Doing More with Less

In this episode, The Two Marketeers hosts Lindsay Waugh and Sean Patrick dive deep into the age-old marketing challenge of "doing more with less." As the pressure mounts to deliver high-impact creative work with shrinking budgets, timelines, and resources, the two marketing experts explore how to embrace constraints as an opportunity rather than a threat. They discuss the role of AI and automation tools, cautioning against using them as a crutch to replace human creativity and nuance. Instead, Lindsay and Sean emphasize the importance of nurturing one's own creative spirit, developing taste and discernment, and carving out the necessary time and mental space to produce truly innovative work.

This conversation touches on the vulnerability that often accompanies creative problem-solving and how the willingness to feel challenged can actually be a strength. Sean and Lindsay share strategies for championing great creative within organizations and maintaining a mindset of using constraints to fuel ingenuity.

Happy listening, Marketeers! You will come away with a renewed appreciation for the human element of marketing and advertising, and practical tips for doing more with less in an increasingly fast-paced, resource-constrained world.