In this episode, I speak with Elliott Rayner about ways PMMs can use storytelling as a strategic engine in their day to day.
Subscribe to the tl;dl newsletter for real-time updates! Elliot's Background in Sports Marketing (00:01:06)
Learning from Sports Marketing (00:03:35)
The Importance of Storytelling (00:05:13)
Learning Storytelling Skills (00:06:06)
Psychological Aspects of Storytelling (00:09:04)
Frameworks in Storytelling (00:12:48)
Addressing Information Overload (00:16:35)
The Role of AI in Marketing (00:20:01)
Future of Product Marketing (00:23:20)
The Importance of Product Marketing (00:23:31)
Focusing on Strategy and Storytelling (00:24:43)
Excitement in Product Marketing (00:25:55)
Key Takeaway for Product Marketers (00:26:48)
Using AI in Marketing (00:27:10)
Elliot's Book on Storytelling (00:28:26)
Closing Remarks (00:29:11)
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