In this episode, I speak with Elliott Rayner about ways PMMs can use storytelling as a strategic engine in their day to day.
Subscribe to the tl;dl newsletter for real-time updates! Elliot's Background in Sports Marketing (00:01:06)
Learning from Sports Marketing (00:03:35)
The Importance of Storytelling (00:05:13)
Learning Storytelling Skills (00:06:06)
Psychological Aspects of Storytelling (00:09:04)
Frameworks in Storytelling (00:12:48)
Addressing Information Overload (00:16:35)
The Role of AI in Marketing (00:20:01)
Future of Product Marketing (00:23:20)
The Importance of Product Marketing (00:23:31)
Focusing on Strategy and Storytelling (00:24:43)
Excitement in Product Marketing (00:25:55)
Key Takeaway for Product Marketers (00:26:48)
Using AI in Marketing (00:27:10)
Elliot's Book on Storytelling (00:28:26)
Closing Remarks (00:29:11)
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.