Robert Bird, a professor of business law in UConn’s School of Business, has a new book out - “Legal Knowledge in Organizations: A Source of Strategic and Competitive Advantage.” Bird tells us that most companies believe that lawyers and legal knowledge are only necessary to avoid breaking the law or getting stuck in a lawsuit. Legal knowledge, however, is much more valuable than that and can be a source of competitive advantage for any company that wants to use legal knowledge in this fashion. Bird goes through the five pathways a business can use to make the law a positive difference and be a competitive advantage. In addition to interviewing Bird, co-host Izzy Harris talks about her recent experience working at the NCAA Women’s Final Four for University Communications.
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