"Every single time, I’m the first audience I have to think about." – Minentle Luthuli
Can you stay true to your story and still move others to act? Should you even try?
In this deep and dynamic episode of Trouble Makers, South African filmmaker Minentle Luthuli challenges the idea that artists—or activists—should start by considering their audience. Drawing from personal experience, she speaks about creating stories from the heart first, then trusting that the right people will find them.
And yet, she acknowledges a deeper truth: while authenticity gives a story its power, strategy gives it reach. Borrowing from the Beautiful Trouble toolbox, we reflect on this central tension in activism and art: “It doesn’t matter what you think about your poster, film, or protest. All that matters is what your audience thinks.”
This episode features Luthuli’s raw reflections on her debut film Heart Attack, how Sarafina! taught her about relatability in storytelling, and why platforms like Netflix often change their stories to target the largest audience possible, and end up not reaching audiences that actually care about the content of the film.
Anyone can use this podcast for free, with attribution to Trouble Makers (the podcast). It is held under a Creative Commons Attribution 4.0 License and can be used for radio or any other media. Our podcast is inspired by the Beautiful Trouble toolbox.
Resources & Show Links
Heart Attack by Minentle Luthuli
Consider Your Audience by Beautiful Trouble
Credits
Host: Phil Wilmot
Producer: Rodgers George
Editor: Monica Kamandau
Guest: Minentle Luthuli
Recording: Samora Machel Studio
Music: Mwaduga Salum & Beautiful Trouble
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.