you,but in the last let's see,
in the month of August, things,not unexpectedly,
but things slowed way down for mein terms of number of shoots.
Yeah.
ofcourse schoolgetting back in last minute vacations.
Yeah, I kind of expectedit always happens, right when we see that
(06:35):
little dip, you know, August, from peoplegetting busy with the other with life.
Right. Like so. Yep.
And then, you know,I September kind of trend the same way.
And then for especially those of us thenthe northern part of the United States,
you know, October can be very busybecause it can be kind of get those last,
(06:56):
you know, in the year listingsin, in, get them shot at least maybe.
And that's actually one topicwe'll talk about with this topic.
Topic about the topic, Craig. Right.
And so it does become interestingthis time of year.
You know. Right.
No matter where you're at, it'sa little seasonal, right?
Real estate is seasonal to some degree.
(07:17):
Always just because we get holidays.
Nobody wants to move right?Things like that happen.
So although I, I did have a shootone time scheduled on Christmas
Eve and I'm like, see, are you kidding?
Who wants to do that anyway? Yeah.
And anyway, every year though.And it does.
Those are when you get salary,
you know people there's always situationswhere people have to move.
(07:39):
Right.
So that's true.
Does happen. Yeah. Yeah.
So a few weeks ago Todd and Italked a little bit about this topic of
what do you do?
You know, when your shoots kind of dry upand you've got now this slow down season.
And so we talked aboutsome different ideas,
especially in the terms of, in regardsto owners that maybe are still shooting,
(08:02):
you know, my business that I
had before joining the Wow team,I was owner slash principal photographer.
Right.
So I had this downtime and we talked a lotabout, you know, sales development
and coffee meetings and presentationsand all of that good stuff.
But we thought we'd kind of takea different, a slightly different
tack on it.
But, but talk about this, this topic
(08:23):
a little bit more aboutwhat do you do, during the slow season.
But this time, Shannon,you've got some great, like a top five.
We're going to call it topfive things to do in slow season.
For owners that maybe are not,
out there in the field doing the shootsor not
doing very many of them because you've gota team of photographers.
So, I'm looking forward to what
(08:45):
I almost feel like this is a DavidLetterman, you know, top five.
I know we’re gonna start at no five. Right.
So number five is right. Yeah.
It kind of call.
We're going to call itthis called the fall five to that guy
I kind of like it I like the alliterationon the the letters.
Right. A fall five.
So yeah, we can absolutely. You know,
(09:06):
and and as we talk about this stuff,
Craig, like these are thingsyou could be doing all the time.
Right?
But what happens this time of year,we all get time to do them.
And agents actually have more timeto hear them or listen to them, or.
That is true.
And that's really the focus of this fall.
Five for me in my brain,thinking of it like an agent, like,
(09:28):
you know, what happens this time of year?
An agent goes into,
honestly, spring planning mode for themand agents doing the same thing.
They're planting the seeds nowin fall for a good spring market, right.
So that if we kind of fall in line
with what's happeningthere, it's the same thing for us, right?
(09:48):
Because again, we're all in business.
And we're all our own businesses
when it comes to real estate agentsand then photographers.
Right.
So I'm going to saywe're going to start at number five here.
Okay. AndI honestly didn't put this in any order.
But now that we're doing thisI kind of like this.
And we're going to kind ofput this in an order okay okay.
All right I like it.
So number five super easy super simple.
(10:14):
Thank you cards.
Absolutely handwritten
thank you cards.
You could call them a Thanksgiving cards.
Maybe it's Thanksgiving cardsthat you do right.
I've done that before. Yes.
The reaction was awesome.
I got multiple comments from Realtors
because they're expectingthe Christmas card.
(10:36):
They're not expecting the Thanksgiving.
They're not expecting the Thanksgivingcard. Right.
And what is Thanksgiving about exactly?
Being thankful for?
Thankful especially for their business.
That's right.
And when you give, give them that moment.
Acknowledge. Hey, without youI'm not here.
So I thank you for using me,being loyal to me.
(10:57):
And I'm looking forwardto a great next year.
Right.
And yeah,you're breaking through the noise.
And again,if you don't have agents addresses, right.
