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January 8, 2025 19 mins

In this episode of The Two Marketeers, Sean Patrick and Lindsay Waugh dive headfirst into a topic every marketer and creative professional has faced: too many cooks in the kitchen. When deadlines are tight, budgets are squeezed, and creativity feels like it’s on life support, how do you decide how many people—and who—you really need to get the job done?

Join Sean and Lindsay as they unpack:

• Why fewer, highly skilled team members can be more effective than a crowded room.

• The importance of accountability and defining roles in high-pressure situations.

• How bespoke freelance teams bring agility, expertise, and a sense of ownership that elevates the final product.

• The challenges of training the next generation in a world that values efficiency over exposure.

 

This conversation is packed with insights for anyone managing teams, collaborating with clients, or trying to navigate the creative crisis in today’s marketing landscape. As Lindsay says, “How many cooks do you need? Ask the chef.”

Listen now to learn how to set your kitchen—and your team—up for success.

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