Watch out, The Two Marketeers are fired up! Co-hosts Sean Patrick and Lindsay Waugh take this episode to unpack a controversial article published in CMSWire with the headline, "AI Will Replace 95% of Creative Marketing Work". And as you may imagine, Sean and Lindsay call BS. The article, linked below, starts by stating, "Goodbye, marketing. Hello, AI. Or AGI. OK, that's totally dramatic. But it's kinda what a top executive in the generative AI space says. Sam Altman, CEO of OpenAI, the creator of ChatGPT, says in the new book, "Our AI Journey" that AI will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI — and the AI will likely be able to test the creative against real or synthetic customer focus groups for predicting results and optimizing. Again, all free, instant, and nearly perfect. Images, videos, campaign ideas? No problem." As with any new technology birthed into the world, it begins with collective excitement and intrigue, quickly followed by the fear that, once again, technology is set to take over the world and make us all unemployable. As Lindsay so eloquently states, bologna. Tune into this lively discussion with The Two Marketeers as they debate and discuss the role of AI, what it is good for and what human elements it cannot replace-at least today. For reference:
CMSWire > "Sam Altman: AI Will Replace 95% of Creative Marketing Work"
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