Because, you know,I get so some of the limiting mindset
things I would say I wouldn't hear back.Well I don't have their address.
It's fine.
Drop them off at their office.
They're going to get them.
You know,every agent has a mailbox at their office.
(11:20):
So, you know, and shoot him a text.
Hey, I left you a card,
you know, hope you hopeyou're having a great, you know, fall.
Hope things are going well for you.
Right? Just shoot hima quick text. So, so number five.
Just simple handwritten thank you cards.
Like I said, this time of yearyou can roll with Thanksgiving cards.
(11:40):
Whatever works.Well, and don't discount it.
Don't don't do thatto just your top clients. You know,
maybe there's some clients you really wish
you had some more business from,but you can't seem to get there, right?
Send them.Send them to those people. Right.
Take that time and do thosethank you cards.
But to your point, Craig, it's the thoselittle things you know, go a long way.
(12:06):
We do, and we tell agents to do it.
So this is something we tell agents to do.
We tell agents.All right. Thank you. Cards.
Personalized thank youcards to their sphere and to their client.
So again, they're going to recognizethat you're doing
your due diligenceand keeping that relationship going.
Absolutely.
You know it seems old schoolto send a handwritten note.
(12:26):
But it does communicate that.
Yeah.
You took time out of your day to do thisand you were thinking of them.
And that thought really does matter.
I mean, yes, it's business related,but I guarantee you
it will cut like yousaid, it'll cut through noise.
It will cut through noise.
So if they're thinking, wow,I got two photographers, I like that
(12:46):
next listing who'swhose name is going to be top of mind.
Right? Right.
Who you know,this is where some of that level
of reciprocity kicks in, right?
Where somebody doessomething nice for you.
And so that law
of reciprocity is that youyou give something back to them naturally.
You know, you do italmost, you know, without thought.
(13:07):
Right? You go, oh, so and sodid this for me.
So I really want to do somethingback. Right.
So that, that kicks in there too.
So yeah. Again simple. Easy.
Thank you cards.
Nothing.
Nothing I'm not none of thesefive are going to be mind blowing.
I don't think anyway.
But maybe they could be goodreminders though.
Good reminders. Yes.
(13:28):
All right, all right.
Number four. Number four.
I wish I could talk
like Letterman and have like, two,but we can't have like so many famous
on like, the Gronk right nowor you know, that was doing like.
Yeah.
So anyway, and I knowLetterman always had jokes with these two.
I don't think I can come up with anything,but we'll see.
Okay. Don't count on me for jokes. Yes.
(13:51):
So number four is
going to go kind of in line with numberfive a little bit.
Okay.
But just VIP calls.
Pick up the phone if you're not,
watching me right now, I,I'm holding my my cell phone up to my ear.
Okay, just pick this sucker upand make a phone call.
(14:12):
Yeah, they might not answer that.
That's okay. Right.
But your top clientgive them a quick call.
And this script is easy.
Hey, top client, how are you doingas we head into this fall season?
Are you.
Do you need more listings? Right.
What is the answergoing to be to need more listings?
(14:34):
Craig.
Yes, yes.
Me right.
I love asking questionsI already know the answers to.
Right. Because they're going to say yes.
Well, is there anything I can doto help with that?
Is there any videos you want to create?
Is there anything again, it's you'renot trying to sell yourself so crazy.
(14:56):
It's just, hey, is there anything I can doto help you with that?
Right.
And all you're going to dois open up a conversation, okay?
And if they don't answer,just leave them a quick message.
Hey, just wanted to thank youfor this year's business.
Hope you're doing well.
Would love to touch basewith you and see if I can help you.
Done again.
(15:17):
It's simple. It's easy.
And these I saythese are your VIPs, right?
These are your top clients.
This might be ten calls.
This might be 20 calls.
It might be 30 calls.
Take the time.
Call these client.
Say hello.
If you want to follow up with the text.
If they didn't answer, great.
Hey, I just left you a message.
(15:38):
I'm just checking in with you.
No need to call me back.
But if you have a minute and you can,
I would love to see if there's anythingI can help you do to wrap up your year.
I especially like what you said.
No need to call me back.
