E58 How to build your PMM influence

This is the second episode of the PMM Talk series, where we only cover PMM stories and learnings. In this episode, I speak with Hattie the PMM about her journey. From building productmarketers.com to having lived the CEO and CMO experiences, Hattie shares everything on this 2nd episode of the PMM Talk series.

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Introducing Hattie (00:00:57)  

Hattie's Background and Community Creation (00:01:39)  

Motivation Behind ProductMarketers.com (00:02:19)  

The Importance of Community for Product Marketers (00:03:31)  

Critique of Product Marketing Frameworks (00:05:05)  

Consultative Approach to Product Marketing (00:06:25)  

Personal Branding for Product Marketers (00:07:15)  

Building Authentic Personal Brands (00:08:03)  

Navigating Internal and External Branding (00:09:37)  

Transitioning from Employment to Community Leadership (00:13:15)  

Empowering PMs to Take Control (00:15:35)  

Order Takers vs. Strategic Leaders in PM (00:17:56)  

Building Personal Authority (00:20:27)  

The Role of Communication Skills (00:22:24)  

Shifting to a Strategic Approach (00:24:24)  

Aligning Incentives for Success (00:26:30)  

Identifying Colleagues' Goals (00:27:47)  

Communication as a Leadership Skill (00:31:04)  

Proactive Career Development (00:35:00)  

Community Building and Resources (00:36:57)