This week on Trades Talk, host Justin White sits down with Seb Lopez of Awake Abroad Media to talk about all things storytelling, content strategy, and personal branding. Seb brings a global perspective to his work, shaped by years of traveling, media production, and working with elite performers; from Olympic athletes to top real estate professionals.
In this episode, Seb shares:
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Why shifting from social media consumption to creation is a game-changer
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How to build a brand around your values , not just your business
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The three core content types every company should be producing
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Why your personal brand attracts the right clients and talent
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The secret to creating content that actually drives results
Whether you’re a CEO, marketer, or just getting started in content, this episode breaks down a practical and sustainable approach to media that connects and converts ; without burnout or fluff.
If you’re ready to stand out, tell your story, and scale trust, this one’s for you.
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