Brand is the Multiplier

This episode of The Two Marketeers podcast explores the Multiplier Effect in marketing—aka the critical (and often ignored) balance between brand and performance. Sean and Lindsay dive into a new report by WARC that challenges how we define marketing success today, spotlighting how brand marketing’s long-term impact is consistently undervalued compared to the short-term sugar highs of performance metrics.

We’re talking about the “messy middle” of consumer decision-making, the cracks in how marketing gets measured, and why it’s time to ditch the silos between brand and performance once and for all.

As WARC puts it:

“We’re excited to introduce The Multiplier Effect, a data-driven analysis that reveals why many advertisers are leaving significant revenue-generating opportunities on the table.”

Built with insights from a first-of-its-kind coalition of advertising effectiveness experts—including Analytic Partners, BERA.ai, Prophet, and System1—this report argues that the strongest returns come from using brand equity as an accelerant for commercial performance.

In other words? When brand and performance finally start playing on the same team, you unlock exponential growth.

Happy listening, Marketeers. 

See The Multiplier Effect by WARC here > https://page.warc.com/the-multiplier-effect-report