This week is America's 249th birthday and there are few things more quintessentially American than football. So we have a special treat for you, a conversation with Marissa Solis. She is the steward of the NFL brand and serves as SVP of Global Brand and Consumer Marketing. The National Football League is by far the most valuable sports league in the world.
She has been instrumental in widening the aperture and appeal of the game and the enterprise. Demographics made this an imperative, technology made it possible, and with them business of sports - which is as much about playing games as it is about media and entertainment. Exhibit One (of many): the most recent NLF draft in Green Bay, Wisconsin.
Marissa has had a remarkable career managing global brands at companies like Procter & Gamble and PepsiCo and holds degrees from The University of Texas at Austin and Georgetown University.
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