That's a very.
It's not a high pressure thing.
They know you're not trying to.
Yes, we're trying to earn more business,but it's not a hard sell.
(16:02):
It's not a hard sell. Right.
You honestly are just checking in.
You've been busy with with business.
You know,during the during the busy season.
But at least that's my mentality.
I get so busy with shootsShannon, that I don't get a lot of time
to talk with my VIPs, and so I just,you know, and I tell them that and I,
I honestly tell them, you know,I feel guilty that I haven't been able
(16:24):
to keep up with you during the busy seasonbecause of my unique role.
But I want you to know,I don't we don't take you for granted,
and we really do appreciate that. And that
that will ring true with them.
And it goes a long way, right?
Yeah.
Especially, you know, this time of year,especially your big time listing agents.
(16:44):
You know, they're getting tired.
They're they're kind of getting.
They're kind of ready for December, right?
They're ready for the slowdown.
But they're also, again,thinking about their spring market.
So they're kind of like,
okay, they know because you can'ttake your foot off the gas ever.
And so they knowthey're going to get a little breather,
but that they got to do their smart thingsand have them in place
(17:05):
so that they can have their springmarket. So.
So yeah, again, these aren't mind blowingthings, but just put it in your calendar.
If it's one hour a dayuntil you get them on call and get them in
your calendar, do timeblocking one hour a day.
Boom.
Get your calls in.
Get the pulse of your clients.
You know this has happened to where I've.
(17:27):
I've done this in the pastand and said hello to a top client.
And they gave us a great product ideaand we ended up rolling with it.
So you just you don'tyou never know where the best,
the next best idea is going to come from.
And the more you havethose open talks with your clients,
the more they'll feel likethey're a part of of your business too.
So I'll and well they're good and let'sstress pick up the phone and call them.
(17:52):
Don't shoot a text.
Have an actual phone conversation.
Yes, the text is the follow upif you want to do that.
Right. But no, I agree.
Like pick, I do it again.
I'm picking up my phoneand I'm shaking it at the at the screen.
Okay guys, pick up the phone.
It's not a scary thing I promise.
It's not it.
(18:13):
And it does more than just texting.
It has a lot of buttons.
It looks like a phone and you hit itand it calls people
sorry
I get it, a conversation can can lead toso many more things.
I had a client this morningthat I'm shooting for for the first time,
and she hasn't booked for two years.
(18:33):
But it's coming back to us
because she hasn't been satisfiedwith other photographers,
and she's and I don't thinkshe should based on what she said.
She said, I didn't realize
basically she was saying,I didn't realize you were back.
But when I heard you were back,I wanted to get you on my schedule.
And it just it all I was doingwas calling to say thank you.
Holly, it'sgreat to see you on my schedule again.
(18:54):
And that led to a conversation about,
another
photographer potentially joining our teamthat she knows.
I mean, just a simple conversationcould lead so many things.
So many things.
And especially when you've builtrelationship with with a client,
those conversationsare just so much easier.
Yes, absolutely.
(19:14):
You know what it also helps with, too,if I'm just thinking this all the way
through this building,this relationship, and I know this,
the things we talk about all the time,but just a good reminder is that way
if something goes wrongbecause things happen, things go wrong.
You have way more of an ability
to let that not be a big deal, right?
(19:36):
When you have a good relationshipwith there's grace,
there's grace that they'll give you.
Yeah. Yes.
And you know what, Craig? No. No problem.
You take care of me 99.9 times out of 100,I get it thing.
You know, craphappens at the end of the day
and they will give you that grace.
(19:56):
So, yeah,that all of this leads up to just easier
problem solving, easierschedule, easier everything, right?
Right. Yeah.
No, we're going to have the painin the box, guys.
They're all out there. We all have them.
We've all have.
Until we've all fired him and let himcome back, and we've all fired him again.
Okay, so those will exist.
I'm not telling you to call them, right?
(20:17):
You not to call them to call your VIPs.
All right, all right.
So five is right. Thank you.
Number four, call your VIP's.
Number three,
Number three.
This is pretty simple.
It can be very simple.
So when I say it don't make it big.
Host a fall networking event.
