In this thought-provoking episode of the True Sports Physical Therapy Podcast, host Dr. Yoni Rosenblatt sits down with Frank Benedetto, a visionary entrepreneur, physical therapist, and founder of The Honey Badger Project: a mission-driven business incubator helping clinicians build purpose-led practices that challenge the broken healthcare system.
Frank shares his powerful personal journey from burnout to bold reinvention, explaining how a life-altering wake-up call led him to reimagine what it means to practice physical therapy. Together, Yoni and Frank discuss how PTs can build scalable, sustainable, and impactful businesses, without selling out or relying on a broken insurance model.
Frank pulls back the curtain on The Honey Badger Project, the coaching principles he uses to develop clinician-entrepreneurs, and why clarity of mission is the most important business strategy you’ll ever need.
Whether you're a new grad PT or a seasoned clinic owner, this episode will challenge how you think about healthcare, entrepreneurship, and your potential to make a real difference.
Join us on August 30 - 31 for an in-person, hands-on masterclass that’ll transform how you treat ACL injuries from start to finish: https://education.truesportsphysicaltherapy.com/true-sports-university-acl-masterclass-in-person-course
#FrankBenedetto #HoneyBadgerProject #PhysicalTherapy #PTBusiness #HealthcareInnovation #TrueSportsPT #PrivatePractice #Entrepreneurship #CashBasedPractice #PreventChronicDisease #PTLeadership #TechInHealthcare #HealthcareStartups #MissionDriven #FitnessProfessionals
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