Buckle up, Marketeers! In this episode, Sean Patrick and Lindsay Waugh go full delulu—but don’t worry, it’s all in the name of marketing insight. They’re diving into the Gen Z mindset and their go-to coping mechanism: “delulu” (a.k.a. delusional optimism). Inspired by a VML article, they unpack how this generation is flipping reality on its head—not to escape, but to thrive.
Lindsay brings the fire with insights from a TED Talk on “delulu culture,” while Sean keeps it real with a parent’s POV on how his Gen Z kids are navigating the chaos. Together, they explore how escapism has gone from disconnecting to reconnecting—with creativity, social media, and sheer optimism shaping a new reality.
This is a fun, eye-opening ride into generational resilience and the power of a good reframe. Are Sean and Lindsay a little delulu too? Probably. And that might be a good thing. Happy listening!
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