In this episode, you will hear from Michele Nieberding, Director of Product Marketing, who share her journey from sales to product marketing. She dropped some serious knowledge on tracking success in our field, which can be tricky since our impact isn't always easy to measure. Michele emphasized aligning our efforts with company goals and using metrics like pipeline generation and win rates. She also highlighted the power of storytelling and the importance of collaboration with sales teams. It was an insightful chat packed with practical tips for us product marketers!
Michele's Background (00:00:46)
Defining Product Marketing (00:04:08)
The Importance of Measuring Impact (00:07:26)
Challenges in Defining Success Metrics (00:08:35)
The Analogy of OKRs and Video Games (00:10:36)
Navigating Company Goals (00:12:32)
Prioritizing Marketing Efforts (00:13:00)
Using Game References for Strategy (00:14:07)
Key Metrics for Product Marketers (00:17:16)
Sales Enablement and Confidence Measurement (00:19:50)
Feedback on Product Marketing Impact (00:21:04)
Podcast Episode Timestamps
Understanding Challenges in Martech (00:21:10)
The Power of Storytelling (00:21:56)
Documenting Achievements (00:23:37)
Tracking Wins and Losses (00:25:19)
Creating a Brag Book (00:26:12)
Collaboration in Product Marketing (00:27:12)
Key Takeaways for Product Marketers (00:28:36)
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.