Welcome to the VoiceMe Podcast โ information and advice on the world of voiceover, presented by VoiceMe.co.za โ the South African search directory for voice artists and related services. Iโm Andrew Sutherland, founder of VoiceMe.co.za, and in this episode I want to explore something a bit brainy but very useful: neuromarketing principles and how we can apply them to voiceover marketing right here in South Africa.
Topics in this episode:
-
Neuromarketing Principles in VO Marketing
- โ ๐๐ฟ๐ฎ๐บ๐ถ๐ป๐ด ๐๐ณ๐ณ๐ฒ๐ฐ๐: Make your rates and services appear to be a plus for your clients. ย
- โ ๐๐ณ๐ณ๐ผ๐ฟ๐ฑ๐ฎ๐ฏ๐ถ๐น๐ถ๐๐ ๐๐น๐น๐๐๐ถ๐ผ๐ป: Show the prices in the smallest amounts possible. ย
- โ ๐ฅ๐๐น๐ฒ ๐ผ๐ณ ๐ฏ: Provide clear service packages to assist the decision-making process. ย
- โ ๐๐๐๐ ๐๐ณ๐ณ๐ฒ๐ฐ๐: Get your clients involved in the process so that they appreciate what you do even more. ย
- โ ๐ฃ๐ผ๐๐ฒ๐ฟ ๐ผ๐ณ ๐๐ฟ๐ฒ๐ฒ: Use free services as a way of converting leads to paying clients. ย
- โ ๐๐ผ๐ป๐๐ฟ๐ฎ๐๐ ๐๐ณ๐ณ๐ฒ๐ฐ๐: Make your standard rate look like a steal. ย
- โ ๐ฃ๐ฎ๐ฟ๐ฎ๐ฑ๐ผ๐ ๐ผ๐ณ ๐๐ต๐ผ๐ถ๐ฐ๐ฒ: Donโt offer too many choices with your products or services to avoid confusing your customers. ย
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