(20:41):
Okay.
Right.
This can be as simpleas your all's favorite coffee shop.
And you
host a little content and coffee hour
and you reach outand invite some of your top agents.
Tell them to bring a friend if they want.
But you also hook up with your vendorsbecause again, I'm not trying
to give you things that you have to spenda lot of money on either. Right?
(21:04):
You know, I'm to spend too much money onthank you cards.
You don't spend any money,just time on phone calls.
So this you spend a little bit of money,right?
Buying some coffee,but hook up with some vendors because
lenders and title companies and all theseother vendors want is the agents to.
And they'll be happy.
I bet you you could do thisand you not pay for it at all.
(21:26):
I bet you can get a title company,a lender, a moving company,
electrical company,and hvac company and a home inspector.
I could just keep going here, Craig.
And all these vendorsthat you just get 2 or 3 of you and say,
hey, we're having this awesomecontent and coffee hour.
We're going to talk about just the toptrends and real estate media right now.
(21:48):
We'd love to learn from you guysand have this little hour.
Just do a little networking event.
Again, nothing, nothing crazygives you something to invite these people
to in town to bring a friend.So you meet some new agents.
Let me
I is I'm listening to you say thisI I'm thinking man I,
I don't in my role have a ton of timereally to organize all of that.
(22:10):
So I don't honestly,just to be completely transparent,
I don't really do any networking eventsthat I organize.
However, Joyin our, on our Charlotte market,
who she is all business development.
She's like the Queen of event planning.
We have awesome events in Charlotte.
(22:31):
But the reason for me sayingthis would be a huge event either.
Craig. So that's true.
Like, this could literally beyou find a coffee shop, you say, hey,
can I have the room for an hour?
Okay, great.
All right.
Reach out to two vendors.They know you. Are you.
I know photographersknow the title companies.
And the more you know.
And you should,because they might need services too.
(22:53):
So you should know those people, right?
You get to and say, hey, I'm gonna hostthis really quick coffee hour this day.
Are you available? Do you want to come?
Do you want to split the bill with me?
Yeah, sure. No problem. Right.
Then you just draft a text out and say,
hey, we're going to beat this networking event.
Come on in. We'd love to see you.
So again, it can be simple.
It doesn't mean it can be bigger.
(23:13):
You can make it fancierif you got a Joy in your life right.
If you're if you're a media companyand you got a Joy, you got a sales person
or you just have more time, is the ownernow because you're not shooting,
then this is again right for you.
Craig. You're shooting.
You're you're wearing so some hats.
Right? Right.
That was my point.
This is a great idea for ownersnot in the field. Yes.
(23:36):
So perfect. Awesome, perfect.
And again the coffee shopmight even go in on it with you
because they might want to get some peopleto their shop.
Maybe, maybe it's even a newer business.
Maybe it's a new breakfast spot,you know, or a new a new bar.
And so maybe you do it as a contenthappy hour, right?
Yeah.
Take the ideaand make it work for you, too.
(23:56):
That's the other thingwith these ideas, right?
They do have to work for you.
And and you can change it up a little bit.
So it does work for you.
Absolutely.
Number two.
Number two.
We'll go a little bit hand in handwith the networking idea.
And this is actually something I've beentelling people to do just period.
(24:19):
But if you are a media talent
that can do headshotsor a little few branding reels,
then do a little
brand event again,this will be a bigger event.
So this is so your little coffeehour would be simple and easy.
So if you wanted to go maybe a littlelevel up, then you do a brand event.
(24:40):
You know get was one of your top agency.
If they have a listingthat would be great to shoot at
or again, another cool local vendorthat's opened up
and they've got a cool spaceand you could set up cameras and lights
and you can run some reelsor do some headshots.
Right.
All right. This is a great way.
These are these are events
that if you are a photographer,not having to work in your
(25:01):
like as a photographerand you're working on your business,
these are events that you should be doinganyway.
Agents more and morewhere they're understanding video
matters is in branding.
So let's stop fighting the beast, right?
We we've been fighting this for years.
Use video, use video, use video.
(25:22):
We'll lean into the videothey want, right?
They want a quick reel.
They want a quick this.
