In this episode of The Two Marketeers Podcast, marketing strategists Lindsay Waugh and Sean Patrick dig into the latest State of Creativity 2025 report and uncover a surprising diagnosis: we’re living in an insight famine.
Despite having more marketing data, research tools, and AI-generated outputs than ever before, something crucial is missing—real human insight. Lindsay and Sean explore how modern marketers are stuck translating facts into creative ideas without the connective tissue that makes campaigns resonate.
Tune in as they unpack:
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Why creative confidence is on the decline in uncertain times
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How insight acts as the bridge between research and brand storytelling
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What junior strategists are missing—and how to evolve from data-first to insight-led marketing
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Why radical honesty in client briefs is a game-changer
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And what role art vs. science (and even AI) plays in the creative process today
This episode is a must-listen for anyone in brand strategy, advertising, creative direction, or consumer insight roles looking to spark more meaningful, effective marketing. If you’ve ever sat in a meeting wondering where the “aha” moment went, this one’s for you.
For reference: WARC, "State of Creativity 2025" Report
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