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March 18, 2025 โ€ข 56 mins

Welcome to the VoiceMe Podcast โ€“ information and advice on the world of voiceover, presented by VoiceMe.co.za โ€“ the South African search directory for voice artists and related services. Iโ€™m Andrew Sutherland, founder of VoiceMe.co.za, and in this episode I want to explore something a bit brainy but very useful: neuromarketing principles and how we can apply them to voiceover marketing right here in South Africa.

Topics in this episode:

  • Neuromarketing Principles in VO Marketing

  • โœ… ๐—™๐—ฟ๐—ฎ๐—บ๐—ถ๐—ป๐—ด ๐—˜๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜: Make your rates and services appear to be a plus for your clients. ย 
  • โœ… ๐—”๐—ณ๐—ณ๐—ผ๐—ฟ๐—ฑ๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† ๐—œ๐—น๐—น๐˜‚๐˜€๐—ถ๐—ผ๐—ป: Show the prices in the smallest amounts possible. ย 
  • โœ… ๐—ฅ๐˜‚๐—น๐—ฒ ๐—ผ๐—ณ ๐Ÿฏ: Provide clear service packages to assist the decision-making process. ย 
  • โœ… ๐—œ๐—ž๐—˜๐—” ๐—˜๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜: Get your clients involved in the process so that they appreciate what you do even more. ย 
  • โœ… ๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ ๐—ผ๐—ณ ๐—™๐—ฟ๐—ฒ๐—ฒ: Use free services as a way of converting leads to paying clients. ย 
  • โœ… ๐—–๐—ผ๐—ป๐˜๐—ฟ๐—ฎ๐˜€๐˜ ๐—˜๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜: Make your standard rate look like a steal. ย 
  • โœ… ๐—ฃ๐—ฎ๐—ฟ๐—ฎ๐—ฑ๐—ผ๐˜… ๐—ผ๐—ณ ๐—–๐—ต๐—ผ๐—ถ๐—ฐ๐—ฒ: Donโ€™t offer too many choices with your products or services to avoid confusing your customers. ย 

More Info:

VoiceMe -ย voiceme.co.za

Profiles & Pricing -ย voiceme.co.za/support#pandp

Support -ย support@voiceme.co.za

Phone -ย 0861 VOICEME (0861 864 2363)

Facebook -ย @VoiceMeSA

Twitter -ย @VoiceMeSA

Instagram -ย @VoiceMeSA

LinkedIn -ย @VoiceMeSA

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