It might even not need to have them in itper se.
Maybe it's just a headshot
and then it's just some other B-rollcontent that, you know, that's happened.
Now I understand you.
I have some editors to be ableto edit this stuff.
So there's some pieces at playhere, right?
(25:44):
But if you do have the teamand you can offer a brand event,
do a two hour, three hour brand event,let the agent sign up for their spots.
Host like a little party.
This is probably thingslike joy as joy doing.
I think this is what Joy is doingsome of this stuff right?
Yep. Yeah. Yeah, absolutely.
So it is a beautiful way.
(26:04):
Again,these are when you're offering something
that agents already feelthat they super need.
It's easy
right
when you're trying to tell them thatno for this list.
And you really saidno to the basic package.
They struggle. How does that one right.
So make it a little bit easier.
You know it could just be headshotthat that's easier for you.
(26:25):
And you could do headshots really quick.
Let them get one pose.
Again.
This is another event too that you couldhave the vendors help support you out.
This isn'tthis doesn't need to cost a lot of money.
The the money it should costis your time in giving them a headshot.
And some of thisyou don't even have to do for free.
I've known people that do thisfor 50 bucks and an agent.
(26:46):
I'll happily pay 50 bucksto get a headshot and a reel right,
so you could
still make some moneyto pay for your cost,
but then have an A space for agentsto come meet
you get to know you, and realize,oh my gosh,
I should really try youfor your real estate, media, photography.
(27:08):
Okay, we're up to the big one.
Number one, number one.
I’n gonna preface number one
with this might not work in your area,
but we can pivot awayto make it work in your area okay.
Because I think it could still work
because we all most of uscelebrate Christmas.
Okay. Right. Most of us do.
Most of us decorate, most of us.
(27:31):
And if it's not Christmas,maybe it's your Hanukkah or your whatever,
whatever it is that you celebrate, right?
Sure. Yeah.
All right.
Fall media packages simple.
Okay, easy.
You create a very simplefall media package.
Why do we have fall media packages?
Well,for most of the United States, we lose.
(27:53):
What? In November?
Leaves.
Leaves? Yeah. They're gone.
They are out of here.
You know, come to think,I hate shooting in the winter
because, yeah, it'seven with even with sky replacements.
Okay.
Yeah, we get blue skies,
but yeah, there's no greenand there's just something about green.
(28:14):
It's.
Well,I think we correlate it almost to life.
At least I do. Right.
Like when I go look outside and like,again, spring's happening.
Things are birthing, right?
Leaves are coming out.
It's life.
Right. So the
for the majority of the United States,we do have the seasonal push.
Right.
And so you offering a fall mediawhere you do the exteriors right.
And maybe it's maybe the mediapackage is as simple as, hey,
(28:37):
we're going to comeand we're going to do your exteriors now
and will allow you to book
that second appointment afterwardsfor a total value of X, right.
So you can kind of break it up,or maybe it's, hey, let's do the exteriors
for X amount of dollarsand we'll get, do a Twilight with it too.
So you have all that exterior mediawhen you're ready for us to come back
(29:00):
and do the inside.
So there's multiple waysyou could do this.
There's fun thingsyou can throw into this.
But again, even if you're in a market,
you know, where you've got palm treesand those palms always stay on there.
Agents are already thinkingabout Christmas and people not moving.
Right.
Or holidays, peoplenot moving or decorating their house.
(29:22):
So you still have a full media packageand you can say, hey,
let's get the exterior shot now.
So when you list that house in December,we're just shooting the inside
and you're ready to go,
you know? Or
somebody might even want the inside donenow because they are going to decorate.
And that's just how it's going to be.
And so they want to go aheadand get the media without the decoration.
(29:42):
But it's a quick, easy offering Craig.
Super. Yeah.
And in the visuals, if,if you do live in a part of the world
or part of the USwhere you do have the fall colors,
you only get a brief window
where you get those peak colorsand you could create some amazing content.
And during that time, especially drone,if you can really push well, we don't
(30:05):
we don't like to push,but really strongly suggest
your your realtor is say if you yeah,if you have this type of property
and it's got these, you know,
colorful trees,the aerial views will look incredible.
