Creative Directors and cultural theorists Josh & Malcolm uncover the marketing profession’s delusions about the origins, techniques and cultural impact of the work they do.
Follow them through an immersive narrative investigating how propaganda became the foundation of all consumer marketing, its omnipresence and evolution across generations of media, and the consequences we are facing today.
You’ll never think of propaganda – or marketing – the same way again.
Episode Transcript
All propaganda is a story,
a story about the world as you want to see it,
fuck Bud Light and fuck Anheuser Busch at the end of the day,
these aren't values.
It's just propaganda.
They're just,
they're choosing how they want to sell their stuff.
This is the cognitive dissonance of our time.
The propaganda is now the product Pepsi can't wake up one day and be like,
(00:21):
oh my God,
I fell asleep to the racial injustice of America.
Brands are now culture and we're all brands.
Everything is propaganda.
Even you.
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