Truth Revealed
Sharing our thinking and pulling back the curtain on our ways of working at Truth.
Episodes
As part of the latest in our Truth Revealed series, Mark Thorpe spoke with Alex Hardy about insight, brands, AI and connecting with shoppers and consumer truths in a time of change. Alex has worked with some notable organisations; from the frozen food powerhouse that is Nomad Foods (where he led their global insights team), to luminaries such as Nestlé, Unilever and General Mills.
It w...
In this episode of Truth Revealed, Duart Rankin sits down with communications strategist Andrew Bruce Smith to tackle the questions market research and innovation professionals are actually asking about AI—beyond the hype and the awards case studies.
Andrew brings a unique...
Six months ago, we launched Truth X Changemakers, a collaboration between Truth Consulting and Ashoka, the world’s largest network of social entrepreneurs. It’s a partnership that’s quietly reshaping how we — and our clients — think about the future. In the latest episode of Truth Revealed, Dr Bridget Dalton, Head of Truth Futures, sits down with Janine Buzali, leader at Ashoka Changemaker Companies, to talk about wha...
Eddie & Mark discuss how the research and insights sector can re-think the way it creates and delivers value to clients in the age AI.
Eddie & Mark discuss Eddie’s vision for how the research and insights sector should move forward to succeed in a very different world, one that will be transformed by AI.
In the first of the series Changemakers in Focus, Dr Mark Thorpe interviews Bob Bharij, founder and CEO of Foundation for Change - a charity transforming the lives of people recovery from addiction
Two PhDs, Two senior women in insights, Two stories about the impact of dyslexia at work and in life. Matilda and Bridget talks about their experience, what's helped and what's hindered. They want to see more awareness, support and a recognition of the gift dyslexia brings to insights and strategy.
In the last episode of Series 1 of the Working Well Together Podcast, our host Mark Thorpe talks to Bethan Blakeley from Simplisafe, who recently moved from insight agency to a clientside role: - Great relationships lead to better results, because it makes the most of the different perspectives - Explaining to agency partners how you as a client like to work can be a great place to start - Being honest if you need a sounding board,...
Simon Horton and Dr Mark Thorpe in conversation with Dr Matilda Andersson explore how rage shapes our world, what Al could do to help, and what all this means for brands and businesses.
Our second podcast recorded live at Disruptive Futures at SXSW London is now out for you to watch and/or listen to. In the session, Mark Thorpe (Head of Thought Leadership at Truth) and Laura Barber (Founder of The Ripple Impact and who has held leadership roles in a range of blue-chip organisations) discussed how brands need to show up in a world rippling with 'nervous systems' and radical uncertainty. Our current situation is mu...
Our first podcast recorded live at Disruptive Futures at SXSW is now out in the world. This episode asks: how do we innovate in Nervous Systems – in a state of constant crisis - human, organisational, societal – when the world feels like a rolling state of change?
Our own Tom Morgan is joined by Emily Dent and Joe Spence, two innovation and organisational change gurus, for a wide-ranging conversation on innovation, systems thinking...
In the latest episode of the Working Well Together Podcast, our host Mark Thorpe talks to Nick Bonney from Deep Blue Thinking about his varied experience client side, agency side and as an independent:
- Organisations make political and emotional decisions, not just rational decisions, so trust and relationships are key;
- The need to be intentional and explicit, to compensate for remote working and transactional, scheduled relati...
In the latest episode of the Working Well Together Podcast, our host Mark Thorpe hears how Ciaran Acford from Ooni and Andy Haylett and Alice Langthorne from Boxclever built a great research partnership: - Why starting with 'no' led to greater trust - The importance of understanding why the research has come about, to inform better choices - How following the WWT Charter ensures research has more impact, by enabling the agency to d...
In this episode, Dr Mark Thorpe discusses ‘the problem of age’ with the pioneering Liz Norman, owner of the eponymous recruitment consultancy, and advocate for greater awareness of age-related discrimination and the commercial value of older people in the workforce.
In this episode, our host Mark Thorpe discusses with experienced insight leader Nick Rich of Growth Constructors and volunteer for the Working Well Together Team, the power of conversations: - Why insights is perhaps the most collaborative profession of all; - The responsibility on clients to make room for sometimes difficult conversations; - How informal chats can be preferable to formal feedback processes
In this episode of "Truth Revealed," Tom Morgan and Bridget Dalton discuss the intersection of semiotics and behavioural science. Tom, a senior director at Truth, and Bridget, head of Truth Futures, explore the similarities and differences between their respective fields. They delve into how semiotics and behavioural science can be blended to create powerful insights and actionable strategies for understanding and influencing human...
In this episode, our host Mark Thorpe discusses with clientside researcher and longstanding AURA supporter Suzanne Lugthart, the origin of why and how the Working Well Together Charter was developed through consultation - plus: - Why it’s a mistake for clientside researchers to let themselves be held back by hierarchy - The risk of confusing speed and agility with urgency, by overlooking the importance of forward planning - How W...
Truth X Changemaking IWD discussion on the overlap between leadership, sport, insight and storytelling and how all of these things can drive changemaking. With Kelly Davies, Co Founder of Sport for Changemaking and Asoka UK Director & Matilda Andersson Managing Director of Truth Consulting.
To learn more visit www.truth.ms
In this first episode, our host Mark Thorpe discusses with Ruth Hinton from Vue and AURA what the Working Well Together campaign is all about: - why AURA is campaigning for better client-agency relationships; - what are the 6 principles and why were they chosen; - how both agencies and clients can get involved and join the movement
In this episode of Truth Revealed, we interview Mayra Munguia, Insight Manager at BT Group and winner of the AURA Award for Best Client-side Impact. Myra shares her journey in customer experience insights and how she's transformed the way research influences business decisions at BT.
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