That's, you know, stuff that you can havein your in your portfolio
to show future potential sellers.
Yeah, it's a great, great time of the yearand it really is.
(30:27):
And like I said again,you don't have to have leaves fall
off to offer a fall media package. Right.
We're still in fall.It's fall for everybody.
You know, and you can still offer
some sort of package that helps themto get that listing media done
before decorations go up, holidaysstart happening.
(30:50):
People don't want to deal with all that.
You know, and and honestly.
So I'm going to I'm going to add
I guess it would have been one aand one being okay.
All right okay.
Because this is another little thingyou could kind of do with this.
And to the point of falling into the fallmedia package, you probably have
(31:11):
a lot of agents that there are listingssitting on the market.
Okay.
Listings are we're seeing days on marketnormalize
again normal 90 to 120 days
is a normal selling cycle in real estate.
Okay.
And as we all start to shift to this nowagain, northeast
Midwest, you're still seeinga lot of inventory issues now.
(31:33):
So not quite as much.
But imagine I'm an agent.
I've had a listing on the marketfor 90 days.
Well, I might want to refresh enoughthat listing
or maybe I should put myself on camera
and add to this and try to marketthis listing a little bit better, right?
So maybe it's looking at
(31:54):
what listings are still onlinethat you've helped somebody shoot.
And again this isand I think some people would fear
well I took the mediaand it hasn't shown yet.
Well okay I'm gonna I'm going to tell you.All right.
Now there's one reasona house doesn't sell.
Do you know what it is, Craig?
I'm. I'm probably going to be wrong,but my guess is it's not priced right.
(32:14):
Price is always the
Problem. Craig, congratulations.
You are the winner today.And what you want?
I'm not sure.
T shirt. CraigI'll get you a Spiro t shirt.
There you go.
Okay. I'm so smart.
Smart, I mean, S.m.a.r.t.
It is like again,agents don't set the prices.
Guys. The market does the market.
What somebody is going to offer forthe home
(32:37):
is what the home is worth.
Okay.
So it's not calling and saying,hey, I'm so sorry that media didn't help.
Now it's hey,I see that when things go on the market.
I can't believe it.
What a great house.
Is there anything I can help you do?
Do you want to do any more media?
Are you concernedI am running a fall package.
Do you want to get the exteriorsjust brightened up and shot again.
(33:00):
You know, again, maybe if it is a marketwhere we lose trees, like,
you know, maybe you.
When I capture another shot of this beforewe, you know, lose all the greenery,
whatever it is.
But it just gives you, again,that touch point, like, hey, so sorry.
I can't believe this listing isn't sold.
But again, it's not your fault, right?
It's not even the agent's fault
because they probably have a sellerthat won't let him love the price.
(33:22):
That's probably the problem.
But again, to that seller that can helpthat agent say, hey, I'm doing more.
I'm trying to market, I'mtrying to add on and get your home sold.
So I think they kind of
can go hand in hand there, take a peek at,you know, just what sell on the market
offer some sort of fall media package.
(33:43):
I loved what you said about aerial.
That could be the media package, right?
You could just do exteriors.
You could do, aerial shots
and that let me the fall media package,maybe throw Twilight in there.
That could be a nice little bundle. Right.
And what's nice about Spiro, too,if you're using Spiro,
I know we have people that listen to usthat don't use Spiro.
(34:04):
So, but with Spiro, you can just add thatadditional appointment to that listing.
So you could do those exterior shotsand then just book an additional
appointmentfrom there for their interior shots
so you can still deliver everythingin one listing.
Absolutely.
It's a great featureand I like what I like what you said too
about, you know, in talking about housessitting on the market longer.
(34:26):
I literally had this conversationyesterday with a long time client
and she'sshe shared that one of the listings, it
it's been sitting on the marketand they just lowered the price
to what the seller paid for itoriginally like 3 or 4 years ago.
And she said, Craig, it's it's crazy.
Now, this is an agentthat she's she's done
(34:47):
photos and walkthroughvideo tours with us forever.
Okay.
So she she's at least on the walkthroughvideo tours.
Yeah.
I said just an idea.
I said zero pressure.
