Maria Tsarkova is a growth marketer turned founder. Early on, she decided to build her career in start-ups. She became a Growth Lead at Loop Money, a London-based fintech where she led the startup's UK rollout until it landed a successful exit through a buyout by Tandem Bank and top-tier PE firm, Pollen Street. She then co-founded Solid Water Marketing Agency, which develops growth programs for various tech and traditional businesses.
00:00 Welcome & Introduction 01:20 Working in startups 05:00 Decision-Making Process 07:00 Different Marketing Roles and Responsibilities 09:20 Learning Journey 12:20 Lack of Management 15:13 Starting a Growth Marketing Agency 20:30 Team Structure 23:00 Challenges 24:45 Personality Test & Closing 🔗 RESOURCES Subscribe to TLDL's newsletter for weekly updates: https://toolongdontlistenpodcast.substack.com Instagram: https://www.instagram.com/toolongdontlisten/ LinkedIn: https://www.linkedin.com/company/too-long-don-t-listen/ YouTube: https://www.youtube.com/@tldltoday TikTok: https://www.tiktok.com/@toolongdontlisten X (Twitter): https://twitter.com/tldltoday TL;DL Blog: https://medium.com/@toolongdontlisten
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