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September 18, 2024 35 mins

In this episode, I speak with Sasha and Michael, founders of Crunch, an innovative food startup. Listen to this episode to learn more about their founding journey, and get inspired by their story!

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Introduction (00:00:09)

Sasha's Background (00:02:39)

Michael's Journey (00:04:35)

Initial Business Ideas (00:06:57)

Product Development Process (00:08:37)

Consultation and Budgeting (00:10:19)

Shift to Sandwiches (00:12:29)

Building the Brand (00:14:43)

Early Traction and Growth (00:16:58)

Influencer Impact (00:17:16)

Understanding Crunch's Unique Position (00:19:00)

Quality of Ingredients (00:22:07)

Challenges of Scaling (00:22:58)

Customer Feedback Importance (00:24:04)

Distribution Channels Overview (00:26:15)

Marketing Strategies and Growth (00:28:05)

Incorporating Past Experiences (00:31:11)

Advice for Aspiring Entrepreneurs (00:36:12)

Finding Your Purpose (00:37:23)

Gratitude for Sharing (00:38:15)

Open Dialogue (00:38:26)

Closing (00:38:31)

 

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