Crisis? Or creativity catalyst? In this episode of The Two Marketeers Podcast, Sean Patrick and Lindsay Waugh dive into the unexpected upside of a crisis—how it fuels creativity and drives real innovation. Using QR codes as a case study (yes, Lindsay has always been a fan), they unpack the difference between creativity (big ideas!) and innovation (actually making them work).
QR codes were clunky and inconvenient… until a global pandemic made them indispensable. Suddenly, what was once a tech dud became an everyday essential. So, what changed? The key layers of innovation—better phone tech, wider adoption, and a crisis that made them critical.
Tune in as they explore how necessity doesn’t just mother invention—it forces it to finally take off.
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