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December 6, 2024 42 mins

On this episode of Titans of Trade, host Constance Dunn sits down with acclaimed interior designer Annette English, whose 30-year career has shaped some of the most remarkable residences in Los Angeles and beyond. English shares her journey from arriving in LA as an unknown talent to becoming one of the city's most sought-after designers, offering candid insights into building her prestigious firm and maintaining creative freshness across decades of work. Annette opens up about her approach to managing global projects, fostering long-term client relationships, and leading a thriving design team. Her perspective on keeping an entrepreneurial spirit while scaling her business provides valuable lessons for creative professionals at any stage of their career. Annette's infectious optimism and pragmatic approach to challenges showcase why she's become a trusted name among business leaders and Hollywood elite, designing everything from Beverly Hills chateaus to Parisian apartments. Main Takeaways Annette emphasizes the importance of continuous learning and growth in her design career. She believes that every project is unique and offers new opportunities for creativity. Collaboration and sharing resources within the design community are vital for success. Annette's early experiences in the restaurant industry shaped her approach to design. She values the relationships built with clients, often leading to lasting friendships. Personalizing design elements for clients adds a unique touch to each project. Maintaining a positive and fun work environment is essential for team dynamics. Hiring the right people involves assessing their fit within the team and their potential for growth. Annette's journey reflects the importance of resilience and persistence in achieving success. Los Angeles offers unparalleled opportunities for designers, attracting talent and clients alike.

Chapters:

00:00:08 - Welcome & Introduction

00:00:25 - Staying Fresh: Three Decades of Design Excellence

00:03:21 - Looking Ahead: Managing Long-Term Projects

00:06:05 - Going Global: Working with International Artisans

00:10:12 - The Entrepreneurial Journey

00:12:34 - Early Days in San Francisco

00:17:22 - Building from the Ground Up in Los Angeles

00:20:24 - The Art of Sophisticated Integration 00:24:18 - Understanding Clients Beyond the Surface

00:26:01 - Maintaining Lightness Through Complex Projects

00:29:59 - Building the Perfect Team

00:34:31 - From Solo Designer to Design House

00:35:42 - Why Los Angeles: Finding Home in the City of Angels

00:41:37 - Closing Thoughts

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