Have you thought about doing any moresocial and social media type videos
where you're actually on camera,and we can get you in front of people
and build that rapport,build that relationship relationship.
(35:10):
And she said, you know,
at the office, they've been saying thatthis is what we need to be doing.
I just hate being on camera.
I said, I did it, I said, I get it,that's why I'm behind the camera.
And, you know, it gets a little chuckle.
And but I didn't get, you know, a firmyes from her.
But the idea is plantedthat she knows she needs to do more.
(35:30):
It was again, low pressure.
I did mention that I just came froman appointment where we did
this type of video.
I said she, you know,she feels the same way.
She hates being on camera,
but she's done now, 3 or 4 of theseand she's getting some good results.
She's seeing the positives to it.
And she's, well, good for her, you know,
(35:52):
but some of them really have a hard time,and and I get it.
I mean, I coached him for four years,right?
Like, I coached for four years andand even at wow.
And I was at wow and trying to tell them,hey, again, think of it.
Even just that intro outro can just hugeand and intro outros really easy.
You know, it's a it's very short
(36:14):
content, very easily done.
And so getting them comfortable.
And that's why I kind of likesome of those brand events too,
because they can get a little comfortablewith some of those things.
But brokers are telling these guys,hey, this is I've been saying it forever.
Todd mimics me.
What is your brand?
(36:35):
It's your face and your name, right?
I've said that for years.
That Reno Shannon for that statement.
But it is.
It is any more to.
We live in this brand world, right?
Everything's brandand everything is about the brand.
So not only is a photographer a company,everything's about your brand.
For the agents,everything's about their brand.
(36:56):
And to the point of that agent,you know, that video
might not even help sell that house,but it might get.
Or another listing. Exactly.
But what it's going to do to the seller,it's going to make the seller feel
all warm and fuzzy. Right?
Because my realtor is doingmore, my realtors doing more.
So you
guys have heard me talk about Rick Hevanbefore, who was,
(37:17):
just the most amazing man in the world,wonderful human being.
He was my general manager at a brokerage,my first brokerage.
I was that basically my coach.
We all called him coach, even,
and he taught meso much about real estate, but he always.
And there's Rickisms that we have, right,that we all still talk about and share.
And one of them is,
(37:39):
a seller.
Love you the most.
Right after you signthe listing paperwork.
And as you turn around and you walkand you start leaving that house
as your back is to them,they start to like you
a little less and less and lessuntil you sell their house.
And he's right.
(38:00):
He's right.
Because if the houses and selling,they're going to lean on you
as the agent that you'renot doing enough to market it.
It could be price.
It could bethat they won't let you move the needle.
All of these things that could bethat they didn't clean out the house
like you asked them to do. And,
1,000,001 things.
Right.
But essentiallyit will always come down to price.
(38:23):
And we're seeing some of these pricecorrections,
you know, to the point of thatagent like the person, you know,
but maybe there's some updatesthat that person
needed to do to really helpthat house compete in this market.
Right.
And so all those things come into play.
So as us, as photographers,if we can help these agents
make things a little bit easier,and now is the time that these agents
(38:47):
actually have to do these videos.
That's the other thing, right?
They get yeah, they might be a little bitscared to get on camera,
but they're not busyand they need to get busy.
And so they're going to get over thatfear. Right.
Because unfortunately fear you know,fear can drive us to to do a decision.
And fearcan drive us to not make a decision.
(39:09):
And, and I think most often we'retrying to teach these agents.
You tackle that fear.
Just like the phone.
Right tackle that phone.
Pick it up. Dial.
But, yeah, I think these five thingscan all correlate.
Really great.
Call in six with my one A and one B.
And as an owner,when you have the ability to work
(39:31):
on your business again, these are thingsyou could do all year long.
But this time of year doesget a little bit easier for all of us.
Exactly. Shannon.
Thank you.
Great ideas. And,
I have a topic idearolling around in my head with
with you for a future episode that I thinkour listeners would really enjoy.
(39:54):
Well, we'll have to talk about it offline.
Okay.
But you know what?
I have somebodythat potentially could join us next week.
And so I want your thoughts on that. Okay.
He is the director of marketingat my brokerage.
