S7, E4: How Design-Centered Product Brands Can Elevate Their Visuals with Johnny Davis and Ken Lewis

Have you ever struggled to capture the true essence of your interior design products with words alone, feeling the need for something more?

Visuals might be the solution you’re searching for. They are more than just decorative elements—they embody your brand’s story. While words convey messages, impactful visuals evoke emotions, spark imagination, and express what words often cannot. Whether it’s showcasing the elegance of a handcrafted piece or highlighting the practicality of a modern design, the right imagery creates lasting impressions and elevates your brand’s identity.

For over 26 years, Johnny Davis of Johnny Davis Digital Solutions has been at the forefront of photography, color management, and retouching, transforming creative visions into reality. Renowned for their seamless concept-to-completion approach, Johnny and his team offer exceptional services in photography, videography, cinematography, and graphic imaging. Since 2010, they have proudly partnered with leading furniture brands, serving the North Carolina furniture industry with excellence.

In this episode, we’ll explore how Johnny Davis and Ken Lewis merge artistry and technology to craft visually stunning results that elevate brand presence. We’ll also delve into their inspiring journey in the furniture industry and uncover valuable insights on how businesses can leverage creative digital solutions to stand out in today’s competitive market.

Let’s dive in!

Key Highlights from the Episode:

[00:01] Episode intro with Ken Lewis & Johnny Davis of Johnny Davis Digital Solutions

[01:54] The story behind Johnny Davis Digital Solution & what inspired its creation 

[04:01] How the team blends photography, videography,& graphic imaging skills with clients

[09:20] Their ‘concept of completion’ business model and the entire process

[17:58] Significant changes in the furniture & interior product industries over the decades

[21:08] What CGI and AI is and the pros and cons of using them

[23:40] Recommendations to improve your brand visuals

[34:49] New and exciting things coming up in 2025 from Johnny Davis Digital Solutions

[37:55] Best ways to connect, episode wrap-up, and calls to action

Notable Quotes: 

• Video is the next evolution of commercial photography.
• Everything can't be told in a story, especially of a furniture piece, in just a photograph. Sometimes, it needs more long-form or even short-form video content. 
• By building lasting relationships with brands and designers, financial gain becomes a natural byproduct of the connection.
• Creating something entirely new is far more exciting from a creative standpoint than repeating what has been done for decades.

Connect with Ken Lewis & Johnny Davis

Company Website: https://www.johnnydavisphotography.com/

Ken Lewis LinkedIn: https://www.linkedin.com/in/ken-lewis-29901011a

Johnny Davis LinkedIn: https://www.linkedin.com/in/johnny-davis-b2898129

Learn more about Thrive In Design: 

Website: https://www.jdavisdigital.com/

Instagram: https://www.instagram.com/thriveindesign/

Facebook: https://web.facebook.com/thriveindesign/

LinkedIn: https://www.linkedin.com/company/thriveindesign/

 

Register for the next Thrive In Design live training here: https://training.thriveindesign.co/

 

Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

 

Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog