Crisis? What Crisis? - Season 5 Finale

Marketeers, grab your delulu mindset (yes, Sean and Lindsay are still rolling with it) and settle in—because The Two Marketeers are wrapping up Season 5 with the big question they started with: is creativity actually in crisis, or are we all just addicted to the drama?

In this finale, Sean and Lindsay take a fast-and-loose tour through the season’s hottest debates:

• AI in marketing—friend, foe, or just another overhyped tool?

• Doing more with less (aka the marketer’s Olympic sport).

• Hybrid teams, smaller budgets, shrinking timelines—fuel for creative thinking or a slow death by a thousand briefs?

• Why “uncertainty” isn’t new (spoiler: life has always been messy).

• And the spicy idea that maybe—just maybe—everyone is creative.

This isn’t your average “state of marketing” episode. The Two Marketeers deliver a cheeky, caffeine-fueled sendoff that lands on a surprisingly hopeful take: creativity isn’t dying—it’s adapting. From AI-powered shortcuts to scrappy constraints, this season proves that human creativity thrives under pressure (and loves a good plot twist).

If you’ve ever worried that the robots are taking your job, your budget is shrinking, or your boss thinks “delulu” is a strategy, this one’s for you.

Listen in, laugh a little, and leave with a fresh perspective on where marketing (and your creativity) goes next.