And he like it.
And he would love to come onand share with you and our listeners
(40:15):
what he's telling agents to do right nowand what marketing trends.
So if you're good with that,we can book him for next Friday, he said.
He's available and I would love tobring him on if you are good with that.
I think that's a fantastic idea.
Listeners, leave a commentif you would love to hear from a brokerage
(40:36):
and especially somebody that specializesin marketing within a real estate
brokerage, leave a comment.
We would love to hear from you.
Yeah.
You can also email us hello@spiro.media
Any ideas?
You have things that you do in the fall?
We'd love to hear from you, but it.
Shannon I love the idea.I think that'd be great. Great.
Well, I will send in his email addressto get that, event invite.
(41:00):
Event invite.
That was kind of hard to say. Well,
but again,I appreciate being on the podcast.
I love being on it more and more.
Sales is where it's at.
We all know that, without growth,you know,
we can watch our expenses,
and we should watch our expenses.
But you cannot expense your way to profit.
(41:23):
Ooh, I like that.
You can't.
That's Todd, causesome of you are saying Shannonisms.
You cannot expense your way to profit.
I'm going to write that down,I like that, yeah, you can't do it.
You got to build revenue, right?
Yeah.
Again,
you got to make
sure your expenses aren't crazyand they're not out of whack and stick to,
you know, some of the percentages thatTodd shared before and all those things.
(41:44):
But, yeah, you can't.
And an agent can't do that either.
Guys, this isthese are things that that really that
you can't expense your way to profit.I can't really even own it.
That that's kindof comes from the Keller Williams world.
Because it's very true.
You just cannot do it.
You got to build revenue,you got to build sales.
(42:06):
And so just watch your limited mindset,guys, these five ideas I gave you today,
you can easily create a million reasonswhy you shouldn't do them.
Create the reasons why you should writethe top fall five things
to do in the fall when the businessis starting to slow down a little bit.
Shannon, thank you so much.
(42:26):
And, we're looking forwardto next week's episode.
Hopefully next week's episode.
Yeah.
All right, guys,thank you for, joining us.
Make sure that you take timeout of your day
to be thankful as we're getting towardsNovember and Thanksgiving here in the US,
I know it's still a little ways away,but we can start doing this Intel.
I think Craig, it's going to disappearquickly.
(42:46):
Is it okay? Sorry,I'm just gonna throw it out there like so.
Once you know, the,
pumpkin spice comes out in August,like we're just in for it.
Okay, so I'm sorry.
Football started last night.Christmas is here, essentially.
Speaking of, we talked about the Buckeyesand the game against Texas. Yes.
Can you believe that?
I couldn't do you believe that?
(43:07):
I was sitting myself up for disappointmentand I was not disappointed.
I was not either.
And I don't even think we did anythingtoo fancy.
So I think I do think those two teamswould look very different
at the end of the season.
Oh heck yeah.
And I honestlycan I give some love to Arch Manning?
Yes, yes I mean these guys need to stop.
(43:28):
They hyped him up way too much. Yeah.
I mean, the pressure that guy is underI mean,
I actually kind of felt bad for him.
I did too.
Anyway, we could go on another ten minutesand this is going to be great.
So everybody out therejust be a little nice.
Like right where arch Manning.
But no. Buckeyes let's go.
We play a great high schoolthis weekend. So let's do it.
(43:50):
And let's see where, where we land.
There was great football last night.
I actually fell asleepand I haven't even looked to see who won.
But the game was really good,and I called the, field goal before half.
I made a bet with my husband.
I said they left too much timeon that clock.
Field goal was scored.
So anyway, we talk football.
(44:10):
We'll love you. I'm going to be quietnow, Craig.
I'm gonna let you wrap us up.
All right?
Thank you again. Thank you, thank you.
It's always fun with Shannon. guys again.
Take time to be thankful.
Make sure you take some time to take abreath, especially as things slow down.
We appreciate you drop usa like, subscribe, share it with a friend.
(44:30):
If a friend in the in the industry,
if you think this is somethingthat could benefit them.
And we just really do appreciate youand are thankful for you.
Have a great week.We'll talk to you next week. Take care.
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